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The discourse of men's facial care products in Instagram from the Foucauldian perspective Putranto, Teguh Dwi; Suyanto, Bagong; Ariadi, Septi; Santos, Roberto Rudolf T.
Jurnal Studi Komunikasi Vol. 5 No. 1 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i1.3159

Talking about body appearance, of course, cannot be separated from metrosexual men who tend to place great importance on appearance, from the way of dress to rituals in caring for their bodies. The men's body has been viewed and utilised as a commodity from the capitalist industry to rival the women's body. This study seeks to explore the discourse Erto's Men as one of facial care product for men built through posts on Instagram because Erto's Men is the face care product that appears the most in searches via #metrosexual on Instagram. The method used in this research is a critical discourse analysis on the @ertosmen Instagram post from June until August 2020. The results obtained in this study indicate that Erto's Men as a men facial skincare product builds a disciplining men's bodies by juxtaposing metrosexual representations through clean and bright skin, and with masculine representations through beard growth. So that through this representation, Erto's Men also helps build a health discourse for men through masculine concepts.

The discourse of men's facial care products in Instagram from the Foucauldian perspective Putranto, Teguh Dwi; Suyanto, Bagong; Ariadi, Septi; Santos, Roberto Rudolf T
Jurnal Studi Komunikasi Vol. 5 No. 1 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i1.3159

Talking about body appearance, of course, cannot be separated from metrosexual men who tend to place great importance on appearance, from the way of dress to rituals in caring for their bodies. The men's body has been viewed and utilised as a commodity from the capitalist industry to rival the women's body. This study seeks to explore the discourse Erto's Men as one of facial care product for men built through posts on Instagram because Erto's Men is the face care product that appears the most in searches via #metrosexual on Instagram. The method used in this research is a critical discourse analysis on the @ertosmen Instagram post from June until August 2020. The results obtained in this study indicate that Erto's Men as a men facial skincare product builds a disciplining men's bodies by juxtaposing metrosexual representations through clean and bright skin, and with masculine representations through beard growth. So that through this representation, Erto's Men also helps build a health discourse for men through masculine concepts.

Upaya pengembangan usaha mandiri di kalangan pengangguran terdidik di Jawa Timur Bagong Suyanto; Septi Ariadi
Masyarakat, Kebudayaan dan Politik Vol. 28 No. 3 (2015): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

The report study intends to examined several obstacles faced by the graduates of the Faculty of Economics and Business in developing their entrepreneurship, mapping their networking, and formulating contextual intervention program in order to accelerate effort to handle unemployment problem. Data were collected by in-depth interview. After undergo editing and classification processes, data were analyzed and interpreted. The study shows that, even the economic graduates are those who have graduated from a well-known university with GPA were at least of 3.00, they generally do not have the ability and ambision to develop independent business or entrepreneurship. Various theories and experiences which were given during the study in college are generally considered to be less supportive in entrepreneurship development. In many cases, the graduates of the Faculty of Economics and Business prefer to work for someone else. One of the constraint that often encountered by the graduates of Faculty of Economics and Business were the lack of capital and excessive competitor in the field. There was an urgency to improve curriculum and study activity to provide a better media for student to learn entrepenuership.

The resistance of urban poor upon the modern medication system: Reaction towards the power domination practice of the medical regime Septi Ariadi; Partini Partini; Mohammad Supraja
Masyarakat, Kebudayaan dan Politik Vol. 30 No. 4 (2017): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

The power domination that reflected in the form of dominant discourse and normality management done by the medical regime through the hegemony process and the panoptic mechanism upon the individual and society in concrete is marked by the presence of regulation and surveillance (monitoring) in the medical fields. This study focuses the attention on the attempt in understanding and analyze the process and the resistance of urban poor upon the modern medication system that is internalized by medical regime as well as to explain the base or the potential problem that could become the trigger for the occurrence of resistance. This study also discuss the power relation that is made with the health personnel as well as to identify the base or the background that causing the resistance. This study used the qualitative-inductive method and the reflexive methodology. With the critical perspective and using the reflexive methodology from this study, conclusion can be drawn the power domination that is demonstrated by the medical regime has create the critical awareness of the urban poor that is followed by the process of resistance that is realized in the technique of low profile by avoiding, retracting, fatalist and passive. All of that is according to the characteristics of the low class structure as well as the resistance that is personal, spontaneous, and expressive; that tend to be manifested as well as exit and developed an alternative discourse/ otherness according to the autonomy of willingness and power owned by the urban poor. In the context of resistance act of urban poor is realized in three shapes: (a) urban poor developed skepticism and criticism upon the modern medication although they still accessing the modern medication, (b) developed the pluralistic-patterned medical orientation or the combinative one. Lastly, (c) the exit of urban poor and developed the alternative discourse/otherness about the medication system to gain the recovery according to the autonomy of willingness and power held by it.

