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Jurnal Entrepreneur dan Manajemen Sains

jems
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Published by Universitas Muhammadiyah Bengkulu

ISSN : - EISSN : 27215415 DOI : https://doi.org/10.36085/jems.v3i2

Core Subject : Economy, Humanities, Science, Social,

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 138 Documents

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PENGARUH KOMPENSASI, PELATIHAN KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN MARKETING Citra Andriani; Onsardi Onsardi
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 1 No. 2 (2020): Juli
Publisher : UM. Bengkulu

This study entitled the effect of Compensation, Job Training and Job Satisfaction on Marketing Employee Performance at PT. Agung Toyota Bengkulu. The formulation of the problem in this study was whether the effect of Compensation, Job Training and Job Satisfaction on Marketing Employee Performance at PT. Agung Toyota Bengkulu. The purpose of this study was to determine whether the influence of Compensation, Job Training and Job Satisfaction on Marketing Employee Performance at PT. Agung Toyota Bengkulu. This research was conducted on marketing employees of PT. Agung Toyota Bengkulu. While the time of this study was conducted for 11 days, namely on 18 January to 28 January 2020. The population of this study were employees at PT. Agung Toyota Bengkulu, while the sample of this research is marketing employees of PT. Agung Toyota Bengkulu, amounting to 97 people. This means that the sample material uses quantitative methods. With research test data analysis techniques, the results of the study can be concluded that the respondents' perceptions about Compensation (X1), Job Training (X2) and Job Satisfaction (X3) affect the Performance of Marketing Employees (Y) with the results of multiple linear regression obtained the following equation: Y = 1.734 + 0.378 (X1) + 0.570 (X2) + 0.328 (X3) and the coefficient of determination of R2 = 0.802 or approximately (802%) through hypothesis testing simultaneously (simultaneously) and individually (partial) in this study by using the f test and t test, Compensation (X1), Job Training (X2) and Job Satisfaction (X3), = 0.000, it means that values <0.05 show together and have significant influence. Keywords: Compensation, Job Training and Job Satisfaction Employee Performance

PENGARUH LINGKUNGAN KERJA DAN BUDAYA ORGANISASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN Edwin Faisal Saputra; Meilaty Finthariasari; Taufik Bustami
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 1 No. 2 (2020): Juli
Publisher : UM. Bengkulu

This study aims to determine the effect of Work Environment and Organizational Culture on Employee Productivity at PT. Agro Muko RMO Mukomuko. This research is a quantitative study with a population of 46 employees in the palm oil production division. The sampling technique of this study was to use saturated sampling in which a total population was sampled as many as 46 employees. Data collection method using a questionnaire. The data analysis technique used is the assumption test, multiple linear regression, coefficient of determination, and hypothesis testing. Based on the results of the research hypothesis test shows that the Work Environment and Organizational Culture simultaneously have a significant effect on work productivity at PT. Agro Muko RMO Mukomuko where the calculated F value (9.833)> F table (3.21). While partially Work Environment variables significantly influence Work Productivity where the value of t arithmetic (2,664)> t table (2,014) and Organizational Culture variables significantly influence Work Productivity with t arithmetic (2,454)> t table (2,014). The results of the coefficient of determination of R Square is equal to 0.314. This means that Work Productivity can be influenced by 31.4% by the independent variable Work Environment and Organizational Culture. While the rest (100% - 31.4% = 68.6%) is influenced by other variables not examined in this study. Keywords: Work Environment, Organizational Culture and Work Productivity.

PENGARUH PRODUCT INNOVATION DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO Elprida Silalahi
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 1 No. 2 (2020): Juli
Publisher : UM. Bengkulu

This study is entitled The Effect of Product Innovation and Brand Image on the Oppo Smartphone Purchasing Decision on Consumer Stores in Jaya Mobile, Skip City Bengkulu Branch. The formulation of the problem in this research is whether Product Innovation and Brand Image have a significant effect on the Oppo Smartphone Purchase Decision on the Consumer of Jaya Toko's Skip Surabaya Bengkulu Branch. The purpose of this study was to determine the effect of Product Innovation and Brand Image significantly influence the Oppo Smartphone Purchase Decision on Consumer Stores Jaya Skip Surabaya City Branch. This research was conducted on Oppo Smartphone Consumers at Toko Jaya Ponsel Simpang Skip Branch in Bengkulu City. While the time of the study for 14 days namely on January 26 to February 8, 2020. The population of this study is the Oppo smartphone consumers Toko Jaya Ponsel Skip Bengkulu City Branch, while the sample of this study is the oppo smartphone consumers Toko Jaya Ponsel Skip Bengkulu City Branch totaling 100 respondents and use quantitative methods. With the research test data analysis technique, the results of the study can be concluded that the respondents' perceptions about Product Innovation (X1) and Brand Image (X2) affect the Purchasing Decision (Y) with the results of multiple linear regression obtained the following equation: Y = 4.891 + 0.633 (X_1 ) + 0.507 (X_2). And the coefficient of determination of R2 = 0.837 or 83.7% through hypothesis testing together (simultaneous) and individually (partial) in this study using the f test and t test, Product Innovation (X1) and Brand Image (X2) = 0.000, it means that the value of fsig <0.05 together and a significant influence. Keywords: Product Innovation, Brand Image and Decision

