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Sultra Journal of Economic and Business
Published by Universitas Sulawesi Tenggara
ISSN : -     EISSN : 27161781     DOI : https://doi.org/10.54297/sjeb
Core Subject : Economy,
Economics, Econometrics & Finance
Sultra Journal of Economic and Business adalah jurnal ilmiah Ilmu Ekonomi l yang diterbitkan oleh Universitas Sulawesi Tenggara, dengan frekuensi terbitan 2 (dua) kali dalam setahun yaitu bulan April dan Oktober.. Sultra Journal of Economic and Business menjadi sarana publikasi bagi para akademisi, peneliti, dan praktisi di bidang Ilmu Ekonomi Dan Bisnis dalam menerbitkan artikel hasil penelitian maupun artikel telaah konseptual. Ruang lingkup kajian pada FEB mencakup : Manajemen Dan Bisnis, Kewirausahaan (Entrepreneur), Pemasaran (Marketing), Manajemen Keuangan, Akuntansi
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 59 Documents
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PENGARUH LOKASI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MINUMAN READY TO DRINK (RTD) KEDAI THREE THAI TEA DESA AWUNIO KECAMATAN KOLONO KABUPATEN KONAWE SELATAN La ode Abdul Manan; Herman Titop; Windi Yuliasari
Sultra Journal of Economic and Business Vol 3 No 2 (2022): Edisi Oktober 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.123 KB) | DOI: 10.54297/sjeb.Vol3.Iss2.340

Abstract

This study aims to determine the Influence of Location and Promotion on the Decision to Purchase Ready To Drink Bottled Tea Drinks (RTD) Kedai Three Thai Tea Awunio Village Kolono District Kolono District South Konawe Regency.To achieve this goal, qualitative and quantitative data, data collection techniques with observation, interviews, and custody. The population in the study was a three thai tea shop customer. The sample in this study used analysis with multivariate (correlation or multiple regression), then the number of sample members was at least 10 times the variable studied (independent + dependent). In this study there are 2 independent variables and 1 dependent variable (there are 3 variables), then 15 x 10 = 75. So the number of samples in this study is as many as 75 respondents. . The data is collected through questionnaires and analyzed using multiple linear regression analysis and using hypothesis tests, i.e. partial t tests and simultaneous F tests. The results of the analysis showed that there was a significant and positive influence between location and promotion on purchasing decisions, both partially and simultaneously.
OPTIMALISASI PENERIMAAN RETRIBUSI PELAYANAN PENGANGKUTAN SAMPAH DAN PERANANNYA TERHADAP PENINGKATAN P A D KOTA KENDARI La ode Abdul Manan
Sultra Journal of Economic and Business Vol 4 No 1 (2023): Edisi April 2023
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54297/sjeb.v4i1.450

Abstract

The purpose of this research is to find out and analyze the optimization and potential acceptance of fees for waste transportation services and their contribution to the increase in Regional Original Income (PAD) of Kendari City The research method used is the documentation method. The research variables are retribution rates, realization and target of levy receipts, objects and subjects of retribution for waste transportation services and the amount of PAD revenues for the City of Kendari. The analytical tool used to determine the optimization of revenue from the waste transportation service fee and its role in increasing PAD in Kendari City is analysis of potential, efficiency, effectiveness and contribution analysis. The results showed that the potential receipt of fees for waste transportation services in Kendari City in 2010 amounted to Rp. 10,034,934,000; - with a mandatory collection of 27,461 units, the collection of fees was very efficient at 0.4% because the realization of revenue was quite large when compared to fees incurred. In 2010, the level of effectiveness in collecting fees for waste transportation services for Kendari City can be categorized as very low because the achievement is only 10% of the potential revenue of IDR 10,034,934,000 while the realization is only IDR 993,948,899. The contribution of waste transportation service fees to PAD in the last 5 years has averaged only 2% as well as regional fees of only 5.71%. The benefit to be achieved in this research is to become an academic contribution in developing public policy theory, especially with regard to implementation in the management of waste transportation service fees in an effort to increase Kendari City's own-source revenue (PAD). And operationally provide practical contributions or input for policy makers and implementers of financial management in the regions so that they can be used as material for evaluation and study of policies that are being implemented for the sake of improvement in the future.
ANALISIS KINERJA KEUANGAN PADA KOPERASI SIMPAN PINJAM KARYA SAMATURU KOTA KENDARI Sahyunu Sahyunu; Rasidin Utha; Nur Hayani
Sultra Journal of Economic and Business Vol 4 No 1 (2023): Edisi April 2023
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54297/sjeb.v4i1.451