ENHANCEMENT OF DIGITAL BASED BATIK CRAFT PRODUCTS IN KEREK DISTRICT, TUBAN DISTRICT Ratna Azis Prasetyo; Septi Ariadi; Udji Asiyah
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 2 No. 2 (2020): DECEMBER 2020
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Background: Gedog batik weaving in Kerek District to become one of the regional superior products that started local development. The MEA era and the industrial revolution 4.0 provide challenges for these creative economies to survive amid increasingly fierce global competition. One of them is by comparison with the shift of consumer tastes. UMKM are those who become Gedog batik weavers who do not understand customer satisfaction at present, which emphasizes the value of goods purchased according to the value used first. UMKM also specializes in mastering digital technology as a marketing medium. Purpose: For this reason, community adoption activities for training and mentoring for batik UMKM participants in making branding to respond to customer convenience and increasing marketing of digital-based products for solutions that support partnerships. Methods: Community service methods are carried out by providing training and practicum on product branding and digital-based marketing for business entrepreneurs or batik artisans. Results: The result of these activity participants who initially did not understand the transition of consumers became aware of the need to do the branding of a digital-based product and marketing. Conclusion: Partners get increased knowledge and skills in digital-based batik marketing to respond to shifting consumer tastes.

Optimalisasi program dan kegiatan Corporate Social Responsibility di Kota Bontang Septi Ariadi
Jurnal Sosiologi Dialektika Vol. 13 No. 1 (2018): Jurnal Sosiologi Dialektika
Publisher : Department of Sociology, Faculty of Social and Political Sciences, Universitas Airlangga

Corporate Social Responsibility (CSR) memiliki peran yang strategis, bukan saja untuk menambah daya dan cakupan upaya penanganan kemiskinan dan pemberdayaan UMKM (Usaha Mikro Kecil Menengah), tetapi juga untuk mempercepat proses pemberdayaan masyarakat melalui dukungan program alternatif yang lebih kontekstual sesuai prakarsa atau inisiatif masyarakat miskin itu sendiri. Penelitian ini bertujuan untuk memetakan potensi perusahaan dalam upaya peningkatan kesejahteraan masyarakat di Kota Bontang, tetapi sekaligus juga merumuskan kebijakan dan program CSR yang benar-benar kontekstual dan efektif. Metode yang dilakukan adalah melakukan review terhadap berbagai kajian dan penelitian kondisi BUMN dan CSR, mengumpulkan dan melakukan analisis terhadap data terbaru tentang pelaksanaan program CSR di Kota Bontang, mengumpulkan dan melakukan analisis terhadap data primer yang digali langsung dari para warga masyarakat dan melakukan indept interview. Hasil dari penelitian ini berupa gagasan dan Strategi Optimalisasi Program CSR yang akan di lakukan di Kota Bontang guna untuk upaya penanggulangan kemiskinan. Kedepan, untuk mencegah agak tidak lagi terperosok pada kekeliruan yang serupa, dan upaya pemberdayaan masyarakat miskin di Kota Bontang melalui Program CSR benar-benar dapat berjalan efektif, maka yang dibutuhkan bukan sekadar kesediaan untuk melakukan introspeksi, tetapi juga revitalisasi program pemberdayaan masyarakat miskin yang benar-benar kontekstual dan berpihak kepada lapisan yang paling miskin khususnya para pelaku ekonomi kerakyatan. Kemudian ada stategi dan rekomendasi program CSR prioritas yang harus dilakukan sebagai upaya penanggulangan kemiskinan di Kota Bontang.

Pengembangan Badan Usaha Milik Desa (BUMDes) di Jawa Timur Septi Ariadi; Sudarso Sudarso
Jurnal Sosiologi Dialektika Vol. 13 No. 2 (2018): Jurnal Sosiologi Dialektika
Publisher : Department of Sociology, Faculty of Social and Political Sciences, Universitas Airlangga

Gagasan untuk mengembangkan BUM-Des, boleh dikata masih merupakan wacana yang relatif baru. Sebagai sebuah wilayah administratif pemerintahan yang paling bawah, desa di era otonomi daerah seperti sekarang ini, dituntut untuk mampu mengembangkan sikap mandiri di bidang ekonomi, termasuk membiayai sebagian dari kegiatan pembangunan di wilayahnya. Tujuan dari penulisan ini adalah untuk mengkaji gambaran tentang mekanisme pengelolaan badan usaha milik desa (BUM-Des) yang ada di berbagai desa di Provinsi Jawa Timur. Dengan menggunakan metode penelitian kualitatif, secara purposive, kegiatan pengkajian ini dilaksanakan di 5 kabupaten dan 25 desa di Provinsi Jawa Timur. Hasil dari penelitian ini didapati bahwa BUM-Des bukanlah lembaga yang dibentuk dan tumbuh dari bawah (bottom up), melainkan lebih merupakan lembaga bentukan dari atas (top down) yang diinisiasi dari prakarsa Negara. Besar modal awal pembentukan BUM-Des, sebagian besar (60%) di atas 25 juta rupiah, bahkan 24% BUM-Des yang ada didirikan dengan modal awal 100 juta lebih. Sedangkan faktor yang dinilai sangat menghambat perkembangan BUM-Des, menurut 41,8% masyarakat desa adalah modal yang terbatas.

