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Rachmawati Novaria
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Department of Business Administration, Fakultas Ilmu Sosial dan Politik, Universitas 17 Agustus 1945 Surabaya, Jl. Semolowaru No. 45 Surabaya East Java 60118 Indonesia
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INDONESIA
(JDAB) Jurnal Dinamika Administrasi Bisnis
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : 24431931     EISSN : 27221644     DOI : -
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Science and Politics Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is published twice a year (April and October). The Journal was first published in 2015. Dinamika Administrasi Bisnis Journal is a journal dedicated to publishing research dan conceptual article in areas of business administration major. Papers published by the journal aim to represent important advances of significance to specialist within each field. Dinamika Administrasi Bisnis Journal seeks to share knowledge between those who study business administration and those who practice it by publishing theoritical and empirical research.
Arjuna Subject : Ilmu Sosial - Sosiologi dan Ilmu Politik
Articles 9 Documents
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Search results for , issue "Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis" : 9 Documents clear
PENGARUH BRANDIMAGE, KUALITASPRODUK, DANHARGA TERHADAPKEPUTUSANPEMBELIANDICHATIME TRANSMART RUNGKUT SURABAYA Muarifah, Indah; Mulyati, Awin; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5407

Abstract

ABSTRACT  Chatime is one of beverage products are drinks made from tea byaddinga special ingredient, which is bubble.  Thewell-known brand image, good product quality and competitive prices make Chatime beverage products rankedfirstin Bubble Drink sales.This study aims to determine and analyze the effect of Brand Image, Product Quality and Price on the Purchase Decision of Chatime beverage products in Transmart Rungkut Surabaya.   The population of this researchis all consumers of Chatime from Surabaya. Samples were taken as many as 100 people based on purposive sampling method. There sults showed that Brand Image and Price hada positive and significant effecton Purchasing Decisions. While the Product Quality does not significantly influence Purchasing Decisions. Because of the product quality is recognized as good so it does not affect the purchase decision.This study also explained that the Purchasing Decision influenced the model by25.8% while there maining 74.2% was influenced by variables or other factors not examined inthisstudy.  For example the promotion variable, service quality, location, franschise atmosphere, product quality, product variation and other variables. Keywords:Brand Image, Product Quality, Price,Purchase Decision
Pengaruh Gaya Hidup, Inovasi Produk dan Daya Tarik Iklan Terhadap Keputusan Pembelian pada Konsumen di Umama Gallery Surabaya Rahmawati, Cindy Sekar; Mulyati, Awin; Mulyati, Diana Juni
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5403

Abstract

ABSTRACT            Currently the trend is  hijabvery prevalent among adolescents to adults. As a business owner in the hijab world, it is necessary to pay attention to lifestyle, product innovation and the attractiveness of advertising for the development of its business in the future. Because increased lifestyles will affect consumer behavior, so product innovation and ad appeal need to be considered and always maintained.             This study aims to determine the effect of lifestyle, product innovation and the attractiveness of advertisements on purchasing decisions on consumers at Umama Gallery Surabaya. The population used in this study were all women who used the Umama Scarf hijab. The sample used amounted to 100 respondents who at that time met coincidentally with the researcher and could be used as a sample because it was considered suitable with the data source or could be referred to by using accidental sampling technique. Data was collected through questionnaires distributed to respondents. Analysis of data using validity test, reliability test, test multiple linear regression analysis, correlation (r), test the coefficient of determination (R2),simultaneous test (F test) and t test (partial). All data analyzes were performed with the help of IBM SPSS Statistics Version 21.             The results showed that there was a positive and significant influence between lifestyle on purchasing decisions, there was a positive and significant influence between product innovation on purchasing decisions, there was a positive and significant effect between the attractiveness of advertising on purchasing decisions, lifestyle, product innovation and attractiveness of advertising jointly influence on purchasing decisions and product innovation has the most dominant influence on purchasing decisions on consumers at Umama Gallery Surabaya. Therefore, companies need to maintain product innovation that have been made and it is necessary to increase product innovation by producing hijab are not owned by brand Umamaso that consumers feel the hijab scarf Scarf Umama always be able to meet the needs of consumers and consumer purchasing decisions can also be increased.Keywords: Lifestyle, Product Innovation, Attractiveness of Advertising, Purchasing Decisions
Pengaruh Orientasi Kewirausahaan, Inovasi, dan Kreativitas Produk terhadap Keunggulan Bersaing pada Usaha DR. Spicy Cepu Fadhillah, Islah; Novaria, Rachmawati; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5408

