Journal Of Business, Finance, and Economics (JBFE)
Journal Of Business, Finance, and Economics (JBFE) adalah jurnal ilmiah peer review yang diterbitkan oleh Universitas Veteran Bangun Nusantara. Jurnal JBFE terbit dalam dua edisi dalam setahun, yaitu edisi Juni dan Desember. Kontributor Jurnal JBFE berasal dari peneliti, akademisi (dosen dan mahasiswa) di bidang Manajemen, Ekonomi, Bisnis dan Kewirausahaan. Jurnal Journal Of Business, Finance, and Economics (JBFE) memiliki fokus dan ruang lingkup yang terdiri dari: Studi bisnis, etika; Masalah pendidikan, kewirausahaan, pasar elektronik; Layanan, aliansi strategis; ekonomi mikro; Ekonomi perilaku dan kesehatan; Peraturan pemerintah, perpajakan, masalah hukum; ekonomi makro; Pasar keuangan, teori investasi, perbankan; Ekonomi internasional, FDI; Pembangunan ekonomi, dinamika sistem; Studi lingkungan, masalah perkotaan, pasar negara berkembang; Studi empiris, metode kuantitatif/eksperimental
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<![CDATA[Pengaruh Pemasaran Digital dan Ulasan Online terhadap Keputusan Pembelian Produk Skintific pada Marketplace Sociolla ]]>
<![CDATA[Dila Irawati]]>;
<![CDATA[Citra Savitri]]>;
<![CDATA[Syifa Pramudita Faddila]]>
<![CDATA[ Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 1 (2022): Journal Of Business, Finance, and Economics (JBFE) ]]>
Publisher : <![CDATA[Universitas Veteran Bangun Nusantara ]]>
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DOI: 10.32585/jbfe.v3i1.5689
<![CDATA[In this study, Sociolla is an online market application, Sociolla offers a variety of products such as the needs of mothers and children, fashion, make-up and skin care. This study aims to examine the influence of digital marketing, influencer marketing and online customer reviews on purchasing decisions of skintific products on the Sociolla marketplace. The objects used in this study are Sociolla e-commerce users. This research uses a quantitative approach with a survey method. The analysis used is Data Validity Test, Classical Assumption Test, Multiple Linear Regression Analysis and Hypothesis Testing. The population in this study were Management Students Batch 2019 at Buana Perjuangan University, Karawang. A sample of 100 respondents was taken based on a saturated sampling technique with the criteria of having/intention to buy Skintific products on the Sociolla marketplace. Based on the results of the research that has been done, the results show that digital marketing and online reviews have a positive and significant effect on purchasing decisions for Skintific products on the Sociolla marketplace for Management Students Class of 2019 at Buana Perjuangan University, both partially and simultaneously. Digital marketing and online reviews can explain the buying decision variables]]>
<![CDATA[Pengaruh Pelatihan K3 dan Kepemimpinan terhadap Perilaku Keselamatan Kerja pada PT. Trigunapratama Abadi ]]>
<![CDATA[Dona Silviani]]>;
<![CDATA[Citra Savitri]]>;
<![CDATA[Wike Pertiwi]]>
<![CDATA[ Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 1 (2022): Journal Of Business, Finance, and Economics (JBFE) ]]>
Publisher : <![CDATA[Universitas Veteran Bangun Nusantara ]]>
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DOI: 10.32585/jbfe.v3i1.5690
<![CDATA[Work safety is a crucial aspect within a workplace environment. In Indonesia, the awareness and compliance of employees towards safety practices are often lacking, resulting in a higher incidence of accidents that pose threats to the workers' well-being. This safety behavior is influenced by factors such as Occupational Health and Safety (K3) training and leadership styles. The aim of this research is to examine the impact of K3 training and leadership on work safety behavior. The study was conducted among 51 employees at PT. Triguna Pratama Abadi, utilizing a multiple linear regression method. The findings of the research reveal that K3 training has a partial effect on work safety behavior, as does the leadership factor. Furthermore, both K3 training and leadership collectively contribute to work safety behavior..]]>
<![CDATA[Adopsi Cloud Computing UMKM DKI Jakarta: Peran Kesiapan Teknologi dan Pembelajaran Organisasi ]]>
