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Erna Sofriana Imaningsih
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Journal of Fundamental Management (JFM)
Published by Universitas Mercu Buana
ISSN : 27754480     EISSN : 27756300     DOI : 10.22441/jfm
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
ournal of Fundamental Management is an academic journal published by the Mercubuana University S1 Management Study Program. The aim of JFM is to promote innovative thinking in the field of management and other related fields. This journal focuses primarily on promoting research results related to the business environment in Indonesia. The journal focuses on the following topics: General Management, MSME Management, Global Business Management, Competitive Strategies, Human Resource Management, Marketing Management, Operations and Logistics, Supply Chain Management, Entrepreneurship, Innovation, and Organizational Behavior.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
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Search results for , issue "Vol 3, No 2 (2023): JULI 2023" : 10 Documents clear
PENGARUH GREEN BRAND IMAGE, PACKAGING, DAN STORE ATMOSPHERE TERHADAP LOYALITAS PELANGGAN PRODUK THE BODY SHOP Subekti Lidia Astuti; Erna Sofriana Imaningsih
Journal of Fundamental Management (JFM) Vol 3, No 2 (2023): JULI 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v3i2.18005

Abstract

The Body Shop juga merupakan pioneer perusahaan kosmetik internasional yang menghimbau terhadap standar kosmetik untuk manusia dengan memberantas uji coba terhadap binatang. Objek penelitian ini adalah pelanggan pada produk The Body Shop. Penelitian ini dilakukan terhadap 126 responden. Sampel yang digunakan adalah purposive sampling dalam salah satu metode non probability sampling. Jenis penelitian ini adalah analisis kausal dengan pendekatan kuantitatif. Sampel pada penelitian ini sebanyak 126 pelanggan. Teknik pengumpulan data dengan menggunakan kuesioner. Metode pengumpulan data menggunakan survey, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan alat analisis Partial Least Square (PLS). Penelitian ini membuktikan bahwa green brand image berpengaruh positif dan signifikan terhadap loyalitas pelanggan, packaging berpengaruh positif dan signifikan terhadap loyalitas pelanggan dan store atmosphere berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Penelitian ini juga menjelaskan bahwa loyalitas pelanggan dipengaruhi model sebesar 69,9% sedangkan sisanya sebesar 55% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
PENGARUH LINGKUNGAN KERJA FISIK, MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI DI KEMENTRIAN LINGKUNGAN HIDUP REPUBLIK INDONESIA Lusitawati Lusitawati; Didin Hikmah Perkasa; Muhammad Ekhsan; Leli Deswindi; Dinar Nur Affini
Journal of Fundamental Management (JFM) Vol 3, No 2 (2023): JULI 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v3i2.21403

Abstract

Tujuan penelitian untuk mengetahui dan menganalisis pengaruh lingkungan kerja fisik, motivasi kerja dan disiplin kerja terhadap kinerja pegawai di Kementrian Lingkungan Hidup Republik Indonesia. Desain penelitian menggunakan metode kuantitatif kausal yaitu untuk mengetahui pengaruh variable lingkungan kerja fisik, motivasi kerja dan disiplin kerja terhadap kinerja pegawai. Alat pengumpulan data mengunakan kuisioner yang telah diuji validitas dan reliabilitasnya yang disebarkan kepada pegawai di Kementrian Lingkungan Hidup dan Kehutanan Republik Indonesia. Populasi yang diteliti pada penelitian ini sebanyak 100 orang, menggunakan teknik sampling jenuh yang menjadikan semua populasi sebagai sampel. Analisis data dilakukan dengan menggunakan Smart-PLS (Partial Least Square) melalui uji hipotesis. Hasil penelitian menunjukkan secara parsial bahwa Lingkungan Kerja Fisik dan Disiplin Kerja berpengairuh terhadap Kinerja Pegawai, sedangkan Motivasi Kerja tidak berpengairuh terhadap Kinerja Pegawai di Kementrian Lingkungan Hidup Republik Indonesia.
PENGARUH RETURN ON EQUITY, DEBT TO EQUITY RATIO, DAN CURRENT RATIO TERHADAP RETURN SAHAM (Studi Kasus Pada Perusahaan Sektor Perindustrian yang Tercatat di Bursa Efek Indonesia Periode 2016-2020) Melinda S. Meliala; Riska Rosdiana
Journal of Fundamental Management (JFM) Vol 3, No 2 (2023): JULI 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v3i1.20233

