Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Jurnal PORTOFOLIO adalah jurnal yang dapat dijadikan sebagai sarana akademisi (dosen, mahasiswa), praktisi dan peneliti untuk mempublikasikan hasil penelitian, pemikiran, kajian dan pengembangan yang mencakup semua aspek bisnis dan manajemen Tujuan PORTOFOLIO adalah untuk membangun saluran komunikasi yang efektif antara pemangku kepentingan, termasuk lembaga akademis dan penelitian, bisnis, pemerintah, dan masyarakat. PORTOFOLIO juga bertujuan untuk mempromosikan dan menyebarluaskan hasil penelitian dalam pengembangan ilmu dan praktik bisnis dan manajemen. Jurnal PORTOFOLIO menerima artikel ilmiah dengan lingkup penelitian pada: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, Manajemen Strategi, Manajemen Sistem Informasi, Manajemen Teknologi dan Informatika, E-business, Manajemen Agribisnis Manajemen Pengetahuan dan Inovasi Bisnis Ekonomi Kreatif dan Turisme, Kewirausahaan Tema penelitian lain yang relevan dengan Ilmu Manajemen dan Bisnis
Articles
95 Documents
<![CDATA[Pengaruh Strategi Pemasaran dan Kualitas Layanan Terhadap Keputusan Nasabah Pada Bank Syariah ]]>
<![CDATA[Tri Anggraeni]]>;
<![CDATA[Achmad Fauzi]]>;
<![CDATA[Delila Rambe]]>;
<![CDATA[Winda Afrillia]]>;
<![CDATA[Nyai Rika Ambarwati]]>;
<![CDATA[Hamdy Febrian]]>
<![CDATA[ Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 1 No. 3 (2022): Kinerja Perusahaan dan Dunia Perbankan ]]>
Publisher : <![CDATA[Prisani Cendekia ]]>
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<![CDATA[The process of tracking issues, identifying problems to concluding when a consumer decides to become a customer of a financial institution which is seen as a solution to the needs and desires of the consumer, is known as a customer decision. This article reviews the influence of customer decisions, namely: Marketing Strategy and Service Quality. The author of this article aims to develop hypotheses about the effect of variables on each other to be used in subsequent research. The results of this literature review article are 1) Marketing Strategy for Customer Decisions; and 2) Quality of Service to Customer Decisions]]>
<![CDATA[Pengaruh Kualitas Layanan, Kepuasan Pelanggan, Citra Perusahaan Terhadap Loyalitas Pelanggan ]]>
<![CDATA[Achmad Fauzi]]>;
<![CDATA[Iwan Setyawan]]>;
<![CDATA[Syifa Aulia]]>;
<![CDATA[Nunti Harnanti]]>;
<![CDATA[Anastasia Linda]]>;
<![CDATA[Surya Opusunggu]]>
<![CDATA[ Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 1 No. 3 (2022): Kinerja Perusahaan dan Dunia Perbankan ]]>
Publisher : <![CDATA[Prisani Cendekia ]]>
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<![CDATA[The level or frequency of customer satisfaction with the products/services they use for various reasons, including the desire to be pampered with good quality, taste and service, is known as Customer Loyalty. This article reviews the influence of Customer Loyalty, namely: Service Quality, Customer Satisfaction and Corporate Image. The author of this article aims to develop hypotheses about the effect of variables on each other to be used in further research. The results of this literature review article are: 1) Service Quality on Customer Loyalty, 2) Customer Satisfaction on Customer Loyalty; and 3) Corporate Image of Customer Loyalty]]>
<![CDATA[Analisa Account Receivabel Days, Account Payable Days, dan Investor Days Terhadap Prioritas ]]>
<![CDATA[Ade Ghofir]]>;
<![CDATA[Amanda Ayu Ningsih]]>
<![CDATA[ Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 1 No. 3 (2022): Kinerja Perusahaan dan Dunia Perbankan ]]>
Publisher : <![CDATA[Prisani Cendekia ]]>
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<![CDATA[This study aims to determine the analysis of accounts receivable days, account payable days and inventory days on profitability. The population in this study is a manufacturing company in the plastic and packaging sub-sector listed on the Indonesia Stock Exchange, the number of this population is 14 companies. The sampling technique used in this study is non-probability sampling with purposive sampling, namely the selection of samples based on certain criteria. . The collected data is processed by multiple regression analysis method with SPSS. Researchers chose by taking into account several criteria for population members that were adjusted for the purpose of the study, Account Receivable Days had no and insignificant effect on Profitability]]>
<![CDATA[Pengaruh Kualitas Produk dan Penanganan Keluhan Pelanggan terhadap Kepuasan Pelanggan Produk Flexible Packaging ]]>
<![CDATA[Muratin]]>
<![CDATA[ Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 1 No. 3 (2022): Kinerja Perusahaan dan Dunia Perbankan ]]>
Publisher : <![CDATA[Prisani Cendekia ]]>