<![CDATA[Ruslaini Ruslaini]]>;
<![CDATA[Muhammad Rizal]]>
<![CDATA[ Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 1 (2022): Journal Of Business, Finance, and Economics (JBFE) ]]>
Publisher : <![CDATA[Universitas Veteran Bangun Nusantara ]]>
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DOI: 10.32585/jbfe.v3i1.5692
<![CDATA[This study investigates how organizational learning and technological readiness affect cloud computing adoption strategies among Jakarta's Micro, Small and Medium-Sized Enterprises (MSMEs). The research methodology employed is qualitative with a phenomenological approach. Data were collected through in-depth interviews with MSME owners, managers, and IT professionals, selected using purposive sampling to ensure the variation and relevance of respondents to the research topic. The data obtained were analyzed using thematic analysis to identify and understand the patterns of interaction between technology readiness, organizational learning, and cloud computing adoption. The findings indicate that technology readiness, which includes adequate infrastructure and trained human resources, is a key determinant of cloud computing adoption among MSMEs in Jakarta. Additionally, organizational learning was found to assist MSMEs in overcoming challenges associated with adopting new technologies.]]>
<![CDATA[Penerapan Prinsip Transparansi Pengelolaan Keuangan Desa: Investigasi di Desa Sambo ]]>
<![CDATA[Ika Helsa]]>;
<![CDATA[Syamsul Syamsul]]>
<![CDATA[ Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 1 (2022): Journal Of Business, Finance, and Economics (JBFE) ]]>
Publisher : <![CDATA[Universitas Veteran Bangun Nusantara ]]>
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DOI: 10.32585/jbfe.v5i2.5693
<![CDATA[This research aims to explore the application of transparency principles in village financial management. This type of research is qualitative research. This research was conducted in Sambo Village, South Dolo District, Sigi Regency. The data used is primary data obtained through open interviews with the Village Government, Village Officials, Village Consultative Body (BPD), and the Community. The research results illustrate that the principle of transparency is starting to be applied at every stage of village financial management. At the planning stage, it is realized in the form of deliberations and billboards. The implementation stage is realized in the form of involvement of the BPD in implementing the work program and budget. Finally, at the reporting and accountability stage, the application of the principle of transparency is realized in the form of involvement of the BPD in preparing the Village APB realization and accountability report, submitting the report to the sub-district, and direct delivery to the community through the Village APB accountability meeting.]]>
<![CDATA[Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Cat Nippon Paint Wilayah Kota Semarang Pasca Pandemi Covid 19 ]]>
<![CDATA[Alfin Muslikhun]]>;
<![CDATA[Jayus Jayus]]>;
<![CDATA[Khoerul Sholeh]]>;
<![CDATA[Antin Azizah Ali]]>;
<![CDATA[Rizkul Mubarok]]>
<![CDATA[ Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 1 (2022): Journal Of Business, Finance, and Economics (JBFE) ]]>
Publisher : <![CDATA[Universitas Veteran Bangun Nusantara ]]>
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DOI: 10.32585/jbfe.v3i1.5694
<![CDATA[The aim of the research is to examine the influence of online promotion, brand image and product quality on the decision to purchase Nippon Paint paint in Semarang City following the Covid 19 Pandemic. The population in this research is all consumers in the Semarang City area. The sample that will be used in this research is 100 people selected using the purposive sampling method. The data analysis tool uses the SPSS application. Data testing uses data instrument tests, classical assumption tests, model feasibility tests, and multiple regression analysis tests. The results of testing hypothesis 1 (H1) show that online promotions have a significant positive effect on purchasing decisions. The results of testing hypothesis 2 (H2) show that brand image has a significant positive effect on purchasing decisions. The results of testing hypothesis 3 (H3) show that product quality has a significant positive effect on purchasing decisions. From the test results, it can be seen that the coefficient of determination (adjusted R2) obtained was 0.772. This means that the variables of online promotion, brand image and product quality can influence purchasing decisions by 77.2%. Meanwhile, the remaining 22.8% is influenced by other variables.]]>
