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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Teknologi Pendidikan Jurnal Informasi dan Teknologi Jurnal Ilmiah Manajemen Kesatuan Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam International Journal Software Engineering and Computer Science (IJSECS)
Fauzan, Tribowo Rachmat
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Journal of Economic, Bussines and Accounting (COSTING)

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Determinan Keputusan Pembelian Ulang Berbasis Store Atmosphere, Kualitas Pelayanan Dan Promosi Di Richeese Factory Jatinangor Town Square (JATOS) Sumedang Sudewa, Jaka; Fauzan, Tribowo Rachmat; Rokhman, Afif Nur; Rini, Puspa; Jusman, Ikhsan Amar
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10906

Abstract

This purpose of this study is to analyze more deeply the impact of store atmosphere, service quality and promotion on repurchase decisions at Richeese Factory Jatinangor Town Square (Jatos) Sumedang outlets. This research applied quantitative methods and with regression analysis using IBM SPSS version 22. The author uses primary data, which is data collected directly from respondents. The accidental sampling technique was used for sampling and obtained 90 respondents. This study uses several stages of testing, including validity test, reliability tests, classic assumption test, multiple linear regression analysis and also coefficient of determination test. The results of this study show that the store atmosphere (X1), service quality (X2) and promotion (X3) have a significant effect on repeat purchase decisions (Y).repurchase decisions are influenced by store atmosphere, service quality and promotion by 62.5% and the remaining 37.5% is influenced by other factors. This study can be a reference material for business people to design and establish effective and efficient marketing policies. The results of this study also contribute to the development of science and input of Richeese Factory Management to focus more on developing product targeting the millennial generation.
Co-Authors Fisher, Bobby Frans Sudirjo Imanirubiarko, Sabda Iwan Adhicandra Jaka Sudewa Judijanto, Loso Jusman, Ikhsan Amar Muhammad Ainul Fahmi, Muhammad Ainul Naufal Haidar Ahmada Nofirman NURHIDAYATI, SAFITRI Nurillah Jamil Achmawati Novel Puspa Rini, Puspa Ria Arifianti Rokhman, Afif Nur Syara, Ajeung Syilva Tawil, Muhamad Risal