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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Pengabdian Masyarakat Bumi Raflesia Creative Research Management Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains

Yulinda, Ade Tiara

Universitas Muhammadiyah Bengkulu

Author-ID : 1189770

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGARUH KERAGAMAN PRODUK, CITA RASA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN Melda Melda; Eti Arini; Ade Tiara Yulinda
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 1 No. 2 (2020): Juli
Publisher : UM. Bengkulu

The economic industry is currently the largest industry throughtout the world and contribute large development on world economy. Specifically, in Bengkulu Province, the strategies that should be applied to attract and increase the economy such as a variety of product diversity, taste and brand image. This study aims to analyze the effect of product diversity, taste and brand Image at the Lia Jaya Crackers factory at Talang Pauh Village, Pondok Kelapa Bengkulu, Central Bengkulu. The samples were 125 respondents by using accident sampling technique. The data that has been collected by using Multiple Linear Regression analysis techniques, determination coefficient analysis (R2), and partial test (t test), simultaneous test (f-test). The results of the study can be seen from the diversity of products were positive and significant effect on purchasing decisions. Product Diversity (X1), Taste (X2), Brand Image (X3) jointly influence the Purchasing Decision (Y) at Lia Jaya Crackers, Talang Pauh Village, Pondok Kelapa District, Central Bengkulu. This is evidenced by the F-test showed the value of F_count > F-table 1.190 (102.504> 1.190) and (sig-Î± = 0.000 <0.05). This means H0 is rejected and Ha is accepted. The correlation coefficient test obtained value R-value = 0.847 and determination coefficient R ^ 2 =0.718, value has the meaning that Product Diversity (X_1), Taste (X2), Brand Image (X3) contribute significantly to effect of 0.718 or 71.8% on the purchasing decision (Y) at the Lia Jaya Crackers Purchase Decision, while the remaining 28.2% is not influenced by other variables not discussed in this study. Keywords: Product Diversity, Tastes, Brand Image, Purchasing Decisions

PENGARUH JAMINAN SOSIAL DAN INSENTIF TERHADAP KINERJA KARYAWAN Ade Tiara Yulinda; Vista Marsella
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 2 (2021): Juli
Publisher : UM. Bengkulu

This study aims to determine what factors can affect the low performance of employees either partially or simultaneously. There are several factors that will be discussed in this study, including Social Security (X1) and Incentives (X2). The object of this research is all employees of PT. Matahari Department Store Tbk Bengkulu, amounting to 120 people. The sampling method in this research is Probability Sampling. In this study, the authors used data collection methods by means of observation, interviews, and questionnaires. There are several data analysis techniques used in this study, including by using instrument test, classical assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been carried out, it can be concluded that the variables of Social Security and Incentives have partially or simultaneously affected the performance of the employees of PT. Matahari Department Store Tbk Bengkulu.Keywords: Social Security, Incentives and Employee Performance.

PENGARUH KOMPETENSI DAN MOTIVASI TERHADAP KINERJA KARYAWAN RUMAH SAKIT DAERAH ARGAMAKMUR BENGKULU UTARA Trio Budi Setyawan; Sri Ekowati; Ratnawili Ratnawili; Ade Tiara Yulinda
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 2 (2021): Juli
Publisher : UM. Bengkulu

This study aims to know the effect of competence and motivation on the performance of employees of ArgaMakmur Hospital, North Bengkulu. The object of this research is the employees of ArgaMakmur Hospital North Bengkulu, with the sampling method in this research is the total sampling method. The number of respondents in this study were 338 people. Data collection method in this study used questionnaires and observations. The data analysis technique used is multiple linear regression, the coefficient of determination (R2), and hypothesis testing. By using research test data analysis techniques, it can be concluded that competence (X1) and motivation (X2) have a positive effect on employee performance (Y) of ArgaMakmur Hospital North Bengkulu, this is proven by the multiple linear regression equation Y = 5.947 + 0.536 (X_1 ) + 0.261 (X2). In the results of multiple linear regression analysis, it shows the magnitude of the effect of the competency (X1) and motivation (X2) variables is positive on employee performance (Y) at ArgaMakmur Hospital, North Bengkulu, which is shown by the value of Adjusted R2 is 0.522. This means that the magnitude of the effect of the competency (X1) and motivation (X2) variables in this study is only able to affect the employee performance variable (Y) by 52.2% and 47.8% which is affected by other variables that are not included in this study. With the results of the hypothesis test, the competence has a significant effect on employee performance with the results of the t-test value of 0.000 <0.05.Work motivation has a significant effect on employee performance, with the results of the t-test show the value of t-sig is 0.000 <0.05, and the competence and motivation for employee performance simultaneously have a significant effect on employee performance. This is proven by the f-test which shows the F-sig value of 0.000 <0.05.Â Â Keywords: Motivation, Working Discipline, Employees, Performance.

