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All Journal Jurnal Siasat Bisnis JURNAL BISNIS STRATEGI MIMBAR (Jurnal Sosial dan Pembangunan) Trikonomika: Jurnal Ekonomi Jurnal Ekonomi Modernisasi JURNAL KEBANGSAAN IMAGE DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Bisnis dan Manajemen JRSI (Jurnal Rekayasa Sistem dan Industri) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JURNAL MANAJEMEN (EDISI ELEKTRONIK) AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM PERSPEKTIF Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik INFOKUM Jurnal Kewarganegaraan Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) JAMBU AIR : Journal of Accounting Management Business and International Research eProceedings of Management Journal of General-Procedural Dermatology & Venereology Indonesia Journal of Social Science Utilizing Technology Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Aditya Wardhana
Universitas Telkom
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal Ekonomi, Bisnis

 1 
PENGARUH WORD OF MOUTH TERHADAP MINAT BELI KONSUMEN BARAYA TRAVEL POOL BUAH BATU: (Studi Pada Mahasiswa Administrasi Bisnis Universitas Telkom Angkatan 2013) Revina Anisa Agnelia; Aditya Wardhana
Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Vol 10 No 2 (2016): Jurnal Ekonomi, Bisnis & Entrepreneurship
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

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Abstract

This study aimed to analyze the effect of Word of Mouth towards Buah Batu Baraya Travel Consumer Purchase Intention. The method that being used is descriptive - causal. The sampling technique that being used is nonprobability sampling with the sampling method incidental sampling. The data collection is done by distributing questionnaires to 100 Students of Business Administration Student 2013 of Telkom University that know Baraya Travel pool Buah Batu. Data analysis technique that being used is simple linear regression analysis. Based on the results, it can be concluded that the Word of Mouth has positive effect on Baraya Travel consumer purchase intention. Based on the coefficient of determination (R2) calculation can be known the magnitude of the effect of word of mouth (X) variable on purchase intention (Y) was 32.9%. While the remaining 67.1% is influenced by other factors that not be examined in this study. Keywords: marketing, consumen behavior, word of mouth, purchase intention.
Co-Authors ADE RISNA SARI Affandy Agusman Aris Agne Nabilah Agnelia, Revina Anisa Aldi Akbar Ana Faizah Anisa Agnelia, Revina Arief Nuryana Budi Harto Budi Rustandi Kartawinata Cakranegara, Pandu Adi Dadang Sudrajat desi kristanti, desi Dg. Mapata Dien, Siphora Dyah Maharani Efendi Efendi Hartini Hartini Hartini, Hartini - Hendy Tannady Hendy Tannady Ilham Arief Irzan Soepriyadi Joko Ariawan Kristanty Marina Natalia N Lilik Suryaningsih Meutia Zakaria Miranda, Eliza Moch Arif Hernawan Nisrina Kamila Normiyati N Normiyati Normiyati Nurjannah Bando Pusponegoro, Erdina Hardiono D Rachmawaty Rachmawaty Rahmawati Rahmawati Revi Sesario Revina Anisa Agnelia Ricky Aditya Ryan Firdiansyah Suryawan Salma Nurhaliza Sapinah Sapinah Soegeng Wahyoedi Syah Putra, Syah Syahputra Syahputra Syahputra Syahputra Syarifuddin Sulaiman Tienni Mariana Simanjorang Zainuddin Iba Zeffan Daffa Fitra Haidar