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All Journal JAM : Jurnal Aplikasi Manajemen International Journal of Supply Chain Management EKUITAS (Jurnal Ekonomi dan Keuangan) Value: Jurnal Manajemen dan Akuntansi Advances in Global Economics and Business Journal Jurnal Manajemen Widya Amerta International Journal of Applied Business and International Management Asia Pacific Journal of Management and Education Values EMAS
I Nengah Suardhika
Universitas Mahasaraswati Denpasar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN I Nengah Suardhika; I Gede Rihayana; Ni Made Arie Krisnayanti
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 2 (2023): Mei - Agustus 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i2.3918

Abstract

The development of the skincare industry has made competition very tight. It takes a unique approach that companies use to compete and attract customers to use their products. The purpose of this research is to study and explain how the use of social media, brand image, and brand representation influence consumer decisions to buy Ms. skincare products. glow. A total of 85 units of respondents were selected purposively based on the criteria that they had purchased Ms. skincare products. Glow more than once. Based on multiple linear regression analysis using SPSS 23.0, this study shows that social media marketing has a positive and significant impact on consumer decisions to buy skincare products Ms. Glow in Denpasar City. In addition, the use of brand image and brand ambassadors also has a positive and significant impact on consumer decisions to buy Ms. skincare products. Glow in Denpasar City. However, the use of brand ambassadors has the greatest impact on consumers in deciding to buy Ms Glow skincare products. Keywords: social media, brand, purchase decision
The Servant Leadership Analysis and Work Motivation in Determining Organizational Commitment and Employee Performance Didik Rabuana Artha; I Nengah Suardhika; Nengah Landra
International Journal of Applied Business and International Management Vol 8, No 2 (2023): August 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i2.1815

Abstract

Human resources (HR) play an important role and an asset that must be owned by the organization. This is because HR plays an active role in the process of running an organization to achieve goals. Therefore, optimizing the contribution of employees to the company's mission is very important to maintain effective performance. The purpose of this study is to analyze and explain the relationship between servant leadership and work motivation variables with organizational commitment and employee performance at PT. Telkom Access Denpasar. The sample in this study were all permanent employees who worked at several 45 respondents. By using Structural Equation Modeling (SEM) analysis with the help of the Smart-PLS v.3 programs, the results show that the better the implementation of servant leadership can increase employee commitment to the organization. In addition, it was found that employees who are motivated at work will increase their commitment to the organization. The application of servant leadership is not able to, directly and indirectly, determine employee performance. Other results, increasing employee motivation will improve employee performance, either directly or indirectly through the mediation of organizational commitment. Meanwhile, employee commitment was found to have a positive and significant effect on employee performance.
PENGARUH KEPUASAN KERJA, BEBAN KERJA DAN KOMITMEN ORGANISASI TERHADAP TURNOVER EMPLOYEE PADA HOUSE KEPPING DEPARTEMENT PT. ANGKASA PURA HOTEL TUBAN, BADUNG Ni Luh Rita Larasanti; I Nengah Suardhika; Putu Agus Eka Rismawan
VALUES Vol. 1 No. 2 (2020): VALUES
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepuasan kerja, beban kerja dan komitmen organisasi terhadap turnover employee di departemen hause keeping PT. Angkasa Pura Hotel Tuban, Badung. Jumlah sampel sebanyak 37 orang dan dianalisis dengan regresi linier berganda. Hasil analisis menunjukkan bahwa, 1) Kepuasan kerja berpengruh negatif dan signifikan terhadap turnover employee pada departemen hause keeping PT. Angkasa Pura Hotel Tuban, Badung 2) Beban kerja berpengruh positif dan signifikan terhadap turnover employee pada departemen hause keeping PT. Angkasa Pura Hotel Tuban, Badung. 3) . Komitmen organisasi berpengaruh negatif dan signifikan terhadap turnover employee pada departemen hause keeping PT. Angkasa Pura Hotel Tuban, Badung.
PENGARUH LINGKUNGAN KERJA DAN STRES KERJA TERHADAP KINERJA KARYAWAN PADA HOTEL PENINSULA BAY RESORT, TANJUNG BENOA I Wayan Pasek Suryawan; I Nengah Suardhika; I Wayan Suarjana
VALUES Vol. 1 No. 3 (2020): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Tujuan dari penelitian ini untuk mengetahui Pengaruh Lingkungan Kerja dan Stress Kerja Terhadap Kinerja Karyawan Hotel Peninsula Bay Resort, Tanjung Benoa populasi dalam penelitian ini berjumlah 108 orang. Metode pengambilan sampel yang digunakan adalah metode sampel jenuh sehingga sampel dalam penelitian ini berjumlah 108 orang dengan metode pengumpulan data menggunakan kuesioner. Teknik analisis data yang digunakan dalam penelitian ini adalah (1) Analisis Regresi Linier Berganda diperoleh persamaan garis regresi Ŷ = 27,449 + 1,008X1 - 0,609X2 + e. (2) Analisis Korelasi Berganda diperoleh nilai R Korelasi 0,781 berada pada interval koefisien 0,60 sampai 0,79, ini berarti terdapat hubungan yang sangat kuat antara variabel Lingkungan Kerja (X1) dan Stres Kerja (X2) terhadap Kinerja Karyawan (Y). (3) Analisis Koefisien Determinasi diperoleh bahwa nilai R2 = 61%, artinya sebesar 61% Kinerja Karyawan (Y) dipengaruhi oleh variabel Lingkungan Kerja (X1) dan Stres Kerja (X2), sedangkan sisanya sebesar 39% dipengaruhi oleh variabel lain yang tidak dianalisis dalam penelitian ini. (4) Hasil Uji t hitung (X1) adalah 8,456 lebih dari t-tabel 1,98 berada pada daerah penolakan H0 maka Lingkungan Kerja berpengaruh positif dan signifikan terhadap Kinerja Karyawan(Y). Hasil Uji t hitung (X2) adalah -6,656 kurang dari t-tabel (-1,98) berada pada daerah penolakan H0 maka Stres Kerja berpengaruh negatif dan signifikan terhadap Kinerja Karyawan (Y).
PENGARUH KUALITAS PRODUK, INOVASI PRODUK DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA ANGELO STORE UBUD BALI Pande Rantika Juli; I Nengah Suardhika; Gede Yudhi Hendrawan
VALUES Vol. 2 No. 2 (2021): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

