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All Journal AGRIEKONOMIKA Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Agriprima : Journal of Applied Agricultural Sciences Martabe : Jurnal Pengabdian Kepada Masyarakat Comment: an International Journal of Community Development PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Hexagro Jurnal Ekonomi Manajemen Jurnal MEBIS (Manajemen dan Bisnis) Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal Agroteknologi Pertanian dan Publikasi Riset Ilmiah (JAPPRI) Jurnal Sosiologi Pertanian dan Agribisnis Jurnal Riset Rumpun Ilmu Tanaman Gunung Djati Conference Series Metta: Jurnal Penelitian Multidisiplin Ilmu Jurnal Teknologi Pangan dan Ilmu Pertanian Jingler: Jurnal Teknik Pengolahan Pertanian
Dona Setia Umbara
Universitas Perjuangan Tasikmalaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PEMETAAN BENTUK ADAPTASI BENCANA BERBASIS MASYARAKAT DI DESA CIGANJENG, KECAMATAN PADAHERANG, KABUPATEN PANGANDARAN Trisna Insan Noor; Lies Sulistyowati; Eka Purna Yudha; Muhammad Nurdin Yusuf; Ivan Sayid Nurahman; Dona Setia Umbara; Samuel Lantip Wicaksono; Mohamad Arief Setiawan; Bintang Gentzora
Abdimas Galuh Vol 4, No 1 (2022): Maret 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v4i1.6954

Abstract

Daerah Aliran Sungai Citanduy menjadi kunci pendistribusian air terhadap wilayah disekitarnya. Fungsi DAS yang tidak baik akan mengakibatkan bencana banjir dan kekeringan. Desa Ciganjeng merupakan salah satu desa yang terkena dampak dari hal tersebut. Pengabdian ini bertujuan untuk memetakan bentuk adaptasi yang dilakukan oleh masyarakat terhadap bencana banjir. Metode yang digunakan adalah Focus Group Discussion. Adaptasi yang dilakukan oleh masyarakat khususnya petani padi sawah yaitu dengan memanfaatkan faktor alam sebagai pertanda bahwa akan terjadi banjir. Selain itu, penggunaan kalender tanam pranata mangsa juga membantu petani sawah mengantisipasi kegagalan panen. Anggota keluarga petani padi sawah melakukan urbanisasi ke kota untuk menjadi buruh atau pedagang ketika lahan padi sawah mereka terendam banjir demi mencukupi kebutuhan hidupnya. Adaptasi dilakukan supaya dapat bertahan hidup pada kondisi yang tidak sesuai untuk melakukan budidaya padi sawah.
MARKETING MIX EXTENSION TO BOOST DISTRIBUTION PRODUCT OF CATFISH SHREDDED Ristina Siti Sundari; Dona Setia Umbara; Andri Kusmayadi; Adnan Arshad
Comment: an International Journal of Community Development Vol 1 No 2 (2019)
Publisher : Perkumpulan Peneliti Ilmu Lingkungan - Green Visioneers

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.414 KB)

Abstract

To success “Gemarikan” program such government’s design needed creativity along the process. One of creative process was shredded making. This way had a good prospect to be developed nevertheless the circulation of capital oftentimes stuck due to not sold completely but left in the market due to the consignation system ever. This community engagement aimed to increase Catfish shredded marketing to break capital and product circulation stuck dealing with ran well and sustainable business and also create new entrepreneur throughout Small and Middle Entrepreneurs in the county. The method used extension and implementation possible marketing mix. The result defined that producer was helped by these strategies for distributing, marketing catfish shredded faster than before deal with combining between direct selling, reselling and using market place of social media. In addition, the students begin to blaze the way to be an entrepreneur.
FAKTOR-FAKTOR YANG MEMPENGARUHI REGENERASI PETANI PADI DI DESA DAYEUHLUHUR KECAMATAN DAYEUHLUHUR KABUPATEN CILACAP, JAWA TENGAH Hani Naziah; D Yadi Heryadi; Dona Setia Umbara; Ristina Siti Sundari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9546

