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International Journal of Economics and Management Research
Published by Politeknik Pratama Purwokerto
ISSN : 28302664     EISSN : 28302508     DOI : 10.55606
Core Subject : Economy,
Economics, Econometrics & Finance
Financial Accounting Public Sector Accounting Management Accounting Sharia Accounting and Financial Management Auditing Corporate Governance Behavioral Accounting (Including Ethics and Professionalism) Accounting (Ethics) Education Taxation Capital Markets and Investments Accounting for Banking and insurance Accounting Information Systems Sustainability Reporting Human Resource Management Marketing Management Financial Management Financial Behavioral Entrepreneur
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 93 Documents
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THE EFFECTS OF INTELLECTUAL CAPITAL ON ORGANISATIONAL AGILITY: THE ROLE OF KNOWLEDGE SHARING AS MEDIATION Wahyudi Wahyudi; Pemilia Sulistyowati; Setia Iriyanto; Heri Poerbantor; Sukamto Sukamto
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.996 KB) | DOI: 10.55606/ijemr.v2i1.58

Abstract

This research aims to determine and to evaluate the moderating effects of the relationship between Intellectual Capital, Knowledge Sharing, and Organizational Agility. This study surveyed 146 consumers in the city of Semarang, Central Java, who met specific requirements, including being female and at least 17 years old. By visiting women's forums and groups and completing online (Google form) and offline (print out sheets) questionnaires, primary data was collected directly from the source. This study used Partial Least Square (PLS) 3.0 as its data analysis approach. Intellectual Capital has a significant, positive, and powerful effect on Knowledge Sharing. This implies that if Intellectual Capital increases, so does Knowledge Sharing. It is acknowledged that Intellectual Capital has a strong, positive, and significant effect on Knowledge Sharing. This implies that as Intellectual Capital increases, so will Knowledge Sharing. Organizational Agility has a strong, positive, and significant relationship with Knowledge Sharing. This implies that if Intellectual Capital increases, so does Knowledge Sharing. Knowledge Sharing mediates the relationship between Intellectual Capital and Organizational Agility to a moderate degree.
Branding Brand Image Strategy Study Through Digital Marketing Overview on MSMEs: Sanggabuana Coffee (KoSa) in Mekarbuana Village, Karawang Dini Yani; Muhammad Yusuf; Ery Rosmawati; Zenita Apriani
International Journal of Economics and Management Research Vol. 1 No. 3 (2022): Desember: International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (774.489 KB) | DOI: 10.55606/ijemr.v1i3.59

Abstract

Karawang Regency which is famous for its Industrial City turns out to have a lot of natural potentials that are not known by the wider community, even the native people of Karawang. One of the villages in South Karawang actually has so much natural potential that is located at the foot of Mount Sanggabuana. To support the income level of the community. One of them is through the introduction ofdigital marketing, where one of the biggest obstacles at this time is that digital promotion has not been carried out properly and correctly by the community so it is necessary to socialize the introduction of digital promotion.SMEs engaged in the production of Sanggabuana Coffee are digitized so that they can help SMEs to improve product quality and help SMEs understand the importance of digital marketing so that later they can reach a wider market. It is not surprising that the digitization program for MSMEs in Mekarbuana Village, Kec. Tegalwaru Regency. Karawang received a good positive response from the local community because it really helped the community, especially MSME actors. It is hoped that MSME actors can understand digital marketing so that later the marketing reach will not only be limited to Mekarbuana village but will extend outside the region in order to boost the economy.  
Instagram social media development strategy for promotional facilities and local wisdom potential in ecotourism-based coffee villages in Mekarbuana Village Karawang Zenita Apriani; Ery Rosmawati; Dini Yani
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (791.686 KB) | DOI: 10.55606/ijemr.v2i1.61

