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Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30471575     EISSN : 30471184     DOI : 10.61132
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi) memuat topik berkaitan dengan segala aspek manajemennamun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol. 1 No. 2 (2024): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi)" : 11 Documents clear
Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Air Mineral Merek Aqua Pada Shekar Brillyan Renata (SBR) Mart Di Desa Janju Kecamatan Tanah Grogot M. Yunus Syam; Tegen Sayuk Rimboko; Tri Putri Yulianita
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 2 (2024): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi)
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

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Abstract

The purpose of this research is to determine the influence of Brand Image and Product Quality on the Decision to Purchase Aqua Brand Mineral Water at Shekar Brillyan Renata (SBR) MART in Janju Village, Tanah Grogot District, jointly (simultaneously) or individually (partially) and which variables which is more dominant. The respondents in this research were an unlimited number of consumers (no purchase records) who were taken by chance when the questionnaire was distributed. The validity test results of the 18 statements in this study were declared valid because rcount > rtable (0.3160). Then, the reliability test results in this study were 0.907, so all statements were reliable because Cronbach's Alpha was 0.907 > 0.6. Based on the multiple linear regression equation Y = 72.572 + 0.344 X1 + 0.498 X2. The multiple correlation coefficient (R) value of 0.864 is at a relationship level of 0.80-1.000, which means the correlation is at a very strong level between the independent variables consisting of variables from Brand Image (X1), Product Quality (X2), to the dependent variable, namely Purchase Decision (Y) at Shekar Brillyan Renata (SBR) MART in Janju Village, Tanah Grogot District. The value of the R-Square results is 0.746, meaning that 74.6% of the dependent variable, namely purchasing decisions (Y), is influenced by independent variables consisting of brand image (X1) and product quality (X2), while the remaining 25.4% is influenced by other factors not examined in this study. F test results (simultaneous) value Fcount > Ftable (39.647 > 3.35) and significant level (0.000 < 0.05). So that the variables brand image (X1) and product quality (X2) have a significant effect on purchasing decisions (Y) at Shekar Brillyan Renata (SBR) MART in Janju Village, Tanah Grogot District. The results of the t test (partial) tcount value for the brand image variable (X1) is 2.934. The tcount value for the product quality variable (X2) is 3.687, both tcount values ​​> ttable (1.703) so brand image (X1) and product quality (X2) have significant influence on Purchasing Decisions (Y). It can be concluded from the results of the t test that the product quality variable (X2) has a dominant influence on Purchasing Decisions (Y) at Shekar Brillyan Renata (SBR) MART in Janju Village, Tanah Grogot District.
Pengaruh Penempatan Terhadap Kinerja Pegawai Pada Kantor Pengadilan Negeri Tanah Grogot Kelas II Syifi Fauziyah; Erni Susanti; Indah Indah
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 2 (2024): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi)
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

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The purpose of this research is to determine the effect of Placement (X) consisting of Education (X1), Work Knowledge (X2), Work Skills (X3), and Work Experience (X4) on the Employee Performance variable (Y) at the Tanah Grogot District Court Office Class II. The sample in this study were employees at the Class II Tanah Grogot District Court Office using a saturated sampling technique and the number of samples obtained was 34 people. Employees as samples in this study were given a questionnaire consisting of 13 statements. The responses to this questionnaire were tested for validity and reliability before carrying out multiple linear regression analysis using the SPSS application. The results of testing the instrument, namely the questionnaire, show that the 13 statement items are valid because rcount > rtable is (0.339). Apart from that, all statements are reliable because Cronbach's alpha (α) > 0.60 (0.905 > 0.60). The regression equation obtained is Y = 1.460 – 0.133 X1 + 0.398 X2 – 0.133 X3 + 0.551 X4. The multiple correlation coefficient (R) value is 0.762, which means a strong correlation between the variables Education (X1), Work Knowledge (X2), Work Skills (X3), and Work Experience (X4) on the Employee Performance variable (Y). The coefficient of determination (Adjusted R2) value of 0.522 or 52.2% shows the large contribution of the Placement variable (X) which consists of Education (X1), Work Knowledge (X2), Work Skills (X3), and Work Experience (X4) to the variable Employee Performance (Y) was 52.2%, while the rest was explained by other variables not included in this research amounting to (100-52.2) % = 47.8%. Simultaneous testing (F test) shows that Fcount > Ftable (10.012 > 2.70) or p-value (Fcount) > α (0.000 < 0.05), meaning that H0 is rejected and Ha is accepted so it can be concluded that there is an influence between the placement variables which consists of Education (X1), Work Knowledge (X2), Work Skills (X3), and Work Experience (X4) on the Employee Performance variable (Y) at the Class II Tanah Grogot District Court Office. Partial testing (t test) shows that the value of tcount > ttable on Job Knowledge (X2), namely 3.198 > 1.699 and Work Experience (X4), namely 3.138 > 1.699, there is a significant influence on Employee Performance (Y) at the Class II Tanah Grogot District Court Office, which means H0 is rejected and Ha is accepted, while the value of tcount < ttable for Education (X1) and Work Skills (X3) has no significant influence on Employee Performance (Y) in the Clerk's Office at the Class II Tanah Grogot District Court Office. In the Placement variable (X) which consists of the four variables studied, the dominant variable is Job Knowledge (X2) as evidenced by the highest t-count value of 3.198 and the lowest significant value of 0.003.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Toko Fotocopy Givme Anugerah Tanah Periuk Amir Hamzah; Hadijah Hadijah; Dini Suryaningsih
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 2 (2024): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi)
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

