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Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Published by Prisani Cendekia
ISSN : -     EISSN : 28296109     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal PORTOFOLIO adalah jurnal yang dapat dijadikan sebagai sarana akademisi (dosen, mahasiswa), praktisi dan peneliti untuk mempublikasikan hasil penelitian, pemikiran, kajian dan pengembangan yang mencakup semua aspek bisnis dan manajemen Tujuan PORTOFOLIO adalah untuk membangun saluran komunikasi yang efektif antara pemangku kepentingan, termasuk lembaga akademis dan penelitian, bisnis, pemerintah, dan masyarakat. PORTOFOLIO juga bertujuan untuk mempromosikan dan menyebarluaskan hasil penelitian dalam pengembangan ilmu dan praktik bisnis dan manajemen. Jurnal PORTOFOLIO menerima artikel ilmiah dengan lingkup penelitian pada: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, Manajemen Strategi, Manajemen Sistem Informasi, Manajemen Teknologi dan Informatika, E-business, Manajemen Agribisnis Manajemen Pengetahuan dan Inovasi Bisnis Ekonomi Kreatif dan Turisme, Kewirausahaan Tema penelitian lain yang relevan dengan Ilmu Manajemen dan Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 95 Documents
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Pengaruh Persepsi Kemudahaan terhadap Keputusan Penggunaan Dompet Elektronik Ovo dengan Persepsi Manfaat sebagai variabel Mediasi Eneng Iviq Hairo Rahayu
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 1 (2023): Disrupsi Manajemen di Era Digital
Publisher : Prisani Cendekia

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Abstract

This study uses a quantitative approach to the survey method. The data used is primary data in the form of a questionnaire totaling 100 respondents. The subject of this research is the Ovo e-wallet user community in Jabodetabek. Data analysis uses a partial least square which has the aim of simplifying the results of processed data, so that it is easy to understand and interpret. The results of this study indicate that Perceived Benefits have a significant influence on Decisions. The path coefficients value shows a positive number of (0.656) which indicates that Perceived Benefits have a positive influence on the decision to use the Ovo e-wallet. Perceived convenience does not have a significant effect on the decision to use the Ovo e-wallet. Perceived convenience does not have a significant effect on the decision to use the Ovo e-wallet. Perceived convenience has a significant influence on perceived benefits
Pengaruh Suasana Hati Terhadap Kinerja Karyawan : Studi Kasus Karyawan Mbizmarket di PT. Brilliant Ecommerce Berjaya Usran Masahere; Fadli Ilyas
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 1 (2023): Disrupsi Manajemen di Era Digital
Publisher : Prisani Cendekia

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Abstract

Performance is a working activity conducted by the employees in a timeframe that had already designed for their evaluation. One of the factors that utilized as a background is the mood. The objective of this research is to find out the influence of mood toward Mbizmarket staff’s performance in PT Brilliant Ecommerce Berjaya. This research utilizes qualitative descriptive approach. The subjects of this research are five staffs in PT Brilliant Ecommerce Berjaya. The outcome of this research shows that both internal and external factors within inner self of employees also form their mood in their working days. Mood has a characteristic component which is attached on every individual. The majority of Mbizmarket’s staffs had already built tendency to experience particular mood by the rolling of time suitable to the internal and external factors. The staffs have various moods based on time and day. Therefore, most of them follow the same frequent patterns from social creature’s natural behavior according to their interaction patterns.
Pengaruh Citra Merek Terhadap Minat Beli Produk Erigo Siti Mabrur Rachmah
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 1 (2023): Disrupsi Manajemen di Era Digital
Publisher : Prisani Cendekia

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Abstract

The purpose of this study is to determine the effect of Brand Image on Purchase Intention Erigo product. This research uses quantitative research type. The data source of this research is primary data by using consumer and buyer of Erigo as sample. Data were collected by accidental sampling with 100 respondents of Erigo. This study uses simple regression analysis. The findings of this study indicate that the Brand Image significantly influence the Purchase Intention of Erigo
Pengaruh Iklan, Public Relations, Direct dan Online Marketing Terhadap Keputusan Pembelian Properti di Depok Siti Nurafiah
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 1 (2023): Disrupsi Manajemen di Era Digital
Publisher : Prisani Cendekia

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Abstract

This study aims to analyze the effect of advertising, public relations, direct and online marketing on property purchasing decisions in Depok. The data collection method uses purposive sampling, where the sample criteria for this study are property consumers in Depok City who have bought housing in the last 5 (five) years. From the results of distributing the questionnaires during October - November 2022, 90 data were collected from respondents who deserved further processing. The data that has been collected was processed using multiple linear regression with SPSS software version 26.00. The results of the study show that advertising has no significant effect on purchasing decisions. According to respondents, even though there are advertisements that they see on the street, because in general developers use banners, this does not influence them in making decisions to buy housing in Depok, because most of the respondents belong to a group of customers who do not pay attention to the advertisements that appear on the road. The results showed that public relations had a significant effect on purchasing decisions, then, direct and online marketing had a significant effect on purchasing decisions, together with advertising, public relations and direct and online marketing had a significant effect on purchasing decisions
Pengaruh Kualitas Pelayanan, Saluran Distribusi, dan Promosi Terhadap Keputusan Pembelian Logam Mulia : Pada PT. Pegadaian Di Jakarta Sylvia Kartika Dhamayanti
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 1 (2023): Disrupsi Manajemen di Era Digital
Publisher : Prisani Cendekia

