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Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF)

ICFBE
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Published by President University

ISSN : - EISSN : 26203863 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

International Conference on Family Business & Entrepreneurship (ICFBE) is a scientific international conference driven by the livelong aspiration of President University as a center of excellence, especially in the ﬁeld of family business and entrepreneurship. The conference is organized by the Faculty of Business at President University with the aim of gathering researchers and practitioners to critically share and discuss the latest empirical, conceptual, as well as theoretical findings and trends in a demanding topic. The ICFBE has been held six times from 2017 to 2022. It has succeeded in bringing together researchers and practitioners from various countries over the past five years. The papers presented at ICFBE have been published in various scientific publication outlets both on a national scale in Indonesia and international wide. This website presents the online proceeding of the ICFBE. All papers published in this proceeding have gone through a rigorous peer-review process and scientific principles.

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 150 Documents

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Internal and external factors affecting new product development performance Vanya Cendana; Anton Wachidin Widjaja
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of the 5th International Conference on Family Business and Entrepreneurship
Publisher : President University

The Covid-19 pandemic is strengthening the power of digital disruption. Over the decades, there has been a lot of research focusing on the factors affecting performance of new product development (NPD). However, there are gaps and conflicting results regarding factors affecting new product development performance. This study aims to determine the effect of network externalities and company's strategic orientation mediated by dynamic marketing capability and network capability in Indonesia. Data collection is carried out by simple random sampling, with the population of operational and managerial levels engaged in new product development processes in various firms. 61 Respondents mostly come from Electronic and Fast-Moving Consumer Goods industry, as for the year of work are equally distributed from 2 to above 10 years. The data obtained is processed using the Partial Least Square Structural Equation Modelling (PLS-SEM) method. This method allows us getting measurement and structural model where we test the t-value of each relationship. The result shows a new perspective on Dynamic Marketing Capability and Network Capability. It also shows the need for balancing dimensions of Strategic Orientation. Lastly, Network Externalities is proven to influence the performance of New Product Development.

The roles of influencers endorsement of local skincare brands on online purchase intention Yura Nada Khairunnisa; Rifelly Dewi Astuti
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Regardless significant roles of influencers in brand communication strategies, there are still some issues about the factors that may determine the strength of their influence and how the power of influencers can influence their followers in shaping perception and behavior towards the brands they support. This study aims to determine the role of the perceived information value and emotional attachment in the influencer's influence process, which later creates the expected value of the brand, brand engagement in self-concept, and the intention to buy the recommended brand. This research will be conducted with quantitative research. The context of this research is Indonesian local skincare products which contribute to local manufacturers in developing communication strategies for their products. The results of 300 respondents as a sample show that perceived information value and emotional attachment are determinants of the perceived influence, and the power of influence of influencers increases brand engagement and brand value will have an impact on the intention to purchase the recommended product. Besides, brand engagement also increases brand value, and brand value also affects purchase intention. The findings of this study contribute to a better understanding of the effect of an influencer's persuasion. The implications for practitioners and researchers are also discussed in the study.

Fiscal management practices and school performance of Tesda Technology Institutions (TTIS) in Panay Island Jonna Jay Gervero; Evangeline Ybañez
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of the 5th International Conference on Family Business and Entrepreneurship
Publisher : President University

Finance is the backbone of the educational system which challenges administrators’ leadership and capabilities, especially educational programs and projects involving greater responsibilities and liabilities. The study determined the level of fiscal management practices of TESDA Technology Institutions (TTIs) in financial literacy, financial planning, and transparency and degree of school performance and their relationship with faculty and staff. Descriptive-correlational and mixed methods were used with quantitative and qualitative data. A survey questionnaire and in-depth interview were used in data gathering. The respondents were two hundred eleven (211) faculty and staff of TESDA Technology Institutions in Panay Island. Frequency count, percentage and mean were used while t-test for independent samples, and Pearson r for relationship. Results on the level of fiscal management practices when taken as a whole and in terms of financial literacy, financial planning, and transparency was found “satisfactory”, with financial literacy having the highest mean. The degree of school performance in terms of quality service and student service efficiency was also “satisfactory”, with quality service having the highest mean. Significant differences existed when respondents were grouped according to sex and educational attainment. However, no significant differences occurred between the level of fiscal management practices and variables such as position, age, civil status, and length of service. No significant differences were found on the degree of school performance of TESDA Technology Institutions in terms of quality service and students service efficiency as to sex, position, age, civil status, and length of service, except on educational attainment. Significant relationships were found on the level of fiscal management practices and the degree of school performance of TESDA Technology Institutions.

