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International Journal of Communication and Society
Published by Association for Scientific Computing Electronics and Engineering
ISSN : 26849267     EISSN : 26849267     DOI : https://doi.org/10.31763
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The International Journal of Communication and Society is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. The spectrum of topics include but not limited to: New Media; Political Communication; Advertising, Press and Television Broadcasting; Public Relations; Semiotics; Public Opinion; Culture and Social Interaction; Communication and National Resilience; Communication and Policies; Communication, War, and Conflicts; Health Communication; Globalization and Social Impact; Media, Democracy and Integration; Media Literacy and Media Education; Media and Tourism; Media and Development; Media, Popular Culture, and Society; Media and Religion; Media and Identity; Politics, Hegemony, and the Media; Gender and Sexuality in the Media; The Social Media and Subcultures; Youth and Media Globalization; Information Communication Technology; Audience Analysis.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 16 Documents
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Search results for , issue "Vol 4, No 1 (2022): June" : 16 Documents clear
Indonesian behavior of information related to covid-19 Choirul Fajri; Krysna Yudy Nusantari
International Journal of Communication and Society Vol 4, No 1 (2022): June
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v4i1.392

Abstract

So far, studies related to information behavior, especially in relation to the Covid-19 pandemic, are still rarely carried out. Existing studies tend to only examine the behavior of information related to a hoax news. Therefore, this research will examine the information behavior of the public in relation to how they search, verify, use, and also disseminate information related to the Covid-19 pandemic. Information behavior of the public to obtain correct information is very much needed during the Covid-19 pandemic in the midst of a lot of false/hoax information circulating. This study aims to find out how the information behavior of the Indonesian society during the Covid-19 pandemic. This research was conducted using mixed methods, which were quantitative and qualitative. Quantitative data was obtained by distributing questionnaires online to the public, while qualitative data was obtained by conducting interviews as well as literature study. The results of this study indicate that the information behavior of the Indonesian people is good, it is proven that they always seek information related to Covid-19 intensely, are able to choose the right information, and take an attitude towards false/hoax information received.
Marketing communication strategy for creative talents service providers a case study of an online marketplace in Indonesia Nindyta Aisyah Dwityas; Rizki Briandana; Rustono Farady Marta; Isiaka Zubair Aliagan
International Journal of Communication and Society Vol 4, No 1 (2022): June
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v4i1.352

Abstract

This study aims to analyze the marketing communication strategy one of the creative talents service provider marketplace in Indonesia, namely Sociabuzz. The development of the marketplace business is not only limited to product sales, but has also begun to expand into the service sector. The marketplace is also open to creative industries to get customers or markets. The concept used in this research is Marketing Communication Strategy and Online Marketplace as one of the Sharing Economy Business Platforms. The research method used is a case study by conducting structured interviews with Strategic Planner, and Campaign and Marketing Executive of the organization. The results show the principles of sharing economy, especially those related to the principles of partnership, empowerment, and collaborative efforts, not only underlie Sociabuzz's business processes and strategies, but also form the basis of their marketing communication strategies, which are contained eight important stages: situation analysis, identification of advantages, formulation of big ideas for campaigns, targeting, determining communication objectives, budgeting, campaign implementation, and campaign evaluation.
Engaging in Twitter thematic content analysis to understand the political messages of the Jokowi-Amin and Prabowo-Sandi success teams in the 2019 Indonesian presidential election Febriansyah Kulau; Benni Setiawan; Chatia Hastasari
International Journal of Communication and Society Vol 4, No 1 (2022): June
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v4i1.293