The phenomenon of competition in the era of globalization will increasingly direct the country's economic system and market mechanisms, which in turn will position marketers to always develop in grabbing market share. In implementing good marketing, producers must know what the needs and desires of consumers are, so that the products offered will be in accordance with consumer demand. This study aims to determine and explain the effect of product quality, product innovation and digital marketing on consumer purchasing decisions at Angelo Store Ubud Bali. The number of samples in this study were 90 employees who were determined by purposing sampling method. The collected data were analyzed using multiple linear regression. The results of the analysis found that product quality, product innovation and digital marketing have a positive effect on consumer purchasing decisions at Angelo Store Ubud Bali. This research is further expected to develop research using other variables which theoretically can influence purchasing decisions.
PENGARUH KARAKTERISTIK INDIVIDU, KARAKTERISTIK PEKERJAAN, DAN IKLIM ORGANISASI TERHADAP KINERJA KARYAWAN PARUH WAKTU PADA CV. KARYA GEMILANG “NCO EVENT ORGANIZER” Arya Munang Ayu Heny Ratna Dewi; I Nengah Suardhika; I Gede Yudhi Hendrawan
EMAS Vol. 2 No. 1 (2021)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

Success in the company is determined by the achievement of good performance results by employees. Human resources in a company greatly affect the company's performance, because if the human or employee's performance is good, then the company's performance will be good. Conversely, if the performance of people or employees in a company decreases, the company's performance will also decline. This study aims, to determine and explain individual characteristics, job characteristics and organizational climate on the performance of part-time employees at CV. Karya Gemilang "NCO Event Organizer". The number of samples in this study were as many as 36 employees, sampling using the census method. The collected data were analyzed using multiple linear regression. The results of the analysis show that individual characteristics have a positive and significant effect on employee performance, job characteristics have a positive and significant effect on employee performance, organizational climate has a positive and significant effect on employee performance.
PENERAPAN E–COMMERCE, KUALITAS PELAYANAN DAN KUALITAS PRODUK DALAM MENENTUKAN CUSTOMER RETENTION DI PIZZA HUT DELIVERY PADA KAWASAN KOTA DENPASAR I Nyoman Jaya Artana; I Nengah Suardhika; I Gede Yudhi Hendrawan
EMAS Vol. 2 No. 2 (2021): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

The phenomenon of competition in the era of globalization will increasingly direct the country's economic system and market mechanisms, which in turn will position marketers to always develop in grabbing market share. In implementing good marketing, producers must know what the needs and desires of consumers are, so that the products offered will be in accordance with consumer demand.This study aims to determine and explain the application of e-commerce, service quality and product quality in determining customer retention at Pizza Hut Delivery in Denpasar City Area. The number of samples in this study was as many as 100 people. The sampling technique used was non-probability sampling with the accidental sampling approach. Data analyze technique with Structural Equation Modeling (SEM) to view the relation between the latent variable and the indicator (measurement model) and also to view the relation between a latent variable to another (structural model).The results of the analysis found that e-commerce variables and product quality have a positive effect in determining customer retention but service quality variables have no effect in determining customer retention at Pizza Hut Delivery in denpasar city area. This research is then expected to develop research using other variables that can theoretically influence in determining customer retention.
