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All Journal DE JURE Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Jurnal Ilmiah Mahasiswa Kelautan Perikanan Unsyiah Geo-Image Journal Indonesian Journal of Guidance and Counseling: Theory and Application Jurnal CoreIT Unes Law Review Jurnal Ilmu Manajemen Al-Risalah : Jurnal Studi Agama dan Pemikiran Islam Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Intelektual: Jurnal Pendidikan dan Studi Keislaman Akrab Juara : Jurnal Ilmu-ilmu Sosial Nusantara: Jurnal Pendidikan Indonesia Texere Didaktis: Proseding Seminar Nasional Pendidikan Dasar Al-Khidmah: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Khairul Umam
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Journal : Jurnal Ilmu Manajemen

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Pengaruh Dosis Alam Terhadap Persepsi Nilai dan Loyalitas Pelanggan Kedai Kopi Era New Normal Live Purwanto, Purwanto; Harahap, Dedy Ansari; Amanah, Dita; Gunarto, Muji; Umam, Khairul
Jurnal Ilmu Manajemen Vol 10, No 1 (2020): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v10i1.2552

Abstract

This study aims to test the dose of nature (manicured gardens, fountains, and trendy entertainment) as a green design in the coffee shop on the perception of value that will ultimately determine the level of loyalty for customers in the direction of new normal life. Data were obtained from a sample of 500 respondents who visited coffee shops in Surabaya. By using AMOS 18.0, the following results were found, first, the green design significantly influenced the perception of utilitarian values, the second the green design significantly influenced the perception of hedonic values, the three utilitarian values significantly influenced loyalty and finally, hedonic values significantly affected loyalty on a coffee shop.
Co-Authors - Kurniawan, - Ahmad Rifqi Zamzami Angga Pratama Arbilla Larasdiva Ariyani Indrayati Bagas Hasbi Amrillah Budy Wiryawan Dedy Ansari Harahap Dewi Kurniati Dita Amanah Eko Darminto Erni Erni Fadly Azhar Gunawan Wibisono Herman Priyadi Ichayuen Avianty Irma Dewiyanti Iwan Hasri Mizan Adha Moh Syahrullah Moh Zahroni Muhammad Gusti Fasya Muhammad hasim Muhammad Junaidi Muhammad Rijal Arifin Muji Gunarto Nadya Nadya Negara, Benny Sukma Nendy Pratomo Noerati, - Novira Novi Kusrini Nur Fitri Amalia Pandu Putra Pratama Purwanto Purwanto Rahma Hayati Ratna Wardani Refa Tiwi Alia Fatin Rizi Suci Litundzira Satrya Raja Shantika Siahaan, Maria Soewignjo Agus Nugroho Sri Setiadji Srie Gustiani, Srie Wulan Safrihatini Yuhasriati Yuhasriati