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Journal : Business and Finance Journal

Pengambilan Keputusan sebagai Wirausaha Muda dan Faktor Eksternal yang Memengaruhinya di Institut Bisnis dan Informatika Stikom Surabaya Candraningrat, Candraningrat
Jurnal Bisnis dan Keuangan Vol 2 No 1 (2017): March
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v2i1.462

Abstract

lyze the influence of external factors consisting of family support and Business capital to the students decision-making at the Business Faculty of the Institut Bisnis dan Informatika Stikom Surabaya. The research was conducted from 42 students were taken by the purposive sampling method which were active students who own businesses or who are interested in entrepreneurship in the future, survey method used for data gathering with instrument questionnaire and analyzed by SPSSversion 21 to examine the research hypothesis. The result of multiple regression analysis showed that the variable family role and business capital is predicted to increase the student interest in entrepreneurship therefore the stated hypothesis 1 were accepted, but as partially the role of family able to increase the interest in entrepreneurship of the student, although that business capital not necessarily increase the interest of the students to entrepreneurship so the second hypothesis was rejected..
Pengambilan Keputusan sebagai Wirausaha Muda dan Faktor Eksternal yang Memengaruhinya di Institut Bisnis dan Informatika Stikom Surabaya Candraningrat Candraningrat
Jurnal Bisnis dan Keuangan Vol 2 No 1 (2017): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v2i1.462

Abstract

lyze the influence of external factors consisting of family support and Business capital to the students decision-making at the Business Faculty of the Institut Bisnis dan Informatika Stikom Surabaya. The research was conducted from 42 students were taken by the purposive sampling method which were active students who own businesses or who are interested in entrepreneurship in the future, survey method used for data gathering with instrument questionnaire and analyzed by SPSSversion 21 to examine the research hypothesis. The result of multiple regression analysis showed that the variable family role and business capital is predicted to increase the student interest in entrepreneurship therefore the stated hypothesis 1 were accepted, but as partially the role of family able to increase the interest in entrepreneurship of the student, although that business capital not necessarily increase the interest of the students to entrepreneurship so the second hypothesis was rejected..
TRANSFORMATIONAL LEADERSHIP, KONDISI KERJA DAN BUDAYA ORGANISASI PENGARUHNYA TERHADAP KINERJA KARYAWAN Siti Mujanah; Siti Nurul Aini; Candraningrat
Jurnal Bisnis dan Keuangan Vol 5 No 2 (2020): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v5i2.1784

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara kepemimpinan transformasional, kondisi kerja dan budaya organisasi terhadap kinerja karyawan. Responden dalam penelitian ini adalah karyawan di Central Asia Raya Surabaya sebagai sampel dalam penelitian berjumlah 62 orang. Penelitian ini menggunakan sumber data primer dengan metode pengumpulan data melalui survei dengan instrumen kuesioner, setelah data terkumpul, data dianalisis dengan menggunakan analisis Korelasi, Regresi, Uji F dan Uji-t dengan software SPSS. Hasil penelitian menunjukkan bahwa Kepemimpinan Transformasional, Kondisi Kerja dan Budaya organisasi secara parsial berpengaruh signifikan terhadap Kinerja Karyawan. Lebih lanjut, secara simultan Kepemimpinan Transformasional, Kondisi Kerja, dan Budaya Organisasi berpengaruh signifikan terhadap Kinerja Karyawan, dari ketiga variabel tersebut ternyata lingkungan kerja paling dominan berpengaruh terhadap Kinerja Karyawan.
CITY BRANDING DI JEMBER : ANALISIS PERSPEKTIF DARI PENGUNJUNG Ardian Jaya Prasetya; Yunanto Tri Laksono; Candraningrat Candraningrat
Jurnal Bisnis dan Keuangan Vol 6 No 1 (2021): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v6i1.1975

Abstract

This study aims to analyze the effect of brand attitude and brand image on brand preference through mediating brand equity. The data collection technique used was a survey through a questionnaire given to respondents. The population determined in this study is people who have visited the City of Jember. The samples taken in this study were 130 people. The data analysis technique used is Partial Least Square (PLS) using SmartPLS 2.0 software. This study provides several results, among others: 1) The attitude of influencing the brand does not have a significant positive effect on brand preference; 2) Brand image has a significant positive effect on brand preference; 3) The attitude of influencing the brand has a significant positive effect on brand equity; 4) Brand image has a significant positive effect on brand equity; 5) Brand equity has no significant positive effect on brand preference; 6) The attitude of influencing the brand indirectly has no significant positive effect on brand preference through brand equity; 7) Brand image indirectly has a significant positive effect on brand preference through brand equity.
Analysis and Design of “Universitas Dinamika” Web Page Design in Creating Customer Experience and Buying Interest of New Students from Sidoarjo Gerdy Irfandy; Ayouvi Poerna Wardhanie; Candraningrat Candraningrat
Jurnal Bisnis dan Keuangan Vol 7 No 1 (2022): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v7i1.2558

