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Journal : JBMP (Jurnal Bisnis, Manajemen dan Perbankan)

The Influence Of Price, Promotion and Marketing Event On Customers’ Repurchasing Decision Of Flashy Products Ramayani Yusuf; Heny Hendrayati; Mira Veranita; Granit Agustina; Nuniek Dewi Pramanik
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 7 No 1 (2021): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (669.807 KB) | DOI: 10.21070/jbmp.v7i1.1324

Abstract

This research aims to investigate the influence of prices, promotions and marketing events on the customers’ repurchasing decision of Flashy products. The survey was conducted to 221 customers of Flashy Women's Clothing Bandung which is a brand of women's clothing from the age of 15-45 years. The data used for this research was collected through questionnaires distributed to the students of Polytechnic Piksi Ganesha who have had shopping experience in Flashy. This study used a structural equation model (SEM) to evaluate the suitability of the theoretical model being analyzed related to empirical data, and to test the significance of the hypothesis. The results showed that the estimated coefficient of standardized regression in which price, promotion and event marketing have a significant influence on customer’s repurchase decisions.
Co-Authors Ade Sudrajat Adri Arisena Agustina, Granit Amalia Yuliasari Anggraeni Noor Azahra Anggreyorina Anggreyorina Annisari Pinasthika Aryoga Samudra Asmara Atikah Nurwansyah Bambang Heru Purwanto Belinda Layrenshia Candra Gumilar Chairil M Noor Dadan Hendayana Dania Febyola Deden Gunawan Dedeng Yusuf Maolani Dessy Putri Rahayuningrum Dian Candra Fatihah Dionysius Beni Nugroho Dwi Robiul Rochmawati Dwi Robiul Rochmawati Eki Dudi Darmawan Erick Ivan Gian Erliany Syaodih Esti Aditya Dewi Fanny Agustina Hidayat Fatihah, Dian Candra Firda Diah Utami Firdaus Abdul Aziz Florencia Desiree Gunardi Gunardi Gunardi . Gunardi Gunardi Hani Hatimatunnisani Hany Setyo Utami Hendrawan Widjanarko Heny Hendrayati Hernawati, Euis I Gusti Wayan Murjana Yasa I Putu Ajie Windu Kertayoga Inggrid Since Yuliana Frans Joanne Switasanny Alexangela Junlianty Liambana Kristian Ismail Lidia Kamelia Linda Herawati Lukmanulhakim Almamalik M. Alfi Maulidi M. Khoirul Anwar Mahfud Khoiri Marsya Sahsabilla Meilinda Laurensia Febrihianto Michael Purba Moch Abdul Aziz Mohammad Tajuddin Monica Beatrice Magaline Muhamad Rizal Hadi Pratama Nadia Brigita Cahayani Najip Hendra S Parino Neng Diana Fitaloka Ni Nyoman Feby Wulandari Ni Nyoman Yulianthini Nidia Fadhila Novy Trianasari NUNIEK DEWI PRAMANIK Nunki Aprillita Pande Made Doddy Haryadi Parapaga, Florentina Blandina Purwadhi Purwadhi Putri Dwi Novrina R Oke Andikarya R. Oke Andikarya Rajuman Rajuman Rajuman Rajuman Regina Nurfitriyani Anissa Regina Nurfitriyani Anissa Resti Selfiah Rian Andriani Rini Susilowati Rini Susilowati Ropa Mustopa Nurrahman Sahidin, Yuda Sally Ester Rohana Panjaitan Sugianto Ikhsan Sugiyanto Ikhsan Sugiyanto Iksan Sugondo Sugondo Suminar Suminar Susilowati , Rini Syafii Syafii Tatiek Ekawati Permana Toufiq Agung Towifah Fauziah Choerunisa Wahyuddin Bagenda Warsiati , Wiwi Willma Fauzzia Willma Fauzzia Wilma Zuarko Adji Yuda Syahidin Yudhi Yudistira Yudhy S. Purwanto Yunyun Ratna H Yunyun Ratna H YUSUF, RAMAYANI Zein Bastian Zuhriyatus Saidah