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All Journal Management and Economics Journal (MEC-J) Journal of Economic, Management, Accounting and Technology (JEMATech) JURNAL MAKRO MANAJEMEN Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Administrasi dan Manajemen Jurnal Manajerial ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Jurnal Ilmiah Poli Bisnis Journal of Enterprise and Development (JED) Journal of Global Business and Management Review Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Social Engagement: Jurnal Pengabdian Kepada Masyarakat
Laulita, Nasar Buntu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Analysis of the Effect of Price and Quality on Repurchase Intention through Customer Satisfaction on Imported Vegetables in Batam Alicia, Angelina; Laulita, Nasar Buntu
Jurnal Maksipreneur Vol 13 No 2 (2024)
Publisher : Universitas Proklamasi 45

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Abstract

This study examines the repurchase intention of imported vegetables in Batam City by analyzing consumer satisfaction, price, and quality as factors influencing repurchase intentions. Path analysis with SmartPLS was used to test the hypothesis. The sample used in this study was 199 respondents. The results showed a positive relationship between customer satisfaction and repurchase intention, there was no relationship between price and repurchase intention and showed that quality was positively related to repurchase intention. The results also show that there is a significant influence between quality on repurchase intentions through customer satisfaction. However, customer satisfaction failed to mediate the relationship between price and repurchase intention.
Analysis Implications of Financial Literacy, Socialization, Experience, Attitude, and Locus of Control on Financial Behavior of University Student Setiawan, Hendry; Laulita, Nasar Buntu
Jurnal Maksipreneur Vol 13 No 2 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i2.1385

Abstract

The economic development of a country must be accompanied by good and responsible public financial behavior, so this research aims to analyze the factors that impact financial behavior. Several factors examined in this research are financial literacy, financial experience, financial attitudes, financial socialization, and locus of control. The samples tested in this study were students studying at Batam International University (UIB), Riau Islands. The research result using a partial test (t-test) indicated that financial literacy, financial experience, financial attitudes, and financial socialization had a significant effect on financial behavior. Meanwhile, locus of control does not affect UIB students' financial behavior.
PERANCANGAN KATALOG PRODUK PADA PERUSAHAAN IDCOCO INDONESIA Laulita, Nasar Buntu; Karimah, Zulfiniar Nur
Makro : Jurnal Manajemen Dan Kewirausahaan Vol 9, No 1 (2024): Makro Jurnal manajemen Dan Kewirausahaan
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/jmm.v9i1.2298

Abstract

The IDcoco Indonesia company, in running its business with a target market that already includes the international market, currently has various competitors because various companies have emerged that are engaged in the same field and sell similar products. Therefore it is very important to design marketing media, one of which is in the form of an attractive product catalog, which has more value and is effective for potential customers to make it easier for them to make purchasing decisions for IDcoco Indonesia products. Qualitative methods and primary data from interviews with informants and secondary data from previous studies are used as the basis for information in the designed product catalog. The results of the catalog design that has been carried out can finally provide detailed information regarding product descriptions, specifications, production capacity and shipping procedures and are presented with attractive visualizations using English as an international language so that the information presented can make it easier for potential customers both from within the country and abroad countries to make purchasing decisions for IDcoco Indonesia products.
Kepuasan Dan Loyalitas Pelanggan Logistik Internasional Di Indonesia: Peran Timeliness Dan Information Quality Yeronica, Fernanda; Laulita, Nasar Buntu
Jurnal Manajerial Vol 11 No 03 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i03.7883