Abstract

The community's need for higher education in Indonesia continues to grow, seen from the increasing number of higher education institutions every year. Dinamika University as one of 328 Private Universities (PU) in East Java has implemented marketing tools using a website ( www.dinamika.ac.id ). However, the availability of the website has not been proven to be effective in attracting new students to register at Dinamika University. From 5134 new students, 3785 students (74%) received admissions information through offline media, 1256 students (24%) through online media, and 93 students (2%) through other media. This study aims to determine the effect of the design of visual and verbal web page elements on the buying interest of new students through customer experience. This study combines the PLS-SEM as an analytical method and the Double Diamond method in designing web page recommendations using Warp PLS 7.0 and Adobe XD. 100 experimental respondents were obtained from the purposive sampling method. In the process of designing web page recommendations, the crazy 8 design method will be used to sketch design, supervoting to select design recommendations, and usability testing to test prototypes. The results of this study prove that there is a significant influence between visual web page design on customer experience, verbal web page design on customer experience, verbal web page design on buying interest, customer experience on buying interest, visual web page design on buying interest through customer experience. However, there is also an insignificant effect between visual web page design on buying interest, verbal web page design on buying interest through customer experience. The results of testing the prototype obtained an average score of "Very Good" in its usefulness value.
The Effect of Shopping Enthusiasm, Shopping Motivation, and Visiting Experience on Tourist Satisfaction in East Java Tourism Village Siti Mujanah; Sumiati Sumiati; Candraningrat Candraningrat; Annisa Kaffi; Chilmaniya Baril Haq
Jurnal Bisnis dan Keuangan Vol 7 No 2 (2022): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v7i2.3492

Abstract

The tourism village is a government program that aims to reduce poverty in the community around the tourist village. Sustainable tourism development can be realized by developing tourist destinations from the smallest unit, namely the village level, this is because most of the tourist activities are there. This is the background of research on the influence of tourist village services on tourist satisfaction in tourist villages in East Java. This study uses quantitative methods to determine the potential for tourist satisfaction with the shopping experience in tourist villages in East Java. Researchers analyzed tourist satisfaction through questionnaires or questionnaires distributed to respondents who had experience visiting tourist villages in East Java. The conceptual framework was developed in an effort to explain and understand tourist satisfaction with the tourist village experience in East Java. Bargaining is something that is most likely to be done by tourists to buy an item they want and get a cheap and good price is a special satisfaction for tourists in shopping. But the results of the analysis that have been obtained tourists prefer to visit tourist villages to enjoy a quieter rural atmosphere.
THE ROLE OF PERCEIVED USABILITY, SATISFACTION, AND CUSTOMER TRUST IN DESIGN AND DEVELOPING USER LOYALTY EDUTECH WEBSITE Michael Vinsent Djulianto; Ayouvi Poerna Wardhanie; Candraningrat Candraningrat
Jurnal Bisnis dan Keuangan Vol 7 No 2 (2022): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v7i2.3493

Abstract

Indonesia has experienced developments in the world of education from year to year, and some of these developments directly impact the quality of education in Indonesia. The highest ranking edutech startup belongs to Ruangguru, followed by Neliti, Duniailkom, Eduka System, Wardya College, and other startups. This research aims to find out how perceived usability, Satisfaction, and customer trust play a role in developing user loyalty on the Ruangguru edutech startup website. The data collection method will be used to distribute surveys through questionnaires to 106 respondents consisting of Ruangguru users, namely junior high school students. High school students have thrice used Ruangguru’s services and opened the Ruangguru website. This study uses statistical techniques Partial least square Structural Equation Modeling (PLS-SEM) in the data analysis process that is useful for determining the significance level of the relationship between research variables. Based on the research, it was found that there is a significant effect of perceived usability on customer trust, Satisfaction, and customer loyalty, as well as perceived usability and Satisfaction on customer loyalty. In contrast, customer trust does not significantly impact customer loyalty website edutech.
Community Participation In Developing Cupak Village As A Tourist Destination In Jombang, East Java, Indonesia Siti Mujanah; Candraningrat
Jurnal Bisnis dan Keuangan Vol 8 No 1 (2023): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v8i1.4126

Abstract

This research was conducted to utilize a model of community participation in the development Cupak Village as a Tourist Destination in Jombang, East Java, Indonesia. The approach used in this research is a qualitative approach, which describes the participation of the community in the development of a tourist village. The informants in this study were village officials, pokdarwis administrators, local youth organizations, community representatives and visitors. Information was taken through structured interviews. The study results show that developing a tourism village requires participation from various parties, including the community as the major actor, the local government, and stakeholders in charge of providing guidance. Likewise, the university's role took a significant place by providing Assistance in managing the tourism village while the role of SMEs is to provide special products that can be offered to visitors. The implication oif this study. This research aims to provide an overview of village communities in developing tourism villages by involving the community to participate.