Abstract

This study aims to determine the financial performance of the savings and loan cooperatives Karya Samaturu Kendari City. The type of research used in this research is quantitative. The data processed is the financial statements of the savings and loan cooperatives of Samaturu in the 2021 Balance Sheet and Profit and Loss Report. The data collection techniques used are documentation techniques and library techniques. Technical analysis of the data used in this research is quantitative with the formula: Liquidity Ratio, Solvency Ratio, Profitability Ratio. The results showed that in general the financial performance of the Karya Samaturu Savings and Loan Cooperative, Kendari City, was good in managing the finances of the Samaturu Cooperative. This can be seen from the results of the calculation of the Liquidity Ratio categorized as very good, namely 228.5% where the standard is at a value of 200-250% (very good). The first Solvency Ratio measured using the Debt to Asset Ratio shows a good value, namely from Rp. 100.00 cooperative assets, 40.45% are financed by debt and 59.55% are financed by capital where the standard is > 40% - 50% ( good), the second Solvency Ratio measured using the Debt to Equity Ratio shows a very good value, namely every Rp. 62.94 of debt is guaranteed by Rp. 100.00 of invested capital, where the standard is at <70% (very good). And the first Profitability Ratio measured using Return on Assets shows a fairly good value, namely 5.99%, meaning that every Rp. 1.00 of total cooperative assets can generate a profit of Rp. 0.0599 where the standard is at 3% - <7% ( pretty good). The second is the Profitability Ratio measured using Return on Equity which shows a fairly good value of 11.19% meaning, every Rp. 1.00 of own capital the cooperative can generate a profit of Rp. 0.0112. Where is the standard 9% - <15% (good enough). The third is the Profitability Ratio measured using the Net Profit Margin showing an unfavorable value of 2.48%. That is, every Rp. 1.00 of income generates a net profit (SHU) of Rp. 0.0248. And is at the standard 1% - <5% (not good). Because the higher the NPM, the cooperative is considered efficient
PENGARUH KEPEMIMPINAN KEPALA SEKOLAH TERHADAP DISIPLIN KERJA GURU DI SMA NEGERI 3 KONAWE SELATAN Murni Yanti; Muslimin Z; Suharlian Suharlian
Sultra Journal of Economic and Business Vol 4 No 1 (2023): Edisi April 2023
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54297/sjeb.v4i1.452

Abstract

This study aims to determine the effect of principal's leadership on teacher work discipline at SMA Negeri 3 Konawe Selatan. The sample in this study were 60 respondents who were all teachers at SMA Negeri 3 Konawe Selatan. This study uses simple regression analysis as an analytical tool. The results of this study found that the principal's leadership had a positive and significant effect on teacher work discipline with a value of 40.6%.
ANALISIS STRATEGI PEMASARAN PADA UD. METE MUBARAQ LOMBE KENDARI Muhammad Zabir Zainuddin; Rasidin Utha; La Ijar
Sultra Journal of Economic and Business Vol 4 No 1 (2023): Edisi April 2023
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54297/sjeb.v4i1.453

Abstract

Marketing strategy is a form of plan that is decomposed in the field of marketing. In order for the company to remain able to compete with other companies that issue substitute products, the company's management must be able to manage the company well. So that existing consumers or customers do not switch to other companies. As a mainstay commodity for Sulawesi Tnggara, cashew has good prospects in the future to fill local, national and international markets. Mete Mubaraq produces various processed cashew nuts which have different flavors and characteristics from other business competitors. In addition to the flavors and characteristics offered, UD.Mete Mubaraq Lombe Kendari also provides guarantees to consumers because every product that is marketed has legality from the government (PIRT) and passes a verification process from the Health Service so that the quality and safety of its products can be guaranteed. In addition to direct sales, UD.Mete Mubaraq Lombe Kendari also made a breakthrough by conducting online marketing. It is known that the sales volume of processed cashew products at UD. Mete Mubaraq Lombe Kendari over the last 5 years has tended to increase. This study aims to determine the marketing strategy at UD. Mete Mubaraq Lombe Kendari. This study uses SWOT analysis as a data analysis consisting of an analysis of internal and external conditions. The research results show that the strategy used by UD. Mete Mubaraq Lombe Kendari, namely by providing various types of products, both their own products and products from small and medium enterprises (SMEs) in Sulawesi Tenggara Province.
PENGARUH STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA TOKO ALVIAN RESA PRIANTO DESA AMBAIPUA KECAMATAN RANOMEETO KABUPATEN KONAWE SELATAN Aikal Bisma Rendelangi; Sahyunu Sahyunu; Laode Abdul Manan
Sultra Journal of Economic and Business Vol 4 No 1 (2023): Edisi April 2023
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54297/sjeb.v4i1.454

