Jurnal Inovasi Bisnis (Inovbiz)
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
Articles
20 Documents
Search results for
, issue
"Vol 9, No 2 (2021)"
:
20 Documents
clear
<![CDATA[Trends Of Online Vegetable Shopping Decisions In Bale Hydroponics In The Covid-19 Pandemic Era ]]>
<![CDATA[Budi Handoko Budi Handoko]]>;
<![CDATA[Damara Dinda Nirmalasari Zebua]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35314/inovbiz.v9i2.1988
<![CDATA[This study aims to 1) Knowing the current trend of online vegetable shopping 2) Knowing consumer decision making in online shopping. The location selection was carried out purposively by considering that Bale Hydroponics is an organic vegetable marketing business that markets organic vegetables online. This study uses a qualitative method. The observed variables are factors that influence consumer decisions in making online purchases, namely lifestyle, product quality, price and ease of payment/transaction. The results showed that six factors that influence consumer decisions in online shopping at Bale Hidroponik are lifestyle, quality availability information, relatively affordable prices, ease of payment/transaction, easy access, attractive promotions, quality service and delivery time.]]>
<![CDATA[BUSINESS DEVELOPMENT STRATEGY OF MICRO SMALL MEDIUM ENTERPRISE (MSMEs) Ar BY APPLYING THE TUYUL MODEL DESIGN (FAITH, EFFORT, BELIEVE, TENACITY, AGILE) ]]>
<![CDATA[Rustan Unismuh]]>;
<![CDATA[Andi Jam'an]]>;
<![CDATA[Muryani Arsal]]>;
<![CDATA[Andi Arifwangsa Adiningrat]]>;
<![CDATA[Sitti Marhumi]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35314/inovbiz.v9i2.2121
<![CDATA[The study had a long-term goal for the practicality of the TUYUL model developed in Micro, Small and Medium Enterprises (MSMEs) businesses and to measure the effectiveness of the TUYUL model in developing MSMEs businesses. The specific target to be achieved is to be able to become entrepreneurial in producing products in the development of MSMEs. In this study, the analytical method used was a multiple linear regression analysis. The analytical method that had been used by the author was an applied qualitative descriptive method. The data analysis was carried out by using a qualitative data analysis. The results showed that the average percentage level of the given model was 98.60%. The model strategy was very easy to use for those who had been starting a business or those who had been running in the current state of the pandemic. The benefit of the model did not need to have a lot of capital to start a business, a strong determination to believe that every effort had to have a result accompanied by prayer]]>
<![CDATA[THE ROLE OF SELF CONCEPT TO ENCOURAGE IPHONE USERS’ LOYALTY ]]>
<![CDATA[Nurkholish Majid]]>;
<![CDATA[Nuruni Ika K.W]]>;
<![CDATA[Nanik Hariyana]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35314/inovbiz.v9i2.2037
<![CDATA[Product and brand competition reach the smartphone industries by emphasizing satisfaction and loyalty to the brand. Iphone as a one of prestigious brand has a intense relationship with the consumer's image on themselves, which is known as the self-concept and then can be able to provide consumer loyalty to the brand. The purpose of this research is to explain empirically about 1) The effect of actual and ideal self-concept on the loyalty of iPhone users. The research sample was 100. The sample was taken using a non-probability sampling method with a purposive sampling technique. The selected respondents are Iphone users in Malang City who make personal purchasing decisions with a minimum of one year of use. Hypothesis testing was carried out using Partial Least Square (PLS) analysis. The results are actual and ideal self-concept provide the loyalty of iPhone users in the city of Malang. The actual and ideal self-concepts have a positive and significant influence on the loyalty of iPhone users.Product and brand competition reach the smartphone industries by emphasizing satisfaction and loyalty to the brand. Iphone as a one of prestigious brand has a intense relationship with the consumer's image on themselves, which is known as the self-concept and then can be able to provide consumer loyalty to the brand. The purpose of this research is to explain empirically about 1) The effect of actual and ideal self-concept on the loyalty of iPhone users. The research sample was 100. The sample was taken using a non-probability sampling method with a purposive sampling technique. The selected respondents are Iphone users in Malang City who make personal purchasing decisions with a minimum of one year of use. Hypothesis testing was carried out using Partial Least Square (PLS) analysis. The results are actual and ideal self-concept provide the loyalty of iPhone users in the city of Malang. The actual and ideal self-concepts have a positive and significant influence on the loyalty of iPhone users.]]>
<![CDATA[The Influence of Product Completeness on Consumer Purchase Decisions at Supermarkets 88 Bengkalis (Case Study on Bengkalis City Community) ]]>
