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All Journal Jurnal Simetris Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial Paradigma International Journal of Social and Management Studies (IJOSMAS) Jurnal Administrasi Bisnis (J-Adbis)
Resti Yulistria
Universitas Bina Sarana Informatika
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : International Journal of Social and Management Studies (IJOSMAS)

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The Role Of Promotion In Mediation Of Lifestyle And Product Quality On Buying Interest Yamaha NMAX Motorcycles Dede Suleman; Yohanes Totok Suyoto; Zahra Zahra; Imelda Sari; Amin Setio Lestiningsih; Resti Yulistria; Indria Widyastuti; Raden Ati Haryati
International Journal of Social and Management Studies Vol. 3 No. 2 (2022): April 2022
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.475 KB) | DOI: 10.5555/ijosmas.v3i2.178

Abstract

The purpose of this study was to examine and analyze the effect of lifestyle and product quality on interest in buying Yamaha NMAX motorcycles with promotion as a mediating variable. Data were collected through questionnaires to 55 respondents who owned Yamaha NMAX motorcycles in Jakarta, data collection used purposive sampling technique. The collected data is processed by using the Structural Equation Model (SEM) analysis method with the SmartPLS 3.0 software tool. The results show that lifestyle has a significant effect on promotion and buying interest, product quality has a significant effect on promotion and buying interest, promotion does not significantly affect buying interest, promotion is not a good mediating variable on buying interest.
Mediation Of Buying Interest On Price Perception And Product Quality Towards Acer Laptop Purchase Decisions Puji Yuniarti; Zulkifli Zulkifli; Wiwin Wianti; Resti Yulistria; Raden Ati Haryati; Roy Irawan; Eulin Karlina; Helmy Ivan Taruna
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): December 2022
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.254

Abstract

This study intends to investigate how consumer interest in buying affects consumer perceptions of product quality and pricing while making decisions to buy Acer laptops. Users of Acer laptops in Jakarta who were sampled for this study by completing an online questionnaire made up the respondents. Purposive sampling was used as the method of data gathering. Software called SmartPLS 3.0 is used to process the collected data. The study's findings show that only price perceptions have an impact on consumers' decisions to buy Acer laptops, and that buying interest is not a significant mediating element that influences both price perception and product quality.
Co-Authors Amin Setio Lestiningsih Anak Agung Istri Sri Wiadnyani Dede Suleman Eka Putri Handayani Eulin Karlina Eva Marsusanti Helmy Ivan Taruna Indria Widyastuti Isnurrini Hidayat Susilowati Nandya Ayu Fatmandini Puji Yuniarti Raden Ati Haryati Rifa Nurafifah Syabaniah Rizal Amegia Saputra Rosento Roy Irawan Rusli Nugraha Sari, Imelda Siti Aulia Universitas Bina Sarana Informatika, Zahra Vina Islami Vina Islami Wiwin Wianti Yohanes Totok Suyoto Zulkifli Zulkifli