Abstract

The regeneration process of rice farmers is critical and necessary to maintain, improve or develop rice farming as well as for the sustainability of rice farming in the future when the condition of rice farmers is getting older. The needs of interest of the younger generation in Dayeuhluhur village in the field of rice farming are in the category of lack of interest. The purpose of this study was to Find out how education, the younger generation's experience, income, and parent's land area; how the more youthful generation's interest in rice farming; influence of education, young generation's experiences, revenue, and land area parents on the regeneration of rice farmers. The study used a quantitative descriptive approach and data collection by methods, documentation, and questionnaires help. The research sample is 67 respondents and the younger generation with 16 – 30 years old criteria, using purposive sampling technique and the analysis model using multiple linear regression. The result of this study explained that (1) the condition of the education of the younger generation was in the medium category, the experience of the younger generation was in the high category, the parent income was in the high category, and the parent's land area was in the medium category, (2) the condition of the interest of the younger generation in the field of rice farming was included in the moderate category and (3) the regeneration of rice farmers separately or jointly was influenced by factors of education of the younger generation, the experience of the younger generation, parents income, and parents land area.
MENCIPTAKAN RESONANSI MEREK MELALUI KEPERCAYAAN BERDASARKAN PADA DAYA TARIK MEREK Ari Arisman; Dona Setia Umbara
Jurnal Ekonomi Manajemen Vol 8, No 2 (2022): November 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v8i2.4190

Abstract

The purpose of this study was to find out how the influence of brand attractiveness in building brand trust and increasing brand resonance in Indonesian local shoe brand users. This is a verification research, using survey methods, and collecting data by distributing a questionnaire of 125 respondents who are consumers of local Indonesian brand shoes who have purchased the product more than once using purposive sampling technique. The analytical tool used in this research is Structural Equation Modeling (SEM) where the analysis results show that brand attractiveness is proven to be the right strategy in creating brand trust and brand resonance. Brand trust which is based on the evaluation of attractiveness also proves to be an antecedent of the formation of brand resonance in consumers of local Indonesian brand shoes.
Perbedaan Hasil Usaha Buah Melon Yang Menggunakan Naungan Dan Tidak Naungan Andi Wiyanto; Ristina Siti Sundari; Dona Setia Umbara
Jurnal Sosiologi Pertanian dan Agribisnis Vol 5 No 1 (2023): Januari : Jurnal Sosiologi Pertanian dan Agribisnis
Publisher : Universitas Gajah Putih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/juspa.v5i1.581

Abstract

Melon fruit is one of the horticultural plants that are widely consumed by the public, with a content of 54% and 49% daily nutritional adequacy levels in vitamins A and C, containing minerals, sodium, iron, potassium, magnesium, phosphorus and fruit flesh containing carotenoids for the body's immunity. Agricultural cultivation requires sophisticated technology to facilitate farming activities, one of which is the Tunas Harapan farmer group. One of the communities in Tasikmalaya city that cultivates melons with shade treatment and not shade. This study aims to find out how the results of melon farming using shade and not using shade differ. The results of this study show that the total amount of costs on shade is Rp.1.187.366 while non-shade is Rp.1.111.660 with a difference of Rp.75.706 in one planting period, total income on shade is Rp. 2.462.634 while non-shade is Rp.1.925.840 with a difference in total income of Rp.536.794 and the amount of production in shade is 146 kg while non-shade is 121.5 kg with a difference in total yield of 24.5/kg in one planting period. It can be known that there is a difference between melon farming using shade is higher than melon farming business that does not use shade, this shows that using shade is more profitable than not using shade. In the ratio of melon farming, it can be seen from the two treatments that melon farming using shade is relatively high with a value of 3,0 and does not use shade of 2,7.
Perilaku Konsumen Terhadap Keputusan Pembelian Sayuran Di Pasar Tradisional Cikurubuk Kota Tasikmalaya Riva Lailatul Qomariah; Dona Setia Umbara; Budhi Wahyu Fitriadi
Cangkok Vol 5 No `1 (2023): Maret : Jurnal Agroteknologi Pertanian & Publikasi Riset Ilmiah
Publisher : Universitas Gajah Putih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jappri.v5i`1.607

