Article Per Year (5 Year)
p-Index From 2019 - 2024
3.718
P-Index
This Author published in this journals
All Journal J@TI (TEKNIK INDUSTRI) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Mirai Management SEIKO : Journal of Management & Business Sebelas Maret Business Review INFOKUM eProceedings of Engineering Community Service Seminar and Community Engagement (COSECANT)
Agus Achmad Suhendra
Universitas Telkom
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Social Sciences Other

Published : 38 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Sebelas Maret Business Review

 1 
The Influence of Marketing Mix and Customer Relationship Marketing on Marketing Performance of Digital Creative Industry in West Java Nina Kurnia Hikmawati; Agus Achmad Suhendra; Efrata Denny Saputra Yunus
Sebelas Maret Business Review Vol 2, No 1 (2017): June 2017
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v2i1.13730

Abstract

The creative industries is growing rapidly. The most rapid growth is industry-based creative digital technology. It is influenced by the development of internet technology that has entered various aspects of human life in society and the state. Today, almost all the activities and business processes intersect and take advantage of the internet. This phenomenon is known as a digital transformation, where any business that wants to develop must be connected via internet to be able to reach more consumers through telecommunications technology. However, the performance marketing of digital creative industry currently is not classified as optimal. That's because the problems related to the implementation of the marketing mix and customer relationship marketing are not optimal. Thus this study aims to examine the influence of the marketing mix and customer relationship marketing on marketing performance of digital creative industry in West Java. Data were collected from 50 companies in the digital creative industry in West Java. The results showed the influence of the marketing mix and customer relationship marketing to marketing performance of digital creative industry in West Java.
Co-Authors Abd. Karim Basir Adhi Tio Rachman Agnar Mokhammad Akbar Bima Nugrahanto Angga Darmawan Arnanda Eka Syahputra Arnol Hendra Manyu Ayu Amanda Hapsari Boby Hera Sagita Budi Praptono Clarisa Presty Pangeran Daffa Raihan Dityo Deyana Prastika Putri Dipta Raga Pratama Efrata Denny Saputra Yunus Eliza Anggraini Joefatha Endang Chumaidiyah Esa Purnama Fajri Rahman Qusyaifi Fauzan Haeqal Arifin Fenta Pradipta Hafiza Aprilia Ika Arum Puspita Ilma Mufidah Ima Normalia Kusmayanti Iman Nurhidayat Inten Ayuning Ghaisani Jasmine Raisya Salsabila Luciana Andrawina M. Yazid Dhiyaulhaq Mardhiyyah Mardhiyyah Muhammad Dary Fauzan Muhammad Firdho Nina Kurnia Hikmawati Ozki Septariadi Pretty Prima Roza Putra Fajar Alam Rifa Rizka Anisah Rio Aurachman Rizkan Iskandar Wigena Rizki Wicaksono Parasto Rosad Ma'ali El Hadi Sari Wulandari Sari Wulandari Sari Wulandari Sari Wulandari Sevy Safira Handini Trisyan Admaja Kuncoro Vietra Shauma Ranabilla Wali Hakim Pradana Wawan Tripiawan Winda Hariani Br Munthe Yati Rohayati