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Daru Asih
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Universitas Mercu Buana Program Studi Magister Manajemen Gedung Tedja Buana Jl. Menteng Raya No.29, RT.2/RW.7, Kebon Sirih, Kec. Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10340
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MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 351 Documents
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KEPUASAN PELANGGAN MEMEDIASI PENGARUH KUALITAS PROSES, KUALITAS INFRASTRUKTUR, DAN KUALITAS INTERAKSI TERHADAP LOYALITAS PELANGGAN Bidari Andria Devi; Wisnu Untoro
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.832 KB) | DOI: 10.22441/mix.2019.v9i1.003

Abstract

This research was conducted for analyze the influence of process quality , infrastructure quality and interaction quality on customer loyalty with customer satisfaction as mediating variable. This study employed quantitative method, and questionnaire for collecting data. The sampling technique employed was accidental sampling one. The sample of research consisted of 170 respondents in inpatient units of type-D hospitals in Sukoharjo divided into PKU Muhammadiyah and Nirmala Suri Hospitals. The analysis method employed in this research was Structural Equation Modeling (SEM) with SmartPLS 2.0 program help. Validity and reliability tests were analyzed using outer model, while inner model was used to test hypotheses. Result of research showed that process quality ,infrastructure quality, and interaction quality affected customer loyalty positively and significantly and customer satisfaction , customer satisfaction mediates relationship  between process quality,infrastructure quality,and interaction quality to customer loyalty . So that the better the process  quality, infrastructure quality,and interaction   quality  the higher is the customer satisfaction and customer lotalty  of type-D hospitals in Sukoharjo
PENGARUH PRICE CONSCIOUSNESS, VALUE CONSCIOUSNESS, QUALITY VARIATION, TRUST DAN PRIVATE LABEL ATTITUDE TERHADAP PURCHASE INTENTION PADA PRODUK PANGAN DENGAN PRIVATE LABEL Mukhamad Najib; Dharmawan Santoso
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 2 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.793 KB)

Abstract

Abstract. The objectives of this study are to 1) analyze effect of price consciousness,value consciousness, quality variation, trust and private label attitude on purchaseintention toward food private label, 2) identifies the differentiation of latent-variablesbetween hypermarket and minimarket. Descriptive analysis, covariance based SEM andMann Whitney test were used in data analysis. This research used 182 respondent andquota sampling method. The results show that 1) significantly quality variation andtrust has influence on private label attitude and private label atttitude has influence onpurchase intention, 2) the result of Mannn Whitney test show that trust variable, privatelabel attitude variable and purchase intention variable are perceived differently by thehypermarkets consumer and minimarkets consumer.Keywords: Mann Whitney, private label, purchase intention, SEMAbstrak. Penelitian ini bertujuan untuk 1) menganalisis pengaruh kesadaran harga,kesadaran nilai, keragaman mutu, trust dan private label attitude terhadap minat belipada food private label, 2) mengidentifikasi perbedaan variabel-variabel laten diantarakategori hypermarket dan minimarket. Analisis deksriptif, covariance base SEM danuji Mann Whitney digunakan untuk menganalisis data. Penelitian ini menggunakantotal responden sebanyak 182 orang. Metode penarikan contoh menggukan quotasampling. Hasil penelitian menunjukkan bahwa 1) keragaman mutu dan trustberpengaruh signifikan terhadap private label attitude dan private label attitudememiliki pengaruh yang signifikan terhadap minat beli; 2) Hasil uji Mann whitneymenunjukkan bahwa variabel trust, private label attitude dan minat beli dipersepsikanberbeda oleh konsumen hypermarket dan minimarket.Kata Kunci: Mann Whitney, private label, purchase intention, SEM
ANALISIS KINERJA RANTAI PASOK IKAN NILA PADA BANDAR SRIANDOYO DI KECAMATAN TUGUMULYO KABUPATEN MUSI RAWAS Setiadi Setiadi; Rita Nurmalina; Suharno Suharno
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 1 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (606.027 KB) | DOI: 10.22441/mix.2018.v8i1.010

