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Journal Research of Management
Published by Universitas Triatma Mulya
ISSN : -     EISSN : 27164381     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal Research of Management (JARMA) merupakan wadah informasi berupa hasil penelitian, studi kepustakaan, gagasan, aplikasi teori dan kajian analisis kritis dibidang Ekonomi & Bisnis umumnya dan publikasi penelitian dosen dan mahasiswa Program Studi Manajemen Universitas Triatma Mulya khususnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 94 Documents
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PENGARUH STRATEGI PROMOSI MELALU SOCIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS-GLOW YANG DIMEDIASI WORD OF MOUTH DI KABUPATEN GIANYAR Kadek Dwi Payani; Dewiwati Sujadi
Journal Research of Management Vol. 3 No. 1 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.716 KB) | DOI: 10.51713/jarma.v3i1.59

Abstract

This research purposes to identity the effect of promotional strategies through social media mediated by word of mouth marketing on purchase Ms-Glow in Gianyar. Word of mouth marketing is an activity to discuss satisfaction or dissatisfaction with others. In order to achieve the company goals, it is also necessary to promote through good social media, so that it is stored in the minds of consumers in order to improve purchasing decisions. This research design is a quantitative research. Sampling was using purposive sampling technique, where the total sample size is 100. In this research, statistical analysis is using SPPS (Statistical for Social Science) version 26 computer program. The results of this research indicate that (1) There are a positive influence on promotional strategies through social media, on the decision to purchase Ms-Glow in Gianyar. This is evidence by the t-count of 2,295 with a significance value of 0,024 less than 0,05 and the regression coefficient having an positive value of 0,187 (2) There are a positive effect of promotional through social media on word of mouth marketing on Ms-Glow in Gianyar. This evidenced by the t-count of 6,992 with a significance value 0,000 less than 0,05 and the regression coefficient has a positive value of 0,486. (3) There are a positive effect of word of mouth on Ms-Glow in Gianyar. This is evidenced by the t-count of 3,87 which is greater that t table with a significant level of 0,05, which is 1,96 and the mediation coefficient of 0,24543 is positive.
PENGARUH HARGA TERHADAP PENAWARAN DAN PERMINTAAN MASKER SAAT PANDEMI COVID-19 DI DENPASAR BALI Kristina Liuk Berek; Saortua Marbun
Journal Research of Management Vol. 3 No. 1 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.793 KB) | DOI: 10.51713/jarma.v3i1.60

Abstract

Masks have become a basic need for everyone in pandemic. This causes people to compete to buy masks. This resulted in an extreme spike in mask prices. The demand for masks has soared, resulting in a shortage of these products. The purpose of this study was to determine the effect of price on supply and demand in the midst of the Covid-19 Pandemic in Denpasar City. This study used a sample of 200 respondents consisting of 100 traders and 100 buyers. Data were obtained by distributing questionnaires using a Likert scale. The method of analysis used is multiple linear regression. Based on the analysis, it is found that the price has an effect on supply with a positive regression coefficient. Price has an effect on demand with a negative coefficient.
PENGARUH KUALITAS PRODUK, HARGA, PROMOSI DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN TEH KEMASAN SIAP MINUM MEREK TEH PUCUK HARUM DI DALUNG Ni Kadek Novi Dwiyanti; Ni Made Hartini
Journal Research of Management Vol. 3 No. 1 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.23 KB) | DOI: 10.51713/jarma.v3i1.61

Abstract

This research is motivated by the phenomenon of purchasing decisions on packaged tea with the Teh Pucuk Harum brand. This study aims to analyze and prove the effect of product attributes, prices, promotions, and distributions on purchasing decisions. This study uses quantitative methods. The sample technique used is purposive sampling technique. The number of respondents used in this study were 90 respondents. Multiple linear regression analysis using SPSS software version 24. Regression equation obtained: Y = 0.227 + 0.367X1 + 0.303X2 + 0.402X3 + 0.303X4. The results of this study indicate that: First, product quality has a positive effect on purchasing decisions on ready-to-drink packaged tea with the Teh Pucuk Harum brand in Dalung. This is evidenced by tcount greater than ttable (3,178 > 1,988). Second, price has a positive effect on purchasing decisions on ready-todrink packaged tea with the Teh Pucuk Harum brand in Dalung. This is proven by tcount greater than ttable (2,215 > 1,988). Third, promotion has a positive effect on purchasing decisions for ready-to-drink packaged tea with the Teh Pucuk Harum brand in Dalung. This is proven by tcount greater than ttable (3.360 > 1.988). Fourth, the distribution has a positive effect on purchasing decisions on ready-to-drink packaged tea with the brand of Teh Pucuk Harum in Dalung. This is proven by tcount greater than ttable (2,398 > 1,988).
PENGARUH MOTIVASI DAN PENGGUNAAN TEKNOLOGI INFORMASI TERHADAP KINERJA GURU DI ERA PANDEMI COVID-19 PADA SMK TEKNOLOGI WIRA BHAKTI DENPASAR Ni Wayan Diah Marliani; Ni Luh Sili Antari
Journal Research of Management Vol. 3 No. 1 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.784 KB) | DOI: 10.51713/jarma.v3i1.62