PENGARUH BUDAYA ORGANISASI, KEPEMIMPINAN DAN KARAKTERISTIK INDIVIDU TERHADAP KINERJA KARYAWAN PADA PT. BANK BPD CABANG RENON DENPASAR I Gusti Agung Hendra Wirawan; I Nengah Suardhika; I Gede Yudhi Hendrawan
EMAS Vol. 2 No. 3 (2021): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

The purpose of this study was to determine the influence of organizational culture, leadership, individual characteristics on employee performance at PT. BANK BPD Renon Denpasar Branch. Data collection methods used in this study were questionnaire methods, documentation and interviews. The population and sample in this study were all employees of the Bank BPD Renon Denpasar branch, in order to minimize the level of error when making generalizations, the sample used in this study was 64 employees in RSPAM, OB and cleaning service using a questionnaire with 18 questions. The data analysis techniques used were validity test, rehabilitation test, descriptive analysis, inferential analysis, classical assumption test, heteroscedasticity test, multicollinearity test, multiple linear regression analysis, t test and f test. The results of this study indicate that the variables of organizational culture, leadership, individual characteristics have a positive and significant effect on employee performance. organizational culture, leadership, good individual characteristics will improve employee performance
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN BEDAK MARCKS DAN VENUS DI APOTEK KIMIA FARMA DENPASAR Ida Ayu Mely Trisnawati M; I Nengah Suardhika; I Gde Yudhi Hendrawan
EMAS Vol. 3 No. 3 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

Seiring dengan berkembangnya zaman, kosmetik sudah menjadi kebutuhan dasar dalam menjaga penampilan. Bedak adalah suatu jenis produk kosmetik dekoratif yang berfungsi menutupi kekurangan pada wajah seperti menutupi kulit wajah yang mengilapatau warna kulit yang tidak rata. Tentunya ada beberapa faktor yang mungkin mempengaruhi meningkatnya penjualan Bedak Marcks dan Venus di Apotek Kimia Farma Denpasar. Maka dari itu, peneliti bertujuan untuk mengetahui pengaruh citra merek, kualitas produk dan promosi terhadap keputusan pembelian bedak Marcks dan Venus di Apotek Kimia Farma Denpasar. Penelitian ini dilakukan di Kota Denpasar yang difokuskan ini di lakukan di Apotek Kimia Farma. Metode pengumpulan data melalui penyebaran kuesioner kepada 100 responden yang pernah melakukan transaksi pembelian selama satu tahun terakhir dan berdomisili di Kota Denpasar. Dalam pembagian sampel peneliti mengunakan non probability sampling berupa purposive sampling dengan jumlah 100 responden. Teknik analisis data dalam penelitian ini menggunakan teknik analisis linear berganda yang diolah menggunakan aplikasi IBM SPSS 23.0 for Windows. Hasil analisis menunjukkan bahwa, 1) citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian bedak Marcks dan Venus di Apotek Kimia Farma Denpasar. 2) Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian bedak Marcks dan Venus di Apotek Kimia Farma Denpasar. 3) Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian bedak Marcks dan Venus di Apotek Kimia Farma Denpasar. Hasil ini menjelaskan bahwa naiknya promosi akan berpengaruh dengan meningkatnya keputusan pembelian bedak Marcks dan Venus di Apotek Kimia Farma Denpasar.
PENGARUH KEPERCAYAAN, KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP CUSTOMER RETENTION LAUNDRY KILOAN ABIANBASE MENGWI Ni Made Rai Elisya Yustiani; I Nengah Suardhika; I Gede Yudhi Hendrawan
EMAS Vol. 3 No. 8 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