PENGARUH GREEN MARKETING DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PADA YAMAHA PANCA MOTOR PAGAR DEWA Hana Syafira; Ade Tiara Yulinda Yulinda
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

Abstract This study aims to 1) determine the effect of green marketing on purchasing decisions for Yamaha Panca Motor Pagar Dewa products. 2) Knowing the influence of lifestyle on purchasing decisions for sheren hijab products. 3) Knowing the effect of green marketing and lifestyle on purchasing decisions for Yamaha Panca Motor Pagar Dewa products. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all consumers of Yamaha Panca Motor Pagar Dewa. The sample is 140 consumers of Yamaha Panca Motor Pagar Dewa. Based on the results of research on the effect of green marketing and lifestyle on purchasing decisions at Yamaha Panca Motor Pagar Dewa. 1) The tSig value for the Green marketing variable (X1) is 0.002. So it can be concluded that tSig<Sig (0.002<0.050 ) means Ha is accepted and H0 is rejected, that the Green marketing variable affects the purchasing decision of Yamaha Panca Motor Pagar Dewa .2) The tSig value for the Lifestyle variable (X2) is 0.001. So it can be concluded that tSig<Sig (0.001<0.050 ) means Ha is accepted and H0 is rejected, that the Lifestyle variable affects the purchasing decision of Yamaha Panca Motor Pagar Dewa. 3) The hypothesis test above can be seen for the Green marketing variable (X1), and Lifestyle (X2) Fsig value = 0.004. So it can be concluded that FSig < Sig (0.004 < 0.050 ) means Ha is accepted and H0 is rejected, that each variable has a significant effect on purchasing decisions (Y) on Yamaha Panca Motor Pagar Dewa. Keywords: Green Marketing, Lifestyle, Decision,

DAMPAK DIGITAL MARKETING, BRAND IMAGE DAN RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LINA MS GLOW KOTA BENGKULU Onsardi Onsardi; Sri Ekowati; Ade Tiara Yulinda; Megawati Megawati
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3096

The purpose of the study is to determine the influence of digital marketing, brand image and relationship marketing on purchasing decisions. This study is a survey study using quantitative methods. Population in this study is the entire Lena MS Glow store composition in Bengkulu city. The number of samples set was 190 with the accedental sampling technique. To collect research data using questionnaires, and data analysis techniques using path analysis with PLS SEM. The results of this study prove that digital marketing has a positive and significant influence on purchasing decisions. Brand image has a positive an significant influence on purchasing decisions. Relationship marketing has a positive and significant influence on purchasing decisions. This research is limited to the Lena MS Glow store custamers in Bengkulu city, with variables of digital marketing, brand image and relationship marketing and purchasing decisions. The results of the study contributed to the Lena MS Glow store as a reference to increase sales volume.

Pengaruh Brand Image Dan Kepercayaan Pelanggan Terhadap Loyalitas pelanggan Kitaro Pada Agen Kitaro Toko Arra Kecamatan Pino Raya Kabupaten Bengkulu Selatan Ade Tiara Yulinda; Febrian Iskandar
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3000

