Article Per Year (5 Year)
p-Index From 2019 - 2024
2.447
P-Index
This Author published in this journals
All Journal Sosiohumaniora JDM (Jurnal Dinamika Manajemen) Media Ekonomi dan Manajemen JPAP (Jurnal Penelitian Administrasi Publik) (e-Journal) Jurnal Ilmiah Dinamika Ekonomi dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Indonesian Journal Of Business And Economics Iqtishoduna: Jurnal Ekonomi Islam Jurnal Darma Agung Jurnal Pengabdian UNDIKMA Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Pengabdian kepada Masyarakat Proceeding of The International Conference on Economics and Business Jurnal Pengabdian Masyarakat Sains dan Teknologi Eduvest - Journal of Universal Studies
Emiliana Sri Pudjiarti
Universitas 17 Aguatus 1945 Semarang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Nursing Public Health Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Eduvest - Journal of Universal Studies

 1 
Reciprocal Pricing Strategy to Improve MSME Performance Andriyansah Andriyansah; Fatia Fatimah; Ginta Ginting; Emiliana Sri Pudjiarti
Eduvest - Journal of Universal Studies Vol. 4 No. 4 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i4.1103

Abstract

This study aims to prove that the new concept of reciprocal pricing can affect the improvement of MSME performance. This study uses a quantitative approach with the sample technique used is Cluster Random Sampling This technique is taken with the argument that this research was conducted in several areas, namely, the tourism area of MSMEs street food vendors, then the building owner sells drinks or other products that are not similar. There were 175 MSMEs that became the object of research using the SEM AMOS analysis tool. Empirical evidence proves that Reciprocal pricing is able to encourage the improvement of MSME performance. Implement a marketing strategy strategy that focuses on building and maintaining marketing relationships between one business unit and another for the long term with the aim of providing different value to customers from competitors. The novelty of this research is Reciprocal Pricing, which is the concept of reciprocal pricing by two or more business units that provide mutual benefits to the agreed price, this variable is thought to improve performance. The implication is that efforts to improve the performance of MSMEs need to use the concept of Reciprocal Pricing in this research which is proven to encourage the improvement of MSME performance. The implementation of reciprocal pricing in improving the performance of MSMEs in tourism areas is proven to increase the number of consumers.
Co-Authors Aloysius Rusmadji Amsar Amsar Andriyansah . Andriyansah Andriyansah Aris Toening Winarni Deewar Mahesa Endang Swastuti Fatia Fatimah Fransiskus Janu Hamu Ginta Ginting Hermania Bhoki Murdiansyah Herman Nurchayati Ratnawati Dwi Putranti Honorata Slamet Riyadi