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Strategic: Journal of Management Sciences
Published by Sekolah Tinggi Ilmu Ekonomi Sultan Agung
ISSN : -     EISSN : 27980049     DOI : https://doi.org/10.37403/strategic.v1i3
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Strategic Journal of Management Sciences with E-ISSN 2798-0049 is a peer-reviewed journal published three times a year in April, August, and December by the Masters Program (S-2) Master of Management Science Sekolah Tinggi Ilmu Ekonomi Sultan Agung The Management Journal is intended as a journal for publishing articles that report research results in the field of management science. Strategic: Journal of Management Sciences invites manuscripts on various topics including marketing management, financial management, strategic management, operations management, human resource management, e-business, consumer behavior, international business, business economics, entrepreneurship but not limited to management education, regional development management, and public policy.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 1 No 3 (2021): Strategic: Journal of Management Sciences" : 5 Documents clear
Pengaruh Relationship Marketing dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada Toko BEST Pematangsiantar Robert Tua Siregar; Sofiyan Sofiyan; Yansen Siahaan; Christine Loist; Olympic Olympic
Strategic: Journal of Management Sciences Vol 1 No 3 (2021): Strategic: Journal of Management Sciences
Publisher : Program Pascasarjana (S2-Ilmu Manajemen) Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.484 KB) | DOI: 10.37403/strategic.v1i3.26

Abstract

Objective. The purpose of this study was to determine: To analyze the effect of relationship marketing on customer satisfaction at the Best Pematangsiantar Store. Then the influence of customer satisfaction on customer loyalty at the Best Pematangsiantar Store. Research Methods. The object of research is Pematangsiantar Best Store which is located on Jl. Sutomo No. 63, Kelurahan Dwikora, Kecamatan Siantar Barat, Pematangsiantar, 21118. In this study, all members of the population were used as data sources, namely as the sample of the researcher. Where the research population is the Best Pematangsiantar Store customers with a total of 35 people, who also become the research sample. Results. The results of simple linear regression analysis show that relationship marketing has a positive effect on customer satisfaction and customer satisfaction has a positive effect on customer loyalty. The results of simple linear regression analysis show that relationship marketing has a strong and positive relationship with customer satisfaction, and customer satisfaction has a very strong and positive relationship with customer loyalty.. The results of the hypothesis test state that H0 is rejected, meaning that relationship marketing has a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on customer loyalty. Conclusion. Relationship marketing at the Best Pematangsiantar Store in this case has been categorized as good. Even though it has been categorized as good, the leadership should try to improve and also create long-term relationships with customers and also fulfill all the needs according to the wishes of these customers. Customer satisfaction at the Best Pematangsiantar Store in this case has been categorized as good. Even though it has been categorized as good, it is better for the leadership to maintain long-term relationships and give good attention so that customers will feel more satisfied. Customer loyalty at the Best Pematangsiantar Store in this case has been categorized as good. Even though it has been categorized as good, the leadership should try to establish close relationships with customers and pay attention so that customers become loyal.
Work-Life Balance Perawat Wanita di RSUP Padang Fitria Rahmi
Strategic: Journal of Management Sciences Vol 1 No 3 (2021): Strategic: Journal of Management Sciences
Publisher : Program Pascasarjana (S2-Ilmu Manajemen) Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (503.788 KB) | DOI: 10.37403/strategic.v1i3.33

Abstract

Objective. The purpose of this research is to obtain an overview of the work-life balance among the female nurses at the Inpatient Installation of Non-Surgical Internal Medicine at the Central General Hospital of DR. M. Djamil Padang. Respondents and the types of sampling techniques were using the saturated sampling, as many as 74 female nurses. The data were obtained through a measuring instrument, namely the Work-Life Balance Scale from Fisher, Bulger, and Smith (2009) which has been modified by Novelia (2013). Research Method. The method used in this research is the descriptive quantitative. Results. Based on the results of the research, it was found that the majority of female nurses has a high level of the work-life balance. Conclusion. This means that female nurses have been able to work to develop the role that they live by being able to manage the time between work and personal life with their good ability to regulate personal life so as not to interfere with the work they do.
Mediasi Kepuasan Kerja: Komunikasi, Komitmen Dan Disiplin Kerja Serta Dampaknya Pada Kinerja Karyawan (Studi Kasus Pada Radio Republik Indonesia (RRI) Padang) Andi Amri; Ramadhi Ramadhi
Strategic: Journal of Management Sciences Vol 1 No 3 (2021): Strategic: Journal of Management Sciences
Publisher : Program Pascasarjana (S2-Ilmu Manajemen) Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (856.266 KB) | DOI: 10.37403/strategic.v1i3.21