Abstract

ABSTRACTIn this study, the researcher will explain the test of several factors that can influence Competitive Advantage, which are Enterpreneurial Orientation, Innovation, and Product Creativity in the business of DR. Spicy Cepu. To be able to know the effect of Entrepreneurship Orientation, Innovation, and Competitive Advantage, so researcher used quantitative research methods for maximum results, with survey research using questionnaire as an instrument. The sample of this study used a non-probability sampling method (non-random sampling) using a purposive sampling technique of 100 respondents. The data analysis technique used is multiple regression analysis. The population of this study are consumers who have consumed products from DR. Spicy Cepu.Data from respondents were collected through distributing questionnaires that had been tested for Validity and Reliability Tests. From the validity test, it is obtained that the r value of all items is greater than the value of r table (0.361), so it is stated that the questionnaire is valid, and from the reliability test, the cronbach alpha value> 0.60 is obtained so that it can be concluded that the questionnaire is reliable. The results of this study indicate that all independent variables namely Entrepreneurial Orientation, Innovation, and Product Creativity have a positive influence on the dependent variable namely Competitive Advantage.Keywords: Entrepreneurship Orientation, Innovation, Product Creativity, and Competitive Advantage
Pengaruh Harga, Keragaman Produk dan Store Atmosphere terhadap Kepuasan Konsumen pada Kedai Coffee Culture Jombang Nilasari, Febby; Pujianto, Agung; Nasution, Ute
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5404

Abstract

Abstract Now, with so many coffee shops popping up, consumers are free to choose a convenient, attractive coffee shop. Kedai Coffee Culture is one of the businesses in the coffee shop that has been around for a long time in the city of Jombang. Kedai Coffee Culture is known as a place to enjoy simple coffee, affordable prices and a comfortable atmosphere.This study aims to determine and analyze the effect of price, product diversity and store atmosphere both partially and simultaneously on customer satisfaction at Kedai Coffee Culture. This research uses causal associative methods and quantitative approaches. The population used is all consumers of Kedai Coffee Culture with a sample of 96 respondents. Data collection is done by distributing questionnaires. Data analysis using linear multiple regression analysis with the help of SPSS 22.The results of this study prove that price, product diversity and store atmosphere both partially and simultaneously have a positive and significant effect on customer satisfaction at Kedai Coffee Culture. Keyword : Price, Product Diversity, Store Atmosphere.
PENGARUH PROMOSI, FASILITAS, DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG DI WISATA KAMPOENG DJAWI JOMBANG Putri, Karlinda Anika Rigita; Mulyati, Awin; Mulyati, Diana Juni
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5409

Abstract

ABSTRACTThis research conducted by the author with the titled The Effect of Promotion, Facilities, and Travel Attractions on Visiting Decisions. The author takes the tourism destination in  Kampoeng Djawi Jombang.Kampoeng Djawi  is a tourist destination in  Jombang city which seeks to bring up and introduce Javanese models of old days. Kampoeng Djawi Jombang was established in 2013. This tour has 5 clusters, each of which has its own characteristics.This study aims to find out and analyze how the influence of Promotion, Facilities, and Tourism Attraction on Visiting Decisions  The population in this study are visitors who will visit Kampoeng Djawi Jombang Tourism.The results showed that promotion and facilities had a positive and significant effect on the Visiting Decision, while the Attraction of Tourism did not significantly influence the Visiting Decision on the Kampoeng Djawi Jombang Tourism. This is because the Attractions of Kampoeng Djawi such as the type of performances that are less attractive and inadequate lodging in Kampoeng Djawi Jombang. In this study it is also known that the Visit Decision is influenced by the variable Promotion, Facilities, and Travel Attraction by 30.9% while the remaining 69.1% is influenced by variables or other factors not examined in this study such as Location, Ticket Prices, Quality Services and so on.
Pengaruh Harga Inovasi Produk Dan Promosi Melalui Media Online Instagram Terhadap Keputusan Pembelian (Survey Pada Konsumen Di Toko Handmade Shoes Surabaya) Agustin, Alfianti; Maduwinarti, Ayun; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5405

Abstract

ABSTRACT               The company must determine the marketing strategy used to compete. The marketing strategy applies the target market and marketing mix or better known as 4P (product, place, price and promotion). Companies are competing to dominate market share. By having a unique product, consumers will be interested, in this way the company will dominate the market. The purpose of this study was to determine the effect of Price, Product Innovation and Promotion on Consumer Purchasing Decisions in Surabaya Handmade Shoes Stores. As for supporting this research, the authors use quantitative methods with survey research using questionnaires as instruments. The population in this study were consumers who bought bags and shoes at the Handmade Shoes Store in Surabaya. The sample of this study used a non-probability sampling method (non-random sampling) with a purposive sampling technique of 100 respondents. The data analysis technique used is multiple regression analysis. The results of this study indicate that all independent variables namely Price, Product Innovation and Promotion through Instagram Online Media have a positive influence on the dependent variable namely the Purchasing Decision.Keywords: Price, Product Innovation, Promotion and Purchasing Decisions.
PENGARUH CITRA MEREK, KESADARAN MEREK, DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MR. SUPREK SURABAYA Rantau, Aga Shanada; Andayani, Sri; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5412