The effect of strategic entrepreneurship on dynamic capabilities and organizational ambidexterity in improving innovation performance Sony Eko Yanuar; Avanti Fontana
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

PT Telkom Indonesia (Persero) Tbk is facing disruption that changes consumer behavior to communicate using online applications such as WhatsApp, Line, Telegram, and Slack, resulting in a decrease in demand and growth of company revenues since 2017. The disruption phenomenon requires Telkom to be able to produce innovations through startups that can become the main business for the company in the future. In improving innovation performance, companies need to adopt a process of strategic entrepreneurship that can build dynamic capabilities to improve innovation performance in a disruptive environment. For strategic entrepreneurship to run effectively, it requires organizational ambidexterity that has an organizational structure that can support the dual needs of opportunity-seeking (OSA) and advantage-seeking (ASA) activities. This study further examines the effectiveness of the influence of strategic entrepreneurship, dynamic capabilities, and organizational ambidexterity on innovation performance. The data in this study were obtained from a survey conducted to the top management of 62 startups that are part of the portfolio of PT Telkom Indonesia (Persero), then used PLS-SEM analysis to test the research hypotheses. The results show that strategic entrepreneurship influences dynamic capabilities, organizational ambidexterity, and innovation performance, but the dimension of entrepreneurial culture has a minimum effect or is not significant in influencing innovation performance in startups. This is contrary to the theory that strategic entrepreneurship has a relationship with innovation performance. This study provides intriguing findings and theoretical contributions in explaining the phenomenon of low innovation performance for startups that run organizational ambidexterity.

The effect of investment experience and financial literacy toward financial behavior on investment decision Salomo Michihiro Simanjuntak; A. A. Gede Rama Cahyaningrat; Dewa Made Adi Pranayanata Kusuma; I Nyoman Jyobala Wijaya Kanela; Leiviano Aaron Susanto; Farida Komalasari
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

The covid-19 Pandemic made a lot of people work from home. It also made their wages decrease. Because of that, they tried to do something to make more money. From that, the investment and trading trend started to rise in Indonesia. However, not everyone has the same education and experience in investing or trading. From that, this research aims to examine whether investment experience, financial literacy, and financial behavior affect investment decisions or not. This is a quantitative study that uses online questionnaires to collect primary data. The questionnaires were distributed to 151 Indonesians who were chosen using the purposive sampling method. The data were analyzed with the use of the Structural Equation Model (SEM). Financial literacy and investment experience were employed as independent variables; meanwhile, financial behavior and investment decision, on the other hand, are the mediating and dependent variables. As a result, investment experience influences investment decisions indirectly through financial behavior. Same with that, financial literacy also influences investment decisions indirectly through financial behavior. This result could be used by many parties in developing an investment atmosphere in order to increase the investment decision.

Analysis of momentum strategy for generating abnormal return in the Indonesian Stock Exchange Ida Bagus Teguh Cipta Maya Negara; Buddi Wibowo
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of the 5th International Conference on Family Business and Entrepreneurship
Publisher : President University

The testing of momentum strategies by previous research on the capital markets of developed and developing countries led to different results. This study aimed to explain the momentum Strategy for generating abnormal returns in the Indonesia Stock Exchange using several factors. The factors are market factor, size, book-to-market ratio, and momentum. This study implemented formation-holding 12-3 months, 12-6 months, 12-9 months and 12-12 months. This study using Capital Asset Pricing Model, Fama French Three Factor Model, and Carhart Four Factor Model to see the effect of these factors on the excess return. The result based observation from January 2009 until December 2019 showed that momentum Strategy is unable to generating abnormal return in the Indonesia Stock Exchange. However, this research shows that the winner's portfolio by using 12-3 Strategy is able to provide a significant abnormal return of 1.02% when tested using the Capital Asset Pricing Model. Furthermore, all four of these factors (market factor, size, book-to-market ratio, and momentum) have influence in generating abnormal return on winner portfolio of the momentum Strategy.

THE CAUSALITY OF BRAND EXPERIENCE, CONTINUANCE COMMITMENT AND AFFECTIVE BEHAVIOR TOWARD BRAND LOYALTY ON THEPERSONAL DEVICES INDUSTRY Muhammad Dzikri Tesla Buwono; Leonnard Ong; Liza Nelloh
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