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Abstract

This study aims to examine and analyze the effect of service quality, distribution channels and promotions on metal purchasing decisions starting at PT. Pawnshop. The sample of this research is Pawnshop customers in DKI Jakarta who have purchased precious metals at least once. The calculation of the number of samples to be studied uses the unknown population formula, the calculation results produce 100 respondents who must be taken so that the research results represent the population. Data was collected using a Likert scale questionnaire, the collected data was analyzed using a Structural Equation Model (SEM) with the SmartPlS version 3.0 analysis tool. The results showed that service quality had a positive and significant effect on purchasing decisions, distribution channels did not significantly influence purchasing decisions, promotion had a positive and significant effect on purchasing decisions
Pengaruh Pemberian Reward, Punishment dan Motivasi Kerja terhadap Kinerja Karyawan Irwan Zulkifli; Rosalinda Rosalinda
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 2 (2023): Perilaku Organisasi dan Efektivitas Kerja
Publisher : Prisani Cendekia

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Abstract

This study aims to analyze the effect of reward, punishment and work motivation on employee performance at PT Garuda Verdana Kargo. The analysis technique uses multiple regression analysis with the least squares equation and tests the hypothesis using t-statistics and the F test to test the regression coefficients partially and simultaneously, test the validity, reliability, and test the classical assumptions. The results of the study show that there is an effect of reward on employee performance at PT. Garuda Verdana Cargo. There is an influence of Punishment on Employee Performance of PT. Garuda Verdana Cargo, together with Reward Punishment and Work Motivation have a significant influence on Employee Performance at PT. Garuda Verdana Cargo
Analisis Pengaruh Beban Pajak Dan Tunneling Incentive Terhadap Transfer Pricing : Studi Pada Perusahaan Multinasional Terdaftar Di Bursa Efek Indonesia J Surono
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 2 (2023): Perilaku Organisasi dan Efektivitas Kerja
Publisher : Prisani Cendekia

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Abstract

Transfer Pricing is the price that contained on every single product or service that transferred from one division to another division of the company or inter related companies. But time by time, more companies are doing transfer pricing. The purpose of this research is to analyze the influence of tax expense, tunneling incentive and bonus plan on transfer pricing on multination companies. The populations of this research are multinational companies in 2017. The samples are selected using purposive sampling method, and obtained 90 unit of analysis as observations object. The analysis tool is logistic regression with SPSS 21.The result shows that tax expense has significant effect on transfer pricing. While tunneling incentive and bonus plan has no significant effect on transfer pricing. The conclusion of this research is one percent increase on tax expense will decrease the result of transfer pricing. Suggestions for the next research is the researcher should use a longer time vulnerable to get better result.
Penerapan Akuntansi Pada Usaha Mikro Kecil dan Menengah di Kecamatan Cimanggis Kota Depok Rosidah Rosidah; Ngatimin Ngatimin
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 2 (2023): Perilaku Organisasi dan Efektivitas Kerja
Publisher : Prisani Cendekia

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Abstract

Accounting is an information system that produces reports to interested parties regarding economic activities and company conditions. Until now, there are still many Micro, Small and Medium Enterprises (MSMEs) that support the nation's economy that have not applied accounting in running their businesses. This study aims to identify and analyze the application of accounting for Micro, Small and Medium Enterprises (MSMEs) and the constraints they face. This study took 30 MSMEs in Ciamnggis District, Depok City. This research method is a survey research, research that takes data or information from a sample of a population using questionnaires and interviews as data collection tools. The data were obtained from MSME entrepreneurs in Cimanggis District, Depok City. This research is qualitative in nature. The results showed that most of the MSMEs in the Cimanggis sub-district, Depok City had already recorded sales, purchases of supplies, although in a simple way. The obstacles that hinder MSMEs in implementing accounting include educational background, never having attended accounting training and there are still many actors who do not understand the importance of accounting in their business.
Pengaruh Personal Selling Terhadap Keputusan Konsumen Memilih Asuransi Kendaraan Achmad Tarmizi; Agung Solihin
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 2 (2023): Perilaku Organisasi dan Efektivitas Kerja
Publisher : Prisani Cendekia

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Abstract

The aim of this study is to examine the implementation of personal selling policies in vehicle insurance at PT. Tata Wahana Insurance and determine if it affects the consumer's decision to select vehicle insurance at PT. Tata Wahana Insurance. The research employs descriptive and associative research methods. The findings reveal that the personal selling policy for vehicle insurance at PT. Wahana Tata Insurance's uses three methods: Executive Personnel Selling, Inside Personnel Selling, and Outside Personnel Selling. The correlation coefficient analysis indicates a moderate positive relationship between personal selling costs and consumer decisions when selecting vehicle insurance, with a correlation analysis (r) of 0.6. The coefficient of determination shows that the personal selling cost variable (X) contributes to 36% of the consumer decision variable in selecting vehicle insurance (Y), while the remaining 64% is influenced by other factors not included in this study.
Penerapan Akuntansi Pada Usaha Mikro Kecil dan Menengah (UMKM) Wardokhi Wardokhi; Ngatimin Ngatimin; Hidayatul Muarifin
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 2 (2023): Perilaku Organisasi dan Efektivitas Kerja
Publisher : Prisani Cendekia

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Abstract

This research was conducted on MSME actors on Jln. Using a descriptive qualitative research type, Surya Kencana Pamulang, South Tangerang, Banten Province. The type of data used is primary data. In addition, in this study, a survey technique was used using a questionnaire. The analysis technique of this research is a qualitative descriptive analysis technique. The results of this study concluded that MSME actors on Jln. Surya Kencana Pamulang, South Tangerang, Banten Province, has recorded the results of daily sales, purchases of raw materials (inventory), daily expenses, and payroll for those who have employees, but accounting standards have not been met because they are still in the form of simple records. The obstacle SMEs face in applying for accounting is due to their educational background, most of which are junior high schools, some are vocational schools, but their knowledge of accounting still needs to be improved and also because there is no need for the application of accounting

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