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All Journal JURNAL SAINS PERTANIAN EQUATOR Jurnal Ilmiah Pariwisata Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen SAP (Susunan Artikel Pendidikan) Jurnal Pendidikan dan Kewirausahaan PrimA: Jurnal Ilmiah Ilmu Kesehatan Intan Husada : Jurnal Ilmiah Keperawatan Jurnal Diferensial DEVELOPMENT : Journal of Community Engagement Jurnal Pemberdayaan Pariwisata CGANT JOURNAL OF MATHEMATICS AND APPLICATIONS Jurnal Ilmu Ekonomi Mulawarman (JIEM) Jurnal Sosial-Politika DUNIA KEPERAWATAN: JURNAL KEPERAWATAN DAN KESEHATAN E-JRM Jurnal Ilmu Alquran dan Tafsir Geosains Kutai Basin IJMA Profetik: Jurnal Pengabdian Masyarakat
Robiatul Adawiyah
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Journal : E-JRM

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Pengaruh Harga Promosi Dan Kualitas Pelayanan Terhadap Konsumen Pada Mini Market Al-Khaibar ( Studi Kasus Pada Mahasiswa FEB Universitas Islam Malang Yang Berbelanja di Al-khaibar) Robiatul Adawiyah; Muhammad Ridwan Basalamah; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 07 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted at Mini Market Al-Khaibar Jl. Solar system. The type of research used is a quantitative approach. The purpose of this study was to determine the effect of price, promotion and service quality, on consumer satisfaction with the Al-Khaibar Mini Market. The independent variables used are price, promotion and service quality, while the dependent variable is customer satisfaction. The sample used in this study was 91 respondents who were students of the Islamic University of Malang class 2018. The data collection technique used a questionnaire. The analytical method used is instrument test, multiple linear regression analysis, classical assumption test, f test, t test and determination test using SPSS computer software for data processing. The results of this study indicate that price affects consumer satisfaction, promotion affects consumer satisfaction and service quality affects consumer satisfaction and simultaneously price, promotion and service quality affect consumer satisfaction. Keywords: Price, Promotion and Service Quality on Consumer Satisfaction
Co-Authors - Fransisca Ade Naelul Huda Adrianus Inu Natalisanto Adrini Amalia Chusna Ageng Abdi Putra Ahmad Mulyadi Sirojul Aisah Citra Ayu Akhmad Noor Andi Zulfa Majida Anis Fadhilah Pramono Arfia Lutfiati Aries Dirgayunita Arika Indah Kristiana Azhar Basalamah, Muhammad Ridwan D. Dafik Deninta Dwi Ayu Lestari Devy Habibi Muhammad Ginan Nafsih Hikma Ilmul yaqin Ichsan Rizany Inpurwanto Inpurwanto Intan Nur Fadillah Lintang Tirta Putri Luh Putu Ratna Sundari M.Khairul Fikri Maslahul Ihsan Michael Khrisnia Mohammad Kaerul Anam Mohammad Syaltut Abduh Muhamad Aji Pangestu Muhamad Faza Aryansah Sufyan Muhammad Iqbal Hidayat Muhammad Khozinul Afkari Muhammad Saleh Mire Nanik Retnowati Nita Budiyanti Novita Widyastuti Sugeng Nuwaila Izzatul Muttaqi Rafiantika Megahnia Prihandini Rahimul Yakin Raihani Alvinna Fitriyani Ridho Alfarisi Saleh Mire Sandhy Fauzan Ramdansyah Siti Indri Ainun Safitri Siti Kharisma Nurul Aisyah Siti Latifah Sugiarti Supriyanto Supriyanto Syifa Meilinda Toto Bara Setiawan Yusuf Hadi Wijaya Zahida I'tisoma Billah