Abstract

Abstract. Measurement of supply chain performance is a necessary as an approach inorder to optimize supply chain of tilapia fish in Musi Rawas Regency. The purpose ofthis research is to analyze the performance of the supply chain of tilapia fish, and theefficiency of supply chain performance of tilapia fish at Bandar Sriandoyo inTugumulyo District, Musi Rawas Regency. The method that employed to measure theperformance of supply chain of tilapia fish was by comparing the value of SCORmetric performance attribute on partner farmer and Bandar Sriandoyo with superiortarget value on benchmarking. Analysis of efficiency of supply chain performance oftilapia fish was employing Data Envelopment Analysis (DEA) method. The input andoutput variables were based on the performance attributes of SCOR metrics. The resultsof measuring the performance of the supply chain of tilapia fish on the partner farmersand Bandar Sriandoyo has generally achieved good performance compared to thebenchmark. Where some performance attributes had achieved the target of the superiorstatus that is the best performance achievement. While the attributes of deliveryperformance and conformity with the standard achived the target of the advantage(middle) status. The results of chain performance efficiency measurement showed that23 partner farmers (60%) had achieved technical efficiency and having 100%performance efficiency value. While 15 partner farmers (40%) had not reachedtechnical efficiency. Bandar Sriandoyo has achieved technical efficiency because it hasachived a 100% performance efficiency rate, which means that the input and outputfactors are running according to the target.
ANALISIS PENGARUH PELATIHAN, PENGEMBANGAN, DAN KOMPENSASI TERHADAP KINERJA KARYAWAN BANK MEGA KCP SERANG Angrian Permana
MIX: JURNAL ILMIAH MANAJEMEN Vol 3, No 2 (2013): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.145 KB)

Abstract

Abstract: The objective of this research were to know the influence of training,development, and compensation towards employee performance of Bank Mega SerangSub Branch. The sample of this reserach were forty four by using census method. Theresearch result showed that training have positive and significant influence onemployee performance, material dimension is the most affect dimension on employeeperformance. Development have positive and significant influence on employeeperformance, formal development is the most affect dimension on employeeperformance. Compensation have positive and significant influence on employeeperformance, financial, especially for base salary is the most affect dimension onemployee performance.Key Words: Training, Development, Compensation, Employee Performance
APAKAH STRUKTUR DEWAN KOMISARIS BERPENGARUH TERHADAP KINERJA PERUSAHAAN? Y Anni Aryani; Isna Putri Rahmawati; Doddy Setiawan
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.98 KB) | DOI: 10.22441/mix.2018.v8i3.009

Abstract

This research aims at examining the effect of board of commissioners structure on firm performance using Indonesian context. We investigate the effectiveness of three characteristics of board of commissioners including percentage of independent commissioners, percentage of woman in board of commissioners and size. Sample of the study consists of firm listed in Jakarta Islamic Index during 2006 – 2016 periods. There are 258 firm-years as sample of the study. The result of the study shows that percentage of independent commissioners and percentage of woman in board of commissioner have significant effect on firm performance. On the other hand, board of commissioners size have no significant effect on firm performance. The study provide evidence that independent commissioner have positive effect to increase firm performance. Independent commissioners push firm to achieve higher level of performance. However, woman commissioners negatively affect firm performance. Thus, woman commissioners might not have provide better monitoring activity to push firm performance
ANTROPOMORFISME KONSUMEN PADA ALAM DAN PENGARUHNYA PADA SIKAP TERHADAP PROGRAM GREEN CAUSE-RELATED MARKETING Dwinita Laksmidewi; Yasintha Soelasih
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 1 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.237 KB)

Abstract

Abstract: Anthropomorphism is defined as the attribution of human characteristics inanimals, plants, or inanimate objects. In Indonesian society, natural objects such asmountains, sea, and trees are often anthropomorphized. Anthropomorphism tendency islinked to one's moral behavior, including behavior towards nature. This paper aims toexamine the relationship between consumer's anthropomorphism of nature and his moralattitude toward nature, namely in the form of attitudes toward the green cause-relatedmarketing program. The results showed that anthropomorphism of nature positively affectsconsumer attitudes toward green cause-related marketing program, which are significantlymediated by environmental knowledge and green behavior.Keywords: anthropomorphism, green behavior, cause-related marketingAbstrak: Antropomorfisme didefinisikan sebagai pengenaan ciri-ciri manusia pada binatang,tumbuh-tumbuhan, atau benda mati. Pada masyarakat Indonesia, benda alam seperti gunung,laut, pohon seringkali diantropomorfiskan. Kecenderungan antropomorfisme mempunyaiketerkaitan dengan perilaku moral seseorang, termasuk perilaku terhadap alam. Penelitian inibertujuan untuk mengkaji keterkaitan antara antropomorfisme konsumen terhadap alamdengan sikap moralnya terhadap alam, yaitu dalam wujud sikap terhadap program causerelatedmarketing. Hasil menunjukkan bahwa antropomorfisme pada alam berpengaruhpositif terhadap sikap konsumen akan program cause-related marketing, yang secarasignifikan dimediasi oleh pengetahuan mengenai masalah lingkungan alam dan perilakuhijau.Kata kunci: antropomorfisme, perilaku hijau, cause-related marketing
ANTESEDEN DAN KONSEKWENSI DARI CORPORATE IMAGE PADA USAHA KECIL MENENGAH / UKM Sri Vandayuli Riorini; Christina Catur Widayati
MIX: JURNAL ILMIAH MANAJEMEN Vol 4, No 3 (2014): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.873 KB)