Abstract

The world of education plays an important role in an effort to make the nation's future generations of quality. This can happen if it is supported by good teacher performance. Factors that influence teacher performance include motivation and use of information technology. The objectives of this study are: to determine the effect of motivation on teacher performance in the Covid-19 pandemic era at Wira Bhakti Technology Vocational School Denpasar, to determine the effect of using information technology on teacher performance in the Covid-19 pandemic era at SMK Teknologi Wira Bhakti Denpasar, to determine how much the influence of motivation and the use of information technology on teacher performance in the era of the Covid-19 pandemic at SMK Teknologi Wira Bhakti Denpasar. The sample used amounted to 52 people with a sampling technique that is saturated sampling. The analysis technique used: descriptive analysis, data quality test, classical assumption test, multiple linear regression analysis, t-test analysis, and determination analysis using SPSS Version 24.0 application. The results showed that: 1) partially motivation has a positive and significant effect on teacher performance in the Covid-19 pandemic era at SMK Teknologi Wira Bhakti Denpasar, 2) the use of information technology partially has a positive and significant effect on teacher performance in the Covid pandemic era. -19 at Wira Bhakti Technology Vocational School Denpasar, 3) the magnitude of the influence of motivation and the use of information technology on teacher performance in the Covid-19 pandemic era at Wira Bhakti Technology Vocational School Denpasar was 61.9% while the remaining 38.1% was influenced by other variables which was not discussed in this study. Suggestions can be conveyed so that the school always pays attention to motivation and the use of information technology because together these variables can improve teacher performance.
PENGARUH KUALITAS PELAYANAN DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN PADA MOTEL MEXICOLA RESTAURANT SEMINYAK Ni Kadek Ayu Novita Mawar Sari; Ida Ketut Kusumawijaya
Journal Research of Management Vol. 3 No. 1 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.689 KB) | DOI: 10.51713/jarma.v3i1.63

Abstract

This study aims to analyze the effect of service quality and store atmosphere on customer satisfaction at Motel Mexicola Restaurant Seminyak. The data collection technique in this study is a questionnaire. Sampling in this study using purposive sampling method. The respondents taken as samples are people who have been consumers of Motel Mexicola Restaurant with the age of the respondents at least 17 years old with a total of 65 respondents. Based on statistical data analysis, the indicators in this study are valid and reliable. The results of the analysis using multiple linear regression with the regression equation: Y = 1.479 - 0.525X1 + 0.244X2, it can be seen that the two independent variables, namely service quality and store atmosphere, have a positive and significant effect on customer satisfaction at Motel Mexciola Restaurant Seminyak. Judging from the value of R Square = 0.810, this means that the magnitude of the influence of service quality (X1) and store atmosphere (X2) on customer satisfaction (Y) at Motel Mexicola Restaurant Seminyak is 81% while the remaining 19% is explained by other variables which are not researched in this study.
PENGARUH DISIPLIN KERJA DAN KEPUASAN KERJA TERHADAP SEMANGAT KERJA KARYAWAN PADA KANTOR BPK RI PERWAKILAN PROVINSI BALI Ni Luh Gede Ranti Andari; I Nengah Aristana
Journal Research of Management Vol. 3 No. 1 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.649 KB) | DOI: 10.51713/jarma.v3i1.64

Abstract

This research is motivated by the phenomenon of employee morale that occurs in government agencies BPK RI Representatives of Bali Province. Spirit of work is seen from several factors including; employee work discipline and employee job satisfaction. Every employee in an agency is required to have high work discipline so that employees can provide good service to the community. Job satisfaction or employee dissatisfaction depends on the difference between what is expected. This study aims to analyze and prove the effect of work discipline and job satisfaction on employee morale. This study uses a descriptive method with a quantitative approach. The sample used in this study amounted to 95 employees at the BPK RI Representatives of the Province of Bali. Multiple linear regression analysis using SPSS software version 23. The regression equation obtained: Y = 15.356+ 0.422X1 + 0.209X2 + ɛ. The results of this study indicate that; First, work discipline has a positive and significant effect on employee morale at the BPK RI Representative Office of Bali Province. Second, job satisfaction has a positive and significant effect on employee morale at the BPK RI Representative Office of Bali Province. Third, work discipline has a more dominant influence on employee morale at the BPK RI Representative Office for the Province of Bali and finally work discipline and job satisfaction have an effect of 21.0% on employee morale at the BPK RI Representative Office of Bali Province. Some suggestions that can be conveyed in this research include; give rewards to employees who have a high discipline attitude and punishment for employees who have a low level of discipline, give full support to increase employee job satisfaction in order to support employee morale.
PENGARUH MOTIVASI KERJA, KEPUASAN KERJA, DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN DI MATAHARI DUTA PLAZA BALI Ni Putu Sri Primayanti; A.A Ketut Sri Asih
Journal Research of Management Vol. 3 No. 1 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.55 KB) | DOI: 10.51713/jarma.v3i1.65

