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All Journal JURNAL PENDIDIKAN TAMBUSAI Journal on Education JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Pendidikan dan Konseling Jurnal Scientia Jurnal Aktiva : Riset Akutansi dan Keuangan Jurnal Kewarganegaraan Jurnal Manajemen Bisnis dan Keuangan Ulil Albab Journal of Education Research ProBisnis : Jurnal Manajemen Profit: Jurnal Manajemen, Bisnis dan Akuntansi ULIL ALBAB Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Mutiara Ilmu Akuntansi Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Innovative: Journal Of Social Science Research Jurnal Riset Akuntansi Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Siti Nuridah
Universitas Pertiwi
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Journal : Jurnal Scientia

 1 
THE INFLUENCE OF BRANDING AND PRICE ON PURCHASE DECISIONS OF SKINCARE PRODUCTS Frans Sudirjo; Rachmadi Indrapraja; Ilham Arief; La Mema Parandy; Siti Nuridah
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1830

Abstract

The purpose of this study is to ascertain the impact of pricing and branding on skincare purchase decisions. This research employs a quantitative methodology. There were 200 participants in this study, all of them were students. The sample is used through random sampling, which groups the adjusted ages. In this investigation, 150 samples were used. strategies for gathering data for research using a questionnaire. According to the data analysis's findings, branding and price have a considerable, simultaneous, and partial influence on consumers' decisions to buy skincare. As can be observed, the findings of the study's partial t test indicate that branding has a significance of 0.000. The t-count obtained is higher than the t-table value, which is 1.978, when compared to it. Additionally, a significant value of 0.000 was found for the price significance results for skincare choices. The t-count obtained is higher than the t-table value, which is 1.978, when compared to it. 60% is indicated by the coefficient of determination, or R square, of 0.60.
Co-Authors Ade Irawan Agung Setyadi Akhmad Haqiqi Ma'mun Andi Muh Akbar Saputra Andika Isma Andini Jea Lestari Andini Nurwulandari Andri Ardhiyansyah Anita Isnaeni Anyan Anyan Ari Purwanti Arneta Septiani Audree Novia Bella Puspita Audina Burhayani Burhayani Decky Maulana Akbar Dewi Aprilia Syamputri Dhety Chusumastuti Diah Retna Sumekar Didik Cahyono Dina Oktavia Dodo Murtado Dyah Shinta Kusumaningtyas Edwin Jonathan Panjaitan Elda Sagitarius Esther Megawati Fathanna Yani Sudrajat Fauzobihi Fauzobihi Fikrian Rezha Firmansyah Fitria Dewi Frances Roi Seston Tampubolon Frans Sudirjo Herlina Littu Hilyatul Malihah I Putu Agus Dharma Hita Ida Hartati Ilham Arief Imelza Ariani Indah Sinaga Irma Intan Suryana Jehosua S.V. Sinolungan Joelianti Dwi Supraptiningsih Junengsih Junengsih La Mema Parandy Listya Ningrum M Yusuf Bahtiar M. Daud Yahya Markus Asta Patma Nugraha Maulana Fahmi Muzaqi Muammar Taufiqi Lutfi Mustofa Muhammad Naufal Majid Mutiara Indah Natalia Bawamenewi Nina Sakinah Nirwan Nirwan Nofirman NUNIEK DEWI PRAMANIK Nuri Maharani Olivia Agustiana Pradnya Sari Harsanti Pristanto Ria Irawan Rachmadi Indrapraja Rafida Nur Azizah Rendy. C. E. Pesiwarissa Rezeki Nur Riskia Wulandari Rony Marthin Sitohang Rudy Rahwana Saddam Hussaen Salsa Nabila Samuel Y. Warella Silvia Hafidzah Siti Ayu Rosida Siti Ayu Rosidah Siti Qona’ah Siti Suryani Sopian Sopian Sri Mulyani Suyuti Suyuti Tasrip Tasrip Tuti Lisnawati Whisnu Pramadhana Wicaksana Winda Ayu Larasati Wulandari Wulandari Yaman Suryaman Yenny Anggreini Sarumaha