<![CDATA[Analisis Faktor-Faktor Penentuan Struktur Modal pada Perusahaan Manufaktur di BEI Tahun 2018-2021 ]]>
<![CDATA[Rowiyani Rowiyani]]>;
<![CDATA[Khoerul Sholeh]]>;
<![CDATA[Jayus Jayus]]>;
<![CDATA[Nikmatul Jannah]]>
<![CDATA[ Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 1 (2022): Journal Of Business, Finance, and Economics (JBFE) ]]>
Publisher : <![CDATA[Universitas Veteran Bangun Nusantara ]]>
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DOI: 10.32585/jbfe.v3i1.5696
<![CDATA[The aim of this research is to determine the influence of asset structure, profitability and growth rate on the capital structure of manufacturing companies that go public on the IDX. The population of this research is all financial reports of manufacturing companies on the Indonesia Stock Exchange in 2018-2021. Meanwhile, the sample used was manufacturing companies that had complete financial reports for 2018-2021 and were listed on the IDX and a total of 32 companies were obtained using the purposive sampling method. The data analysis tools used include hypothesis testing and multiple regression analysis. The results of testing hypothesis 1 (H1) state that asset structure has an influence on the increase in the company's capital structure. The results of testing hypothesis 2 (H2) state that profitability has an influence on increasing the company's capital structure. And testing hypothesis 3 (H3) states that company growth has an influence on increasing the company's capital structure. The adjusted R square test states that asset structure, profitability and growth rate have an influence of 58.6% on the company's capital structure, while 41.4% is influenced by other variables not examined.]]>
<![CDATA[Analisis Strategi Pemasaran pada Hotel Toraja Prince di Kecamatan Tallunglipu Kabupaten Toraja Utara di Masa Pandemi Covid-19 ]]>
<![CDATA[Rical Rical]]>;
<![CDATA[Adriana Madya Marampa]]>;
<![CDATA[Stefani Marina Palimbong]]>
<![CDATA[ Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 1 (2022): Journal Of Business, Finance, and Economics (JBFE) ]]>
Publisher : <![CDATA[Universitas Veteran Bangun Nusantara ]]>
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DOI: 10.32585/jbfe.v3i1.5705
<![CDATA[This study aims to find out what strategy is appropriate or in accordance with the Toraja Prince Hotel during the Covid 19 Pandemic. This study uses a qualitative method, namely a case study that produces descriptive data that is poured into words. By using SWOT, Matrix, EFAS, and IFAS research techniques and cartecius diagrams. Data collection techniques in this study the authors made a direct visit to the Toraja Prince Hotel to conduct a personal interview with the President Director, Mr. Francoise Tomasoa. Therefore Conclusion Based on the company's internal and external analysis along with the Cartesian diagram, it can be concluded that Toraja Prince Hotel is in Quadrant I, namely Supporting Aggressive Strategy (positive-positive) which indicates Toraja Prince Hotel is in a strong position and has the opportunity to make it possible to carry out activities to increase growth and development. Based on the results of the SWOT Matrix, alternative strategies are obtained, namely SO, WO, ST, and WT strategies.]]>
<![CDATA[Peran Regulasi dalam Mendorong Adopsi Cloud Computing UMKM DKI Jakarta ]]>
<![CDATA[Muhammad Rizal]]>;
<![CDATA[Ruslaini Ruslaini]]>;
<![CDATA[Eri Kusnanto]]>
<![CDATA[ Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 1 (2022): Journal Of Business, Finance, and Economics (JBFE) ]]>
Publisher : <![CDATA[Universitas Veteran Bangun Nusantara ]]>
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DOI: 10.32585/jbfe.v3i1.5707