<![CDATA[Neli Nurzana]]>;
<![CDATA[Bustami Bustami]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35314/inovbiz.v9i2.2153
<![CDATA[This study aims to determine the effect of product completeness on purchasing decisions and to determine the influence of product completeness on consumer purchasing decisions at 88 Bengkalis supermarkets. The object in this study is the 88 Bengkalis self-service consumers consisting of 42 men and 58 women. The type of research used in this research is associative research by distributing questionnaires to 100 respondents using nonprobability sampling with snowball sampling method. The test results show that product completeness has a positive and significant effect on purchasing decisions, meaning that the product completeness variable is one of the variables that can be used to measure purchasing decisions.The determinant coefficient (KD) is 0.578 or equal to 57.8%, which means that product completeness affects purchasing decisions. amounted to 57.8%, the rest is influenced by other variables not examined in this study. The result of the T test shows that the t value of 11, 582 is greater than the t-table of 1.984, which means that completeness of the product has a positive and significant effect on Consumer purchasing decisions.]]>
<![CDATA[Analyze Modified Extended Information Technology Continuance toward Continuance Intention of Administration Information System ]]>
<![CDATA[Lusia Tria Hatmanti Hutami]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35314/inovbiz.v9i2.1975
<![CDATA[This study emphasizes the importance of the role of technology in the form of information systems in an educational service institution by using an information system application that is used by the academic community on a daily basis. The purpose of this study is to analyze post-usage usefulness and facilitating conditions through or not through satisfaction to achieve continuance intention related to Administrative Information Systems (SIA) at the Faculty of Economics, Universitas Sarjanawiyata Tamansiswa, Yogyakarta. This study uses a modification of the Extended Information Technology Continuance (ITC). This study uses AMOS 22 path analysis and a total sample of 343 students in accounting and management programs. The results showed that all hypotheses were accepted except for the direct effect of facilitating conditions toward continuance intention. These results strengthen the impact of satisfaction on continuance intention regarding the practice of using technology. The implication of the results indicates that the use of available information system applications, although satisfactory, must still be monitored and developed in order to ensure continued user satisfaction.]]>
<![CDATA[Implementation of Taxation Data Integration in State-Owned Enterprises to Strengthen Good Corporate Governance ]]>
<![CDATA[Prianto Budi Saptono]]>;
<![CDATA[Dwi Purwanto]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35314/inovbiz.v9i2.2129
<![CDATA[This study aims to analyze the taxation data integration within the State-Owned Enterprises (BUMN) in strengthening Good Corporate Governance (GCG). This study is descriptive with a qualitative method and uses a content analysis approach. The authors conducted the study by doing a review of the literature on GCG and taxation. The literature comes from books, journals, regulations, policies, electronic sources, the internet, previous research results, press releases, and newspapers. The result of this study suggest that the taxation data integration within BUMN is an essential innovation means of improving corporate governance. The taxation data integration program will indirectly make it easier for BUMN to meet their tax rights and obligation. Additional benefits of tax governance include lowering the likelihood of disputes occurring and avoiding long audit processes, which both lower taxpayer compliance costs and lessen the likelihood of potential disputes.]]>
<![CDATA[The Accountability of Regional Financial Management A mid Covid-19 Pandemics (Study at Riau Province Government) ]]>
<![CDATA[Annie Mustika Putri]]>;
<![CDATA[Dian Puji Puspita Sari]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35314/inovbiz.v9i2.2091
<![CDATA[This research aims to identify the factors that influence the accountability of regional financial management amid pandemics. Specifically, this research is focused on the influence of internal control systems, and financial report accessibility towards the accountability of regional financial management amid the pandemics of Covid-19. 87 government’s employees of Riau Province are involved as samples, who are directly elaborated in regional financial report management, namely Head of Department/Agency, Head of Sub-Division in Financial, Head of Sub-Division in Program, Planning, and Report. Primary data, in the form of research respondent’s perceptions (subject) through survey, are required for research data. Data collection employs a direct survey with a questionnaire as the selected instrument. The quantitative method is utilized as the research method. For data analysis, Statistical Product and Service Solutions (SPSS) Version 25 is used. Based on the result of the research, it is revealed that the internal control system and financial reports accessibility, partially have a positive and significant influence on the accountability of regional financial management.]]>
