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Journal : Jurnal SEPA (Social Economic and Agribusiness Journal)

Analisis Preferensi Konsumen Terhadap Pembelian Kopi Instan White Coffee Di Kecamatan Kebumen Kabupaten Kebumen Zulfi, Jivana; Kusnandar, Kusnandar; Qonita, Rr. Aulia
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.361 KB) | DOI: 10.20961/sepa.v14i2.25008

Abstract

This research was aimed to determine the consumer preferences and attributes that most consumers consider in purchases of instant White Coffee in Kebumen Subdistrict Kebumen Regency. The basic method of this research is descriptive analytic by survey technique to the respondents directly. This research was conducted to respondents who had bought instant White Coffee with 96 respondents. The sampling technique was done with convenience sampling technique use questionnaires. Data analysis used is chi square operated by SPSS and fishbein multi attribute analysis. Based on the research results obtained the following conclusions: (1) consumer’s preference toward purchasing of instant white coffee purchase in Kebumen  Subdistrict  Kebumen  Regency  based  on  the  existing  attribute  is  flavor variant = original; promotion = purchase bonus; packaging = attractive appearance; and guarantee = halal; as well as the preferred product is Luwak White Koffie; and (2) The attributes of instant white coffee most considered in the purchase decision of instant white coffee in Kebumen Subdistrict Kebumen Regency are brand attributes.
MOTIVASI KERJA UTAMA PETANI DALAM KEMITRAAN DENGAN PUSAT PENGOLAHAN KELAPA TERPADU DI KABUPATEN KULON PROGO AULIA QONITA
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 9, No 1 (2012): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v9i1.48809

Abstract

This research aims to know (1) Main farmer’s working motivation in partnership withPPKT (2) Influence farmer’s working motivation towards partnership with PPKT (3) The higest advantege amang technique advantage, economic and social that received farmer from partnership with PPKT.
Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan Usahatani Padi Sawah Di Kecamatan Cawas Kabupaten Klaten Duwi Wulansari; Minar Ferichani; Rr. Aulia Qonita
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 15, No 1 (2018): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.732 KB) | DOI: 10.20961/sepa.v15i1.25038

Abstract

The aims of this study were to know the cost and the income of rice field farming and to analyze the influence factors in the income of rice field farming in Cawas, Klaten. The basic method that used in this study was descriptive analytics method. The study area was determined by purposive. It was done by considering the study area that had the largest rice field in Klaten. The data were collected using primary and secondary data. The result showed that: the cost commercializes of the rice field farming were used by the farmer was Rp 14.543.253/Ha, the revenue were accepted by the farmer was Rp 22.814.234/Ha, and the income that accepted by the farmer was Rp 8.270.981/Ha every season. The factors that influence to the income of rice field farming in Cawas, Klaten were labor productivity, pesticide cost, selling price, land productivity, and tractor cost. Other factors tested were age, education, experience, the number of family burden, fertilizer cost, the number of family members active in farming, and type of irrigation did not significant affected to the rice field farming income in Cawas, Klaten.
STRATEGI PENGEMBANGAN BUDIDAYA KENTANG (Solanum Tuberosum L) DI KECAMATAN NGABLAK KABUPATEN MAGELANG Mahkruf Joko Purwanto; Mohd. Harisudin; Aulia Qonita
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 13, No 1 (2016): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v13i1.14240

Abstract

This study aims to determine the cost, revenue and profit in potato cultivation in  Ngablak  subdistrict,  analyze  internal  and  external  factors,  formulate  strategic alternatives, prioritize strategies that can be applied in developing in potato cultivation in  the  Ngablak  subdistrict.  The  basic  method  of  research  is  descriptive  analysis.  The research location in Ngablak subdistrict  Magelang regency. The data used are primary and  secondary  data.  Analysis  of  the  data  were  used:  (1)  Cost,  Revenue,  Income  and Profit, (2) Analysis of Internal Factor Evaluation, (3) External Factor Evaluation, (4) SWOT  Analysis,  (5)  QSPM.  The  Results  showed,  the  cost  potato  cultivationis Rp.11,413,271.00,  revenue  is  Rp.18,631,117.00.  income  to  Rp.7,217,846.00  and  the profit received Rp.4,827,071.00. Internal Factor Evaluation (IFE) showed that there are four strengths and six weaknesses. External Factor Evaluation (EFE) shows that there are six opportunities and three threats. SWOT Analysis generate alternative strategies that  can  be  applied  is  to  maintain  the  quality  and  increase  the  quantity  of  potato cultivation  with  agricultural  intensification,  maximizing  land  for  planting  potato through  monoculture  cropping  systems  and  crop  rotation  as  well  as  utilizing  existing technology and marketing cooperation relationship with more than a middleman. QSPM analysis showed that the priority of strategy can be applied is to maintain the quality and increasing the quantity of potato cultivation with agricultural intensification.
ANALISIS USAHA DAN STRATEGI PENGEMBANGAN USAHA KECIL MENENGAH (UKM) GETHUK TAKE, TAWANGMANGU KARANGANYAR Tisa Nur Khasanah; Sri Marwanti; Aulia Qonita
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 19, No 1 (2022): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v19i1.52848

Abstract

The research aims to determine the amount of costs, revenues, profits, and business efficiency, determine the conditions of internal factors and external factors, develop alternative development strategies, and determine strategic priorities that are suitable for developing UKM Gethuk Take. The basic method of research is descriptive analytical method. The method of determining the location is purposive. Determination of key informants is done puposive. The analysis method used is (1) analysis of costs, revenues, profits, business efficiency (2) IFE and EFE matrices (3) IE and SWOT matrices (4) QSP matrix. The results showed that the total costs incurred by UKM Gethuk Take in December 2020 IDR 146,528,402.78 with fixed costs IDR 4,127,902.78 and variable costs IDR 142,400,500. Receipts IDR 176,622,00. Profit IDR 30,093,597.22. Business efficiency is 1.26 meaning UKM Gethuk Take is already efficient in running its business. The main internal factors that influence business conditions are that the capital is carried out independently (strengths) and the management of marketing management is less than optimal (weaknesses). The main external factor affecting business conditions is the proximity to tourist attractions (opportunities) and the Covid-19 outbreak has reduced people's purchasing power and limited tourism activities (threats). There are 14 alternative strategies generated from the SWOT matrix. The strategic priority for the development of Gethuk Take is to maximize the use of all digital marketing by taking advantage of developments in information and communication technology.