Higher education capitalism in Indonesia as a social problem: A case study in the digital age Doddy Sumbodo Singgih; Bagong Suyanto; Septi Ariadi
Jurnal Sosiologi Dialektika Vol. 17 No. 1 (2022): Jurnal Sosiologi Dialektika
Publisher : Department of Sociology, Faculty of Social and Political Sciences, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jsd.v17i1.2022.13-24

Since the Indonesian state entered the reform era in 1998, several state universities that were centers of scientific development had their legal status changed by the government to become State-Owned Legal Entity University. From a sociological perspective, changes in legal status are commonly understood as institutional changes, which include changes in the norms that refer to governance, changes in governance procedures, and changes in organizational structure and governance. Some of the State Universities that have changed their legal status (institutions) are the Universitas Indonesia (UI), Universitas Gadjah Mada (UGM), Institut Pertanian Bogor (IPB), Institut Teknologi Bandung (ITB), Universitas Sumatera Utara (USU), Universitas Pendididikan Indonesia (UPI), and Universitas Airlangga (UNAIR). This article will describe whether, in todayâ€™s digital era, these changes cause social problems of their own, especially social problems related to inter-structural relationships in academic activities on campus. This study employed Mixed Methods Research and 100 students as a sample of this study. The results found the fact that most of the student respondents (55.42%) considered that social problems that arise in State-Owned Legal Entity University were related to the capitalism of higher education. This research also found the impact of institutional changes being State-Owned Legal Entity University is a change in the inter-structural relationship among the academic community in carrying out academic activities to become exploitative, hegemonic, and repressive. Therefore these changes in an inter-structural relationship were also considered as a social problem.

Internalisasi Nilai-Nilai Islam Santri Bekas Molimo dalam Jamaah Telulasan Mukhammad Handy dwi Wijaya; Septi Ariadi
Al-Mada: Jurnal Agama, Sosial, dan Budaya Vol 4 No 1 (2021): Agama Sosial dan Budaya
Publisher : LPPM Institut Pesantren KH. Abdul Chalim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/almada.v4i1.1009

Research related to santri and molimo has been researched from various sides and perspectives, it is interesting to study through a phenomenological approach to explore data about former molimo santri in an Islamic group located in Ngimbangan Village, Mojosari District, Mojokerto Regency. This is interesting to research because of the very unique form of the group. The research objective was to determine the form of interaction to provide socialization of Islamic values to ex-molimo santri to stay away from these taboos. The research method used a qualitative approach with a phenomenological type through participant observation, in-depth interviews, and documentation. The founder of Jamaah Telulasan had an interesting way to convert and embrace the members of the congregation or often referred to as santri in the congregation. The attitude of the congregation founders in providing internalization of Islamic values with a horizontal approach is an approach between friends and friends not between teachers and students. In the Nahdlatul Ulama tradition, educational interaction is vertical between kyai and santri, in contrast to the kyai in Jamaah Telulasan who deconstructs space that is moved horizontally. It is very interesting to study because students whose backgrounds are gambling players, thieves, adulterers, drug users, drunks change. Molimo (thief, madon, playful, drunk, mad). Suggestions for further research are to look at the habitus of ex-molimo santri in the Telulasan congregation through Peter L. Bourdieu's theory of social practice with the concepts of habitus, arena and capital theory.

Discipline The Body Through The Fitness Centre During and After The Covid-19 Pandemic Teguh Putranto; Bagong Suyanto; Septi Ariadi
IKOMIK: Jurnal Ilmu Komunikasi dan Informasi Vol. 1 No. 2 (2021): December
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/ikomik.v1i2.2045

One of the sectors affected by the Covid-19 pandemic is the economic sector. Fitness centres are one of the industries affected by this pandemic due to government policies in imposing social restrictions on social distancing to reduce the spread of the corona virus. The purpose of this study was to determine how the communication strategy of fitness centres as part of the capitalist industry such as Urban Athletes, in disciplining the body during and after the Covid-19 pandemic. The method used in this research is Krippendorff content analysis on Instagram @urban.athletes posts during the period January 2021 to February 2021. The conclusion obtained is that Urban Athletes revives the lifestyle of sports during and after the Covid-19 pandemic by providing fantasies to maintain body condition during a pandemic. Urban athletes use the bodies in a disciplined manner to follow a lifestyle of sports to keep their bodies fit during a pandemic.

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