PENGARUH GAYA KEPEMIMPINAN, SEMANGAT KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PT. SYANDI PUTRA MAKMUR CABANG KOTA BENGKULU Ige Sepriansya; Ratnawili Ratnawili; Meilaty Finthariasari
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 1 No. 2 (2020): Juli
Publisher : UM. Bengkulu

This study aims to determine: (1) the influence of leadership style on the performance of employees of PT. Syandi Putra Makmur Cabang Bengkulu City. Jl. Wr. Suparman Talang Kering, Pematang Village, Governor of Muara Bangkahulu Subdistrict, Bengkulu City (2) The influence of work motivation on the performance of the employees of PT. Syandi Putra Makmur Vabang Bengkulu City. Jl. Wr. Suparman Talang Dry, Pemarang Village, Governor of Muara Bangkahulu Sub-District, Bengkulu City (3) The effect of compensation on the performance of the employees of PT. Syandi Putra Makmur Cabang Bengkulu City. Jl. Wr. Suparman Talang Kering Pematang Village, Governor of Muara Subdistrict, Bangkah, the Capital of Bengkulu. This research method is quantitative with a population of 68 people which will use the sampling technique formula meaning the whole respondent. Data collection techniques using observation and questionnaires, the research variables are leadership style (X1) morale (X2) compensation (X3) and employee performance (y). the results of multiple linear equations y = 8,689 + 0.289 (X1) + 0.384 (X2) + 0.230 (X3). Hypothesis testing results leadership style variables (X1) morale (X2) and compensation (X3) f test results obtained fig 27,988 and the significance value (sig) 0,000 results can be interpreted as a significance value of 0,000<0.050 then it can be interpreted that H3 is accepted means simultaneously the leadership style, morale and compensation variables significantly influence employee performance at PT. Syandi Putra Makmur Bengkulu City Branch Jl. Wr. Suparman Talang Kering, Pematang Urban Village, the Governor of Muara District, Bangkahulu, Bengkulu City. The results of the t count of the leadership style variable (X1) were 2,244 and the significant value (sig) of 0.028 meant 0.028<0.050, the morale variable (X2) was 2.666 and the significant value (sig) of 0.010 meant 0.010<0.050. and compensation variable (X3) is 2,721 and significant value (sig) 0.008 means 0.008 <0.050 then Ha hypothesis is accepted in other words leadership style (X1) morale (X2) and compensation (X3) significantly influence employee performance at PT. Syandi Putra Makmur Bengkulu City Branch Jl. Wr. Suparman Talang Kering Pematang Village, Governor of Muara District, Bangkahulu, Bengkulu City. Keywords : Leadership Style, Work Spirit, Compensation and Employee Performance

ANALISIS REPURCHASE INTENTION PADA SMARTPHONE SAMSUNG BERBASIS ANDROID Mardhiyah Dwi Ilhami; Yulius Wahyu Setiadi
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 1 No. 2 (2020): Juli
Publisher : UM. Bengkulu

This study is based on the importance of switching barrier on repurchase intention samsung android based smartphone. Switching barrier consists of switching costs, alternative attractiveness, and interpersonal relationships. This study aims to determine the effect of variable Switching Barrier (Switching Cost, Alternative Attractiveness, Interpersonal Relationship) partially or simultaneously to repurchase intention Samsung Smartphone based on Android In Faculty of Electrical Engineering Department of Engineering University of Bengkulu. Object of this study is the Faculty of Engineering Department of Electrical Engineering University of Bengkulu, which uses samsung android-based smartphones, with accidental sampling method sampling. The number of respondents in this study were 50 people. Methods of data collection using questionnaires. Keywords: Switching Barrier, Repurchase Intention

PENGARUH EXPERIENTTIAL MARKETING, EMOTIONAL BRANDING DAN CITRA MEREK TERHADAP BRAND LOYALTY PADA PENGGUNA SMARTPHONE OPPO (Studi pada Mahasiswa Universitas Muhammadiyah Bengkulu) Erika Martalena
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 1 No. 2 (2020): Juli
Publisher : UM. Bengkulu