Abstract

Background – Globalization and technology advancements have driven the growth of electronic commerce (e-commerce) globally. E-commerce allows business to reach consumers worldwide. In this case, e-commerce relies on quality logistics services, particularly in terms of timeliness and quality of information. Aim – This study aims to assess the influence of timeliness and information quality on customer satisfaction and loyalty, while also examining the mediating role of customer satisfaction on customer loyalty among international logistics service providers in Indonesia. Design/ Methodology/ Approach – This research adopts a quantitative method by collecting primary data through online distribution of questionnaires. The sample consisted of 277 respondents selected through convenience sampling. Data analysis was conducted using the PLS-SEM approach with the SmartPLS3 software. Findings – This research shows that timeliness has a positive and significant impact on customer satisfaction and loyalty. Meanwhile, information quality also has a positive and significant effect on customer satisfaction, although it doesn’t significantly influence customer loyalty. However, customer satisfaction is effective in mediating the relationship between timeliness and information quality with customer loyalty. Conclusion – Timeliness and optimal quality of information in international logistics services in Indonesia can increase customer satisfaction. Moreover, information quality has the potential to build customer loyalty towards the selected logistics service provider. It should be emphasized that customer satisfaction with the timeliness and quality of information provided by logistics service providers is the key to increasing customer loyalty. Research Implication – International logistics service providers in Indonesia must focus on improving timeliness and information quality. By focusing on these areas, international logistics service providers in Indonesia can better serve their customers, increase satisfaction, and ultimately build a loyal customer base. Limitations – This research only focuses on two dimensions of logistics service quality, namely timeliness and information quality.
Macro and Microeconomic Variables on Stock Return in The Property Sector In 2018-2022 Yuwono, Wisnu; Andrianus, Lian; Laulita, Nasar Buntu
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 7 No 2 (2024): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v7i2.5938

Abstract

The purpose of the study, is getting information about investment to the investor based on micro and macro economic indicator. The variabel of micro and macro economic have a fluctuation indicated to Stock Return variabel. In this study, Stock Return is a dependent variable, Return On Asset (ROA), Debt to Equity Ratio (DER), Current Ratio (CR), Inflation, and Interest Rate is independent variable. The sample is using 23 of property company in 2018-2022 years. Variable data of macro economic is collect from website on www.bi.go.id, www.bps.co.id and data variable of micro economic is collect from company financial statement. The methods of this study is using analisis liner berganda. The result of this study is using the common effect model, because is the best model in this study. The result of Uji F is show ROA, DER, CR, Inflation and Interest Rate is not simultaneous significant to the Stock Return. The Result of Uji T is show the effect of ROA, DER and CR is not significant to the Stock Return, otherwise the Inflation and Interest Rate is significant to the Stock Return.
K-Beauty Craze in Indonesia: A Study of Consumer Purchase Intentions Laulita, Nasar Buntu; Clorina, Jesslyn
Jurnal Ilmiah Poli Bisnis Vol 15 No 2 (2023): Volume 15 Nomor 2
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v15i2.1146

Abstract

This study investigates how brand ambassadors, digital marketing and brand image influences consumer purchase intention for beauty products in South Korea with brand trust as a mediating variable. This research involved 230 people from Indonesia who had bought beauty products from South Korea in which purposive sampling method is applied in the collection of relevant data. Partial Least Square (PLS) data analysis method is applied which is then processed in the SmartPLS software. It is found that brand ambassadors and digital marketing does have a positive and significant effect on brand trust. On the other hand, brand ambassador, brand image and brand trust have a significant positive effect on purchase intention as well. The mediation results show that brand trust as a mediator can mediate significantly and positively between brand ambassadors on purchase intention, which means that through well-known brand ambassadors with a good reputation, they can help company brands in maintaining consumer trust in brands and encourage interest in buying products indirectly.
Co-Authors Agriffina, Joicelyn Agustino, Malvin Alicia, Angelina Ana Andrianus, Lian Christini, Julia Clorina, Jesslyn Cuandra, Fendy Ella, Monica Emilya Fidia Fiona Fiona, Fiona Hendry Setiawan Karimah, Zulfiniar Nur Kartono, Rico Lim, Vera Edelia Macnico, Peter Melissa Nuraeni, Yuni Oktalia, Adeline Rusiana, Nia Sandra, Novi Shereen, Shereen Yeronica, Fernanda Yulfiswandi