Abstract

Objective. This research was conducted on Radio Republik Indonesia (RRI) Padang, where this study aims to deremine the mediation of job satisfaction which has an impact on employee performance by organizational communication, organizational commitment and work discipline. Research Method. This study uses a quantitative method through a descriptive approach. The population in this study were 91 employees using a census sampling technique where the entire population was sampled. Results. There is a significant positive effect of organizational communication on job satisfaction, organizational commitment has a significant positive effect on job satisfaction, work discipline has a significant positive effect on job satisfaction, organizational communication has a significant positive effect on employee performance, organizational commitment has a significant positive effect on employee performance, work discipline has a significant positive effect on employee performance, job satisfaction can’t mediate the effect of communication organizational on employee performance, job satisfaction can’t mediate the effect of commitment organizational on employee performance and job satisfaction can’t mediate the effect of work discipline on employee performance. Conclusion. It turns out that job satisfaction has not been able to mediate communication, commitment, and work discipline and their impact on employee performance. In the future, job satisfaction needs to be investigated further and look for other mediations that can affect the variables studied by the authors.
Pengaruh Rekrutmen Dan Kompensasi Terhadap Kinerja Guru Pada SMK Swasta HKBP (STM) Pematangsiantar Darwin Lie; Marisi Butarbutar; Erbin Chandra; Efendi Efendi; Amurisi Zega
Strategic: Journal of Management Sciences Vol 1 No 3 (2021): Strategic: Journal of Management Sciences
Publisher : Program Pascasarjana (S2-Ilmu Manajemen) Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (585.322 KB) | DOI: 10.37403/strategic.v1i3.24

Abstract

Objective. The aims of this study were: To determine the recruitment, compensation and performance of teachers at the HKBP Private Vocational School (STM) Pematangsiantar. This study aims to determine the effect of recruitment and compensation on teacher performance at the HKBP Private Vocational School (STM) Pematangsiantar. Research Methods. The research design used in writing this research is library research and field research. The data collection techniques used in this research are the questionnaire method, the interview method and the documentation method. Results. The results of this study can be concluded that: Recruitment, compensation, and teacher performance is good. Recruitment and compensation have a positive influence on teacher performance. Recruitment and compensation have a strong and positive relationship to teacher performance. The good or bad performance of teachers can be explained by recruitment and compensation. Conclusion. Based on the results of the correlation coefficient test and the coefficient of determination, the results obtained which state that there is a strong and positive relationship between recruitment and compensation on teacher performance at the HKBP Private Vocational School (STM) Pematangsiantar simultaneously. Based on the simultaneous test (F test), the results obtained which state that recruitment and compensation have a positive and significant effect on the performance of teachers at the HKBP Private Vocational School (STM) Pematangsiantar simultaneously. Based on the partial test (t test), the results state that recruitment and compensation have a positive and significant effect on teacher performance
Pengaruh Persepsi Konsumen Dan Keputusan Pembelian Terhadap Kepuasan Konsumen Pada PT Garuda Makmur Sentosa Pematangsiantar Darwin Lie; Sisca Sisca; Sherly Sherly; Loist Abdi Putra; Andro Alex Chandra
Strategic: Journal of Management Sciences Vol 1 No 3 (2021): Strategic: Journal of Management Sciences
Publisher : Program Pascasarjana (S2-Ilmu Manajemen) Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (686.843 KB) | DOI: 10.37403/strategic.v1i3.25

Abstract

Objective. The purpose of this research is: To know the description of consumer perceptions, purchasing decisions, and consumer satisfaction at PT Garuda Makmur Sentosa Pematangsiantar. To determine the effect of consumer perceptions and purchasing decisions on consumer satisfaction at PT Garuda Makmur Sentosa Pematangsiantar. Research Methods. The research design used in writing this research is library research and field research. Data collection techniques used in this research are questionnaire method, interview method and documentation method. Results. Consumers agree with their perceptions, purchase decisions are good, and customer satisfaction is satisfied. The results of the regression analysis are = 8.302 + 0.448 X1 + 0.400 X2, meaning that consumer perceptions and purchasing decisions have a positive and significant effect on consumer satisfaction. The results of the correlation analysis obtained a value of r = 0.789, meaning that there is a strong and positive relationship between consumer perceptions and purchasing decisions with consumer satisfaction. The value of the coefficient of determination R = 0.623 means that the level of consumer satisfaction can be explained by consumer perceptions and purchasing decisions of 62.3%. The research hypothesis H0 is rejected, meaning that consumer perceptions and purchasing decisions have a positive and significant effect on consumer satisfaction at PT Garuda Makmur Sentosa Pematangsiantar either simultaneously or partially. Conclusion. The results of the qualitative descriptive analysis on perceptions both in terms of selective attention, selective distortion and selective retention got an average value of 3.85. Then the highest average value of 4.20 for the dimension of selective attention with an indicator of paying attention to banners. While the lowest average value is 3.27 on the selective retention dimension with indicators of previous experience and beliefs about product quality. The results of qualitative descriptive analysis on purchasing decisions both in terms of identifying the problem of needs, seeking information, evaluating alternatives, purchasing decisions, and post-purchase behavior got an average value of 3.96. Then the highest average value of 4.23 on the dimensions of purchasing decisions with indicators of consumer confidence. While the lowest average value of 3.17 on the dimensions of purchasing decisions with indicators of consumer decisions. The results of qualitative descriptive analysis on consumer satisfaction in terms of product and service quality, price structure, convenience of procedures, and consumer support got an average score of 3.96. The highest average value is 4.30 on the dimensions of product and service quality with product completeness indicators and also on the convenience dimension of procedures with service procedures indicators with the highest average value of 4.30. While the lowest average value is 3.27 on the dimension of consumer support with indicators of the speed of service provided and handling of complaints submitted.

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