Jurnal Manajemen DIVERSIFIKASI
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
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<![CDATA[Analisis Kebijakan DPRD Kota Medan Tentang BPJS Kesehatan Perspektif Ekonomi Islam ]]>
<![CDATA[Zalika Fauja]]>;
<![CDATA[Marliyah Marliya]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol 3 No 2 (2023): Juni ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v3i2.1986
<![CDATA[It is a must for everyone in Indonesia to have health insurance in life, one of which is to become a member of the Social Security Administering Body (BPJS). National Health Insurance (JKN) is one of the policies to support the implementation of social development programs in Indonesia. This is in accordance with the mandate of the 1945 Constitution, where the state provided social protection to achieve social justice.This study discusses how the Medan City DPRD's policy on BPJS health from an Islamic economic perspective, using descriptive qualitative methods, the research was conducted at the secretariat of the Medan City DPRD. There are several public aspirations regarding BPJS health, so there is a need for internal policies. And some policy suggestions so that BPJS in the city of Medan is in accordance with Islamic teachings to avoid gharar, maysir (gambling) and usury and the community evenly gets national health insurance.]]>
<![CDATA[Analisis Peran Dan Strategi Lazismu Kota Medan Terhadap Pemberdayaan UMKM Di Kota Medan ]]>
<![CDATA[Chairul Imam]]>;
<![CDATA[Azhari Akmal Tarigan]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol 3 No 2 (2023): Juni ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v3i2.1991
<![CDATA[LAZISMU is an Amil Zakat Institution, Infaq, Shadaqah Muhammadiyah Which has a national scale in community empowerment through productive utilization of zakat funds, infaq, waqf, and other philantropic funds from individuals, companies and other agencies. The establisment of LAZISMU aim as a zakat management institution with efficient finance that can be part of the communitys social problem solver. Limited capital, lack of knowledge of technology, and difficulty in marketing products are the problems faced by Micro, Small and Medium Enterprises (MSME) today. The purpose of this study was to determine the role and strategy of LAZISMU in Medan City towards the Empowerment of MSME in Medan City. This research process uses descriptive qualitative research. Information in this study is based on primary sources. Data collection techniques in this study are through library research and field research. The results of research aimed at LAZISMU Medan City show the results of empowering zakat, infaq, shadaqah funds distributed through two classifications, namely productive and comsumptive.]]>
<![CDATA[Analisis Harga Pokok Produksi Pada Usaha Furniture Mebel Istana Jati Di Pekalongan Lampung Timur ]]>
<![CDATA[Suryadi Suryadi]]>;
<![CDATA[Durotun Nasikah]]>;
<![CDATA[Vika Agustin Anggraini]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol 3 No 2 (2023): Juni ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v3i2.1996
<![CDATA[From the research results, Jati Palace Furniture has not used the right application method so that the cost of production has not been adequate. The purpose of this study was to determine the determination of the cost of production using the full costing method & the variable costing method. In this study, the analytical tool used was the full costing method. & Variable Costing Method. The results show that it is better to use the Variable Costing Method because the cost of the cost of production is lower but the profit earned is high while using the Full Costing Method the cost of the cost of production is higher but the profit earned is lower. Suggestions related to the research This is to apply the cost of the product in determining the selling price of tables, chairs and beds on the Jati Palace Furniture, it is better to use the variable costing method because it is much cheaper and can reduce the cost of correct production costs.]]>
<![CDATA[Pengaruh Produk, Promosi, Penetapan Harga Dan Distribusi Terhadap Keputusan Pembelian Produk Kopi Bubuk Cap Kopi Kita Di Purbolinggo Lampung Timur ]]>
<![CDATA[Jati Imantoro]]>;
<![CDATA[Sri Retnaning Rahayu]]>;
<![CDATA[Nila Putriana]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol 3 No 2 (2023): Juni ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v3i2.2032
<![CDATA[Affordable prices, causing a lack of interest in buying our coffee stamped coffee products. Our coffee stamped coffee SME's have not been able to distribute their products optimally. The research design carried out in this study was quantitative research. Quantitative research is a research method based on the philosophy of positivism, used to examine certain populations or samples, data collection using research instruments, data analysis is quantitative/statistical, with the aim of testing predetermined hypotheses. The results show that the product has a positive and significant effect. on the purchase decision of our coffee stamp powder coffee product. This shows that if the product increases, the purchasing decision also increases. The results show that promotion has a positive and significant effect on purchasing decisions for our coffee powder coffee products. This shows that if the promotion increases, the purchase decision also increases. Our coffee MSMEs are expected to be able to further increase product variables so that consumers are more confident in their purchasing decisions for our coffee stamped coffee products]]>