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<![CDATA[This study aims to analyze the effect of Product Quality and Customer Complaint Handling on Customer Satisfaction of Flexible Packaging Products at PT Sol Graphika. The population in this study were all customers in PT. Sol Graphika in a period of 6 months starting from January 2021 to June 2021, which is as many as 200 customers. The sample in this study were customers of PT. Sole Graphika. The sampling technique used in this study is simple random sampling where the sampling of members of the population is carried out randomly regardless of the strata in the population. The results of calculations with Slovin obtained 67 respondents, the data collected was processed using SPSS. The results showed that the variables of Service Quality and Customer Complaint Handling partially and simultaneously had a significant effect on Customer Satisfaction.]]>
<![CDATA[Analisis Strategi Bersaing Grab Bike Dalam Menciptakan Loyalitas Pelanggan ]]>
<![CDATA[Budi Ismanto]]>
<![CDATA[ Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 1 No. 3 (2022): Kinerja Perusahaan dan Dunia Perbankan ]]>
Publisher : <![CDATA[Prisani Cendekia ]]>
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<![CDATA[This research is a qualitative research to examine the implementation of strategy of Grab bike bersahang in creating customer's activity in Jabodetabek area. The focus of this research is how to Grab bike competitiveness in increasing customer loyalty because the more fore the higher the level of online intercommunication ojek (online). The purpose of this research is whether the price , pelayana and products developed by the grab able to provide customer loyalty in Jabodetabek area. This research uses qualitative approach with case study method. The analyzed data are the result of kusioner with the customer, Grab bike driver and penliti sendiri.dan researchers also directly participate berpatispasi activities as a driver to experience things that become complaints from the Grab bike drivers. The results show that Grab bike competing strategy in creating customer aggressive loyalty is utilizing internal strength and taking advantage of external opportunities, but behind it there is an aggrieved that is partner Grab bike, because the more fore the price and bonus offered much different from the previous. may be an internal constraint if it always runs unfairly with the partner (driver). how to overcome it and whether this problem has been resolved or unresolved]]>
<![CDATA[Pengaruh E-Services Quality Terhadap E-Loyality Yang Dimediasi Oleh Variabel E- Satisfaction Pada Pengguna Ojek Online Go-jek di Jabodetabek ]]>
<![CDATA[Henny Armaniah]]>;
<![CDATA[Wasilatun Nikmah]]>
<![CDATA[ Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 1 (2023): Disrupsi Manajemen di Era Digital ]]>
Publisher : <![CDATA[Prisani Cendekia ]]>
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<![CDATA[The purpose of this research is to ascertain how electronic service quality influences customer loyalty and satisfaction, the impact of customer experience on customer loyalty, and to what extent electronic satisfaction mediates electronic services. quality on customer loyalty for Go-Jek users in Jabodetabek. Explanatory research using a quantitative approach is a research methodology. 155 people were included in the sample, and a questionnaire was used to collect information. The research variable is e-service quality (X), the dependent variable is customer loyalty (Y), and the mediating variable is e-satisfaction (Z). The results of this study indicate that there is a direct influence between e-service quality (X) on customer loyalty (Y) and e-service quality (X) also has a direct effect on e-satisfaction (Z) for Go-Jek services in Jabodetabek. In addition, e-satisfaction (Z) is able to mediate the effect of e-service quality (X) on customer loyalty (Y).]]>
<![CDATA[Pengaruh Persepsi Kemudahan Terhadap Keputusan Pembelian Di Online Shop Tokopedia Dengan Kepuasan Sebagai Variabel Intervening ]]>
<![CDATA[Ahmad Rafik]]>;
<![CDATA[Nyoman Suardhita]]>
<![CDATA[ Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 1 (2023): Disrupsi Manajemen di Era Digital ]]>
Publisher : <![CDATA[Prisani Cendekia ]]>