<![CDATA[The Factors Influencing Purchase Decisions in choosing Halal Cosmetic Products Bengkalis State Polytechnic Students (Case Study of Emina Cosmetic Products) ]]>
<![CDATA[Imelda Wulandari]]>;
<![CDATA[Tri Handayani]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35314/inovbiz.v9i2.2266
<![CDATA[This study aims to determine the factors that influence the decision to purchase halal cosmetic products, especially Emina products among Bengkalis State Polytechnic students. This type of research is observational by distributing questionnaires to 100 respondents using the non-probability sampling method of selecting samples. The results of this study indicate that personal factors get a mean score of 4.08 classified in high class, social factors get a mean score of 4.08 classified as high class. So the most dominant factor influencing purchasing decisions for Emina products is Personal Factors, while the lowest factors influencing purchasing decisions for Emina products are Social Factors.In general, the characteristics of consumers in choosing halal cosmetic products have a good level of understanding. The need to use halal products is the biggest indicator in reflecting personal factors and social factors. In general, consumer awareness of the importance of consuming halal products (halal cosmetics) is quite good. Local halal cosmetics industry players should be able to create products with halal labeling, so as to improve product image and product quality.]]>
<![CDATA[The Ease of Investing in Indonesia's Capital Market Based on Improved Financial Literacy, Investment Community and Capital Market School ]]>
<![CDATA[Moh. Fathur Rozi]]>;
<![CDATA[Jeni Susyanti]]>;
<![CDATA[Ety Saraswati]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35314/inovbiz.v9i2.1981
<![CDATA[Indonesia is predicted to have the 4th largest GDP in the world by 2050. One of the major contributors to GDP is investment. Based on KSEI data (2020) the number of investors in Indonesia is still 3.27 million investors or 1.73% of the total productive age population. This proves that Indonesia still needs encouragement to become the country with the 4th largest GDP in the world. One form of this encouragement is to increase people's financial literacy. Data from OJK (2019) states that the financial literacy index of the Indonesian people rose from 29.7% in 2016 to 38.03% in 2019. The investment community is one of the drivers and the ISP community is one of the capital market education activists. The importance of improving financial literacy, the investment community and capital market schools for the ease of investing is an important point to help make Indonesia a country with the 4th largest GDP in the world. The purpose of this study was to determine whether there is an influence between financial literacy, investment community and capital market schools on the ease of investing. The method that used is quantitative with a survey approach. The results show that there is an influence between financial literacy, the investment community and the capital market on the ease of investing, which means that if there is an increase in financial literacy, the investment community and capital market schools, there will also be an increase in the ease of investing.]]>
<![CDATA[INTEGRATION MODEL TPB AND PERCEIVED RISK OF INTENTION OF USE APPLICATIONS AND GAMES ONLINE FREEMIUM PAID VERSION: INDONESIAN STUDENTS CONTEXT ]]>
<![CDATA[Harmanda Berima Putra]]>;
<![CDATA[Nungki Pradita]]>;
<![CDATA[Anwar Mansyur]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35314/inovbiz.v9i2.1999
<![CDATA[This study examines how the Theory of Planned Behavior and perceived risk can affect the intention to switch users of free versions of freemium online applications and games to use paid versions of freemium online applications and games. Data was collected using an online questionnaire which was distributed to 226 students at several universities in Indonesia. This study was analyzed using Structural Equation Modeling with Amos. The results showed that attitude proved to have a positive effect on intention. Subjective norms proved to have a positive effect on perceived behavioral control and attitudes. Perceived behavioral control has a positive effect on attitudes and intentions. Subjective norms were not shown to have a negative effect on intentions. Perceived performance risk does not affect attitudes and intentions to use freemium paid versions of online applications and games.]]>
