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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 18 Documents
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Search results for , issue "Volume 4, Nomor 3, Tahun 2015" : 18 Documents clear
PENGARUH KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PERUM PERUMNAS REGIONAL V SEMARANG Safitri, Ayu Rizka; Nugraha, Hari Susanta; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Human resource management plays an active role in improving employee performance through a number of variables that influence it, including the leadership, work discipline and employee performance. Perum Perumnas Regional V Semarang is one public company engaged in the construction and housing sales nationwide. However there are still some issues regarding employee performance Perum Perumnas Regional V Semarang who have not reached the standard of performance. So this study can provide a view of the constraints experienced by employees Perum Perumnas Regional V Semarang.This research uses explanatory research type of approach by the number of respondents were 63 employees with sampling probability sampling technique. Data collection techniques in this study using a questionnaire and literature study techniques. The data obtained were analyzed quantitatively by using analytical tools such as cross table, validity, reliability, simple linear regression, multiple linear regression and hypothesis testing by t test and F test.The results showed that the presence of a significant and positive impact between employment and kepemimnan discipline on employee performance. Labor discipline became one of the dominant factors that impact on employee performance. Suggestions can be submitted is the leadership in general has shown a high condition. For the sake defend, managers need to provide a more open opportunity for every employee to argue as well as in making employment decisions. Labor discipline in general have shown a high condition. Efforts to maintain these conditions should continue to be done. In order to improve better work discipline and its application accordingly, should the company give closer scrutiny in any violations committed by employees
PENGARUH CRM DAN CUSTOMER EXPERIENCE TERHADAP KEPUTUSAN PEMBEIAN ULANG MELALUI BRAND TRUST PADA PT. NASMOCO PEMUDA Rahmadewi, Triyani; Farida, Naili; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The research was motivated by the decrease in the number of consumers who served at PT. Nasmoco Pemuda. The aim of this research is conducted to determine the influence of customer relationship management and customer experience support to re-purchasing through brand trust. The population is all consumers who served in 2014 . While the sample of 100 consumers, with sample technique used was purposive sampling. The analysis used in this research is the Path Analysis using software SPS 19.0, which previously tested the validity, reliability, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, and signification test (t test and F test) first. The result of this research approved that customer relationship management (X1) and customer experience (X2) partially or simultaneously can influenced brand trust (Z) and re-purchasing (Y). According the result of path analysis showed that brand trust variable is intervening variable towards re-purchasing in this research.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DAN KUALITAS LAYANAN TERHADAP PEMBELIAN ULANG MELALUI WORD OF MOUTH SEBAGAI VARIABEL MEDIASI (Studi pada Pelanggan Alfamart di Kecamatan Banyumanik, Kota Semarang) Yuristika, Mia; Farida, Naili; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The application of the program a relationship marketing part of customer relationship management in business approaches to affect the habit of customers through good communication will create word of mouth and can increase repurchase decision. Especially in the field of retail, the quality of services will be one of the consideration of the person before decide to choice. Alfamart observance of some aspects of competition to win in the retail business.This research supported by decreasing rank Alfamart’s top brand. The aim of this research is to find out the customer relationship management and quality service to repurchase decision through word of mouth on customers Alfamart. The method of this research is explanatory with multi stage sampling technique and taken 100 people as a Kartu AKU user. Quantitative analysis is a technique used to test the validity, reliability, coefficient correlation, coefficient determination, simple regression analysis and multiple regression analysis, significance tests (t test and f test), and path analysis.The research results show that the variable customer relationship management and service quality in a partial influence word of mouth and repurchase decision, but simultaneously only affect the repurchase decision. Variable word of mouth partial evaluation repeated affect the purchase , but not proved as variable mediation for the purchase of repeated if tested simultaneously.Suggestions that can be given in this research among others the company expected to provide training to employees on product knowledge, more attention to the convenience of shopping place, increase experience kartu AKU users, and especially about how to handling customer complaints.