Abstract

ABSTRACT In this globalization era, there are many chicken-based restaurants that have sprung up in all countries, such as in Indonesia, especially in Surabaya, we have found many chicken restaurants, one of the culinary processions of chicken that many people enjoy doing is chicken geprek. With a price that is quite affordable by all people processed by many geprek chickens bought by the public. This causes many to open businesses by selling geprek chickens of the same type with different appearance to give the characteristics of the products they sell to attract consumers. Mr. Suprek Surabaya is the place of this research. The purpose of this study is to determine how much influence the brand image, brand awareness, and product innovation on purchasing decisions.               This type of research is quantitative research. The study population is consumers Mr. Suprek Surabaya. While the sample of 100 respondents used a non-probability method (non-random sampling) and data collection using a questionnaire. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that brand image, brand awareness, and product innovation have a strong influence on purchasing decisions at Mr. Suprek Surabaya. Based on these conclusions, it is hoped that Mr. Suprek Surabaya can further enhance the Brand Image, Brand Awareness, and Product Innovation variables on Purchasing Decisions to retain consumers and customers. Keywords: brand image, brand awareness, product innovation, and purchasing decisions
Analisa RasioKeuangan (RasioProfitabilitas Dan RasioLikuiditas) UntukMengukur Kinerja Keuangan Perusahaan Pada Indotrans Tour & Travel Surabaya Iswandi, Dinda; Mulyati, Diana; Maruto, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5406

Abstract

AbstractIn general the purpose of the company was established to gain profit. Profit can be obtained with good company performance. Performance is used as a measuring instrument in assessing the success of a company. It can also be used for consideration in making decisions and planning for future sales. In principle, the better the performance of a company, the better the achievement of the company in making profit. The purpose of this research is to know the ratio of profitability and liquidity to the measurement of the financial performance of the company Indotrans Tour & Travel Surabaya, and can provide improvement recommendations to the problems that exist in the company to improve the company's financial performance.This research is a descriptive study with a quantitative approach, a method to analyze the financial statements of losses/profits and balances within a period of a company, which will then be analyzed using the foundation of theories and formulas that correspond to the problems being researched by researchers. The object of this research is the financial statement in the form of income statement and balance of Indotrans Tour & Travel Surabaya period 2017-2019.The results revealed that the calculation of profitability ratio, liquidity ratio, and economic value added fluctuating annually. This indicates that the company's condition is less stable, as the company's financial statements are fluctuating and some of the report's posts are decreasing making the ratio decrease. However, based on the calculation of economic value added, it is seen that the company succeeded in adding value to the company, but according to the researchers magnitude economic value added Indotrans Tour & Travel Surabaya can not be said big. Therefore, the company needs to harvest the financial better again.Keywords : Profitability, Liquidity, Corporate Financial Performance
ANALISIS RETURN ON ASSETS (ROA), RETURN ON EQUITY (ROE) DAN ECONOMIC VALUE ADDED (EVA) UNTUK MENILAI KINERJA KEUANGAN PERUSAHAAN (Studi Pada PT. Gudang Garam,Tbk yang Terdaftar di Bursa Efek Indonesia) Baety, Isnaini Nur; Pratiwi, Ni Made Ida
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5414

Abstract

ABSTRACT            Financial performance assessment is an important thing for thr company, because with an assessment of the company’s financial performance can find out its financial condition which can then be used as ann evaluation by the company to be used as a basis for  making decisions, policies or strategies that are right for the company, so that the company can still grow and develop in quality and quantity.  In this study researchesrs used a measure of Return on Asset (ROA), Return on Equity (ROE) and Economic Value Added (EVA), with an industry average asessment standard that is  if the ROA value  > 9%, ROE value > 15% and EVA value > 0 (positive value), then the company can be said to have good financial performance.  This study aims to describe the financial performance  of PT.Gudang Garam,Tbk which is registered in Bursa Efek Indonesia.  The object of this research is the financial statements of PT.Gudang Garam,Tbk.  The result of this study explain that although there are a few deficiencies that occur in 2016-2018 where the company has not been able to produce a value of EVA>0, in 2019 the company has succeeded in increasing the value of EVA to be positive.  Other than that the results of the ROA and ROE values obtained are all ebove the industry stabdard average value, so it can be said that overall the company’s finsncial performance is good. Keywords : Return on Assets, Return on Equity, Economic Value Added, Financial Performance

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