Abstract

Sayuran merupakan komoditas bahan yang diperlukan untuk konsumsi masyarakat, dan pasar tradisional merupakan tempat alternatif untuk sebagian masyarakat kelas ekonomi kebawah dalam membeli bahan sayuran. Seorang pemasar hanya fokus terhadap produksi, dan perhatian terhadap perilaku konsumen masih kurang, dikarenakan kurangnya pengetahuan terhadap nilai tersebut. Penelitian ini bertujuan untuk mengetahui perilaku konsumen terhadap keputusan pembelian sayuran di Pasar Tradisional Cikurubuk Kota Tasikmalaya. sampel yang digunakan dalam penelitian ini adalah incidental sampling yaitu teknik pengambilan sample yang dilakukan berdasarkan kebetulan dari populasi. Jumlah sampel yang digunakan adalah sebanyak 100. Metode analisis yang digunakan dalam penelitian ini adalah metode kuantitatif dengan model regeresi sederhana. Model regresi sederhana adalah suatu alat analisis untuk mengukur variabel independent terhadap variabel terikat.
Efektivitas Kartu Tani Terhadap Penyaluran Pupuk Subsidi Di Kelurahan Cibeuti Kecamatan Kawalu Kota Tasikmalaya Ade Rahmawati; Ulpah Jakiyah; Dona Setia Umbara
Jurnal Riset Rumpun Ilmu Tanaman (JURRIT) Vol. 2 No. 1 (2023): April : Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrit.v2i1.1230

