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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Teknologi Pendidikan Jurnal Informasi dan Teknologi Jurnal Ilmiah Manajemen Kesatuan Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam International Journal Software Engineering and Computer Science (IJSECS)
Fauzan, Tribowo Rachmat
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Ilmiah Manajemen Kesatuan

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Location Analysis in Traditional Markets: Case Study of Ciwastra Traditional Market in Bandung Arifianti, Ria; Fauzan, Tribowo Rachmat
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

Traditional markets play an important role in the economy, especially for the lower middle class. Even though modern minimarkets are increasingly mushrooming, the existence of traditional markets is still needed to meet people's needs. However, choosing the location of the market is very important because it will influence consumer decision making in purchasing goods. Therefore, it is necessary to analyze traditional markets in densely populated areas such as the Ciwastra traditional market located in Bandung City, West Java. This research uses a qualitative methodology with descriptive analysis methods to explain market location analysis, data collection in this research uses interviews, literature studies, and field observations. The results of this research state that the choice of location for Ciwastra Market was quite appropriate with various aspects taken into consideration. It is hoped that relevant policy makers can develop traditional markets so they can compete with modern markets. Ciwasta Market has succeeded in utilizing the purchasing power of the local community, especially lower-middle income households who are the main customers of this market. Its strategic location in a residential area guarantees high accessibility for local consumers. The unique location of Ciwasta Market, close to residential areas and minimarkets, provides a strategic advantage in reaching household consumers.
Co-Authors Fisher, Bobby Frans Sudirjo Imanirubiarko, Sabda Iwan Adhicandra Jaka Sudewa Judijanto, Loso Jusman, Ikhsan Amar Muhammad Ainul Fahmi, Muhammad Ainul Naufal Haidar Ahmada Nofirman NURHIDAYATI, SAFITRI Nurillah Jamil Achmawati Novel Puspa Rini, Puspa Ria Arifianti Rokhman, Afif Nur Syara, Ajeung Syilva Tawil, Muhamad Risal