Abstract

Utilization and use of social media, especially Instagram as something common thing _ used many people for share things in nature positive . Sangabuana Karawang coffee village is one of the areas that save beauty nature , so therefore as aim tourism , whose potential no only for visitors local , however can also be developed for traveler foreign . Adapan aim study this is for reviewing the development strategy for Coffee - Based Villages Ecotourism in Mekarbuana Village , Karawang. As well as reviewing the strategy matrix SWOT analysis ( Strength , Weakness, Opportunity and Threat). Then followed by local coffee village managers . 1) How how to copywriting 2) when perfect time _ in promotion on social media 3) how method make market. Method used that is approach characteristic persuasive educative with lectures , discussions . Expected results form understanding and skills startgi in use social media for promotion development of the Sangabuana coffee village .
THE EFFECT OF WORK ENVIRONMENT ON EMPLOYEE LOYALTY THROUGH JOB SATISFACTION (Study on Hotel Employees in Pekanbaru) Okta Karneli; Fitriani Fitriani
International Journal of Economics and Management Research Vol. 1 No. 3 (2022): Desember: International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.989 KB) | DOI: 10.55606/ijemr.v1i3.62

Abstract

This research is motivated by the importance of human resource management in moving the company. This research was conducted at the Pesonna Hotel Pekanbaru, Jalan Jendral Sudirman No. 455, Simpang Empat, Kec. Pekanbaru City, Pekanbaru City, Riau. And Batiqa Hotel Pekanbaru which is located on JL. Jend. Sudirman No. 17, Simpang Tiga, Kec. Bukit Raya, Pekanbaru City, Riau 28284, Indonesia. The purpose of this study was to determine the level of employee loyalty at Pesonna Hotel and Batiqa Hotel Pekanbaru. The sample of this study was taken as many as 79 respondents using the census method. In this study the method used is descriptive and quantitative. The data obtained from the results of the questionnaires/questionnaires were then tested using the PLS (Partial Least Square) analysis technique through the SmartPLS software. In this study the results obtained are that the work environment has a positive and significant effect on employee loyalty, the work environment has a positive and significant effect on job satisfaction, job satisfaction has a positive and significant effect on employee loyalty, and the work environment has a positive and significant effect on employee loyalty through job satisfaction at Pesonna Hotel and Batiqa Hotel Pekanbaru.
ANALYSIS OF EFFECTIVENESS AND EFFICIENCY OF EXPENDITURE BUDGET ABSORPTION AT UNIVERSITAS NEGERI MALANG FOR THE 2019-2021 FISCAL YEAR Djuni Farhan; Puji Agus Kurniawan
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.63

Abstract

Financial governance in the management of the expenditure budget is a planning tool to indicate targets to be achieved and a control tool to indicate the allocation of funds. The budget that has been set can be used as a standard for performance measurement activities, so every organization is expected in controlling or supervising to pay attention to and improve performance with value for money, namely effectively and efficiently. This study aims to analyze: (1) measure the effectiveness and efficiency of budget absorption at Universitas Negeri Malang for the 2019-2021 Fiscal Year, (2) analyze the level of effectiveness and efficiency of budget absorption at Malang State University for the 2019-2021 Fiscal Year The research method used is descriptive qualitative with a case study research method using non-statistical qualitative research techniques. The results showed that there were expenditure programs that were not realized and several other programs whose realization was not optimal so they did not reach the target.
Investigating the Factors Influencing Employee Performance Deddy Novie Citra Arta; Syamsu Rijal; Harun Samsudin; I Nyoman Tri Sutaguna
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.64

Abstract

This study aims to analyze the influence of Leadership Style, Motivation and Work Discipline on the Performance of Government Apparatuses in Cicendo District, Bandung City. This study involved 63 Cicendo District government officials, Bandung City, and all of them became respondents using a multiple linear regression analysis model. The results of this study indicate that Leadership Style, Motivation and Work Discipline simultaneously have a positive and significant influence on the performance of Cicendo District Government Apparatuses, Bandung City. While partially it was found that the leadership style factor had the most dominant significant influence on the performance of the Cicendo District Government Apparatus, Bandung City.
MEMBER SAVINGS AND NON-PERFORMING LOANS' EFFECT ON BUSINESS CAPITAL PERFORMANCE Syamsu Rijal; Eddy Silamat; Sri Dewi Yusuf; Ariawan Ariawan
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.65