Customer loyalty is the loyalty of consumers to a product/service. Several factors that influence customer loyalty are brand image and customer trust. This study aims to determine the effect of brand image and customer trust on customer loyalty for drinking water in the KitaRO brand packaging at the Kitaro agent, Arra Store, Pino Raya District, South Bengkulu Regency. This type of research is quantitative research with a descriptive approach. The population of this research is all customers of KitaRO branded bottled water at the KitaRO agent Toko Arra, Pino Raya District, South Bengkulu Regency. The number of research samples was 110 people. Data collection was done by observation and questionnaires. The data analysis technique used multiple linear regression analysis techniques. The results of data analysis obtained multiple linear regression equations as follows: Y = 2.188 + 1.082 X1 + 0.508 X2. The results of the analysis show that partially brand image has a positive and significant effect on customer loyalty (tcount = 10,929 and tsig = 0.000) and customer trust has a positive and significant effect on customer loyalty (tcount = 5.119 and tsig = 0.000). Simultaneously there is an effect of brand image and customer trust on customer loyalty (Fcount = 313.880 and Fsig = 0.000).It is recommended to the KitaRO Toko Arra agent to be able to increase customer loyalty by creating a high brand image and customer trust in drinking water products in the KitaRO brand packaging.

The Influence of Reputation and Web Quality on Lazada Customer Trust in Pendopo District, Empat Lawang Regency, South Sumatra Yeti Pristidayanti; Ade Tiara Yulinda
Journal of Indonesian Management (JIM) Vol. 3 No. 2 (2023): June
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1307

The purpose of this study was to determine the influence of reputation and web quality on customer trust in Lazada in Pendopo District, Empat Lawang Regency, South Sumatra. This research is a type of quantitative research. Data collection techniques are interviews, observation, literature study and questionnaires. Data analysis techniques using descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. Based on the results of research on the relationship between Web quality and reputation with customer trust in Lazada in Pendopo District, the following conclusions can be drawn: There is a positive and significant effect of Reputation (X1) on customer trust (Y) Lazada in Pendopo District, meaning that the higher the reputation, the more increase consumer confidence. There is an influence of Web quality (X2) on Lazada's customer trust (Y) in Pendopo District. meaning that the higher the relationship marketing, the more it increases consumer confidence. There is an influence of reputation and web quality which together influence the trust of Lazada customers in the Pendopo District with a Fsig value of 0.003 <0.05.

PERAN MAHASISWA KAMPUS MENGAJAR DALAM MENINGKATKAN LITERASI SISWA SDN 87 KOTA BENGKULU Marlia Prameswari; Eti Ariani; Ade Tiara Yulinda; Islamuddin Islamuddin; Ratnawili Ratnawili
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.16296

Kampus Mengajar bertujuan meningkatkan kualitas pendidikan di Indonesia dimana salah satu program kerja yang dijalankan yaitu, meningkatan literasi yang merupakan pengetahuan penting untuk dikuasai oleh siswa sekolah dasar agar berhasil dalam pendidikan dan kehidupan sehari-hari. Penelitian ini bertujuan untuk menganalisis upaya meningkatan literasi siswa SDN 87 Kota Bengkulu melalui pendekatan yang efektif, studi ini dilakukan dengan melibatkan siswa kelas 1 dan 2 SDN 87 Kota Bengkulu yang tingkat literasinya masih rendah. Metode yang digunakan adalah deskriptif kualitatif dengan objek penggunaan buku bacaan yang menarik, pengajaran berbasis proyek, serta penggunaan teknologi dalam pembelajaran. Hasil penelitian menunjukkan bahwa pendekatan yang melibatkan buku-buku bacaan yang menarik mampu meningkatkan minat baca siswa. Selain itu, pengajaran berbasis kreativitas memungkinkan siswa untuk mengembangkan keterampilan kritis dan pemecahan masalah, sementara penggunaan teknologi memberikan akses yang lebih luas terhadap sumber daya pembelajaran, penelitian ini memberikan kontribusi penting bagi meningkatan literasi siswa SDN 87 kota bengkulu. Hasilnya menunjukkan bahwa pendekatan yang beragam dan inovatif dapat meningkatkan minat siswa dalam membaca dan kemampuan literasi mereka secara keseluruhan.

