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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian JURNAL SAINS PERTANIAN EQUATOR Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL PENGABDI Agrifo : Jurnal Agribisnis Universitas Malikussaleh AGRITROPICA : Journal of Agricultural Sciences Jurnal Perspektif Pembiayaan dan Pembangunan Daerah

Shenny Oktoriana

Agribusiness Department, Agriculture Faculty, Universitas Tanjungpura

Author-ID : 753921

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Mechanical Engineering Medicine & Pharmacology Social Sciences

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The Promotion Strategy in Batu Jato Ecotourism in Sekadau Regency Goreti Goreti; Dewi Kurniati; Shenny Oktoriana
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 2 (2020): Vol.14.No 2, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Batu Jato is a tourist attraction site that frequently visited by local tourists on Sundays or public holidays. Batu Jato ecotourism has natural beauty views, clear river water, and vast expanse of rocks along the river. The descriptive, quantitative, and qualitative method was employed to obtain the primary and secondary data used in the study. Thirty participants were working as the village office staff, tourism department, tourism object management parties, tourists, and community around the Batu Jato ecotourism. The data collection is done by interview and questionnaire. The data analysis was conducted by SWOT analysis and Quantitative Strategic Planning Matrix (QSPM) analysis. There were three strategies arranged from SWOT analysis: 1) implementing a collaboration between the tourism object management parties, village office staff, and tourism department through an exhibition, souvenirs, banners, brochures, and pamphlets describing the Batu Jato attraction sites; (2) implementing a verbal communication as a method to deliver information about the Batu Jato attraction site such as through tourism extention and direct communication; and (3) improving the Batu Jato Ecotourism promotion through social media platforms such as website, Facebook, Instagram, WhatsApp and Youtube using attractive content in the form of pictures and writings.

BAURAN PEMASARAN OLAHAN LIDAH BUAYA TERHADAP KEPUTUSAN PEMBELIAN SECARA E-COMMERCE UKM I SUN VERA Lili Suryati; Eva Dolorosa; Shenny Oktoriana
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 1 (2020): Vol. 14 No. 1, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

The rapid growth in internet users in Indonesia makes the e-commerce business increasingly fierce by business people. UKM I Sun Vera is one of the UKM that develops e-commerce marketing business of processed aloe vera products, but in the implementation of UKM I Sun Vera still experience some obstacles such as sales promotions carried out less than the maximum, less skilled labor, limited knowledge of applications or online business systems so that consumer purchasing decisions in e-commerce are low on the product I SUN VERA. The purpose of this study was to analyze the effect of aloe vera marketing mix on the purchasing decision of e-commerce UKM I Sun Vera. This study used a survey method with quantitative descriptive analysis namely Structural Equation Modeling (SEM) with LISREL 8.80 software. Sampling technique used on this research is purposive sampling, that involved 110 respondents. Data were collected through e-questionnaire with google form. The results showed that the variable marketing mix of products, prices and processes influence purchasing decisions. UKM I Sun Vera must pay attention to the nutritional content of the product on the packaging and add variety to the product uploaded in online marketing media. Sun Vera I SMEs must also pay attention to the affordability of product prices by making product innovations in various sizes and shapes and by adding online payment alternatives to facilitate consumers in terms of payment such as Dana, Gopay, Alfamart / Indomaret, Cash On Delivery and others.

Marketing Communication on Food Processed (MSME) In Pontianak City Sapitri Sapitri; Dewi Kurniati; Shenny Oktoriana
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 2 (2020): Vol.14.No 2, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

The selection of the marketing communication domain plays a major role in promoting products and services. The most common problem in Micro, Small, and Medium Enterprises (MSME) is its funding system. This study aimed to know the integrated communication marketing used in food processing MSME in Pontianak City. This study was involving 100 participants chosen based on the purposive sampling technique. The analysis method used was descriptive and qualitative analysis. Through a descriptive analysis, the variable studied was described. While, the qualitative analysis applied in assessing the data sources, data reduction, and deducting conclusions or verifications. The result showed that integrated communication marketing that consisted of media advertising, sales promotion, and direct marketing are highly contributed to the food processed sales performance in Pontianak City.

Co-Authors ,, Maswadi Anita Suharyani ari krisnohadi Desyandri Desyandri Dewi Kurniati Dewi Kurniati Dwi Raharjo Dwi Zulfita Edy Agustinus Erlinda Yurisinthae Erlinda Yurisinthae Eva Dolorosa Fiki Fiki Goreti Goreti Haryo Putro Hiromitsu, Kuno Joko Joko Junaidi Junaidi Kartika, Anna Silviyana Leonides Yahyawi Maswadi Maswadi Maswadi Maswadi Maulidi Maulidi Novira Kusrini Nurliza Nurliza Pramushinta Arum Pynanjung rini hazriani Rusli Burhansyah Sabinus Sabinus Sahat Irawan Manik Sapitri Sapitri Sulinda Sulinda Wanti, Fitrianti

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