<![CDATA[Analisis Pengendalian Kualitas Sebagai Upaya Meminimalisir Kerusakan Produk Roti Pada PT Surya Tsabat Mandiri ]]>
<![CDATA[Deny Edy Widodo]]>;
<![CDATA[Muhammad Demsi Dupri]]>;
<![CDATA[Ines Nova Sari]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol 3 No 2 (2023): Juni ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v3i2.2042
<![CDATA[Penelitian ini bertujuan untuk mengetahui Data pengendalian kualitas Terhadap Risiko Kerusakan Produk PT Surya Tsabat Mandiri dalam mengurangi risiko kerusakan produk. Jenis penelitian yang digunakan adalah kualitatif mengunakan alat bantu statistik yang terdapat pada Statisttical Data pengendalian kualitas (SQC) dan Statistical Proses Control (SPC). Hasil penelitian menunjukan bahwa proses produksi roti PT Surya Tsabat Mandiri pada Januari 2020 disetiap harinya terdapat data yang tidak terkendali secara statistik dan perlu dilakukan revisi 1 kali. Hal ini terlihat dari adanya titik-titik yang out of control yang terjadi pada hari ke-2, 5, 7, 9, dan hari ke-25. Maka dilakukan tindakan perbaikan dengan mencari sebabsebab terjadinya kecacatan agar titik-titik yang out of control berada dalam control limit UCL dan LCL (in of control) sehingga proses produksi dapat dikatakan terkendali secara statistik.]]>
<![CDATA[Analisis Pengaruh Rasio Pembiayaan (Financing To Deposit Ratio) Dan Rasio Perputaran Aktiva (Total Asset Turn Over) Terhadap Pembiayaan Bermasalah (Non Performing Financing) Pada Bank Syariah Indonesia Periode 2016-2020 ]]>
<![CDATA[Slamet Tedy Siswoyo]]>;
<![CDATA[Ardiansyah Japlani]]>;
<![CDATA[Lutfi Almutsiroh]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol 3 No 2 (2023): Juni ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v3i2.2315
<![CDATA[This study aims to determine how the influence of independent variables (FDR and TATO),either partially or simultaneously on the dependent variable (NPF) in Indonesian Islamic Banks.This research includes research using quantitative methods. the type of data used is secondarydata obtained through the official website of Bank Syariah Indonesia (BSI), namelywww.bankbsi.co.id. The data taken is seen from BSI's annual financial statements for the 2016-2020 period, from 15 BSI samples, namely Bank Syariah Mandiri, BRI Syariah, and BNISyariah. The data analysis method used is panel data regression analysis, with the Chow test,Lagrange multiplier test and hypothesis testing (R2test, F test, and T test), the panel dataregression estimation model used is the Common Effect Model, data processing using the Eprogram -View 9. The results of this study show that the FDR and TATO variablessimultaneously have no and significant effect on Non-performing Financing (NPF). The result ofthe coefficient of determination test (R2) is 40.62% while the remaining 59.38% is influenced byother factors outside the study. The results of the partial study of FDR have no effect and are significant on Non-performing Financing (NPF) with a t-count value of 0.389153 < t-table 2.179 and a significance value of 0.7040 which means > 0.05. and TATO has no and significant effect on Non-performing Financing (NPF) with a t-count value of 0.174297 < t-table 2.179 and a significance value of 0.6885 which means > 0.05.]]>
<![CDATA[Pengaruh Promosi, Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Nasabah Pada BMT Ar- Rahmah Jaya Mulia Kantor Cabang Mandala Kecamatan Bandar Mataram ]]>
<![CDATA[Ratmono Ratmono]]>;
<![CDATA[Suwarto Suwarto]]>;
<![CDATA[Tasya Herma Sabhila]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol 3 No 2 (2023): Juni ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v3i2.2330
<![CDATA[Financial institutions have a very strategic role in moving the wheels of the economy, because the economic growth of a nation requires a pattern of management of available economic resources in a directed and integrated manner and can be utilized for welfare. This study aims to determine 1) To find out whether the promotion variables affect customer satisfaction. 2) To find out whether product quality variables affect customer satisfaction. 3) To find out whether the service quality variable has an effect on customer satisfaction. 4) To determine the effect of product quality, price, distribution and promotion variables simultaneously on customer satisfaction. The survey method was chosen as the primary data source. The survey method focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using a questionnaire or questionnaire instrument. In this study, the population is consumers who use Telkom products. The sampling technique uses accidental sampling with a total sample of 77 people. Data collection techniques using a questionnaire with a Likert scale. The results of the study show that 1) there is a positive and significant influence between promotions on customer satisfaction 2) there is a positive and significant influence between product quality on customer satisfaction for Indihome products. 3) there is a positive and significant influence between service quality on customer satisfaction. 4) there is a positive and significant influence between promotion, product quality and service on customer satisfaction]]>