Abstract

The purpose of this study is "to determine the influence of marketing strategies in increasing sales volume at the Alvian Resa Prianto Store, Ambaipua Village, Ranomeeto District, South Konawe Regency. To test the proposed hypothesis, a partial t-test is used and to find out the form of influence of the free variable on the bound variable is used an analysis of the coefficient of determination. The population of this study is all consumers who shop at alvian Resa Prianto Store, South Konawe Regency. The sampling technique used in this study was the Axidental sampling model. Axidental Sampling is a technique for determining samples based on spontaneity factors, meaning that anyone who accidentally meets the researcher and according to their characteristics (characteristics), then the person can be used as a sample (respondent). The number of samples that will be used in the study is 50 respondents.The results of the analysis based on the partial t-test show that the proposed hypothesis is acceptable. Meanwhile, the results of the coefficient of determination analysis show a significant and positive influence between marketing strategies on sales volume
PENGARUH LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. MATAHARI DEPARTMENT STORE .Tbk BRILYAN PLAZA KENDARI Lilis Juliani; Asri Djauhar; Herman Titop
Sultra Journal of Economic and Business Vol 4 No 1 (2023): Edisi April 2023
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54297/sjeb.v4i1.455

Abstract

This study aims to determine the effect of the work environment on employee performance at PT. Matahari Department Store tbk Brilyan Plaza Kendari. To achieve these objectivies, qualitative, and quantitative data are used, data collection techniques by observation, interviewes and literature study are used.Population in this study amounted to 65 people who are employees of PT. Matahari Department Store tbk Brilyan Plaza Kendari. Sampling using the Slovin formula. The data collection instrument used a questionnaire with a likert scale, each of wich had been tested and had met the validity and reliability requirements. Data analysis using simple linear regression and using hypothesis testing namely partial t test and determination R test. Based on the results of simple linear regression analysis shows that there is a positive influence between the work environment on employee performance at PT. Matahari Department Store tbk Brilyan Plaza Kendari with a tcount 12,001 > ttable 1,998 with a significance value of 0,000 < 0,05. So that the proposed hypothesis can be accepted. Based on this, it shows that the work environment has a positive effect on employee performance at PT. Matahari Department Store tbk Brilyan Plaza Kendari.
STRATEGI PENERAPAN SEGMENTASI, TARGETING, POSITIONONG PADA PT. KUMALA MOTOR SEJAHTERA ABADI KENDARI Muhammad Zabir Zainuddin; Muh. Nasir Andi Baso; Yongki Luki
Sultra Journal of Economic and Business Vol 4 No 2 (2023): Edisi Oktober 2023
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54297/sjeb.v4i2.511

Abstract

Penelitian ini bertujuan untuk mengetahui Strategi Penerapan Segmentasi, Targeting, Positionong Pada PT. Kumala Motor Sejahtera Abadi Kendari (Studi Kasus Pada Merk Hino). Data untuk kebutuhan analisis diperoleh dari wawancara, observasi, dan dokumentasi. Wawancara dilakukan terhadap pimpinan dan karyawan PT. Kumala Motor Sejahtera Abadi Kendari, dan hal tersebut peneliti menjadikan sebagai informan dalam penelitian ini. Hasil penelitian menunjukkan bahwa Penerapan segmentation yang dilakukan oleh PT. Kumala Motor Sejahtera Abadi Kendari menggunakan beberapa dasar, diantaranya yaitu segmentasi demografis yang berkenaan dengan usia, jenis kelamin dan penghasilan serta segmentasi perilaku dimana segmen ini lebih mengarah pada respon para konsumen atau pembeli apakah merasa senang atau tidak dengan produk Hino. Penerapan targeting menentukan strategi pemilihan pasar sasaran atau target pasar menggunakan strategi Penetapan Sasaran Terkonsentrasi dimana strategi ini hanya memusatkan usaha pemasarannya pada satu kelompok pembeli saja yaitu konsumen dengan tingkat perekonomian menengah ke atas seperti pengusaha tambang, dan kontraktor industry konstruksi. Dalam penerapan Positioning yang dilakukan ada dua yaitu positioning menurut harga dan kualitas dimana harga yang ditawarkan lebih tinggi namun kualitas yang ditawarkan adalah yang nomor satu.
UMKM DI KECAMATAN BARUGA KOTA KENDARI Elli Kusuma; Muslimin Z; Asri Djauhar
Sultra Journal of Economic and Business Vol 4 No 2 (2023): Edisi Oktober 2023
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54297/sjeb.v4i2.512

