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All Journal Jurnal Manajemen & Keuangan JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Maneggio: Jurnal Ilmiah Magister Manajemen Enrichment : Journal of Management GANDRUNG: Jurnal Pengabdian Kepada Masyarakat International Journal Of Science, Technology & Management (IJSTM) Jurnal Manajemen Retail Indonesia (JMARI) Jurnal Ekonomi Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Journal Of Business, Finance, and Economics (JBFE) Arus Jurnal Sosial dan Humaniora ProBisnis : Jurnal Manajemen
Manda Dwipayani Bhastary
Institut Bisnis Informasi Teknologi Dan Bisnis
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Journal : Journal Of Business, Finance, and Economics (JBFE)

 1 
Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Alat-Alat Komputer pada PT Sumber Utama Nusantara Ahmad Fadli; Manda Dwipayani Bhastary; Ayu Kartika
Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 1 (2022): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v3i1.5709

Abstract

This study aims to determine the effect of training and organizational culture on employee career development at PT Sumber Utama Nusantara. The population of this study were 100 employees and a sample of 30 people using simple random sampling technique. The data collection technique used was through a questionnaire which measured using a Likert scale and processed statistically using multiple regression analysis and hypothesis testing t test. f test, and the determinant coefficient. From the data analysis of each variable, the multiple regression equation Y = Y = 5,395 + 103 X1 + - 239 X2 + e is obtained. Obtained Adjusted R Square value of 0.401, which means that X1 and X2 explain the effect on variable Y by 40.1% while the rest is explained by other variables outside the research. The t-value of the price variable (X1) is 991 and significant at .330. The hypothesis H0 is accepted and Ha is rejected. Therefore tcount 0.05, so it can be concluded that the price variable (X1) has a significant effect on purchasing decisions.
Co-Authors Ade Erfina Suryani Adi Harianto Ahmad Fadli Albert Albert Amin Hou Anita Anita Ayu Kartika Chaniago, Sabaruddin Dewi Rafiah Pakpahan Dwita Sakuntala Emilia Embun Sari Enda Astika Ester Hervina Sihombing Ester Hervina Sihombing Fakhrurrazi Fiqrida Amalia Friska Novi Limbong Hendy Hendy Indra Budiman Justin Novanta Kristian Zai Kusri Suwardi Martin Martin MAYA ANDRIANI Mhd Restu Razaq Razaq Nasib Nidya Banuari Novirsari, Emma Rafida Khairan Ratih Amelia Rivai, Ahmad Ronaldo Sihombing Srie Hartati Stevan Rejekiman Gea Syaifullah Widy Hastuty HS