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Business Review and Case Studies
Published by Institut Pertanian Bogor
ISSN : -     EISSN : 27216926     DOI : https://doi.org/10.17358/brcs
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Business Review and Case Studies (BRCS) receive a variety of Business case studies and Business ideas generated from research that can be used for the education of professionals in the Business field. BRCS publishes papers that contribute to understanding the world of Business and its Developments. The published papers use extensive research methods including statistical analysis, case studies, field research, and various other recent analyses. This journal puts forward articles that provide additional knowledge and information in the field of business in the broadest sense. Hopefully, this Journal contributes to the management and business education
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 68 Documents
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Carica Fruit Processed Distribution Strategy To Increase Sales Volume of Micro Small and Medium Enterprises at Kejajar District, Wonosobo Regency Nasiron Nasiron; Suhendar Sulaeman; Liza Nora
Business Review and Case Studies Vol. 3 No. 2 (2022): BRCS, Vol 3 No 2, August 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.2.114

Abstract

Kejajar District, Wonosobo Regency, is a producer of Carica papaya in 2021 with a harvested area of 67,473 trees with a total production of 119.98 quintals with an average productivity value of 1.78 quintals per tree. The purpose of this research is to conceptualize and determine the choice of distribution criteria that can increase sales of processed carica fruit to increase sales volume. The method used is a case study approach combined with the Composite Performance Index (CPI) with 10 informants as resource persons. The results found are farmer cooperation and developing the main criteria by collaborating with experienced private sector. It can be concluded that the main distribution priority is to increase the quality and quantity of raw material products, namely collaborating with carica farmers which are then combined with collaboration with experienced private companies so that it will increase the sales volume of processed carica fruit in Micro, Small and Medium Enterprises (MSMEs) in Kejajar District, Wonosobo Regency in the future. Keywords: carica fruit, distribution strategy, carica wonosobo, case study, CPI
Strategy Identify of Sahabat NK to Increase The Sales Volume of NK Brand Corn Hybrid Seed in Probolinggo City Ardian Hariyono; Suhendar Sulaeman; Liza Nora
Business Review and Case Studies Vol. 3 No. 2 (2022): BRCS, Vol 3 No 2, August 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.2.85

Abstract

East Java Province is the largest province as a producer of grain dry corn in Indonesia in 2020 with a harvested area of 1.19 million hectares with a total production of 5.37 million tons with an average productivity value of 4.51 tons per hectare. Therefore, this research aims to identify promotion strategies collaboration with grower champion also to develop main criteria of Sahabat NK that have prioritize recruit in the future to increase sales volume of NK brand hybrid corn seeds in Probolinggo City. The research method is qualitative by using study case approaching combine with Composite Performance Index (CPI) with 10 informants as the as the source of data. The research results that grower prefer to join face to face meeting rather than virtual meeting collaboration with grower champion for every promotion activity and need to add corn grower as well as grain trader for more increase the sales volume of NK brand hybrid corn seeds in Probolinggo City. Keywords: hybrid corn seed, CPI, grower champion, promotion strategy, case study
Farmer Characteristics' Effect on The Decision of Farmers in Choosing Local Variety Rice Farming Business Meli Sasmi; Haris Susanto; Eldi Pama Kesamba Mula; Andi Alatas
Business Review and Case Studies Vol. 3 No. 2 (2022): BRCS, Vol 3 No 2, August 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.2.104

Abstract

Farmer characteristics are indicators that measure the ability of farmers to make decisions related to their farming activities. This study aims to determine the relationship between farmer characteristics and their decision to cultivate local varieties of lowland rice in Kuantan Singingi Regency. This research is survey research, the determination of samples from four sub-districts was selected purposively, each consisting of 15 farmers in each sub-district, the number of samples was 60 farmers. This study is a quantitative study using indicators and a measurement scale using the Likert Summated Branch (SLR) scale, with three categories of answers to the questions posed. The score expressed in integers (1,2,3) was then analyzed using a non-parametric analysis of Spearman's Rank Correlation using the SPSS-20 program. This finding shows that the number of family dependents has a significant relationship with farmers' decisions in farming local varieties of lowland rice and is negatively related, while the characteristics based on land area, farmer's age, education, and farming experience show a positive relationship but have no significant effect. Farmers who have some dependent families prefer to switch to planting high-yielding varieties to produce higher rice production and to meet the needs of family life. Based on the findings of this study, further research is needed on the potential development of local varieties of lowland rice as local superior varieties, taking into account aspects of land suitability, technology, and local wisdom. Keywords: farmers' decisions, characteristics, rice fields, local varieties, family dependents
Key To a Successful Leadership of Tony Fernandes in Airasia Badzlina Monica Fitriyana; Belton Sihotang; Cesario Iriansyah Danang Fajar Pamungkas; Sari Wahyuni
Business Review and Case Studies Vol. 3 No. 2 (2022): BRCS, Vol 3 No 2, August 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.2.131

