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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Empowerment Community Ulil Albab Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan ULIL ALBAB Transformasi: Journal of Economics and Business Management Riset Ilmu Manajemen Bisnis dan Akuntansi
Ari Arisman
Universitas Perjuangan Tasikmalaya
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Journal : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan

 1 
PENGARUH DESAIN PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Konsumen UMKM Syehriel Collection) Ady Nurwana; Ari Arisman; Kusuma Agdhi Rahwana
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 3 (2022): Nopember : JURNAL ILMU MANAJEMEN, EKONOMI dan KEWIRAUSAHAAN
Publisher : Amik Veteran Porwokerto

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Abstract

This study aims to determine the effect of Product Design and Product Quality on Purchasing Decisions at the UMKM Syehriel Collection (a survey on the consumers of the UMKM Syehriel Collection). The method used in this research is the quantitative research methods, with a research sample of 100 respondents and the analytical tool used in this study is multiple regression using SPSS version 25. The result showed that the Procut Design and Product Quality a significant effect simultaneously on Purchasing Decisions at the UMKM Syehriel Collection. Product Design has a partially significant affect on Purchasing Decisions at the UMKM Syehriel Collection. Product Quality has a partially not significant effect on Purchasing Decisions at the UMKM Syehriel Collection.
PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAAN PELANGGAN DI CV MARTA JAYA Didan Muhammad Faizal; Arga Sutrisna; Ari Arisman
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 3 (2022): Nopember : JURNAL ILMU MANAJEMEN, EKONOMI dan KEWIRAUSAHAAN
Publisher : Amik Veteran Porwokerto

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Abstract

This study aims to determine the effect of marketing strategy on customer satisfaction at CV Marta Jaya which is used in this research method, namely using a quantitative research method using 100 respondents research and the research tool used in this study is simple linear regression using SPSS version 25. The results of this study indicate that marketing strategies can create consumer demand through customer satisfaction influenced by goods or services needed by customers, prices of goods or services, services, distributing goods or services and promotional activities
Co-Authors Acep Miftah Fauzi Ady Nurwana Ai Reka Pebrianti Arga Sutrisna Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Denthanika Shena Bagia Depy Muhamad Pauzy Depy Muhamad Pauzy Destia Nur Wiardi Didan Muhammad Faizal Evilia Sri Yuniar Fahmi Saepullah Astari Febri Herdiana Irly Artiara Irawan Kusuma Agdhi Rahwana Leli Nispi Fauzi Nadia Nur Qalby Nita Fauziah Oktaviani Ratih Purnamasari Reza Nurfauzi Rita Tri Yusnita Riza Reziana Ruhimat Rizqi Insani Shintya Nisawaty Suci Putri Lestari