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All Journal Indonesian Journal of Applied Linguistics (IJAL) International Journal of Education BAHASA DAN SASTRA LLT Journal: A Journal on Language and Language Teaching Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Indonesian Journal of English Language Teaching and Applied Linguistics JLA (Jurnal Lingua Applicata) Journal of Korean Applied Linguistics EduInovasi: Journal of Basic Educational Studies
Samsudin, Didin
Universitas Pendidikan Indonesia
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Journal : Journal of Korean Applied Linguistics

 1 
Lexical cohesion in the commercial advertisements of five Korean magazines Serly Rachmawati; Didi Sukyadi; Didin Samsudin
Journal of Korean Applied Linguistics Vol 1, No 1 (2021): Journal of Korean Applied Linguistics
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jokal.v1i1.33111

Abstract

Lexical cohesion is considered an essential element in understanding a discourse. However, the forms of lexical cohesion in commercial Korean advertisements are still under-explored. This study aims to examine 1) the forms of lexical cohesion found in the commercial advertisements of five Korean-language magazines; 2) the most dominant form of lexical cohesion in the advertisements; and 3) the functions of using the lexical cohesion forms in the advertisements. This study employed a descriptive qualitative method. The research data were collected through careful comprehension and note-taking technique. The results demonstrated that five forms of lexical cohesion were found in the advertisements: repetition, synonym, antonym, hyponym, and collocation. Repetition was the most frequently occurred lexical cohesion form (n=30 times). Most of the commercial advertisements analyzed employed repetition to emphasize the advantages of the advertised product or service. This results indicate that the analyzed commercial advertisements are considerably cohesive. It can be seen from the use of lexical cohesion forms that makes the discourse of commercial advertising holistic and intelligible.
Indonesian representation in South Korean media during the Asian Games Jakarta – Palembang 2018 Safira Ronasyifa; Didin Samsudin
Journal of Korean Applied Linguistics Vol 2, No 2 (2022): Journal of Korean Applied Linguistics
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jokal.v2i2.37645

Abstract

In August 2018, Indonesia hosted the Asian Games Jakarta – Palembang 2018. After hosting in 1962, Indonesia has had the theme "Asia's Energy", meaning that Indonesia is expected to be a source of energy support for some Asian countries on the world stage. The study aimed to discover the similarities and differences shown on the articles and how Indonesia is represented through lexicon, grammar, discourse practices, grammar, and discourse practices in online news articles written by the Korean Republic’s media. This study used a critical discourse analysis theory of Norman Fairclough with a descriptive qualitative method, developing critical discourse analysis based on formal-systemic linguistic assumptions. Based on the study results, it is observed that the published news articles during the opening were the articles giving a primary focus on Indonesia compared to the published articles during the event and closing, data was collected based on online news articles during the 2018 Jakarta Palembang Asian Games using a literature study of 15 articles. There is also a finding regarding text production in articles of Asian Games Jakarta-Palembang 2018 that were not influenced by outside intervention other than the media itself. Then, based on the text analysis results, it is discovered that Indonesian representations were divided into the viewpoint of a country and the viewpoint of the host of the Asian Games Jakarta Palembang 2018. In addition, the implications of this research are to find out Indonesia’s representation in the news media of the Republic of Korea during the 2018 Asian Games. 
The language style in the Korean language tourism advertising slogans on a YouTube channel Vinka Tiara Aliyya Nurfatwa; Rudi Adi Nugroho; Didin Samsudin
Journal of Korean Applied Linguistics Vol 3, No 1 (2023): Journal of Korean Applied Linguistics
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jokal.v3i1.46595

Abstract

The language style is prominently showcased within advertising slogans. They can deliver meaningful messages by captivating the viewers. Therefore, this research discusses the language style and the semantic meaning contained in the Korean language tourism advertising slogans on a YouTube channel. This research aims to find out how language style and semantic meaning are manifested in Korean tourism advertising slogans. The research object was the Korean tourism advertisement based on the main components of tourism aired through YouTube channels in 2014-2021. The research variables were the language and semantic meaning manifested on the Korean tourism advertising slogans. This research used a qualitative descriptive method through observation technique to obtain the data, particularly involving listening and note-taking techniques. The data were analyzed by using interactive and referential techniques. This research used Jang and Kim’s language style theory and Leech’s semantic meaning theory. The results showed that there were twelve types of language styles found in Korean language tourism advertising slogans. The most common language style was personification. The purpose of personification was to make the advertising slogan much more live and more beautiful so that it can be easier to remember. Moreover, the results revealed that there were 25 connotative meanings and 25 denotative meanings in the Korean tourism advertising slogans. Denotative meaning could convince consumers with the actual facts. Connotative could attract the consumers’ attention with eloquent words without reducing the value of the products offered.
Co-Authors Alfia Rizky Zulianty Ashanti Widyana Asma Azizah Defia, Citha Didi Sukyadi Eri Kurniawan Herniwati Herniwati Hima Ragillia Dwinanda Putri Mahendra Jayanti Megasari Mardhiyah, Ghina Risa Triarisanti Rudi Adi Nugroho Safira Ronasyifa Serly Rachmawati Shema Alisya Maharani Syihabuddin Syihabuddin Tri Indri Hardini Triarisanti, Risa Velayeti Nurfitriana Ansas Vinka Tiara Aliyya Nurfatwa