The growing market for personal devices has risen the focus of brands to provide a broader line of products of gadgets to be sold to consumers. Personal devices are the digital tools of productivity and is inseparable to their users in the current world that is transforming towards the digital age. During the coronavirus pandemic, people are switching from going to the office and working from home. In addition, people are realizing the importance of devices such as desktop computers and webcams that has risen in sales. The impact is that some these devices are more attractive than they are before the pandemic happened. The purpose of this paper is to study the relationship between Brand Experience, Continuance Commitment, Affective Behavior and Brand Loyalty. A survey based quantitative approach is conducted to test the hypotheses of the theories within the personal devices industry. These variables have already been studied to have connections towards brand loyalty. Purposive sampling was used in selecting the sample in this research. Purposive sampling is used because that the population in this research is the consumers of brands that manufactures personal devices as their products. During this research considerations used to determine sample in this research are community members from Indonesia PC Builders Forum, GeForce Community, PC Enthusiasts Indonesia who have purchased computer hardware, laptops, and desktops. And community members (Indonesia PC Builders Forum, GeForce Community, PC Enthusiasts Indonesia) who are within 20 to 35 years old.To assess this issue, this quantitative research analyzed the relationships of the variables by surveying 150 consumers who has experiences of making their own decision when they purchased personal devices. By utilizing Structural Equation Modelling (SEM) as the analysis tool. The author expects the findings of this research to contribute towards futureresearch that observes similar variables and their relationship. And this research also offers additional guidelines to managers on how to improve and preserve brand loyalty of personal devices customers in the aftermath of the coronavirus pandemic.Keywords: Marketing; Personal Devices; Brand Experience; Continuance Commitment; Affective Behavior; Brand Loyalty

Conceptual model of psychological reactance level on personalization advertisement toward advertising avoidance in social media platforms Muhammad Zayyan Nurfauzi; Rafiati Kania
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Customizing advertising on social media currently become burgeoning practice. The progress of the current advertising system is also supported by the ease of retrieving digital data so that the collection of Personal Identifiable Information (PII) can be done more intensely. Many studies have done research on the effect of the level of personalization on the reactance level toward the intention to avoid the advertising. This study aims to conceptualize the antecedent motives of psychological reactance level toward consumer advertising reactance, namely ads avoidance. This study has done reviewing several works of literature on social media advertising reactance (SMAR) studies and formulated a conceptual model to be used for future research direction. This study adds data privacy security as a model novelty. As a result, three antecedent motives such as information quality, relevance, and control hypothesized to draw the level of psychological reactance in avoiding social media advertising.

Solve dilemma of corporate sustainability: Research within Indonesian F&B companies Evelyn Indriani; Eka Pria Anas
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of the 5th International Conference on Family Business and Entrepreneurship
Publisher : President University

Thrilled by changes in consumer behavior patterns and increased community awareness, Corporate Sustainability (CS) to minimize the environmental impact of business activities, is becoming an increasingly important discussion in Indonesia. However, CS is said to be resting on a dilemma between ethical obligations towards society versus economic duties of maximizing profits. As CS generates new stakeholder expectations towards the organization, company should take real action to solve dilemma. Research suggests that a company should have Strategic Communication (SC) that is built based on negotiation, understanding, and take into consideration “connections and responsibilities to a larger society” while launching CS. This SC will reinforce key proxy elements for successful CS and increased Corporate Performance (CP). Align with the Regulation of Indonesian Minister of Environment 75/2019, this research focused on the company's responsibility to manage plastic waste which includes reduction, collection, reuse, and recycling. The unit of analysis is F&B companies as one of the largest economic contributors in Indonesia but is also responsible for a variety of different environmental impacts. Quantitative data collection through online questionnaires processed with Partial Least Square (PLS) 3.0. The results show that even though company has made CS as one of the work programs, formed a division to handle CS, as well as awareness of changes in consumer behavior, they acknowledge the lack of SC. By proposing a set of conceptual principles that merge theory and practice, results expected to develop answers to the question: how best to communicate CS thereby contributing to the improvement of the CP?

THE HIGH PERFORMANCE WORK EVIRONMENT AND EMPLOYEE ENGAGEMENT ON MILLENIALS GENERATION WORKING AT GREEN BUSINESS ORGANIZATION Alvina Putri Prasetyanto; Noviaty Kresna Darmawan; J. L. Eko Nugroho
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

This research analyzes the influence of high performance work environment and employee engagement on millennials working in companies that implement green business. The type of research used mixed methods, i.e. quantitative methods that are equipped with qualitative methods. Variables tested are based on the dimensions expressed. Taking data using questionnaires, the study respondents were millennials working in the green business organization.The purpose of this study is to look at the influence of high performance work environment factors on employee engagement in millennials working in companies that implement green business.The results showed that there is a significant influence between high performance work factors on employee engagement in millennials working in green business organizations. Keywords: high performance work environment, employee engagement, green business organization.

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Maria Jacinta Arquisola

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Maria Jacinta Arquisola

Contact Email icfbe@president.ac.id

Phone -

Journal Mail Official mjarquisola@president.ac.id

Editorial Address http://e-journal.president.ac.id/presunivojs/index.php/ICFBE/about/editorialTeam

Location Kota bekasi, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Maria Jacinta Arquisola

Contact Email
icfbe@president.ac.id

Phone
-

Journal Mail Official
mjarquisola@president.ac.id

Editorial Address
http://e-journal.president.ac.id/presunivojs/index.php/ICFBE/about/editorialTeam

Location
Kota bekasi,

Jawa barat

INDONESIA