Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Habitat

Analisis Struktur Jaringan Komunikasi dan Peran Aktor Dalam Penerapan Teknologi Budidaya Kentang (Petani Kentang Desa Ngantru Kecamatan Ngantang Kabupaten Malang) Hertanto, Dedy; Sugiyanto, Sugiyanto; Safitri, Reza
HABITAT Vol 27, No 2 (2016)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (539.435 KB) | DOI: 10.21776/ub.habitat.2016.027.2.7

Abstract

Dalam rangka peningkatan mutu dan hasil produksi kentang diperlukan informasi bagi petani tentang teknologi budidaya yang menjadi rujukan dalam berusahatani. Penelitian ini menyajikan analisis tentang bagaimana upaya petani kentang dalam mendapatkan informasi yang dibutuhkan melalui pendekatan jaringan komunikasi. Tujuan penelitian adalah (1) mendeskripsikan struktur jaringan komunikasi dan peran aktor (2) Mendeskripsikan karakteristik individu dan karakteristik usahatani (3) Menganalisis hubungan antara jaringan komunikasi dan penerapan teknologi budidaya kentang. Hasil penelitian menunjukkan (1) Struktur jaringan bersifat menyebar dan memusat dengan tingkat keterhubungan antar aktor yang rendah, sedangkan aktor yang berperan penting pada aspek (bibit dan panen) adalah aktor 10, 12, 35, 61 dan pada aspek (pemupukan dan HPT) adalah aktor 11, 76, 60, dan 50. (2) Karakteristik individu dan usahatani merupakan faktor pendukung dalam meningkatkan keterhubungan antar aktor dan peranan aktor dalam jaringan komunikasi. (3) Hubungan antara jaringan komunikasi dengan penerapan teknologi budidaya kentang menunjukkan hubungan yang positif dan nyata.
Effectiveness of Interpersonal Communication of Head of Farmer Group To Maintaining Existence Sidodadi Farmer Group Prasetyo, Agus Subhan; Safitri, Reza; Hidayat, Kliwon
HABITAT Vol 28, No 3 (2017)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.836 KB) | DOI: 10.21776/ub.habitat.2017.028.3.14

Abstract

The success of the farmer group depends on communication skills of the head of farmer group. Hence, the head of Sidodadi farmer group need a right communication to convey the information to group members. Appropriate communication will affect the members to receive a message delivered by the head of Sidodadi farmer group properly. Either communication do by the head of the Sidodadi farmer group is interpersonal communication. This research aims to describe the farmer’s group effectiveness of interpersonal communication to keep Sidodadi farmers’ group maintained. The analysis method that used in this research was descriptive analysis. The result of this research shows that interpersonal communication the head of Sidodadi farmer group has been effective. Effectiveness of interpersonal communication the head of Sidodadi farmer group can be seen from the attitude of the head of Sidodadi farmer group such as open attitude, empathy attitude, support attitude, positive attitude and equality attitude. With the effectiveness of interpersonal communication, the head of the farmer group made the existence of head of Sidodadi farmer group to be maintained.
Covid-19 Pandemic Digitalization Training For Agriculture Sustainable Development of Micro and Small Enterprises In KWT Sri Rejeki Yeni Pramita; Keppi Sukesi; Reza Safitri
HABITAT Vol. 34 No. 1 (2023): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.1.8

Abstract

It is undeniable that the coronavirus (COVID-19) pandemic has affected the global economy and environment. The main victims of the COVID-19 outbreak are agricultural Micro and Small Enterprises MSEs in KWT, especially in developing countries, where the use of digital media is still limited. This paper uses literature and personal insights to provide lessons on digitalization the COVID-19 pandemic for the development of MSEs in sustainable KWTs from a technology-for-social perspective. researchers develop work concepts to support digital transformation after COVID-19 for the sustainable development of KWT MSEs. The fact is that digital payments, especially mobile money, must be an important digital transformation priority for MSEs in KWT. In addition, institutions must support the resources and capabilities of MSEs in KWT adopting digital for sustainable business, production and consumption. This study shows that the Chair of the KWT UMK and other stakeholders to re-research their business strategy, combine crisis scenarios and business plans as an effort to retain customers virtually so that they can increase sustainable agricultural businesses. We also propose further research areas to enhance the transformation of digital KWT MSEs after COVID-19.
An Analysis of Millennial Farmers’ Communication Networks on Hydroponic Vegetable Marketing Topics Via Whatsapp Application (Hydroponic Farmers in Situbondo) Sandis Wahyu Prasetiyo; Edi Dwi Cahyono; Reza Safitri
HABITAT Vol. 32 No. 2 (2021): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2021.032.2.12

Abstract

The large-scale social restrictions during the COVID-19 pandemic have hampered the communication process for millennial hydroponic farmers in Situbondo. The farmers could not have their regular offline meetings. As such, they started to switch to the Whatsapp messaging application to communicate. However, the switch was done without prior need analysis, so there was no guarantee of whether the application could meet their need to communicate. This study aimed to analyze the interpersonal communication network, WA media gratification, and the relationship between the two. The communication network method was used in this study by interviewing 108 respondents through a nominalist approach and positional strategy, small group sampling followed by intact sampling. Data were analyzed using the Communication Network Analysis program UCINET Version 6.0, descriptive analysis, and analysis of variable relationships using the SPSS Version 21. The results showed that the whole network consisted of actors from various professions and backgrounds from Situbondo and outside Situbondo. The communication network structure formed a wheel with the dominance centrality degree, closeness, betweenness, and eigenvector actors by three hydroponic farmers with codes 41, 47, and 105. The level of WA media gratification, included the use and satisfaction obtained by hydroponic farmers, was very high on information, socialization, and social support. The relationship between interpersonal communication networks and WA media gratification showed a significant and very significant relationship for socialization and social support.