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Jurnal Economica: Media Komunikasi ISEI Riau

economica
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Published by katan Sarjana Ekonomi Indonesia Cabang Pekanbaru Riau

ISSN : 24069418 EISSN : 2797894X DOI : https://doi.org/10.46750/economica

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Jurnal Economica menerbitkan artikel bidang ekonomi seperti berikut, namun tidak terbatas pada: Sosial Ekonomi Ekonomi Kreatif Ekonomi Pembangunan Pemasaran Manajemen Kebijakan Publik Akuntansi Keuangan e-commerce Bisnis Internasional Kewirausahaan

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 10 Documents

Search results for , issue "Vol. 8 No. 1 (2020): Jurnal Economica, April 2020" : 10 Documents clear

Pengaruh Kepemimpinan Dan Penempatan Terhadap Semangat Kerja Dan Kinerja Pegawai Sekretariat Daerah Kabupaten Rokan Hulu roni candra; Sri Indarti; Yusni Maulida
Jurnal Economica Vol. 8 No. 1 (2020): Jurnal Economica, April 2020
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

This study aims to determine the effect of leadership and placement on employee morale and performance of Regional Secretariat of Rokan Hulu Regency. This study aims to determine the effect of leadership and placement on morale and performance of Regional Secretariat of Rokan Hulu Regency. This research is a quantitative descriptive study. The data used in this study are primary data by giving questionnaires to all ASN in the Regional Secretariat of Rokan Hulu Regency and secondary data obtained from several literatures, documents, reports and scientific papers as well as other supporting related to this research. Data analysis method used in this study is path analysis to test hypotheses with the help of SPSS For Windows Version 21 software. The results showed that there was a positive and significant direct effect between leadership on morale, leadership on performance, and morale on employee morale on the performance of the Regional Secretariat. While the placement variable on morale and placement on performance there is a positive but not significant direct effect. The indirect effect of leadership on performance through morale is positive and significant, while the placement variable on performance through morale is positive but not significant.

Pengaruh Bauran Pemasaran Terhadap Kepuasan Dan Loyalitas Pelanggan Pada Klinik Kecantikan Felisa Skin Care Di Rengat Kabupaten Indragiri Hulu akbar Surya Atmaja; Zulkarnain; Kasman Arifin
Jurnal Economica Vol. 8 No. 1 (2020): Jurnal Economica, April 2020
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Effect of Marketing Mix on Customer Satisfaction and Loyalty in Felisa Skin Care Beauty Clinic in Rengat, Indragiri Hulu Regency.This study aims to see and know the direct and indirect effects of the Marketing Mix on Customer Satisfaction and Loyalty. The population in this study were all customers of the Beauty Clinic Felisa Skin Care Rengat Branch and Belilas Branch with a total of 496 people and determine the number of samples using the Slovin method to obtain 221 people. The results of this study found that the marketing mix affects Consumer Satisfaction and Marketing Mix influences customer Loyalty through Satisfaction.

Pengaruh Electronic Word Of Mouth Melalui Instagram Terhadap Keputusan Pembelian Pada Kafe Di Kota Pekanbaru Amie Dhiza; Zulkarnain; Any Widiyatsari
Jurnal Economica Vol. 8 No. 1 (2020): Jurnal Economica, April 2020
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

The purpose of this study is to examine and analyze the effect of intensity on purchasing decisions. To analyze the effect of content on purchasing decisions. To analyze the effect of positive valency on purchasing decisions. To analyze the effect of negative valency on purchasing decisions. The population in this study are visitors of the cafes that are the object of research in the city of Pekanbaru, especially for cafes that are not on the pratocol road. The sample in this study were 110 people. The sample method uses the area sampling method. The data used in this study are primary and secondary data, while data collection techniques are using questionnaires. The data analysis technique used in this study is multiple linear regression. Research findings indicate that intensity has a positive and significant effect on purchasing decisions. Content has a positive and significant effect on purchasing decisions. Valency positive has a positive and significant effect on purchasing decisions. This means that more and more positive comments from consumers on the service and food and drinks served at a cafe, will increase consumer purchasing decisions at the cafe even to people who have never been to the cafe. Valency negative and significant negative effect on purchasing decisions. This means that the more negative comments or complaints of consumers over services and food and drinks served at a cafe, the consumer's purchasing decisions at the cafe will decrease.

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Dan Loyalitas Pasien Pada Instalasi Rawat Inap Di Rsud Indrasari Rengat Desi Wardiati; Zulkarnain; Any Widiyatsari
Jurnal Economica Vol. 8 No. 1 (2020): Jurnal Economica, April 2020
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

The study was conducted at Indrasari Rengat Inhu Hospital. The aim is to determine the direct effect of the dimensions of service quality, namely Tangible, Emphaty, Reliability, Responseveness, Assurance on patient satisfaction and loyalty. This study took a sample of 100 patients. The variables used are Tangible, Emphaty, Reliability, Responseveness, Assurance of patient satisfaction and loyalty. Data were analyzed using SEM (Structural Equation Modeling) analysis which is operated through the Smart PLS 3.2.7 program. The results showed that there was an effect of Tangible, Emphaty, Reliability, Responseveness, Assurance on patient satisfaction. And there is the influence of Tangible, Emphaty, Reliability, Responseveness, Assurance on patient loyalty through patient satisfaction and there is an influence between patient satisfaction variables on patient loyalty, the better the patient satisfaction will increase patient loyalty.