Abstract

This study aims to analyze the effect of Return on Equity, Debt to Equity Ratio, and Current Ratio on Stock Return. The population in this study are industrial sector companies listed on the Indonesia Stock Exchange for the 2016-2020 period with the sample used as many as 13 companies. The sampling method used purposive sampling. The data collection method uses the documentation method, using data in the form of stock prices, net income, equity, total debt, current assets and current liabilities obtained through the websites finance.yahoo.com and idx.co.id. The data analysis method uses the panel data regression analysis method with the help of Eviews 9 software. The results of this study indicate that Return on Equity has a positive effect on stock returns, Debt to Equity Ratio and Current Ratio have no effect on stock returns.
PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO, RETURN ON EQUITY, DAN TOTAL ASSETS TURNOVER TERHADAP PRICE BOOK VALUE (Studi Pada Sub Sektor Makanan dan Minuman yang Tercatat di Bursa Efek Indonesia Periode 2016-2020) Rifqi Kurnia Nugraha; Iwan Firdaus
Journal of Fundamental Management (JFM) Vol 3, No 2 (2023): JULI 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v3i1.17809

Abstract

This study aims to determine the effect of the current ratio, debt to equity ratio, return on equity, and total assets turnover on price book value. The pollution in this study is the food and beverage sub-sector companies listed on the Indonesia Stock Exchange in 2016-2020 totaling 22 companies according to the characteristics determined by the researchers. Selection of the sample using purposive sampling method and obtained 22 companies. The data collection method uses data triangulation, using the company's annual financial report data obtained from the Indonesia Stock Exchange (IDX) website and each company's website. The research method is causality research using panel data regression. The research analysis used panel data regression with the selected model approach, namely the Fixed Effect Model. The results of the study show that the current ratio, total assets turnover has no effect on price book value. Meanwhile, for the variable debt to equity ratio, return on equity has a positive and significant effect on price book value.
PENGARUH DISIPLIN, MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KINERJA ASN PASCA PANDEMIC COVID-19 Cecep Saepudin; Didin Hikmah Perkasa; Wenny Desty Febrian; Yanthy Herawaty; Setiyo Purwanto
Journal of Fundamental Management (JFM) Vol 3, No 2 (2023): JULI 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v3i2.20813

Abstract

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Pengaruh Brand Awareness,Trust Dan Relationship Terhadap Keputusan Membeli Pelanggan RM Putra Minang Group Chairiel Oktaviar; Harefan Arief; Viciwati Viciwati
Journal of Fundamental Management (JFM) Vol 3, No 2 (2023): JULI 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v3i2.22058

Abstract

Penelitian ini bertujuan untuk mengetahui dan mengukur pengaruh brand awareness, trust dan relationship terhadap keputusan membeli pelanggan RM Putra Minang Group di wilayah Tangerang Selatan dan sekitarnya dan untuk mengetahui seberapa besar pangsa pasar RM Putra Minang Group sehingga dapat membangun dan menumbuhkan  brand awarenes yang cukup kuat dan lebih dekat di hati masyarakat di wilayah Tangerang Selatan dan sekitarnya dibandingkan dengan rumah makan sejenis yang lebih dahulu masuk dalam bisnis rumah makan padang tersebut, Penelitian menggunakan data kuesioner dari 98 responden,data diolah menggunakan Smart-PLS dengan hasil dari penelitian peneliti mendapat kesimpulkan bahwa brand awareness, trust dan relationship berpengaruh positif dan siqnifikan terhadap keputusan membeli pelanggan RM Putra Minang Group.
PENGARUH E-KUALITAS LAYANAN DAN PERSEPSI HARGA MEMEDIASI KEPUASAN PELANGGAN TERHADAP LOYALITAS KONSUMEN PADA E-COMMERCE LAZADA Anik Pujianti; Janfry Sihite
Journal of Fundamental Management (JFM) Vol 3, No 2 (2023): JULI 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v3i2.17824

