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All Journal Ilmu Administrasi Publik JDM (Jurnal Dinamika Manajemen) Dinamika Pendidikan BISNIS: Jurnal Bisnis dan Manajemen Islam QUALITY JINOP (Jurnal Inovasi Pembelajaran) Economic Education Analysis Journal Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal AUDI Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Journal of Research in Business, Economics, and Education Journal of Industrial Engineering & Management Research (JIEMAR)
Asbari, Masduki
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Ilmu Administrasi Publik

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Marketing Research Quantitative Analysis for Large Sample: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS Purwanto, Agus; Asbari, Masduki; Santoso, Teguh Iman; Haque, Marissa Grace
Jurnal Ilmiah Ilmu Administrasi Publik Vol 9, No 2 (2019)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jiap.v9i2.22803

Abstract

ABSTRACTThe purpose of this study is to compare the results of quantitative research data analysis in the marketing field using Lisrel, Tetrad, GSCA, SPSS, SmartPLS, WarpPLS and Amos software for a large sample, in this study the number of samples was 500 respondents. This research method is quantitative and research data analysis uses the four types of software to obtain a comparison of the results of the analysis. The analysis in this study focuses on the analysis of hypothesis testing and regression analysis. The data from this study uses quantitative data derived from questionnaire data totaling 500 respondents with three research variables, namely the independent variable digital marketing, customer satisfaction, and the dependent variable customer loyalty. Based on the results of the analysis using Lisrel, GSCA, SPSS, SmartPLS, WarpPLS and Amos software for a large sample of 500 respondents, the results showed that there was no significant difference in the significance value of p-value and t-value. There is also no significant difference in the determination value, and the correlation value in the resulting structural equation also has no significant difference in results.
Co-Authors Abdul Mufid Adiyanto Agistiawati, Eva Agung Ali Fikri, Muhamad Agus Purwanto Aminiar, Cica Aniyah Cahyono, Yoyok Gazali Gazali Gazali Goestjahjanti, Fransisca Sestri Hyun, Choi Chi Imelda, Donna Innocentius Bernarto, Innocentius Juliana Juliana Juliana, Juliana Karnawi Kamar, Karnawi Kotamena, Fredson Kumoro, Dwi Ferdiyatmoko Cahya Kusumaningsih, Sekundina Williana Lestari, Bela Marissa Grace Haque, Marissa Grace Martinus Tukiran Nazelina, Meisya Novitasari, Dewiana Nurhayati, Wakhida Pebrina, Erni Taruli Prameswari, Mirza Pramono, Rudy Putra, Firdaus Ramdan, Mohamad Ristiani, Dewi Santoso, Priyono Budi Sihite, Otto Berman Silitonga, Nelson Sudiyono, Rachma Nadhila Sulistiyadi, Andi Sunarsi, Denok Suprapti Suprapti Supriyanto Susanto, Renaldy Sutardi, Didi Teguh Iman Santoso Teguh Yuwono Wijayanti, Laksmi Mayesti WINANTI, WINANTI yanthy, Evy