Abstract

Pengaruh Literasi Keuangan Terhadap Pengelolaan Keuangan UMKM Di Kecamatan Baruga Kota Kendari. Penelitian ini bertujuan untuk mengetahui pengaruh literasi keuangan terhadap pengelolaan keuangan UMKM Di Kecamatan Baruga Kota Kendari. Untuk mencapai tujuan tersebut digunakan data kualitatif dan kuantitatif, teknik pengumpulan data dengan observasi, wawancara, dan studi pustaka. Alat analisis data yang digunakan dalam penelitian ini adalah regresi linear sederhana dan menggunakan uji hipotesis, yaitu uji R2 determinasi dan dan uji t parsial serta menggunakan uji validitas dan reliabilitas Populasi dalam penelitian ini adalah seluruh pelaku UMKM di Kecamatan Baruga Kota Kendari, yang berjumlah 150 orang. Pengambilan sampel menggunakan teknik slovin. Instrumen pengumpulan data menggunakan angket dengan skala likert di mana masing-masing sudah diuji dan telah memenuhi syarat validitas dan reliabilitas. Berdasarkan hasil analisis regresi linear sederhana menunjukkan bahwa ada pengaruh secara positif dan signifikan antara literasi keuangan terhadap pengelolaan keuangan UMKM di Kecamatan Baruga Kota Kendari dengan nilai thitung 8,979 ˃ ttabel 1,976 dengan nilai signifikansi sebesar 0,000 ˂ 0,05. sehingga hipotesis yang diajukan dapat diterima.
PENGARUH PEMBERIAN INSENTIF TERHADAP KINERJA KARYAWAN PADA RUMAH PRODUKSI GULA MERAH DI DESA TIRTAMARTANI KECAMATAN ANDOOLO UTAMA KABUPATEN KONAWE SELATAN La ode Abdul Manan; Sahyunu Sahyunu; Sufrianto Sufrianto; Dwi Inka Gusriatni Sari
Sultra Journal of Economic and Business Vol 4 No 2 (2023): Edisi Oktober 2023
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54297/sjeb.v4i2.513

Abstract

Penelitian ini bertujuan untuk mengetahui apakah pemberian insentif dapat mempengaruhi kinerja karyawan pada rumah produksi gula merah di Desa Tirtamartani Kecamatan Andoolo Utama Kabupaten Konawe Selatan. Jenis penelitian yang dilakukan penelitian kuantitatif. Metode pengumpulan data melalui Kuesioner, Observasi, Wawancara dan Dokumentasi. Sedangkan Teknik pengolahan dan analisis data yang digunakan adalah Analisis Deskriptif, Regresi Linear Sederhana, Uji Parsial (uji t), Koefisien Korelasi, dan Koefisien Determinasi (R2). Adapun jenis dari sumber data penelitian ini yaitu data primer data yang diperoleh langsung dari sumber atau dimana tempat penelitian dilakukan. Populasi dari penelitian ini adalah seluruh karyawan pada rumah produksi gula merah di Desa Tirtamartani Kecamatan Andoolo Utama Kabupaten Konawe Selatan yang berjumlah 31 orang. Penentuan sampel yang dilakukan adalah sampling jenuh (sensus). Data yang diperoleh dengan menggunakan bantuan SPSS versi 29. Berdasarkan hasil penelitian yang dilakukan di rumah produksi gula merah di Desa Tirtamartani Kecamatan Andoolo Utama Kabupaten Konawe Selatan bahwa pemberian insentif tidak berpengaruh secara signifikan terhadap kinerja karyawan. Hal ini dapat dilihat dari hasil perhitungan statistic melalui pengujian hipotesis secara parsial yang menunjukkan bahwa thitung < ttabel maka Ho diterima Ha ditolak.

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