Abstract

This research was to describe about the effect of work motivation, work statifcation, and leadership to employee performance at Matahari Duta Plaza Bali. Beside that this research was to describe the independent variable which dominantly effected the employee performance at Matahari Duta Plaza Bali. This research was assosiatif quantitative research with casuallity type. The result of this research were found that: 1) There is a possitve and significant influence between work motivation variables on employee performance; 2) There is a possitve and significant influence between work statifaction on employee performance; 3) There is a positive and significant influence between leadership on employee performance; 4) The result of analysis of determinant coefficient found that the effect which given by work motivation variable, work statisfaction, and leadership on employee performance at Matahari Duta Plaza Bali is 70,8%; 5) The result of data analysis also found that work motivation variable has the biggest influence on employee performance.
STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN KAMAR DI THE TANIS BEACH RESORT LEMBONGAN PADA MASA PANDEMI COVID-19 Vandini Putri Nurhabibah; Luh Komang Candra Dewi
Journal Research of Management Vol. 3 No. 1 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.992 KB) | DOI: 10.51713/jarma.v3i1.66

Abstract

This study aims to determine the competitive strategy applied by the company. This research was conducted at The Tanis Beach Resort Lembongan. The subjects in this study were department head managers and customers, totaling 20 people. This study was tested using SWOT analysis by identifying various internal and external factors of the company, namely the analysis of internal factors (strengths and weaknesses) and external factors (opportunities and threats) which were then formulated in the SWOT Diagram and SWOT Matrix. From the results of the analysis on the SWOT diagram it appears that the position of The Tanis Beach Resort Lembongan is located in Quadrant I which is described as a growth position, where internal factors total (3.02-3.56) so that the right strategy and results are needed to increase sales. rooms by strengthening market development, market penetration and product development. As well as facing several opportunities and having various driving forces to get these opportunities and it is recommended to carry out the SO, ST, WO, WT strategy. The strategy that can be applied by the company is to always issue promo packages and disseminate information to anticipate more attractive offers from competitors, such as collaborating with travel agents, updating information technology through digital marketing such as honeymoon package promos, fastboat ticket promos, and meeting promos. rooms.
PENGARUH KOMUNIKASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN DI LEMBAGA PERKREDITAN DESA (LPD) KEROBOKAN I Ketut Suparman; I Nengah Aristana; I Wayan Arta Artana
Journal Research of Management Vol. 3 No. 2 (2022): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.506 KB) | DOI: 10.51713/jarma.v3i2.67

Abstract

The purpose of this research was to determine whether communication and motivation have an influence on employee performance. The respondents in this research were 71 employees. The data analysis used is Validity and reliability tests, multiple linear regression analysis, classical assumption evaluation, t-test analysis, and decision analysis. Based on the results of the study, communication is positive and significant influence partially between employee performance at the Kerobokan Village Credit Institution (LPD). Meanwhile, motivation is positive and significant influence partially between employee performance (LPD). Based on the findings, it is recommended that we continue to sustain and enhance contact in order to build positive relationships with leaders and coworkers, and to be able to take ownership of their work for the company's benefit.
PENGARUH KEPEMIMPINAN DAN KECERDASAN EMOSIONAL TERHADAP KINERJA KARYAWAN DI LA BRISA BEACH CLUB BALI Ni Putu Novy Oktaviani; I Putu Bagus Suthanaya
Journal Research of Management Vol. 3 No. 2 (2022): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.864 KB) | DOI: 10.51713/jarma.v3i2.68

Abstract

This study aims to analyze the influence of leadership and emotional intelligence on employee performance. Sampling determination method using saturated sample. In this study the number of samples was 62 employees. The data analysis technique used in this study uses linear regression analysis which is used to determine the effect of the independent variable on the dependent variable. The conclusion obtained is that leadership has a positive and significant effect on employee performance at La Brisa Beach Club Bali. Emotional intelligence has a positive and significant effect on employee performance at La Brisa Beach Club Bali. The results of this research can be used as a literature review in order to conduct similar research by adding research samples and reconstructing research models with other variables.

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