Abstract

AirAsia is one of the major airlines in Malaysia, which has also become one of the airlines that has successfully adopted the low-cost carrier (LCC) strategy so that it has become a reckoned airline in Southeast Asia. AirAsia's success was initiated by Tony Fernandes with his leadership style. The purpose of this analysis is to identify Tony Fernandes' values and culture, business strategy, leadership type, and leadership traits at AirAsia. Based on qualitative study, it was reveal that Tony Fernandes has the innovation and entrepreneurial skills in the transformation of the airline company and has succeeded in moving his employees to achieve the same goals. Tony applied a leadership style with several approaches, namely Democratic, Charismatic & Servant Leadership in leading at AirAsia. In developing AirAsia's transparent and open organizational values and culture, Tony has demonstrated the characteristics of stewardship and building community. He applies a walk-the-talk and employee-oriented approach that shows listening and persuasion characteristics as well as the characteristics of commitment to the growth of people to create a comfortable working environment and atmosphere in his daily life. In the face of a crisis or challenge, Tony comes down directly to assist his employees to face them, which also shows empathy and healing characteristics. Keywords: tony fernandes, airasia, leadership, success, democratic leader, charismatic leader, servant leadership
Design Thinking Approach in Designing “Care-Pet” Crowdfunding Platform for Abandoned Cats and Dogs in Indonesia Ani Nuraisyah; Fuad Wahdan Muhibuddin; Asep Taryana; Suhendi
Business Review and Case Studies Vol. 3 No. 2 (2022): BRCS, Vol 3 No 2, August 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.2.138

Abstract

Abandoned cats and dogs have the right to a decent life. In Indonesia, there are still many abandoned cats and dogs with various conditions that are not good. This research aims to design the right crowdfunding platform that can answer community problems in improving animal welfare. Respondents in this study were pet lovers (cat/dog lovers). Data is obtained by filling out questionnaires in in-depth interviews. The method used in this study is design thinking. This method can solve user-centered problems. The design thinking stages include empathize, define, ideate, prototype, and test. The results showed that crowdfunding is one solution to solve the problems and challenges faced by the community in caring for abandoned cats/dogs. The design of a verified business model in the form of a crowdfunding platform for abandoned cats and dogs named Care-pet is a solution that can improve animal welfare. Keywords: business model, crowdfunding, design thinking, pet lovers, prototype
Risk Management of University During Covid-19 Pandemic: A Look at Academic Support Unit Anita Primaswari Widhiani; Retnaningsih
Business Review and Case Studies Vol. 3 No. 2 (2022): BRCS, Vol 3 No 2, August 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.2.152

Abstract

In the time of the pandemic, universities are changing the way of doing business. The aim of this research is to study how the academic support unit of a university adjusting to the condition and manage the risks that comes with the adjustment. Data collected by in-depth interview with unit head and her subordinates. The jobs with the biggest risks are providing diploma and final transcript and conducting graduation ceremony. Providing diploma and final transcript inherently carry legal and reputation risks and providing the paper version of those documents increase the probability of those risks. The first scenario is to mitigate every risk that may come by doing the job with pandemic protocols. The second scenario is to develop e-diploma system that mitigate the risks associated with producing and producing paper diploma. Conducting physical graduation ceremony during the pandemic requires arduous health and safety measures. The alternative is having digital graduation ceremony on virtual reality platform to mitigate the risks of conducting physical graduation ceremony while still maintaining a sense of engagement. The result of the research shows how universities, especially in academic support, can embrace the change while managing the risks that come with the change. Keywords: risk management, university, academic support unit, Covid-19, working at home
The Effect of Trust, Emotional Marketing, and Spiritual Marketing on Consumer Decisions To Choose Shopee Pay Digital Wallet Services Isyana Rahayu; Didik Setiyadi
Business Review and Case Studies Vol. 3 No. 2 (2022): BRCS, Vol 3 No 2, August 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.2.162

