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All Journal Jurnal Riset Bisnis dan Investasi Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Applied Business and Administration Journal Records Management System Journal
Maya Setiawardani
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering Social Sciences

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Journal : Jurnal Riset Bisnis dan Investasi

 1 
Peran Inovasi Dalam Membangun Keunggulan Bersaing Sektor UMKM Bidang Kuliner Pascadisrupsi Akibat Pandemi Covid 19 Di Kota Bandung Maya Setiawardani
Jurnal Riset Bisnis dan Investasi Vol 8 No 1 (2022): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v8i1.2616

Abstract

The purpose of this study is to identify the innovations that have been built by culinary SMEs and the level of competitive advantage after the disruption due to the Covid-19 pandemic, and to reveal how big the role of innovation is in building competitive advantage. The research method used is a quantitative method, the sampling technique uses non-probability sampling with a purposive sampling approach of 100 respondents. Data was collected through a questionnaire using a Likert scale. The data were processed by SPSS, and used descriptive analysis, correlation analysis, multiple regression analysis, partial determination coefficient analysis and hypothesis testing. The results of this study indicate that the level of innovation built by culinary SMEs is included in the sufficient category and the level of competitive advantage is high, and innovation has a significant role in building a competitive advantage of 46.2%.
Co-Authors Abdul Malik Sayuti Chaniago, Harmon Choir Wachidyantari Dessi Hartini Ermina Tiorida Harmon Harmon Ira Siti Sarah Ivon Sandya Sari Putri Ma'mun Sutisna Mamun Sutisna Mukaram Mukaram Silvia Kesia Aritonang Sri Raharso Tangguh Dwi Pramono Tintin Suhaeni Titin Suhaeni