Analisis Faktor – Faktor yang Mempengaruhi Konsumen Untuk Menginap di Hotel Puri Saron Caesari, Septia; Nugraha, Hari Susanta; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Hotel is a type of industries that produce and provide something in the form of goods and services. Puri Saron Hotel is located in the tourist area of West Lombok over the last five years there is always a rise in the occupancy rate, but the occupancy rate is not optimal because they are under averge. The purpose of this study was to determine the factors that influence consumers to stay at the Hotel Puri Saron. This type of research is exploratory research. Methods of data collection using questionnaires, a preliminary interview and literature study. The sampling technique using sampling techniques and incidental nonprobability sampling.From the analysis of the data found that the factors that influence consumers stay at Hotel Puri Saron consists of price, facilities, location, and quality of service. Factor of price variables consist of suitability given price and the price that has been compared to other hotels. Factor of the facility variable factor is divided into two main facilities and ancillary facilities. Variable locations in the analysis of this study is the flexibility of the consumer to measure the distance of a place to stay with the activities to be carried out. Factor of the variable quality of service consists of the ability of employees in providing services, the capability of communicating with customers, responding to consumer complaints and friendliness of the employees in serving customers. factors based on findings in studies such as the need for evaluation of pricing strategy, the facility is not feasible, as well as improving the quality of service so that consumers are more interested to stay at the Hotel Puri Saron
PENGARUH FAKTOR PSIKOLOGIS DAN WORD OF MOUTH TERHADAP KEPUTUSAN PENGGUNAAN BRT TRANS SEMARANG KORIDOR I Wulandari, Kartika Ayu; Waluyo, Handoyo Djoko; Suryoko, Sri
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The population density in Semarang causes various problems, such as traffic jam. BRT Trans Semarang is one of the government programs to overcome this problem. There are 4 BRT Trans Semarang’s corridor that operate now. Corridor I is the first corridor launched. The numbers of Corridor I passengers are increasing constantly. Nevertheless, the performance of BRT Trans Semarang is not optimal yet. This is showed by the articles in the newspaper about the BRT Trans Semarang’s services that need to be improved. Not Optimal services can lead to dissatisfaction of BRT Trans Semarang passengers. Furthermore, dissatisfaction can bring a bad reputation for BRT Trans Semarang. This research aims to see how the effect of Psychological Factors and Word Of Mouth in decision to the use of corridor I BRT Trans Semarang. Data collection technique used is interview and question, while data sample collecting technique used is purposive sampling with 100 sample. The data is analyzed through validity test, reliability test, crosstab, product moment correlation, coefficient of determination, simple linear regression, multiple linear regression, t-test and F-test. The data is analyzed quantitatively using the SPSS program version 20. The results showed that Psychological factors and Word Of Mouth have a significant influence in decision to the use of Corridor I BRT Trans Semarang partially. Psychological Factors and Word Of Mouth also have a significant influence in decision of the use of Corridor I BRT Trans Semarang simultaneously.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN (STUDI PADA KONSUMEN PRODUK BODY SPLASH MUSTIKA RATU SWALAYAN ADA SETIABUDI) Hasna, Adibah; Hidayat, Wahyu; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Cosmetics variety are not only seen as a mere fulfillment. From the other side, consumers are also diverse female cosmetics users. In reality, cosmetics company facing a very heterogeneous market. A concern that the manufacturer does not know who the target market companies, actually, given the female consumer is very large cosmetics users or almost all women use cosmetics, cosmetics outstanding variety can also be interpreted as an implementation of the intense competition among cosmetics industry. The problems in this study is the decline in customer loyalty products Body Splash Mustika Ratu ADA Setiabudi Semarang which indicated a decrease in the purchase of products by customers loyal. Based prasurvey conducted by researchers of the customer product Body Splash Mustika Ratu ADA Setiabudi Semarang, most customers products Body Splash Mustika Ratu feel dissatisfied with customer products Mustika Ratu Body Splash. Customer dissatisfaction is allegedly caused by factors brand image and product quality.This study was conducted to determine the effect of brand image and product quality to customer satisfaction and loyalty products Body Splash Mustika Ratu. In this research using random sampling technique respondent sampling, the number of respondents of 100 respondents. Analysis of the data used is path analysis.The results showed that the image of the brand and quality of products both partially and simultaneously a positive effect on customer satisfaction and loyalty. Based on the results of the calculation of the variable path analysis showed that customer satisfaction is a mediating variable to variable customer loyalty. Advice for companies is because there are respondents who feel that the product Body Splash Mustika Ratu less prestigious. Mustika Ratu should try to improve consumers' perceptions of products Mustika Ratu Body Splash for creating the perception that using the product Mustika Ratu Body Splash is a pride. Mustika Ratu should add to the features of the product Body Splash with the aim to increase the benefits and usefulness of Body Splash Mustika Ratu products for consumers.
PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN DALAM MENGGUNAKAN PRODUK TUPPERWARE (Studi pada Konsumen PT. Tiara Kinarya Sakti, Kudus) Yanuarista, Tiara; Waluyo, Handoyo Djoko; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Tupperware is a pioneer of products made from plastics that offer safety for health and the environment. However, the advantages offered by Tupperware felt not optimal. Many complaints by consumers to the company, among others, the long warranty service, product names are difficult to remember, limited product availability, and so forth. So that these things will obviously affect customer satisfaction.The purpose of this study was to determine the effect of brand image, product quality, and customer value to customer satisfaction in using Tupperware products. This type of research is explanatory research. The population in this research that consumers PT. Tiara Kinarya Sakti and the number of samples taken was 100 respondents. The sampling technique in this study using purposive sampling. The analytical method used is cross tabulation, correlation, determination, simple linear regression, multiple, t test and F test with SPSS version 16.Based on the survey results revealed that the brand image, product quality, and customer value provides a positive and significant influence on customer satisfaction, either partially or simultaneously. X variables that have the most influence on customer satisfaction is customer value.Some recommends that could give the author is to intensify promotion of Tupperware products, to check the goods before the customer leaves the distributor’s office, adding stock warrany Tupperware products, giving an adward or reward to loyal customers, improve hospitality and speed in serving customers, and more spread sales force with the lure of an extra bonus if successfully exceeded the target.
PENGARUHSTRORE IMAGE DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING(STUDI PADA KONSUMEN ROBINSON DEPARTMENT STORE MAL CIPUTRA SEMARANG Suprapto, Ristyana Prabasari; Saryadi, Saryadi; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

A fantastic development of the human need for clothing and current fashion era demands the modern retail to seek strategies to meet the needs of the consumer's desires. Recently, Robinson Department Store not stand as the only modern retail, especially in Semarang. The presence and development of other modern retails are supposed to make Robinson Department Store swiftly and began designing appropriate strategies and innovative products that can endure and must remain attractive to customers, so the company’s purpose which is increasing products sales can be achieved. But in 2014, Robinson Department Store Mal Ciputra Semarang’s sales profit has been decreased. Based on preliminary studies, poor quality products, less diverse products, unattractive store decoration, and unattractive arrangement of products display are found to be reasons that do not support consumers to impulse buying at Robinson Department Store Mal Ciputra Semarang.This study aims to determine the effect of Store Image and Store Atmosphere towards Impulse Buying of The Costumer of­ Robinson Department Store Mal Ciputra Semarang.Data collection techniques using purposive sampling with a sample of 100 consumers.Quantitative data were analyzed using SPSS version 15. Data were analyzed through the validity, reliability, crosstab, product moment correlation, coefficient of determination, simple linear regression, multiple linear regression, t test and F test. The results showed that, Store Image has a significant effect on the Impulse Buying. Store Atmosphere has a significant effect on Impulse Buying. Then simultaneously, Store Image and Store Atmosphere have significant effect on Impulse Buying. Based on the multiple regression test, the result of the beta coefficient of Store Image shows the number 0.301, while the Store Atmosphere indicates the number 0.489. Store Atmosphere provides the most effect on Impulse Buying at Robinson Department Store Mal Ciputra Semarang.Enhancements of Store Image can be done by improving the quality and diversity of products, services of the employee (salesman), and decorations.Besides the enhancements of Store Atmosphere can be done through scent, cleanliness, colors and lighting of the room, and music. Through those things, the intention of impulse buying by consumers is expected to be increased in Robinson Department Store Mal Ciputra Semarang.