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Abstract

The purpose of this research is to determine the influence of service quality consisting of reliability (X1), responsiveness (X2), guarantee (X3), empathy (X4), and tangibility (X5) on consumer satisfaction at the Givme Anugerah Tanah Periuk photocopy shop simultaneously and Partial. The respondents in this research were all consumers at the Givme Anugerah Photocopy Shop. Based on the results of the Validation Test on the 27 instruments used in this research, it is valid because rcount > rtable and the Reliability Test for the 27 instruments in this study can be relied on and remains consistent if the measurements are repeated or carried out at other times because Cronbach's Alpha > 0.6. The value of the regression equation is obtained Y = 2.092 – 0.047 X1 – 0.012 X2 – 0.135 X3 + 0.141 X4 + 0.542 The multiple correlation coefficient (R) value, namely 0.708, shows a strong influence between the Service Quality (X) variables which consist of Reliability (X1), Responsiveness (X2), Assurance (X3), Empathy (X4), and Tangibility (X5) simultaneously. on the variable Consumer Satisfaction (Y) at the Givme Anugerah Tanah Periuk Photocopy Shop. The value of the coefficient of determination (R2) obtained is 0.501, meaning that the variation in Service Quality (X) on Consumer Satisfaction (Y) is 50.1%. This can be interpreted that the contribution of the independent variable to the dependent variable is 50.1% and the remaining 49.9% is contributed by other variables not included in this research. In the F test, it is obtained that Fcount > Ftable (10.830 > 2.39) with a sig value of 0.000 at ɑ = 5% (0.05), so H0 is rejected and Ha is accepted. so it can be concluded that the hypothesis which states that the variables Reliability (X1), Responsiveness (X2), Guarantee (X3), Empathy (X4), and Tangibility (X5) influence simultaneously (simultaneously) on Consumer Satisfaction at the Givme Anugerah Tanah Photocopy Shop Stoneware is acceptable. Based on the t test, it is known that Form (X5) has a dominant influence on Consumer Satisfaction (Y) at the Givme Anugerah Tanah Periuk Photocopy Shop with a value of tcount > ttable or 4.643 > 1.673 with a significant level of 0.000, so it can be concluded that Form (X5) has a significant influence on Consumer Satisfaction (Y) then H0 is rejected and Ha is accepted.
Model Strategi Pemasaran Dalam Menghadapi Persaingan Di Ayam Geprek Firdaus Wates Kabupaten Kediri Robby Pradika Putra; Zaenul Muttaqien; Kukuh Hardianto
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 2 (2024): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi)
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

