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Willya Achmad
Universitas Pasundan
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Journal : Daengku: Journal of Humanities and Social Sciences Innovation

 1 
MSMEs Empowerment through Digital Innovation: The Key to Success of E-Commerce in Indonesia Willya Achmad
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku1742

Abstract

The growth of digital technology and the adoption of e-commerce have provided new opportunities for MSMEs to expand their market reach and increase their competitiveness. However, despite their potential, there are still many MSMEs in Indonesia who experience difficulties in implementing e-commerce and making optimal use of digital innovation. This study aims to analyze the role of digital innovation in empowering Micro, Small and Medium Enterprises (MSMEs) in Indonesia through the implementation of e-commerce. This research will use a qualitative approach by conducting case studies of a number of MSMEs in Indonesia that have successfully implemented digital innovation in their operations. The results of this study are expected to provide a better understanding of the role of digital innovation in empowering MSMEs in Indonesia through e-commerce. In addition, this research is also expected to be able to identify the challenges and obstacles faced by MSMEs in adopting digital innovation, as well as provide policy recommendations and strategies to increase the accessibility and success of e-commerce for MSMEs in Indonesia.
Co-Authors Ade Rahmat Ade Sudrajat Akhmad Yani Surachman Ali Anwar Yusuf Ali Anwar Yusuf Ali Anwar Yusuf Atang Hermawan Didin Dikayuana Dini Nadila Eden Komarudin Soeardi Gina Anaimah Harapan Tua R. F. S Herry Wibowo Hindina Maulida Hsiu. M Chuang Ikhsan Maulana Ishak Fadlurrohim Khansa Anisah Lilis Sulastri Marcelino Vincentius Poluakan Mimin Sundari Nasution Muhammad Budiana Muhammad Fedryansyah Muhammad Fedryansyah Mujiono Mujiono Mutia Sri Rahayu Nandang Mulyana, Nandang Nita Kanya Nunung Nurwati nunung nurwati Nunung Nurwati R. Widya Setiabudi Sumadinata R. Yogie Prawira W Reni Novita Ollianti Rizky Ilhami Rizky Ilhami Rizky Ilhami Rostini, Deti Santoso Tri Raharjo Shinas Faiza Siti Anah Kunyanti Siti Sofro Sidiq Siti Sofro Sidiq Sjuchro, Dian Wardiana Soni Akhmad Nulhaqim Subarsyah Subarsyah Syam, Rifqi Zaeni Achmad Uga Pratama Gunawan Yulianah Yulianah Yundari, Yundari Yusman Taufik, Yusman