Pengaruh Gaya Hidup Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Sepeda Motor Kawasaki D-Tracker 150 Di Kota Dumai Fajri Mubarak Natsir; Zulkarnain; Alvi Furwanti Alwie
Jurnal Economica Vol. 8 No. 1 (2020): Jurnal Economica, April 2020
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

This study aims to see and know the direct and indirect effects of lifestyle on purchasing decisions and consumer satisfaction. The population in this study were 500 respondents from Dumai City who bought and used a Kawasaki D-Tracker 150 motorcycle, using Path Analysis. In this study the sampling method uses the Probability Sampling Technique, which is a sampling technique that provides equal opportunities for elements of the population to be selected as sample members. In this study the authors set a sample of the criteria of respondents, namely age 17 years and above. Samples taken in this study used the Slovin formula. The results in this study that lifestyle has a positive and significant effect on consumer purchasing decisions. Lifestyle and purchasing decisions have a positive and significant effect on customer satisfaction. There is an indirect effect of Lifestyle on Consumer Satisfaction through Decisions

Pengaruh Strategi Bauran Pemasaran Terhadap Kinerja Pemasaran Dengan Orientasi Kewirausahaan Sebagai Variabel Pemoderasi Pada Uppks (Usaha Peningkatan Pendapatan Keluarga Sejahtera) Di Kota Pekanbaru Rizal Rahmat; Zulkarnain; Alvi Furwanti Alwie
Jurnal Economica Vol. 8 No. 1 (2020): Jurnal Economica, April 2020
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

One of the concerns of the government in efforts to reduce poverty is through the BKKBN (National Population and Family Planning Agency), namely by organizing the UPPKS (Prosperous Family Income Improvement Program) program as a family economic empowerment program through the learning of economic businesses by inspiring family interest and enthusiasm for entrepreneurship. UPPKS groups in Pekanbaru City have produced many products that are actually quite attractive and even needed by the community. However, not all UPPKS products are known by the wider community. UPPKS products are mostly made if there are only orders, even though the UPPKS group has the potential to produce products that have a sale value and are mass produced to be sold widely. In the absence of certainty in the amount of production due to the weak marketing strategy, the income received by members of the UPPKS group is unstable, so there is no continuous certainty. The objectives of this research are: To find out and analyze the influence of marketing mix strategies, entrepreneurial orientation and marketing mix which is moderated by entrepreneurial orientation on marketing performance in UPPKS groups in Pekanbaru City. The object of this research was conducted on 29 business groups incorporated in the UPKKS assisted by Pekanbaru City BKKBN. The population in this study were 29 UPPKS groups in Pekanbaru with a total membership of 315 people. Determination of the number of samples was represented by 3 people from each UPPKS group, so the number of samples was 77 people. The data used are primary data through questionnaires. The research analysis tool is Path Analysis with the Multiple Regression Analysis method. The results showed that the marketing mix, and entrepreneurial orientation had a significant effect on marketing performance. The marketing mix strategy if it is moderated by entrepreneurial orientation has a significant influence on marketing performance. Entrepreneurial orientation is an indispensable variable because it can increase the influence of the marketing mix on marketing performance.

Analisis Transaksi Online Terhadap Kepercayaan Pembelian Dan Kepuasan E-Commerce Grab Indonesia Di Kota Pekanbaru Siti Aisyah; Zulkarnain; Kasman Arifin
Jurnal Economica Vol. 8 No. 1 (2020): Jurnal Economica, April 2020
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Business opportunities for buying and selling that previously could only be done in supermarkets, malls, shops, or markets called offline businesses can now be done using online media by creating sales websites or by using social networking media. This study aims to determine the Analysis of Online Transactions Against Purchase Trust and Grab E-commerce Satisfaction in Pekanbaru City. The population taken in this study is from the Districts in Pekanbaru City, namely the Districts of Tampan, Marpoyan Damai, Pekanbaru City and Bukit Raya, with a total of 548,730 inhabitants. The method used in this study uses quantitative methods with causal and descriptive research designs. And testing the hypothesis in this study using Structural Equation Modeling (SEM) analysis. Data collection techniques are done by interview and questionnaire. The results of this study indicate that the coefficient of determination obtained value of 0.760. This means that 76% of purchasing confidence variables are obtained from online transactions consisting of security, privacy, brand name, word of mouth, good experience and quality of information. The e-commerce satisfaction variable was 0.815. This means that 81.5% of e-commerce satisfaction variables are approved by online transactions and purchase confidence. While the partial test relationship of H1, H2, H5, H6, H7, H8, H8, H10, H11, H12, H13, have a positive and significant effect. While H3, H4 and H10 have a positive and not significant effect

