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Veranita, Mira
Universitas Adhirajasa Reswara Sanjaya
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Journal : Prapanca : Jurnal Abdimas

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Pelatihan Pembuatan Marketing Kit Menggunakan Aplikasi Canva untuk Optimalisasi Digital Marketing Mira Veranita; Ramayani Yusuf; Gunardi
Prapanca : Jurnal Abdimas Vol. 2 No. 2 (2022): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (509.079 KB) | DOI: 10.37826/prapanca.v2i2.397

Abstract

Digital marketing is currently the most effective approach to improve company marketing. To develop the business and improve marketing, training on making Marketing Kits was conducted using the CANVA application. With the Marketing Kit, digital information about businesses and products can be done more easily, practically and efficiently. Activities are divided into preparation, design and implementation and evaluation stages. The activity was carried out online using Zoom Meeting, for 4.5 hours with a combination of presentation methods, demos and hands-on practice of making logos, business cards, flyers, posters and brochures. The training for the Positive Young Community went smoothly and conducive, all participants were enthusiastic and eager to build their business better. In this all-digital era, in order to be able to compete, business actors including the Positive Young Community need to adapt quickly and be open to various changes and continue to study various opportunities and take advantage of changes. This instantaneous change must still be addressed with the principle of customer focus. This Marketing Kit Training activity is to improve marketing and fulfill customer satisfaction for various information about products and services quickly, creatively and innovatively. Marketing Kit training by utilizing the CANVA application is something new to answer the challenges of changes and developments in digital technology, because consumers no longer have time to read and store business cards, posters, brochures and flyers in physical form (hardfiles), but all now rely on access and storage on smartphones. Despite facing a number of challenges due to online training due to the COVID-19 pandemic, the participants' motivation to participate was maintained.
Co-Authors Ade Sudrajat Adri Arisena Agustina, Granit Amalia Yuliasari Anggraeni Noor Azahra Anggreyorina Anggreyorina Annisari Pinasthika Aryoga Samudra Asmara Atikah Nurwansyah Bambang Heru Purwanto Belinda Layrenshia Candra Gumilar Chairil M Noor Dadan Hendayana Dania Febyola Deden Gunawan Dedeng Yusuf Maolani Dessy Putri Rahayuningrum Dian Candra Fatihah Dionysius Beni Nugroho Dwi Robiul Rochmawati Dwi Robiul Rochmawati Eki Dudi Darmawan Erick Ivan Gian Erliany Syaodih Esti Aditya Dewi Fanny Agustina Hidayat Fatihah, Dian Candra Firda Diah Utami Firdaus Abdul Aziz Florencia Desiree Gunardi Gunardi Gunardi . Gunardi Gunardi Hani Hatimatunnisani Hany Setyo Utami Hendrawan Widjanarko Heny Hendrayati Hernawati, Euis I Gusti Wayan Murjana Yasa I Putu Ajie Windu Kertayoga Inggrid Since Yuliana Frans Joanne Switasanny Alexangela Junlianty Liambana Kristian Ismail Lidia Kamelia Linda Herawati Lukmanulhakim Almamalik M. Alfi Maulidi M. Khoirul Anwar Mahfud Khoiri Marsya Sahsabilla Meilinda Laurensia Febrihianto Michael Purba Moch Abdul Aziz Mohammad Tajuddin Monica Beatrice Magaline Muhamad Rizal Hadi Pratama Nadia Brigita Cahayani Najip Hendra S Parino Neng Diana Fitaloka Ni Nyoman Feby Wulandari Ni Nyoman Yulianthini Nidia Fadhila Novy Trianasari NUNIEK DEWI PRAMANIK Nunki Aprillita Pande Made Doddy Haryadi Parapaga, Florentina Blandina Purwadhi Purwadhi Putri Dwi Novrina R Oke Andikarya R. Oke Andikarya Rajuman Rajuman Rajuman Rajuman Regina Nurfitriyani Anissa Regina Nurfitriyani Anissa Resti Selfiah Rian Andriani Rini Susilowati Rini Susilowati Ropa Mustopa Nurrahman Sahidin, Yuda Sally Ester Rohana Panjaitan Sugianto Ikhsan Sugiyanto Ikhsan Sugiyanto Iksan Sugondo Sugondo Suminar Suminar Susilowati , Rini Syafii Syafii Tatiek Ekawati Permana Toufiq Agung Towifah Fauziah Choerunisa Wahyuddin Bagenda Warsiati , Wiwi Willma Fauzzia Willma Fauzzia Wilma Zuarko Adji Yuda Syahidin Yudhi Yudistira Yudhy S. Purwanto Yunyun Ratna H Yunyun Ratna H YUSUF, RAMAYANI Zein Bastian Zuhriyatus Saidah