The purpose of this study was to determine the effect of Experiential Marketing, Emotional Branding and Brand Image on Brand Loyalty on Oppo Smartphone Users. This study uses a quantitative approach. Quantitative research methods are one type of research whose specifications are systematic, planned and clearly structured from the beginning to the design of the research. The population in this study is the University of Muhammadiyah Bengkulu Students and sampling using the Accidental Sampling method. Based on the results of multiple linear regression obtained by the regression equation Y = 1,341 + 0,190 (X_1) + 0.228 (X2) + 0.129 (X3) The results of the research and hypothesis show that Experiential Marketing t test results show the value of t_hit> t_ (Î± / 2) (6,139) > 1.9719) and (sig Î± = 0,000 <0.050), Emotional Branding t test results show the value of t_hit> t_ (Î± / 2) (7,934> 1.9719) and (sig Î± = 0,000 <0.050), Brand Image results of the t test show the value i.e. t_hit> t_ (Î± / 2) (3,179> 1.9719) and (sig Î± = 0.002 <0.050). Significant effect on Brand Loyalty Partially the three variables Experiential Marketing, Emotional Branding, and Brand Image have a significant influence on Brand Loyalty. Keywords: Experiential Marketing, Emotional Branding, Brand Image Brand Loyalty.

PENGARUH KERAGAMAN PRODUK, CITA RASA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN Melda Melda; Eti Arini; Ade Tiara Yulinda
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 1 No. 2 (2020): Juli
Publisher : UM. Bengkulu

The economic industry is currently the largest industry throughtout the world and contribute large development on world economy. Specifically, in Bengkulu Province, the strategies that should be applied to attract and increase the economy such as a variety of product diversity, taste and brand image. This study aims to analyze the effect of product diversity, taste and brand Image at the Lia Jaya Crackers factory at Talang Pauh Village, Pondok Kelapa Bengkulu, Central Bengkulu. The samples were 125 respondents by using accident sampling technique. The data that has been collected by using Multiple Linear Regression analysis techniques, determination coefficient analysis (R2), and partial test (t test), simultaneous test (f-test). The results of the study can be seen from the diversity of products were positive and significant effect on purchasing decisions. Product Diversity (X1), Taste (X2), Brand Image (X3) jointly influence the Purchasing Decision (Y) at Lia Jaya Crackers, Talang Pauh Village, Pondok Kelapa District, Central Bengkulu. This is evidenced by the F-test showed the value of F_count > F-table 1.190 (102.504> 1.190) and (sig-Î± = 0.000 <0.05). This means H0 is rejected and Ha is accepted. The correlation coefficient test obtained value R-value = 0.847 and determination coefficient R ^ 2 =0.718, value has the meaning that Product Diversity (X_1), Taste (X2), Brand Image (X3) contribute significantly to effect of 0.718 or 71.8% on the purchasing decision (Y) at the Lia Jaya Crackers Purchase Decision, while the remaining 28.2% is not influenced by other variables not discussed in this study. Keywords: Product Diversity, Tastes, Brand Image, Purchasing Decisions

PENGARUH MOTIVASI DAN KEMAMPUAN TERHADAP KINERJA KARYAWAN (Studi Empiris di Rumah Sakit Umum Daerah Kabupaten Kepahiang) Pesi Susanti; Khairul Bahrun; Merta Kusuma
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 1 No. 2 (2020): Juli
Publisher : UM. Bengkulu

This study entitled the effect of motivation and ability on employee performance (Empirical Study in Kepahiang Regency General Hospital). Human resources constitute resources that have advantages compared to other resources related to organizations within the company. Hospital organizations are complext and unique organizations. Said to be complex because of many complicated problems. In achieving company goals, surely competent human resources are needed and have good performance in order to support the company's success. This study aimed at determining the effect of motivation and ability on employee performance (Empirical Study in Kepahiang Regency General Hospital). The study employed a quantitative descriptive method with a total sample of 125 samples. Then, the study applied multiple linear regression analysis technique to analyze data with hypothesis test. With the results of this study, motivation affected the performance of Kepahiang Regency General Hospital Employees. This case is proven by t-test showing a value of t count of 5,569 then t count > t table (5,569> 1.9796) and (sig <Î± = 0,000 <0.050), it states that there is a significant influence, ability (X_2), namely t_count>t_table (11.693> 1.9796) and (sig <Î± = 0.000 <0.050), it states that there is a significant influence, Employee Performance (Y) F_count of 211.926 with F_table value of 1.7992 namely (211.926> 1.7992) and (sig aÌ = 0.000 <0.050). Further, it can be concluded that H_3 is accepted meaning that simultaneously variables motivation and ability have a significant effect on employee performance at the Kepahiang Regency General Hospital. Keywords: Motivation, Ability, Employee Performance