PENGARUH PROGRAM K3 DAN KOMPENSASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT. APAC INTI CORPORA BAWEN (STUDI KASUS PADA KARYAWAN BAGIAN WINDING DEPARTEMEN SPINNING 2) Sihotang, Rita Mustika; Hermani, Agus; Suryoko, Sri
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research is motivated that part which plays an important role in achieving the goal of a company is the human resources, namely the employee. Companies can develop better if followed by high employee work productivity. PT. Apac Inti Corpora Bawen has a target to increase employee productivity. However, the production employee winding section spinning department 2 PT. Apac Inti Corpora Bawen in 2013 and 2014 did not meet its targets. The purpose of this study was to determine the influence of HSE programme and compensation either simultaneously or partially on employee productivity spinning department winding section 2. This type of research is "explanatory research". The sampling technique used purposive sampling technique. The sample in this study amounted to 62 employees of the department of spinning winding 2 PT. Apac Inti Corpora Bawen, with the Likert scale measurement. In proving the hypothesis test was used correlation analysis, coefficient of determination test, simple and multiple regression test, and significance test (t test and F test) with SPSS 15.0. The results showed that in partial HSE programme and compensation have positive effect on employee work productivity. HSE programme while simultaneously positive effect on employee work productivity, while compensation has no effect on employee work productivity. Based on the results of the study, the researchers suggest that companies conduct medical examinations to employees with more routine, increase the amount of basic salary and the compensation value compensation beyond salaries, as well as reducing the size of the production targets that have been set to match the capabilities of employees.
ANALISIS PROFESIONAL KERJA KARYAWAN SEBAGAI IMPLEMENTASI ETIKA BISNIS DALAM PERUSAHAAN MULTI LEVEL MARKETING (MLM) (STUDI KASUS INDEPENDENT DISTRIBUTOR HERBALIFE CABANG REMBANG) Angreani, Vannya Laksmi; Rodhiyah, Rodhiyah; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Professional attitude is very important in carrying out its work. Professional work is the manner in which someone is able to apply the capability or expertise to be able to provide the best performance on the job. Sometimes the formation of a professional attitude of employees because of the company's business ethics are useful to provide guidance in running the business. No exception will Multi Level Marketing business that makes employees become a major asset in running the business. But in reality MLM Herbalife Apex branch employees' professional attitude in running business ethics is still low and often a lot of violations. Violations often occur on recruitment and sales for the product. The purpose of this study to determine the ethics of recruiting new downline, determine product pricing and granting discounts, as well as efforts to achieve professional work as the implementation of business ethics conducted by Herbalife distributor Rembang branch.Type of this research is exploratory. Retrieval technique is purposive sampling resources; data collection techniques done by in-depth interviews, observation, and documentation; data analysis techniques using test data by triangulation credibility, transferability test, and test konfirmability.Results and discussion in the Herbalife business are many violations as follows: recruiting a downline that does not comply with existing rules and product sales due to product price is too expensive, the achievement of distributors can see the performance of distributors who work full time and side. The conclusions are many distributors who are committed and professional work ethics so low that in the implementation of an already established business, there are several violations that resulted in delays in the process of doing business. His advice is more assertive and precise in addressing the violations that occurred and needs to be improved meeting capable of inflicting a professional attitude to work and inform about business ethics prearranged.

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