<![CDATA[Pengaruh Persedian Bahan Baku, Kualits Bahan Baku Dan Proses Produksi Terhadap Kualitas Produk Pada PT.Florindo Makmur ]]>
<![CDATA[Suryadi Suryadi]]>;
<![CDATA[Nani Septiana]]>;
<![CDATA[Irfansyah Irfansyah]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol 3 No 2 (2023): Juni ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v3i2.2333
<![CDATA[This study aims to influence the supply of raw materials, the quality of raw materials, and the production process of the quality of products at PT Florindomakmur. The type of research used is qualitative research. The population in this study were employees who worked at PT Floridamakmur. The sample used was 35 respondents consisting of employees of the raw material processing department, the production process section, and the product quality testing section. The data collection technique used is the dissemination of questionnaires (Questionnaires). Data analysis techniques are qualitative descriptive techniques that aim to analyze a problem that occurs in a study. The analytical tool used in the study was multiple linear regression analysis with the help of a statistical package for social sciences (SPSS) 26. The type of data used is qualitative data. The results of this study explained that the supply of raw materials has a positive and significant effect on product quality, the quality of raw materials has a positive and significant effect on product quality and the production process has a positive and significant effect on product quality at PT Florindomakmur.]]>
<![CDATA[Pengaruh Destinasi Wisata Terhadap Pendapatan Usaha Kuliner (Studi Kasus: Islamic Center Desa Panaragan Jaya Tulang Bawang Barat) ]]>
<![CDATA[Ardiansyah Japlani]]>;
<![CDATA[Fitriani Fitriani]]>;
<![CDATA[Endang Tri Susilowati]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol 3 No 2 (2023): Juni ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v3i2.2402
<![CDATA[Penelitian ini dilakukan di Islamic Center desa Panaragan Jaya Tulang Bawang Barat. Penelitian ini bertujuan untuk mengetahui pengaruh destinasi wisata terhadap pendapatan usaha kuliner di sekitar Islamic Center Tulang Bawang Barat.Penelitian ini menggunakan 30 responden sebagai sampel penelitian dan teknik penentuan sampel menggunakan sampel jenuh. Metode analisis data yang digunakan adalah metode analisis kuantitatif yaitu meliputi uji validitas, uji reliabilitas, uji prasyarat analisis berupa uji Normalitas dan uji linearitas, uji hipotesis melalui regresi linier sederhana, uji-t dan uji koefisien determinasi (R2). Data yang dihasilkan dari beberapa uji dalam penelitian ini diolah sehingga menghasilkan persamaan regresi sebagai berikut Y= 16,326+ 0,781X. pengujian hipotesis uji-t menunjukkan bahwa destinasi wisata (X) berpengaruh terhadap pendapatan usaha kuliner (Y) dan uji koefisien determinasi (R2) yang terlihat pada R square sebesar 0,236 menunjukkan bahwa 23,6% pendapatan usaha kuliner di Islamic Center desa Panaragan Jaya Tulang bawang Barat dapat dijelaskan di variabel Destinasi WIsata. Sedangkan sisanya 76,4% dapat dijelaskan oleh variabel yang tidak diteliti pada penelitian ini.]]>
<![CDATA[Pengaruh Promosi, Harga Dan Kepercayaan Terhadap Kepuasan Konsumen Pada Toko Isna Collection Di Raman Utara ]]>
<![CDATA[Yateno Yateno]]>;
<![CDATA[Selamet Fuadi]]>;
<![CDATA[Yunita Setiyo Wardani]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol 3 No 2 (2023): Juni ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v3i2.2404
<![CDATA[Consumer satisfaction is an effort to maintain customers. For this reason, entrepreneurs mustfurther improve the performance and quality of their products so that consumers feel satisfiedand become customers for a long time. The formulation of the problem in this study is "Doespromotion, price and trust have a joint effect on consumer satisfaction". From theseproblems, the purpose of this study is to determine and analyze the effect of promotion, priceand trust together on consumer satisfaction. This research method is quantitative. Thetechnique used in collecting research data uses library research techniques, field research,documentation, interviews and questionnaires. Then in data analysis using quantitativemethods, the data is collected and then analyzed. analysis using multiple linear regressionanalysis and processed using SPSS. Based on the SPSS data analysis, it can be concluded thatpromotion, price and trust have a positive and significant effect on consumer satisfaction atthe Isna Collection Store in North Raman.]]>