Customer retention merupakan bentuk loyalitas yang berhubungan dengan perilaku (behavioural loyalty) yang diukur berdasarkan perilaku beli konsumen yang ditunjukkan dengan tingginya frekuensi konsumen membeli suatu produk. Faktor Yang Dapat Mempengaruhi Customer retention antara lain kepercayaan, kualitas pelayanan, dan kepuasan pelanggan. Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh pengaruh kepercayaan, kualitas pelayanan, dan kepuasan pelanggan terhadap customer retention pada Laundry Kiloan Abianbase Mengwi.Penelitian yang dilakukan pada Laundry Kiloan Abianbase yang beralamat di Jln. Raya Abianbase, Gg Lipah, Kapal, Mengwi, Badung, Bali. Objek penelitian pada penelitian ini adalah mengukur Customer Retention (Y) sebagai akibat dari kepercayaan (X1), kualitas pelayanan (X2) dan kepuasan pelanggan (X3). Populasi yang digunakan dalam penelitian ini adalah konsumen yang sudah pernah datang dan menggunakan jasa Laundry Kiloan Abianbase. Sampel yang ditentukan dalam penelitian ini menggunakan non probability sampling. jumlah sampel yang diambil adalah 5 x 20 yaitu sebanyak 100 orang. Hasil penelitian menunjukan retention pada Laundry Kiloan Abianbase Mengwi. Kualitas pelayanan berpengaruh positif dan signifikan terhadap customer retention pada Laundry Kiloan Abianbase MengwiKepuasan pelanggan berpengaruh positif dan signifikan terhadap customer retention pada Laundry Kiloan Abianbase Mengwi.
Co-Authors Anak Agung Inten Sari Saraswati Anik Yuesti Armanu Thoyib Arya Munang Ayu Heny Ratna Dewi Ayu R. Rumanti, I Gusti Desak Nyoman Indriyani Didik Rabuana Artha Eka Afnan Troena Gede Yudhi Hendrawan I Dewa Ayu Tita Permata Tabita I Gde Yudhi Hendrawan I Gde Yudhi Hendrawan I Gede Rihayana I Gede Yudhi Hendrawan I Gusti Agung Hendra Wirawan I Gusti Made Oka Diara Putra I Ketut Setia Sapta I Ketut Setia Sapta I Komang Aditya Prawira Nugraha I Made Astina Yoga I Nyoman Jaya Artana I Putu Gede Arya Gautama I Putu Pratama Adiputra I Wayan Oka Sugarda I Wayan Pasek Suryawan I Wayan Suarjana Ida Ayu Mely Trisnawati M Kadek Juniarta Luh Komang Candra Dewi Nengah Landra Ni Komang Wahyuni Ni Luh Rita Larasanti Ni Luh Santi Ayuni Ni Made Arie Krisnayanti Ni Made Ayu Eva Alvinayanti Ni Made Rai Elisya Yustiani Pande Rantika Juli Putu Agus Eka Rismawan Putu Kepramareni Roy Darmawan Sang Made Dwi Budhi Arsana Ubud Salim