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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Proceeding Fakultas Ekonomi Jurnal Mahasiswa Pasca Sarjana Students´ Journal of Accounting and Banking Students´ Journal of Economic and Management Proceeding SENDI_U Jurnal Mirai Management Jurnal Dinamika Ekonomi dan Bisnis Syntax Literate : Jurnal Ilmiah Indonesia JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) PROCEEDINGS JURNAL EKONOMI MANAJEMEN AKUNTANSI SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmu Manajemen (JIMMU) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPPI (Jurnal Penelitian Pendidikan Indonesia) Value: Jurnal Manajemen dan Akuntansi Business, Economics and Entrepreneurship Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Social and Management Studies (IJOSMAS) Jurnal Ekonomi Efektif Jurnal Ilmu Manajemen dan Bisnis Eduvest - Journal of Universal Studies Jurnal Penelitian Pendidikan Indonesia
Tristiana Rijanti
Fakultas Ekonomika Dan Bisnis, Universitas Stikubank (UNISBANK) Semarang
Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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Journal : Jurnal Penelitian Pendidikan Indonesia

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The influence of positive and negative electronic word of mouth review on hotel customer e-repurchase Endang Tjahjaningsih; Dian Suprapti; Euis Soliha; Tristiana Rijanti
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 4 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232265

Abstract

Digital technology makes hotel bookings through online travel agents more attractive and more and more people want to make online travel booking agents create more attractive features for hotel bookings. The purpose of this study was to examine the effect of E-WoM on E-repurchase, especially in hotel bookings through Online Travel Booking Agent.com in Semarang City. The method used is an experimental research method using 56 participants using a different test-One Way Annova. The results of the study show that there are differences in the effect of E-WoM on e-repurchase in the form of positive and negative customer reviews from Online Travel Booking Agent XYZ customers. So with these positive reviews, consumers will make repeat purchases at the same e-commerce company. If the previous transaction was unsatisfactory, the customer who will make a repurchase will become less trusting, thereby reducing the intention to repurchase from the e-commerce company.
Co-Authors 08.05.51.0135 Sigit Kusprihanto 10.05.51.0102 Fajar Wahyu Aristama 1142020111 Zaenita Elmeida, 1142020111 12.5202.0209 Puguh Priyambodo, 12.5202.0209 1252020029 Ulfa Noviana 1352020077 Eli Pusriyanto, 1352020077 13520220071 Didah Zakiah Oktaviani, 13520220071 Agus Budi Santoso Ahmadi Ahmadi Ainun Nadiroh, Lisa Khoridatul Anisa Ayu Hartaningtyas, 14.05.51.0007 Anita Zusrotun Nafiah, 14.05.51.0181 Askar Yunianto Bambang Suko Priyono Berlian Agustina Mahardhika Catur Setyaji Devi Febriyanti Dian Suprapti Dita Fitria Hapsari Dwi Dwi Kristiyanti Endang Tjahjaningsih Epy Rupiningsih, 14.05.51.0072 Epy Rupiningsih, 14.05.51.0072 Euis Soliha Farah Sariati Farah Sariati Feri Lupiana, Feri Haris Ihsanil Huda Ibrahim Yusuf Ima Nurshilasari Insan Khusnulailah A'syaroh Insan Khusnulailah A'syaroh Intan Mayasari, 13.05.51.0031 Intan Mayasari, 13.05.51.0031 Kasmari . Kis Indriyaningrum Krisdayanti, Fitri Kurnia, Dyna Lady Nurdianti, 14.05.51.0246 Laksmintari Dewi Paramitha Liana, Lie Lie Liana . Lisa Khoridatul Ainun Nadiroh Melisa Candra Kirana Moh. Abdul Hakim Muarifudin Muarifudin Naili Afifah Ningsih, Sofia Noor Sa'adah Norma Rahmatika Hadi Armika Noviana, Ulfa Nugroho, Heri Prasetiyo Nur Aminin Purwandi Purwandi Rifki Alan Aldiansyah Robertus Basiya Sari, Lisa Puspita Sarwindah . Sih Darmi Astuti Sofia Ningsih Sofiya Ningsih Sri Rahayuningsih Vita Mei Dwi Ariyanti WINDA ARISTA DEVI SAPUTRI, 15.05.51.0222 Yang Marcella Devina Santoso Yeni Puspita Yesicha Hedhi Ekklesia, 13.05.51.0217 Yesicha Hedhi Ekklesia, 13.05.51.0217 Yofita Sandra, S.Pd., M.Pd., Zico Farlin, Dr. Budiwirman, M.Pd., Yonar Wijaya Zara Ain Nurul Jannah