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All Journal Jurnal Penyuluhan Wacana, Jurnal Sosial dan Humaniora Interaktif: Jurnal Ilmu-Ilmu Sosial AGRISE Habitat Komunikator Nomosleca Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Jurnal Studi Komunikasi Jurnal Ilmiah Universitas Batanghari Jambi Jurnal SEPA (Social Economic and Agribusiness Journal) Syntax Literate : Jurnal Ilmiah Indonesia JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL EDUCATION AND DEVELOPMENT MEDIAKOM: Jurnal Ilmu Komunikasi Jurnal Riset Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI Agro Bali: Agricultural Journal Musamus Journal of Public Administration International Journal of Science and Society (IJSOC) AGRIEKSTENSIA
Reza Safitri
Fakultas Ilmu Politik Dan Ilmu Sosial Universitas Brawijaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Journal : Jurnal Penyuluhan

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Model Strategi Adaptasi Kelompok Wanita Tani (KWT) Melalui Digital Marketing Sebagai Penanggulangan Pandemi COVID-19 Yeni Pramita; Keppi Sukesih; Reza Safitri
Jurnal Penyuluhan Vol. 19 No. 01 (2023): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/19202342709

Abstract

The Covid-19 pandemic has had an impact on socio-economic changes globally, including at KWT Sri Rejeki. KWT Sri Rejeki has superior local food products that already use a modern touch in their packaging, but sales are still far above the average before the pandemic. This study aims to formulate a model of adaptation strategy of KWT Sri Rejeki through Digital Marketing. The research uses action research to gain knowledge as well as to take action to create change in KWT Sri Rejeki. In-depth interviews and field observations to get a diagnosis of the problem in order to determine an action plan, implementation and evaluation. Data analysis uses In Vivo Coding which is then followed by Pattern Coding by using short words or short phrases obtained through the informant's sentences. The results showed that the adaptation strategy model at KWT Sri Rejeki was conducting marketing analysis, marketing formulation, and marketing implementation and then integrated training was carried out to improve hard skills and soft skills and then developed a plan followed by a presentation. After being presented, it is then implemented in a business unit owned by KWT Sri Rejeki after an evaluation has been carried out as a reflection of the effectiveness of the strategy model that has been formulated.
Co-Authors A.A. Ketut Agung Cahyawan W Bambang Dwi Prasetyo Bambang Dwi Prasetyo Budi Sawitri Darsono Wisadirana Edi Dwi Cahyono Eka Pradesti Faridha Hanim Firmannandya, Ade Hertanto, Dedy Iin Ningtias Ismi Aulil Wardani Kanto, Sanggar Keppi Sukesi Keppi Sukesi Keppi Sukesih Kliwon Hidayat Lisda Veronika M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Mashita Putri Hatama Maulina Pia Wulandari, Maulina Pia Muhammad Dimas Sulthan Arief Muhammad Syukri Nelci Batlolona Norhadi Norhadi Noviadhista, Ulwan Fakhri Patricia Baliana Da Costa Prasetyo, Agus Subhan Pravasta Wahyu Satriawan Pravasta Wahyu Satriawan Putri Nila Rahmataini Rachmat Kriyantono Rachmat Kriyantono Riski Amalia Rizky Trisna Putri Sandis Wahyu Prasetiyo Sinta Swastikawara Sujoko, Anang Sundoko Sundoko Sylvatri, Hapsari Dian Tristania Puspa Kintani Ulwan Fakhri Noviadhista Warda Firdausi Karimah Yandi Aulia Rahman Yayuk Yulianti Yeni Pramita