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All Journal Jurnal Sosial Ekonomi Pertanian JURNAL MANAJEMEN AGRIBISNIS AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Caraka Tani: Journal of Sustainable Agriculture Jurnal Inovasi Bisnis (Inovbiz) Agrin : Jurnal Penelitian Pertanian Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto AGROVITAL : Jurnal Ilmu Pertanian Jurnal Ilmiah Membangun Desa dan Pertanian ZIRAA'AH MAJALAH ILMIAH PERTANIAN Madaniya MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) AGRIC Open Access DRIVERset
Damara Dinda Nirmalasari Zebua
Universitas Kristen Satya Wacana
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Veterinary

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Journal : Jurnal Inovasi Bisnis (Inovbiz)

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Trends Of Online Vegetable Shopping Decisions In Bale Hydroponics In The Covid-19 Pandemic Era Budi Handoko Budi Handoko; Damara Dinda Nirmalasari Zebua
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.1988

Abstract

This study aims to 1) Knowing the current trend of online vegetable shopping 2) Knowing consumer decision making in online shopping. The location selection was carried out purposively by considering that Bale Hydroponics is an organic vegetable marketing business that markets organic vegetables online. This study uses a qualitative method. The observed variables are factors that influence consumer decisions in making online purchases, namely lifestyle, product quality, price and ease of payment/transaction. The results showed that six factors that influence consumer decisions in online shopping at Bale Hidroponik are lifestyle, quality availability information, relatively affordable prices, ease of payment/transaction, easy access, attractive promotions, quality service and delivery time.
Co-Authors Budi Handoko Budi Handoko Carlina Falmawati Monita Dicky Isandro Gaspersz Dina Rotua Valentina Banjarnahor Hendrik Johannes Nadapdap Jezycha Aprilia Josua Mandala Putra Simamora Kurniawan Andrianto Lasmono Tri Sunaryanto Liska Simamora Margaretha Mega Maria Maria Muhammad Hardika Prasetya Nopatus Jojo Nugraheni Widyawati Riky Ardianto Sarlina Palimbong Seruni Sekar Gandhis Sony Heru Priyanto Suprihati Suprihati Thesalonika Elberta Harefa Wahyu Adi Panyuluh Wamilia Yulianingsih Wiwi Sepriani Yoga Aji Handoko Yuliawati