Abstract

The government initiated farmer cards to improve the distribution of subsidized fertilizers that were still not on the target. However, in some areas the effectiveness of distributing subsidized fertilizers using farm cards is unknown. This study aimed to determine the effectiveness of subsidized fertilizers in Cibeuti Village, Kawalu District, Tasikmalaya City. The population in this study was farmers who received farmer cards with a total of 559 people who were then sampled using a random sampling technique of 85 people. This research was conducted using two methods, namely observation and interview. Observation is carried out by collecting data carried out through direct observation of farmers included in the farmer group in Cibeuti Village. The data analysis used is multiple linear regression analysis using the SPSS application. From the results of this study, the level of effectiveness of farmer cards, the distribution of subsidized fertilizers in the Cibeuti area of Tasikmalaya City is very effective and the most effective, indicator of the distribution of subsidized fertilizers is on time, whose efficiency value is 0.005 which means less than 0.05.
PREFERENSI KONSUMEN TERHADAP PRODUK AGROINDUSTRI ABON IKAN Ristina Siti Sundari; Dona Setia Umbara
Jurnal Mebis Vol. 4 No. 1 (2019): July 2019
Publisher : Jurnal Mebis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abon ikan merupakan inovasi baru diversifikasi pangan dari ikan segar yang berukuran besar yang sudah menurun nilai jualnya. Tujuan penelitian ini untuk mengidentifikasi dan menganalisis preferensi konsumen terhadap abon ikan melalui atribut-atribut yang mempengaruhi konsumen dalam pengambilan keputusan. Metode yang digunakan adalah analisis konjoin. Penelitian ini menggunakan empat atribut yaitu rasa, warna, tekstur dan harga abon ikan. Hasil penelitian memperlihatkan bahwa preferensi konsumen berfokus kepada hasil stimuli berdasarkan nilai kepuasan­ dan kepentingan atribut di dalamnya. Pada atribut rasa abon ikan patin dengan nilai kepuasan 0,1769. Pada atribut warna memiliki nilai kepuasan 0,068 untuk abon ikan lele. Pada atribut tekstur abon ikan lele memiliki nilai kepuasan 0,072 dan atribut harga Rp 25.000 s.d. Rp 30.000 pada abon ikan patin dengan nilai kepuasan 0,766. Preferensi konsumen dalam memutuskan membeli abon ikan lebih berdasarkan kepentingan rasa walaupun harganya lebih tinggi yakni pada abon ikan patin
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN TERHADAP PEMBELIAN MINYAK GORENG KEMASAN PADA SAAT MASA COVID DI KOTA TASIKMALAYA Ruri Abdul Gani; Dona Setia Umbara; Reni Hidayati
Jurnal Penelitian Multidisiplin Ilmu Vol 1 No 6 (2023): April 2023
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cooking oil is one of the products derived from palm oil and is needed in everyday life. This product is one of the nine food staples consumed by almost all Indonesian people. The scarcity that occurred last year is a new momentum felt by the community, especially in the City of Tasikmalaya. There was a scarcity that caused the staple cooking oil to not be available in traditional markets or in supermarkets. The analytical tool used is multiple regression using 100 research samples. The results of this study state that those that have a significant influence on consumer decisions are product quality, product characteristics, product design, product packaging, product labels that have a significant effect on consumer decisions, while those that do not influence consumer decisions on packaged cooking oil During The Covid-19 in The Tasikmalaya City are product brands and product price, has no significant effect on consumer decisions. However, if it is carried out simultaneously, product quality, product characteristics, product design, product branding, product packaging, product labels and product prices have a significant influence on consumer decisions with an overall influence of 62.1%.
Pengaruh Citra Merek Terhadap Pengambilan Keputusan Pembelian Teh Botol Sosro Fahmi Rizal Abdul Azis; Budhi Wahyu Fitriadi; Dona Setia Umbara
Cangkok Vol 5 No 2 (2023): September : Jurnal Agroteknologi Pertanian dan Publikasi Riset Ilmiah
Publisher : Universitas Gajah Putih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jappri.v5i2.812

Abstract

Brand image is one of teh key factors in influencing consumer buying behavior, especially in teh packaged beverage industry. Teh sosro bottle is one of teh most popular brands of teh saji in Indonesia. This study aims to analyze teh influence of brand image on teh purchase decision of teh sosro bottle. Teh method used is quantitative descriptive. Teh sample used was 80 respondents of teh Faculty of Agriculture, University of Struggle Tasikmalaya. Data was collected through questionnaires that focused on consumer perceptions regarding teh brand image of teh sosro bottle. Teh results showed that as many as 29 respondents (36%) viewed teh brand image of Teh botol sosro as very good. A total of 48 respondents (60%) have a good category in making purchasing decisions for sosro bottled tea. And brand image has a significant influence on teh purchase decision making of Teh Botol Soro.
Co-Authors Ade Rahmawati Adnan Arshad Andi Wiyanto Andri Kusmayadi Ari Arisman Asya Utari Rahmawati Bintang Gentzora Budhi Wahyu Fitriadi D Yadi Heryadi Delis Rohbiah Eka Purna Yudha Eri Setiawan Fahmi Rizal Abdul Azis Fanny Agustina Hasan Hani Naziah Hikmatyar, Missi Irsyad Padjari Laras Pratiwi Lies Sulistoyowati Lies Sulistyowati Mohamad Arief Setiawan Muhammad Nurdin Yusuf Nurdiansyah Nurdiansyah Ovie Khopipah Reni Hidayati Reny Hidayati Ristina Siti Sundari Riva Lailatul Qomariah Roni Roni Ruri Abdul Gani Samuel Lantip Wicaksono Sani Khoerunnisa Selvy Isnaeni SETIAWAN, IWAN Siti Karmilah Siti Nurhidayah Soni Ariana Trisna Insan Noor Trisna Insan Noor Yeni Somantri