The Influence Of Leadership, Motivation, And Work Discipline On The Performance Of Village Community Development Officials (DPMD) In Bengkulu Selatan District Tegar Dewantara Yanwar; Ade Tiara Yulinda
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1334

This study aims to determine the influence of leadership, motivation and work discipline on the performance of Village Community Empowerment Service (DPMD) Employees of South Bengkulu Regency, either partially or simultaneously. There are several factors that will be discussed in this study, including Leadership, Motivation, and Work Discipline. The objects in this study were 40 Village Community Empowerment Service (DPMD) employees of South Bengkulu Regency. In this study the authors used data collection methods by means of observation, distributing questionnaires or questionnaires and interviews. There are several data analysis techniques used in this study, including by using respondent response analysis, multiple linear regression analysis, determinant coefficients, and also hypothesis testing. From the research that has been done, it can be seen that the Leadership Variable has a positive and significant effect on the Employee Performance of the Village Community Empowerment Service (DPMD) of South Bengkulu Regency. This means that with the existence of leadership provided by agencies, of course this shows that the leadership in the Village Community Empowerment Service (DPMD) of South Bengkulu Regency is good at directing human resources (HR). The Variable Motivation has a positive and significant effect on the Performance of Village Community Empowerment Service (DPMD) Employees of South Bengkulu Regency. This means that with motivation in the form of appropriate salaries and incentives, of course this can trigger employees to work even better and be able to improve the performance of their employees. South. This means that with good work discipline, it will also have a good impact on employee performance

PENGARUH GAYA KEPEMIMPINAN, DISIPLIN KERJA, MOTIVASI KERJA TERHADAP KINERJA PEGAWAI (BPBD KABUPATEN EMPAT LAWANG) Erdi Satria Novrata; Ade Tiara Yulinda
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5392

The purpose of this study was to determine the effect of leadership style on employee performance, work discipline on employee performance, work motivation on employee performance, and the influence of leadership style, work motivation, work discipline simultaneously on the performance of BPBD employees at Empat Lawang Regency. This research method is associative and data collection by observation, interviews and questionnaires. The population in this study were 38 employees, the data analysis method was "validation test, reliability test, classical assumption test, normality test, heteroscedasticity test, multicollinearity test, multiple regression analysis, f-test, and t-test, and hypothesis testing. "The results showed multiple linear regression of Y=.335(x1)=.324(x2)+.497(X3)+e, where the constant value (a)=.410 . While the -F test (simultaneous) where the significant value is 0.000 <0.05, which means that leadership style, work discipline, work motivation have a positive and significant effect on the performance of BPBD employees in Empat Lawang Regency. In the (partial) t-test of the leadership style variable (X1), t count (3.088) > (3.001954) means that it has an effect on employee performance variables, a significant level of 0.004 < 0.005 indicates leadership style has a positive and significant effect on performance, and work discipline (X2) partially t count (3.559) > (3.001954) and a significant level of 0.001 < 0.005 indicating that the work discipline variable has a positive and significant effect on the performance variable. While work motivation (X3) (6,343) > (3.001954) and significant 0.000 > 0.005 which means that the variable of work motivation has a positive and significant effect on performance. It can be concluded that leadership style (x1) work discipline (x2) and work motivation (X3) simultaneously and partially have a positive and significant effect on the performance (Y) of BPBD employees in Empat Lawang Regency. Keywords: Leadership Style, Discipline, Work Motivation and Performance

Co-Authors Adi Sismanto Andi Azhar Arianto, Tezar Dea Ananda Regita Diah Purnamasari Endah Metia Sari Erdi Satria Novrata Eti Ariani Eti Arini Febrian Iskandar Febriansyah, Erwin Fenti Sukma Riani Hana Syafira Heldi Sahputra Indah Tri Rahayu Islamuddin Islamuddin Khairul Bahrun Kiki Wulandari Kusuma, Merta Lina Rosalinda Mabrur Rahman Marlia Prameswari Megawati Megawati Meilaty Finthariasari Meilaty Finthariasari Melda Melda Merta Kusuma Monica Gustia Muhammad Rizki Minandar Nara Tri Rahma Nensi Yuniarti Nurul Trisnawati Onsardi, Onsardi Purnamasari, Diah Qinasih Wahyono Putri Ranidiah, Furqonti Ratnawili, Ratnawili Rike Rahmawati Ririn Armelinda Sonitra Sonitra Sri Ekowati Sukardi Putra Surya Ade Saputera Tegar Dewantara Yanwar Tongam Sihol Nababan, Tongam Sihol Trio Budi Setyawan Vista Marsella Wahyu Rizqiya Ratna Jauhari Winda Susanti Yeti Pristidayanti yonda Ahmeiza Putry Yosha Nanda Eka Putri

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