Abstract

This article discusses religious and religious symbols narrated as political commodities in the 2019 presidential election on the twitter platform. The battle for narratives in the 2019 Indonesian presidential election was colored by the use of these issues on social media, this has led to increased sensitivity between religions and increasing issues of intolerance. For this reason this research has been conducted to investigate the categories of political messages narrated in tweets during the seven months of the 2019 presidential election campaign. Twitter, which was published on 23 September 2018 to 13 April 2019. based on the findings of this study, it shows that the success team of the two candidate pairs in narrating religious symbols and religious symbols is divided into 6 message categories. The message categories are Commodification of Religious Greetings, Clothing as a Religious Symbol, Title as a Religious Symbol, Salat and Nyekar as Political Commodities, An Expression of Gratitude as Political Commodities, House of Worship as a Place for Political Campaign.
Challenges of internationalization of the Indonesian museum guides' communication skills competency Nur Endah Nugraheni; Ghifari Yuristiadhi Masyhari Makhasi; Endang Soelistiyowati; Shu-Chuan Chen; Mei-Ru Chen; Chia-Chen Chang
International Journal of Communication and Society Vol 4, No 1 (2022): June
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v4i1.254

Abstract

As the front guards, museum guides need to master many skills that support the role of transferring information in the museum to every visitor who comes, both domestic and foreign. More specifically, every museum guide must master foreign language skills in order to serve foreign visitors. Unfortunately, not all museum guides have foreign language skills, especially English, and other supporting skills such as curation, communication, and public speaking. This paper investigates the limited ability of English mastery and other supporting skills of museum guides in two government-owned museums in Yogyakarta, the second tourism city in Indonesia, and how far they affect the internationalization of the two museums as representatives of other museums in Indonesia. This descriptive research uses data collection methods in surveys with questionnaires and in-depth interviews with guides and visitors of the museum, both domestic and foreign. This research found that limited foreign language skills, especially English and other professional skills of museum guides, can slow down the museum's internationalization process in Indonesia.
The mediation role of trust on the effect of commitment to religiosity and marketing communication on customer loyalty of islamic banks Dewi Fadila; Marieska Lupikawaty; Fernando Africano
International Journal of Communication and Society Vol 4, No 1 (2022): June
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v4i1.479

Abstract

very important to create customer trust and loyalty. With a high commitment to religiosity and marketing communication, it can maintain loyalty because of customer trust in Islamic banks. The purpose of this study was to determine the effect of commitment to religiosity and marketing communication on the loyalty of Islamic bank customers with trust as a mediating variable. This research is a quantitative research. Data collection was carried out using a survey to research respondents, namely customers of Islamic banks in the city of Palembang. In this study, the Slovin formula was used for sampling with stratified random sampling, this is because the authors distributed questionnaires only in one period of time so that each element/member of the population did not have the same opportunity to be selected as samples. The sample in this study were 400 samples. The data analysis technique in this study uses SEM (Structural Equation Modeling) analysis which is operated through the AMOS program. Research shows that commitment to religiosity and marketing communication has an effect on trust. Commitment to religiosity, marketing communication and trust affect customer loyalty. Trust mediates the effect of religious commitment and marketing communication on customer loyalty.
Organizational learning and post-crisis management at Tesla Inc in facing crisis communications Shavira Hanza Renadia
International Journal of Communication and Society Vol 4, No 1 (2022): June
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v4i2.575

Abstract

This article aims to discuss organizational learning and crisis management at Tesla Inc. Digital disruption has made corporate communication required to use agile strategies in dealing with dynamic communication crises. Tesla's communications crisis started with 11 accidents in 2018, and Tesla removed the communications department amid the crisis. The lack of relationship between the media and the company can cause a potential crisis to occur. The disappearance of the communications department has made it difficult for journalists to obtain press releases and made it easier for issues to be uncontrolled. This transformation is a form of organizational learning in facing a crisis and aims to make communication centralized and transparent. Tesla's external communications now use its CEO's Twitter @EllonMusk to communicate with external stakeholders. Tesla's open and innovative corporate culture can influence the company's decisions in dealing with a crisis. This article is analyzed using qualitative methods with a case analysis approach to find solutions to overcome the communication crisis that occurred.

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