<![CDATA[This study aims to understand SMEs' perspectives on the impact of regulation on their decisions to adopt cloud computing technology. The research employs a qualitative method with a phenomenological approach to explore the experiences of SME owners, managers, and IT professionals regarding regulatory frameworks affecting cloud computing adoption decisions. Data were collected through interviews with SMEs in the DKI Jakarta region and analyzed using thematic analysis. The findings indicate that government regulations play a crucial role in shaping cloud adoption strategies among SMEs. However, ambiguous and complex regulations present challenges and hinder SMEs' efforts to adopt cloud computing. Despite these obstacles, SMEs demonstrate resilience and flexibility in navigating regulatory challenges by utilizing certified and recognized cloud service providers, thereby mitigating risks associated with regulatory compliance. This study provides insights for policymakers and practitioners to support cloud computing adoption in the SME sector, helping them maintain competitiveness in increasingly competitive markets.]]>
<![CDATA[Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Alat-Alat Komputer pada PT Sumber Utama Nusantara ]]>
<![CDATA[Ahmad Fadli]]>;
<![CDATA[Manda Dwipayani Bhastary]]>;
<![CDATA[Ayu Kartika]]>
<![CDATA[ Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 1 (2022): Journal Of Business, Finance, and Economics (JBFE) ]]>
Publisher : <![CDATA[Universitas Veteran Bangun Nusantara ]]>
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DOI: 10.32585/jbfe.v3i1.5709
<![CDATA[This study aims to determine the effect of training and organizational culture on employee career development at PT Sumber Utama Nusantara. The population of this study were 100 employees and a sample of 30 people using simple random sampling technique. The data collection technique used was through a questionnaire which measured using a Likert scale and processed statistically using multiple regression analysis and hypothesis testing t test. f test, and the determinant coefficient. From the data analysis of each variable, the multiple regression equation Y = Y = 5,395 + 103 X1 + - 239 X2 + e is obtained. Obtained Adjusted R Square value of 0.401, which means that X1 and X2 explain the effect on variable Y by 40.1% while the rest is explained by other variables outside the research. The t-value of the price variable (X1) is 991 and significant at .330. The hypothesis H0 is accepted and Ha is rejected. Therefore tcount 0.05, so it can be concluded that the price variable (X1) has a significant effect on purchasing decisions.]]>
<![CDATA[Optimalisasi Siklus Manajemen Kinerja untuk Pengembangan Kepemimpinan di Organisasi ]]>
<![CDATA[Tanti Sugiharti]]>
<![CDATA[ Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 1 (2022): Journal Of Business, Finance, and Economics (JBFE) ]]>
Publisher : <![CDATA[Universitas Veteran Bangun Nusantara ]]>
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DOI: 10.32585/jbfe.v3i1.5717
<![CDATA[The performance management cycle represents a critical framework for enhancing leadership development within organizations. This conceptual article proposes that by integrating comprehensive performance evaluations, feedback, and goal-setting mechanisms, the performance management cycle not only ensures operational efficiency but also fosters the cultivation of effective leadership qualities. The cycle begins with planning, where leaders define and communicate organizational goals and individual objectives. The subsequent evaluation phase offers a structured approach to assessing individual and team performance against pre-established objectives, facilitating objective leadership assessments and highlighting areas for improvement. Feedback, the final phase, is instrumental in leadership development, providing a platform for constructive dialogue, recognition of achievements, and identification of development opportunities. This literature review argues that through the systematic application of the performance management cycle, organizations can create a supportive environment for leadership development, thereby enhancing their competitive advantage and promoting a culture of continuous improvement.]]>