Abstract

This study aims to examine and analyze the effect of e-service quality and price perception mediating customer satisfaction on consumer loyalty in ecommerce Lazada. The population in this study is millennial and gen z people who make online transactions more or less 2 times a month. The number of samples used in this study were 125 respondents with a quantitative descriptive approach. Data analysis using Partial Least Square (PLS). This study proves that e-service quality has a positive and significant effect on customer satisfaction. Price perception has no positive and significant effect on customer satisfaction. E-service quality has a positive and significant effect on consumer loyalty. price perception has a positive and significant effect on consumer loyalty. Customer satisfaction has a positive and significant effect on consumer loyalty.
Faktor yang Mempengaruhi Minat Berinvestasi Emas Digital Fathihani Fathihani; Fitri Ayu Kusuma Wijayanti; Aditya Rian Ramadhan
Journal of Fundamental Management (JFM) Vol 3, No 2 (2023): JULI 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v3i2.20723

Abstract

Penelitian ini bertujuan untuk mengetahui bahwa pengetahuan, keamanan, dan risiko dapat mempengaruhi minat berinvestasi emas digital, sehingga dapat mengubah Mindset mengenai investasi emas yang kurang tepat, karena Generasi Millenial menganggap bahwa investasi emas kurang menjadi trend (Manik, 2021). Hasil dari penelitian ini diharapkan nantinya menjadi sumbangsih untuk generasi muda agar dapat mengelola keuangannya dengan baik dan memilih jenis investasi yang memiliki tingkat pengembalian yang menguntungkan dengan tingkat risiko yang rendah. Populasi yang digunakan yaitu para Generasi Millenial di wilayah Jakarta Barat. Sampel yang digunakan sebanyak 100 responden yang tersebar di wilayah Jakarta Barat. Pengumpulan data dilakukan dengan metode angket di mana responden menjawab pertanyaan yang disusun dalam bentuk pilihan dan skala pertanyaan menggunakan Skala Likert (1-5). Metode yang digunakan dalam penelitian ini adalah analisis kuantitatif dengan alat analisis Structural Equation Modeling (SEM) dan alat SmartPLS 3.3.
PENGARUH CAPITAL ADEQUACY RATIO (CAR), RETURN ON ASSET (ROA), LOAN TO DEPOSIT RATIO (LDR) TERHADAP HARGA SAHAM PERUSAHAAN PERBANKAN (BUMN) YANG TERDAFTAR di BURSA EFEK INDONESIA (PERIODE 2011-2020) Anggun Novita Sihite; Sugiyono Sugiyono
Journal of Fundamental Management (JFM) Vol 3, No 2 (2023): JULI 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v3i2.17868

Abstract

This study aims to determine the "Effect of Capital Adequacy Ratio (CAR), Return on Assets (ROA) and Loan to Deposit Ratio (LDR) on Stock Prices of Banking Companies (BUMN) listed on the Indonesia Stock Exchange (IDX) for the period 2011-2020. The sampling technique used a saturated sample using 4 state-owned banks. The data analysis used is panel data regression analysis with the help of Software Eviews 12. Based on the results of the partial study, it shows that CAR has a positive and significant effect on stock prices, ROA has no effect, and LDR has a positive and significant effect on stock prices.
PERAN MEDIASI PERILAKU PELANGGAN DALAM HUBUNGAN RETARGETING ADVERTISING DAN PRICE DISCOUNT TERHADAP KEPUTUSAN PEMBELIAN DI BERRYBENKA Rahma Novia Ningrum; Shinta Rahmani
Journal of Fundamental Management (JFM) Vol 3, No 2 (2023): JULI 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v3i2.17874

Abstract

This study aims to examine and analyze the Mediation Role of Customer Behavior in Retargeting Advertising and Price Discounts on Purchase Decisions at Berrybenka. This research data is data taken from secondary data of various kinds of literature in the form of literature reviews, books, previous research and previous research hypotheses and primary data obtained from processing questionnaire data filled out by consumers who have visited and made purchases on the Berrybenka web-app. The number of samples used is 144 respondent and the analytical technique used in this study is to use Partial Least Square (PLS) analysis. The findings of previous studies indicate that Retargeting Advertising, Price Discounts and Customer Behavior have a positive and significant effect on Purchase Decisions.

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