ANALISIS REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN PT. SANDABI INDAH LESTARI BENGKULU UTARA Eko Septian Dymastara; Onsardi Onsardi
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 1 No. 2 (2020): Juli
Publisher : UM. Bengkulu

This research is a survey research with quantitative approach. The sample of this study were employees of PT. Sandabi Indah Lestari North Bengkulu, which numbered 96 employees by taking a minimum number of samples. Data collection using a questionnaire while data analysis was performed using multiple regression analysis. Data collection using a questionnaire while data analysis was performed using multiple regression analysis. The results found that: Reward significantly influenced the performance of the employees of PT. Sandabi Indah Lestari North Bengkulu with the t test results show the value of tsig for the variable Reward value (X1) Namely, thit > tÎ±/2 (4.123 > 1.98580) and (sig Î± = 0.000 < 0.050) means that HÎ± is accepted and H0 is rejected. Punishment significantly influenced the performance of the employees of PT. Sandabi Indah Lestari North Bengkulu with t test results showed the value of tsig for the Punishment Value Variable (X2) t(hit) > t(Î± / 2) (2.929 >1.98580) and (sig Î± = 0.004 < 0.050 means that HÎ± was accepted and H0 was rejected. (3) Reward and Punishment Variables have a significant effect on the performance of employees at PT Sandabi Indah Lestari North Bengkulu with the results of the F test hypothesis above obtained by Fcount of 99.917 with Ftable value of 3.09 that is (99.917 > 3.09) and (sig Î± = 0.000 < 0.050 ), then it can be concluded that H3 is accepted. Keywords : Reward, Punishment, employee performance

PENGARUH PROMOSI, HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PRODUK ELEKTRONIK MEREK POLYTRON Pitri Sahayu Ubat Ati; Islamudin Islamudin; Meilaty Finthariasari
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 1 No. 2 (2020): Juli
Publisher : UM. Bengkulu

This study aims to determine: (1) Effect of Promotion on Consumer Purchase Interests of Polytron Electronic Products on the Population of the East Lingkar Village of Bengkulu City, (2) Effect of Prices on Purchase Interest of Polytron Brand Consumer Electronics Products on Population of the East Circle Village of Bengkulu City, (3 ) The Influence of Product Quality on Consumer Purchase Interest of Polytron brand Electronic Products in Population of the East Lingkar Village of Bengkulu City, (4) The Effect of Promotion, Price and Product Quality Partially and Simultaneously Against the Consumer Purchase Interest of Polytron Brand Electronic Products in Population of the East Lingkar Village of Bengkulu City. This research is a type of research with quantitative descriptive method, wherein the research compares the results of data collection and prove it with numbers in a number of populations and samples that are considered worthy of research. This research is categorized as survey research, where the research instrument is in the form of a questionnaire. The sample in this study was 157 respondents in the population of the East Ring District of Bengkulu City. The instrument validity test uses the Corrected Item Total Correlation Statement, the reliability test uses Cronbach's Alpha, while the data analysis is done using multiple linear regression analysis. The results found that (1) Promotion has an influence on consumer buying interest. This can be seen in the t test which states that it has the value of t_hit> t_ (Î± / 2) (7,288> 1.9729) and (sig Î± = 0,000 <0.050 then H0 in this study is rejected and Ha is accepted. (2) Price has an influence on Purchase Interest Consumers This is seen in the t test which states it has a value of t_hit> t_ (Î± / 2) (2,733> 1.9729) and (sigÎ± = 0,000 <0.05), in this case H0 is rejected and Ha is accepted. (3) Product Quality has an influence on Consumer Purchase Interest.This is seen in the t test which states it has a value t_hit> t_ (Î± / 2) (8,755> 1.9729) and (sig Î± = 0.031 <0.050 then in this case H0 is rejected and Ha is accepted. (4 ) Promotion (X1), Price (X2) and Product Quality (X3) have the influence together to have a significant effect on Consumer Purchase Interest (Y). This can be seen in the F test which states (420,511> 3.8930) and (sig Î± = 0,000 <0.05) This means that H0 is rejected and Ha is accepted. Keywords: Promotion, Price, Product Quality, Consumer Purchase Interest.

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Onsardi

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onsardi@umb.ac.id

Phone
+628117311176

Journal Mail Official
onsardi@umb.ac.id

Editorial Address
Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Bengkulu

Location
Kota bengkulu,

Bengkulu

INDONESIA