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<![CDATA[The purpose of this study was to analyze the effect of perceived convenience on satisfaction, to analyze the effect of perceived convenience on purchasing decisions, to analyze the effect of satisfaction on purchasing decisions and to analyze the effect of perceived ease of purchase on purchasing decisions through satisfaction at Tokopedia's Onlie Shope. The research approach used in this study is the associative method. The analysis technique uses Partial Least Square (PLS). As for the results of the study, it shows that there is an effect of perceived convenience on purchasing decisions at the Online Shope Tokopedia. There is an influence of Perceived Convenience on Purchasing Decisions at Online Shope Tokopedia. There is an influence of Perceived Convenience on Purchasing Decisions with Satisfaction as an intervening variable at Tokopedia Online Shope]]>
<![CDATA[Pengaruh Persepsi Kemudahan dan Persepsi Kemanfaatan Terhadap Minat Menggunakan Go-Pay Dengan Kepercayaan Sebagai Variabel Mediasi ]]>
<![CDATA[Sonny Fransisco Siboro]]>;
<![CDATA[Ahmad Taufik]]>
<![CDATA[ Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 1 (2023): Disrupsi Manajemen di Era Digital ]]>
Publisher : <![CDATA[Prisani Cendekia ]]>
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<![CDATA[The purpose of this study is to find out how much interest in using Go-Pay with trust as a moderating variable in the Jabodetabek community is influenced by perceptions of convenience and benefit. This type of research uses differential semantic association research. Primary and secondary data are used in this study. Purposive sampling was used in this research sampling technique, resulting in 130 respondents for the research sample. In this study, the structural equation model (SEM) with SmartPLS 3.0 for Windows is used as a data analysis method. The results of this study indicate that perceptions of convenience partially have no effect on interest in using Go-Pay, while perceptions of usefulness and trust partially have a positive effect on interest in using Go-Pay partially on interest in using Go-Pay]]>
<![CDATA[Loyalitas Nasabah di Bank Mandiri Cabang Kota Jakarta Ditinjau Dari Kualitas Pelayanan Dengan Kepuasan Nasabah Sebagai Variabel Intervening ]]>
<![CDATA[Faif Yusuf]]>;
<![CDATA[Syamsudin Syamsudin]]>
<![CDATA[ Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 1 (2023): Disrupsi Manajemen di Era Digital ]]>
Publisher : <![CDATA[Prisani Cendekia ]]>
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<![CDATA[The purpose of this study is to analyze customer loyalty in terms of service quality with customer satisfaction as an intervening variable. This type of research uses differential semantic association research. Primary and secondary data are used in this study. Purposive sampling was used in this research sampling technique, resulting in 100 respondents for the research sample. In this study, the structural equation model (SEM) with SmartPLS 3.0 for Windows is used as a data analysis method. Research results show that service quality has a positive and significant effect on customer loyalty, service quality also has a positive and significant effect on customer satisfaction, while customer satisfaction has no significant effect on customer loyalty.]]>
<![CDATA[Keputusan Berkunjung Wisata Ke Dunia Fantasi (DUFAN) Yang Dipengaruhi Oleh Fasilitas Tempat Wisata Dengan Loyalitas Sebagai Variabel Mediasi ]]>
<![CDATA[Nurul Aisyah]]>
<![CDATA[ Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 1 (2023): Disrupsi Manajemen di Era Digital ]]>
Publisher : <![CDATA[Prisani Cendekia ]]>
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<![CDATA[The purpose of writing this research is to find out the Decision to Visit a Tour to Dunia Fantasi (DUFAN) Taman Impian Jaya Ancol which is influenced by tourist facilities with visitor loyalty as a mediating variable. This type of research is explanatory research which explains the causal relationship between the variables through hypothesis testing. This study used a sample of 100 respondents, these respondents were individuals who had visited Dunia Fantasi (DUFAN) Taman Impian Jaya Ancol 2 times, were aged more than or equal to 17 years, and were decision makers. By using non-probability sampling technique. Hypothesis testing is done by T test and Sobel test. Data analysis uses Partial Least Square (PLS) and is assisted by SmartPLS 3.0 software to facilitate research. From the results of this test it can be concluded that the variable tourist facilities has a positive and significant effect on the decision to visit a tour to Dunia Fantasi (DUFAN) Taman Impian Jaya Ancol. Variable Tourist attractions facilities have a positive and significant effect on Loyalty visiting a tour to Dunia Fantasi (DUFAN) Taman Impian Jaya Ancol. Loyalty variable visits have a positive and significant effect on the decision to visit a tour to Dunia Fantasi (DUFAN) Taman Impian Jaya Ancol. Variable tourist facilities positive and significant to the decision to visit a tour to Dunia Fantasi (DUFAN) Taman Impian Jaya Ancol with visitor loyalty as a mediating variable]]>