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Firdaus Wates geprek chicken, Kediri Regency is one of the eating places whose main menu is geprek chicken which was founded by Mr. Tegar Firdaus in 2020. This research aims to find out the marketing strategy model used and the obstacles faced by Firdaus Wates geprek chicken, Kediri Regency in facing competition . This research uses qualitative research with a descriptive approach to obtain data. The number of research subjects was determined using a purposive sampling technique of 9 people. The research results show that the marketing strategy model in facing competition in Firdaus Wates geprek chicken, Kediri Regency in terms of products sold is varied, product prices are cheaper than similar businesses, the location is located in an easily accessible location and utilizes social media Instagram and Gojek as promotional media. Apart from that, they provide a promotion for free reffil rice for eating on the spot, wing packages get 2 wings and free wifi. The obstacles faced are the large number of similar business competitors in Wates District, Kediri Regency, the Firdaus fried chicken business is still relatively new compared to similar competitors and the lack of employees.
Pengaruh Media Visual dan Motivasi Belajar Terhadap Prestasi Belajar pada Pelajaran Ekonomi Siswa Kelas XII IPS SMA Negeri 1 Sipoholon Tahun Pembelajaran 2023/2024 Ellyster Marpaung; Binur Panjaitan; Liyus Waruwu
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 2 (2024): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi)
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

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In the digital era and information technology, visual media, such as images, videos and animations, have become an integral part of the learning process. Learning motivation is also an important factor in determining the extent to which students are involved in learning. This research focuses on the lack of use of visual media in learning, obstacles to school infrastructure, low student learning achievement, lack of student motivation to learn, and the lack of variety in visual media used by teachers. This research aims to analyze the influence of the use of visual media and learning motivation on achievement studying economics for class XII students at SMA Negeri 1 Sipoholon, North Tapanuli Regency for the 2023/2024 academic year. The research method used is quantitative descriptive. The population was 100 students from class The results of data analysis show that 1) There is a positive and significant influence of Visual learning media on the economic learning achievement of class XII IPS students at SMA Negeri 1 Sipoholon for the 2023/2024 academic year. XII IPS SMA Negeri 1 Sipoholon Academic Year 2023/2024 3) There is a positive and significant influence of visual media learning and learning motivation on economic achievement in class XII class XII IPS SMA Negeri 1 Sipoholon Year 2023/2024. 1) hypothesis testing obtained a coefficient of determination of 51.98% and Fcount>Ftable, namely 11.724>2.06, thus it is known that there is a positive influence of variable X1 with variable Y, 2) hypothesis testing obtained a coefficient of determination of 77.616% and Fcount>Ftable, namely 103.057>2.06. Thus it is known that there is a positive influence of variable together with variable Y. Thus Ha is accepted and Ho is rejected.
Peran KPI Dalam Mendorong Kinerja Karyawan dan Produktivitas Organisasi Sudaryanto Sudaryanto
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 2 (2024): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi)
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

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In the modern era full of competition, organizations are required to always innovate and improve their performance. Key Performance Indicator (KPI) is one of the main performance indicators used to measure and evaluate the achievements of individuals, teams and the organization as a whole. KPIs are used in various fields, including business, education, and government. This research aims to identify the role of KPIs in encouraging employee performance and organizational productivity. The research method used is a qualitative descriptive method through literature study. The research results show that KPI has a crucial role in encouraging employee performance and organizational productivity. KPIs can set clear direction, increase motivation and engagement, provide constructive feedback, encourage communication and collaboration, identify training and development needs, and increase accountability in the organization. Failure to implement or manage KPIs can have significant consequences in driving employee performance and organizational productivity in the modern era. In addition, there are several ideal strategies for using it effectively, including measurable and well-defined measurements.
Pelatihan Dan Pengembangan Sumber Daya Manusia Dalam Organisasi di Era Globalisasi Digital Vellycia Dwi Cintia R; Dinda Ayu P.S; Nadia Putri C.W; Keyla Citra S; Ananda Bintang T; Diafira Malika R
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 2 (2024): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi)
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