Abstract

Abstract: The purpose of this study was to analyze the effect of an integrated Service quality, corporate image of the Purchase intentions. Respondents were used as samples in this study were 200 consumers SME bike shop. Purposive sampling technique using sampling and methods of data analysis using SEM technique. The results found that (1) the positive effect of the Corporate Service quality image, Purchase intentions, (2) thepositive effect of corporate image on Purchase Intention, and (3) Corporate imagemerupakan mediator in the relationship between the Service qualitydengan Purchase intentions.Penelitian further recommended to add the variable of Corporate social Responsibility / CSR as a factor affecting Purchase intention.Keyword: Service Quality, Corporate Image, Purchase Intentions, Small andMedium Enterprises / SME‘s  
Building the Relationship Quality Model: An Investigation of the Chemical Industry Andreas Samudro; Ujang Sumarwan; Megawati Simanjuntak; Eva Z Yusuf
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 3 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.393 KB) | DOI: 10.22441/mix.2019.v9i3.010

Abstract

The purpose of this study is to develop a relationship quality model and investigate the links among the constructs. This empirical study aims to explore the construct's links between the key constituents of relationship quality model: trust, satisfaction, and commitment. The Structural Equation Model is employed to confirm the model and investigate the correlations and influences between constructs. The results of the analysis confirm the direct influence of commitment toward loyalty. Satisfaction does not have a direct influence on loyalty, but through commitment as a mediate variable. The finding confirms the relationship quality model with strong influences among constituents: satisfaction, trust and commitment; Commitment is the only variable whose direct influence toward customer loyalty.
PENGARUH CEO WANITA TERHADAP CASH HOLDING PERUSAHAAN Suherman Suherman
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 1 (2017): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract: The objective of this research is to examine the effect of the existance offemale CEOs on corporate cash holdings. Sample of this research consists of 56companies listed on LQ45 index between 2012 and 2015 (136 observation).Controlling for firm size, leverage, board size, dividend, liquidity and growth, the resultshows that the existance of female CEOs significantly affect corporate cash holdings.This implies that female CEOs are more conservative than their male counterparts.Keywords: Female CEOs, gender diversity, corporate cash holding
IS IT A RELATIONAL MARKETING STRATEGY? CLUSTER ANALYSIS @UNIVERSITASMERCUBUANAJAKARTA FACEBOOK POST AND COMMENT Arissetyanto Nugroho; Tatik Nur Khayati; Yuli Harwani; Janfry Sihite
MIX: JURNAL ILMIAH MANAJEMEN Vol 5, No 2 (2015): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract: The objective of the research is to analyze the relational marketing strategy from the application of new media facebook in the private university Facebook account @universitasmercubuanajakarta. 5575 post and comment within the year 2013 collected, 51 irrelevant data excluded from the analysis, and finally there are 1412 post and 4112 comment analyzed. There are 756 accounts generated the post, @universitasmercubuanajakarta post 872 times and there are 84% (633) accounts post 1 time, furthermore there are 97% (735) personal account and 3% (21) organization account. The gender of the 735 personal account are 40% (297) woman and 60% (438) man. There are 2015 account generated the comment, @universitasmercubuanajakarta comments 456 times and there are 90% (1805) accounts comment 1-2 times, furthermore there are 99,99% (2011) personal account and less than 0,01% (4) organization account. The gender of the 2011 personal account are 37% (748) woman and 63% (1267) man. These post and comment interaction confirmed the relational marketing activities @universitasmercubuanajakarta, further cluster analysis conducted and confirmed the application of relational marketing strategy within four main themes which are The Student Achievement, The University External Cooperation, The Employee Class Program & Facilities, and The Information for Prospective & New Students.Keywords: Relational Marketing, @universitasmercubuanajakarta, Facebook Post & Comment, Provalis Research QDA Miner, Cluster Analysis

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