Abstract

This study aims to determine the effect of members' savings and non-performing loans on the performance of business capital at KSP Kopdit Pelangi Kasih Bandung. This research uses descriptive research method.And.verification with a quantitative approach. The objects in this study were members of the Kopdit Pelangi Kasih Bandung Savings and Loan Cooperative (KSP) with a total sample of 97 people. The sampling technique used in this research is nonprobability sampling method with purposive sampling technique. Statistical analysis of the data used in this study was multiple linear regression analysis using IBM SPSS statistics 24. The results of the study found that members' savings, non-performing loans and working capital performance at KSP Kopdit Pelangi Kasih Bandung were good. There is a significant influence between members' savings and non-performing loans simultaneously on the performance of working capital at KSP Kopdit Pelangi Kasih Bandung. There is a significant influence between member savings partially on the performance of working capital at KSP Kopdit Pelangi Kasih Bandung. Non-performing loans have no significant effect on the performance of working capital at KSP Kopdit Pelangi Kasih Bandung simultaneously. Therefore this can be used by the cooperative as an evaluation material for the performance results so that it can be taken into consideration for making decisions in improving the performance of venture capital in cooperatives. This research is different from other researchers because there are no other researchers who have examined specifically members' savings and problem loans on business capital performance at KSP Kopdit Pelangi Kasih Bandung, besides that indicators of member savings variables have a greater value and influence than problem credit variables
Increase Employee Motivation by Using a Democratic Leadership Style and Offering Incentives Ismayudin Yuliyzar
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.66

Abstract

Democratic reform, to make employers more clean and responsible, professional to make an efficient and effective bureaucracy, and to create prime for the people. The purpose of this research is to determine the effect of democratic leadership style and incentives on motivation in the Garut Regency Regional Secretariat Office. This research is then carried out quantitatively using multiple linear regression analysis. Intention is the most powerful motivator variable. Employee motivation can be increased if the intention is carried out correctly. The t test results also show that incentives have a positive and significant influence on employee motivation at the Regional Secretariat of Garut Regency.
Hanan Catering's Instagram promotions, pricing, and menu variety influence consumer purchasing decisions in Bandung I Nyoman Tri Sutaguna; Chevy Herli Sumerli A; Geofakta Razali; Muhammad Yusuf
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.67

Abstract

This study aims to analyze the effect of promotions on Instagram, prices and menu variety on purchasing decisions for Hanan Catering in Bandung City. This research approach uses the approachscientificto test the justification of the proposed hypothesis. The population in this study were all consumers of homemade birthday cakes in Bandung. The sampling technique for determining the sample to be used in this study uses the techniquenon probability sampling, that ispurposive sampling. Then the total sample in this study was 91 respondents. The results of the study found that promotions on Instagram, prices and menu variety both simultaneously and partially have a positive and significant effect on purchasing decisions.
Service Quality Relationship With Customer Satisfaction In Pdam Dwi Prasetyo; Sugiharto Sugiharto; Achmad Daengs GS; Enny Istanti; Bambang Karnain
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.68

Abstract

PDAM Surabaya is a company engaged in the field of clean water supply services. One of the goals in the form of PDAM is to meet the community's need for clean water, including the provision, development of facilities and infrastructure services and the distribution of clean water, while another goal is to participate in developing the economy to support regional development by expanding employment opportunities, and seeking profit as the main source. regional financing.PDAM Surabaya as one of the BUMDs is expected to be able to provide adequate marketing. Only companies that have advantages at the global level are able to satisfy and meet consumer needs and are able to produce quality products and are cost effective (Mulyadi, 2001). In order to achieve excellent marketing services, companies are faced with. The determination of the marketing strategy will serve as the basis and framework for realizing the work targets determined by management. Therefore we need a tool to determine the marketing strategy so that it can be seen to what extent the strategy and what has been determined can be achieved. Assessment of marketing targets plays an important role in the business world, due to the evaluation of the marketing strategy can be seen the effectiveness and determination of a strategy and its application within a certain time. The marketing strategy can approach the weaknesses and deficiencies that are still present in the company, for further improvements to be made in the future.

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