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In this era of globalization, improving the quality of human resources is a major issue. Because in the end, international trade in goods, services, and investment will be unlimited and free. This literature study focuses on the importance of training and developing human resource management. The process of finding reference sources in writing this article is to use Google Chrome as an internet search engine then use Google Scholar. On Google Scholar I entered several search keywords namely "Training and Development of Human Resource Management" and also "Impact of Globalization on Human Resources". In the search, a lot of articles were found that were relevant to search keywords with various years published. Then from the various kinds of article titles that appear, some of the most relevant titles are selected with the title and also the discussion that will be contained in the article to be written. The next step is to analyze and identify important things that can answer the focus of writing this article. This research shows that training and development are not only directly related to employees, but also have a significant impact on the organization as a whole. This research shows that factors such as training and development, on-the-job training, training design, and delivery style have a significant positive impact on organizational performance. The recommendations from this study highlight the importance of training and development programs in any organization to improve efficiency and effectiveness. In addition, the research provides business implications that highlight training and development as critical elements in preparing organizations to compete in a dynamic business environment. By better understanding the importance of training and the factors that affect business performance, companies can improve service quality, operational efficiency, and overall goal achievement. That training and development of human resources (HR) in the digital era is very important to improve employee competence in facing rapid technological changes. Key concepts related to HR training and development, the use of digital technology, innovative learning strategies, and the integration of artificial intelligence in development programs need to be applied. Training in the digital age must be personalized, technology-based, and support a culture of continuous learning. Organizations need to provide appropriate training to address the challenges of human resource competencies in the digital age. A comprehensive and sustainable human resource management strategy is needed to face the digitalization era. Challenges in implementing HR training and development in the digital era include cost, time, availability of training programs, speed of technological change, and employee motivation. Workable strategies include personalization, technology-based learning, on-the-job training, and a culture of continuous learning. With employees who are skilled, innovative, and ready to learn, companies can succeed in facing challenges and seizing opportunities in an ever-changing business world.
Pola Pengeluaran Penerima Beasiswa KIP KULIAH: Prioritas Penggunaan Dana Antara Kebutuhan Esensial dan Gaya Hidup Aghnia Ilmi Diniyati; Gina Fadillah; Livia Anggina; Raka Prasetya; Salwa Salsabila; Surani Erni Morowati; Rama Wijaya Abdul Rozak
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 2 (2024): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi)
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

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The KIP college scholarship is one of the government programs to help outstanding students but with poor economic backgrounds. The use of KIP college funds should be used for educational needs as it should be that the money comes from the government. The purpose of this study is to analyze the spending patterns of KIP college recipients between essential needs and lifestyle needs. The method used in this research is quantitative method. In this study used data collection in the form of a closed questionnaire through google form, this questionnaire has been filled in by 103 KIP college student respondents spread from public universities in Indonesia. The results showed that the KIP college scholarship had helped the recipients of the scholarship to meet the costs of living and education, they also had a positive impact on the responsibility and wisdom of the pattern of spending funds that had been given by the government as evidenced by the priority scale of supporting lectures, but there were still some respondents who used KIP college funds to meet lifestyle.
Peran Kepemimpinan Transformasional dalam Peningkatan Kinerja Karyawan yang Inovatif Risma Putri Ashari; Salsabela Bintang Putri M; Mochammad Assyava Aulia F; Nurisa Nurisa; M. Isa Anshori
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 2 (2024): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi)
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

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Transformational leadership is a key area of focus in leadership studies, aimed at improving innovative employee performance. This leadership style involves inspiring, motivating, and guiding employees towards common goals, resulting in a productive and innovative work environment. Transformational leaders distribute power to subordinates, develop their abilities and self-confidence, and create independent work teams. This research utilizes a qualitative literature review. Literature studies involve searching for and reading existing written sources to obtain a theoretical basis for the problem being researched. The study found that transformational leadership plays an important role in improving employee performance by inspiring, motivating, and guiding them towards common goals. Transformational leadership can increase employee self-confidence, leading to improved performance. It has a more dominant impact on employee performance than communication and work discipline.
Waralaba Franchiese di Indonesia Adelina Murti Syafiina; Rusnandari Retno Cahyani
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 2 (2024): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi)
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

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Franchise is a form of business partnership in which the owner of a brand or business concept (franchisor) gives permission to another party (franchisee) to use and manage their business in accordance with predetermined guidelines. This involves exchanging the right to pay initial fees, royalties, or other fees or special rights owned by individuals or business entities to a business system with business characteristics in order to market goods or services that have proven successful and can be utilized or used by other parties. based on a franchise agreement. A franchise must have a legal basis which is part of the agreement or contract. To avoid undesirable things, before being bound by a franchise agreement, each party involved must pay attention to each point in the franchise agreement carefully and thoroughly. Therefore, the franchise agreement is a very important part of the franchise business.

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