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All Journal Jurnal Social Economic of Agriculture Jurnal Agro AJIE (Asian Journal of Innovation and Entrepreneurship) E-Dimas: Jurnal Pengabdian kepada Masyarakat Caraka Tani: Journal of Sustainable Agriculture Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Berdikari: Jurnal Pengabdian Masyarakat Indonesia Minda Baharu Kumawula: Jurnal Pengabdian Kepada Masyarakat PRIMA: Journal of Community Empowering and Services Agriecobis : Journal of Agricultural Socioeconomics and Business Jurnal Ilmu-Ilmu Pertanian AgriHealth: Journal of Agri-food, Nutrition and Public Health Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Qonita, Rr. Aulia
Program Studi Agribisnis, Fakultas Pertanian, Universitas Sebelas Maret
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Public Health Social Sciences Other

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Journal : Agrisocionomics: Jurnal Sosial Ekonomi Pertanian

 1 
PURCHASE DECISION AND CUSTOMER SATISFACTION “KAFE JAMU” IN NGUTER DISTRICT, SUKOHARJO REGENCY Dian Tri Astuti; Mohamad Harisudin; Raden Rara Aulia Qonita
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 6, No 1 (2022): May 2022
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v6i1.8436

Abstract

The establishment of the Jamu Cafe aims to preserve drinking herbal medicine so that adults and young people favor it. On the other side, the marketing mix strategy with consumer orientation conducted by Kafe Jamu has not been maximized. This study aims to identify the characteristics, purchase decisions, and analyze the consumer satisfaction of Kafe Jamu to improve the performance of the attributes of the marketing mix strategy. The data processing and analysis methods used are descriptive analysis, Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA). The results showed that the CSI value was 78.86%, which means that consumers are satisfied with the quality of products and services provided by Kafe Jamu. Attributes that should be maintained based on IPA are attributes in quadrant II, including taste, availability of parking facilities, availability and cleanliness of toilets, prices offered, room cleanliness, product hygiene, and ease of access. Attributes that must be improved are in quadrant I, including advertising and promotion, signage, service, and speed of serving.
Co-Authors Dian Tri Astuti Diasicha Valensio Violenta Duwi Wulansari Erlyna Wida Riptanti Erlyna Wida Riptanti Erlyna Wida Riptanti Erlyna Wida Riptanti Erlyna Wida Riptanti Erlyna Wida Riptanti Erlyna Wida Riptanti Erna Yuliandari Hardian Ningsih Heru Irianto Isti Khomah Isti Khomah Isti Khomah kusnandar kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Mahkruf Joko Purwanto Minar Ferichani Mohamad Harisudin Mohamad Harisudin Mohamad Harisudin Mohamad Harisudin Mohamad Harisudin Mohd. Harisudin Mujiyo Mujiyo Nuning Setyowati nuning setyowati Nur Her Riyadi Parnanto Nur Heriyadi Parnanto Paundrianagari, Sabila Ajeng R. Kunto Adi R. Kunto Adi Raden Kunto Adi Rezqyana Ayu Pertiwi Rio Andhika Rusnaini Rusnaini Setyowati, Nuning sri marwanti Sri Marwanti Sri Marwanti Suprapti Supardi Suprapti Supardi Sutrisno, Joko Syarifatul Waqingah Tisa Nur Khasanah Violenta, Diasicha Valensio Zulfi, Jivana