Abstract

This study aims to analyze the relationship between trust, emotional marketing, and spiritual marketing through consumer decisions of digital wallets offered by Shopee pay. Digital wallets have been seen as a facility that provides convenience in transactions even though this technology also has risks, especially related to payments. Therefore, this study considers the factors of trust, emotional marketing, and spiritual marketing on consumer decisions to choose Shopee to pay digital wallets. This study uses a questionnaire for respondents as many as 82 people. This research is an explanatory study with analytical techniques using Smart PLS. The results show that emotional marketing affects consumer decisions in choosing a Shopee pay digital wallet. Meanwhile, trust and spiritual marketing have no significant effect on consumer decisions. Keywords: consumer decisions, emotional marketing, Shopee pay, spiritual marketing, trust
Energy Management System Implementation Strategy in The Concentrating Division of PT Freeport Indonesia Based on ISO 50001:2018 Adi Yusup Tauruy; Idqan Fahmi; Mukhamad Najib
Business Review and Case Studies Vol. 3 No. 2 (2022): BRCS, Vol 3 No 2, August 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.2.170

Abstract

This study aims to 1) analyze the current level of energy management system implementation by the PTFI Concentrating Division, 2) analyze the comparison of the Concentrating Division's energy management system with the ISO 50001:2018 standard, 3) formulate a strategy for implementing an energy management system according to the ISO 50001 standard. :2018 at the PT Freeport Indonesia Concentrating Division processing plant. The method in this study uses gap analysis (gap and IPA) and analytical hierarchy process (AHP). The implementation strategy is formulated based on the results of a comparison of the performance level of the energy management system with the 7 clauses of ISO 50001:2018 and their level of importance. The results obtained are 7 clauses that do not meet the standards and 3 clauses of which have a high level of importance but low performance levels to be handled with four different strategies: 1) conducting internal audits and external energy audits, 2) energy management system training, 3) carrying out activities energy efficiency-oriented production, 4) using automation systems and technology on equipment. Keywords: AHP, concentrate processing plant, energy management system, gap analysis, ISO 50001:2018
New Product Development Strategy for Sustainable Rigid Plastic Packaging at XYZ Company in 2022-2025 Bernhard Eko Hendrasetyawan; Erlinda Nusron Yunus
Business Review and Case Studies Vol. 3 No. 3 (2022): BRCS, Vol 3 No 3, December 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.3.193

Abstract

This study developed environmentally friendly products for XYZ Company through business strategy analysis, macro external environment analysis, industry analysis, the voice of customer analysis, functional analysis, canoe model integration and quality functional deployment, and cost-benefit analysis. Based on the analysis results, a new product development strategy for sustainable rigid plastic packaging was formulated at XYZ Company in 2022-2025. The formulation of a new product development strategy at XYZ Company began by collecting data from XYZ Company's Business Strategy, analyzing internal factors using functional analysis, and analyzing the external environment (regulations, economic, social, political conditions, industry pressures, and results of customer interviews with XYZ Company) with using PESTEL Analysis, Industry Analysis (Five Forces Porter), and Voice of Customer Analysis. All data were combined in the Kano model matrix and Quality Function Deployment Matrix, which produced new product characteristics that will become the basis for XYZ Company in designing new products, conducting cost and benefit analysis, and determining strategy formulation. Based on the analysis results, XYZ Company could develop a 20L Jerrycan product for refillable packaging with Post-Consumer Resin (PCR) Material, using Extrusion Blow Molding and Injection Molding Process, and collaborating with customers to develop product cycles for refillable packaging offered to customers. The XYZ Company's effective New Product Development Strategy for sustainable plastic packaging in 2022-2025 is manufacturing refillable packaging with PCR material and using existing machines. Keywords: product development, kano model, quality functional deployment, sustainability, rigid plastic packaging
Business Strategy Sixtrees 2022-2023 Kevin Rousul; Aprihatiningrum Hidayati
Business Review and Case Studies Vol. 3 No. 3 (2022): BRCS, Vol 3 No 3, December 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.3.280

Abstract

The fashion industry is growing rapidly along with technological developments so that it is able to support Indonesia's economic growth. However, at the start of the pandemic, this industry experienced a slowdown due to decreased purchasing power. Sixtrees as a new local fashion brand has also been affected. Since 2021, Sixtrees has stopped operating due to limited capital. Future analysis and development of the Sixtrees brand business strategy are required. The purpose of this study was to identify the weaknesses, strengths, opportunities, and threats of Sixtrees and to develop alternative strategies to be implemented from 2022 to 2023. The survey was conducted by distributing online questionnaires to collect data from 100 respondents who are fashion enthusiasts. The analysis was carried out by examining the company's external and internal factors and alternative business strategies were obtained using SWOT analysis and the TOWS matrix. The results of the study show that the company is still behind compared to its competitors, so it is necessary to implement alternative strategies in order to gain opportunities and minimize existing risks. Sixtrees needs to strengthen product and digital marketing advantages in order to reach a wider market and achieve profitability. Keywords: business strategy, fashion, online, SWOT analysis, TOWS matrix

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