Pengaruh Kepemimpinan, Motivasi Dan Disiplin Kerja Terhadap Kinerja Guru Smk Farmasi Ikasari Pekanbaru Rini Fatriani; fahrial
Jurnal Economica Vol. 8 No. 1 (2020): Jurnal Economica, April 2020
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

The population in this study are all teachers SMK Farmasi Ikasari Senior High School Pekanbaru, amounting to 55 people. Sampling was performed using saturated sample. Data analysis is done by using validity, reliability, classical assumptions, multiple linear regression, F test and t-test. The tests are performed in order to determine the relationship between the independent variable with the dependent variable. Based on the result of the research, the leadership, motivation, and performance are influenced on teacher’s performance. It is proved by finding the score of R=0.769. It means that there was a correlation among leadership, motivation and discipline on teachers’ performance at SMK Farmasi Ikasari Senior High School Pekanbaru. Meanwhile the score of R was 56,7%. It means that there was a contribution of leadership, motivation, and discipline on teachers’ performance. Furthermore, it has positive contribution on teachers’ performance by finding F score is 24.800 and level significant is 0.000. Partially, there was a positive significant effect of leadership variable, motivation, and discipline on teachers; performance at SMK Farmasi Ikasari Senior High School pekanbaru. The details of the linear regression as follow: Y = 14.359 + 0,149X1 + 0,185X2 + 0,376X3 and sig. 0.048, 0.040, 0.000 are lower than Alpha 5%. The conclusion of the research was the hypothesis partially and altogether among leadership variable, motivation, and discipline on teachers’ performance was proved and accepted.

Pengaruh Label Halal, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Kemasan Dan Dampaknya Pada Loyalitas Mahasiswa Fakultas Ekonomi Universitas Islam Riau Syamsilasmi Saleh; Zulkarnain; Kasman Arifin
Jurnal Economica Vol. 8 No. 1 (2020): Jurnal Economica, April 2020
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Penelitian ini bertujuan untuk: 1) mengetahui pengaruh label halal, kualitas produk, dan harga terhadapkeputusan pembelian 2). mengetahui pengaruh keputusan pembelian terhadap loyalitas. Penelitian ini dilakukan di Universitas Islam Riau dengan jumlah responden 100 mahasiswa FEKON UIR. Data dikupulkan dengan menngunakan kuesioner dn dianalisis dengan meggunakan analisis regresi berganda dan regresi sederhana. Berdasarkan hasil penelitian diperoleh bahwa label halal memiliki pengaruh signifikan dan positif terhadap keputusan pembelian mahasiswa FEKON UIR. Kualitas produk tidak memiliki pengaruh yang signifikan dan positif terhadap keputusan pembelian mahasiswa FEKON UIR. Harga memiliki pengaruh signifikan dan positif terhadap keputusan pembelian mahasiswa FEKON UIR. Keputusan pembelian memiliki pengaruh signifikan dan positif terhadap loyalitas mahasiswa FEKON UIR.

Peranan PT. Permodalan Ekonomi Rakyat (PER) Dalam Peningkatan Ekonomi Masyarakat Di Provinsi Riau fahrial; Rini Fatriani; Jenita
Jurnal Economica Vol. 8 No. 1 (2020): Jurnal Economica, April 2020
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

PT. PER as society wervice institution and PAD source in the economic crisis condition still exist and felt its role. The people economic improvement faces complex problem. The activities in the real sectors grow and will need huge capital. The role of PT. PER will be importanc in improving the society economic. The society economic development and improvent faces complex problem such as : the difficulty in accessing capital, the low of human resoureces quality, the limited technology mastering, the wenk management (financial and marketing), the low quality product and the weak institution and the institution arrangement in developing and empowering the people economic still non optimum. In the problems formulation, the writer discloseded qualitative and quatitative data. The results tried to describe the phenomenon about the PT. PER roles in improving the society economic at Riau Province. The results showed that during four years operation, ther is credit channeling improvement from year to year. PT. Permodalan Ekonomi Rakyat (PER) able to be “agent of development” in the economic recovery, able to distribute economic factors more evenly to people and has big multiplier effect. With PT. PER presence, the micro, small, middle business and cooperative and financial institution of Bank (BPR/S) and micro financial institution (UEK/D-SP), BMT) farmer group and other that formerly difficult to obtained business capital able to access PT. PER.The othe positive impact is PT. PER also contribute in illuminating the society attitude become bank minded.

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Fatkhurahman

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fatkhurahmanq8@gmail.com

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+6281365440697

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economicajurnal@gmail.com

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Riau

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Fatkhurahman

Contact Email fatkhurahmanq8@gmail.com

Phone +6281365440697

Journal Mail Official economicajurnal@gmail.com

Editorial Address Jl. Diponegoro IX/10 Pekanbaru » Tel / fax : 0761 856766 / 0761 856766

Location Kota pekanbaru, Riau INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Fatkhurahman

Contact Email
fatkhurahmanq8@gmail.com

Phone
+6281365440697

Journal Mail Official
economicajurnal@gmail.com

Editorial Address
Jl. Diponegoro IX/10 Pekanbaru » Tel / fax : 0761 856766 / 0761 856766

Location
Kota pekanbaru,

Riau

INDONESIA