Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Ilomata International Journal of Management

SWOT Strategy Analysis of the Merger of Cigna Insurance Company with Chubb Life Company Riduan, Muhammad; Anggraini, Tuti; Nasution, Juliana
Ilomata International Journal of Management Vol. 5 No. 3 (2024): July 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i3.1221

Abstract

The merger is a strategic corporate move that aims to advance Chubb by expanding and strengthening its presence in Indonesia. But the fact is that after officially conducting a merger, a strategy is needed in facing future competition. The SWOT Strategy Analysis of this research was determined with the aim of business or identifying objects related to the research. The data used in this field research was collected and analyzed using qualitative methods. So that several objectives can be obtained in this study, namely the first objective is to provide new opportunities for companies to operate efficiently, while the second objective is to reduce costs and increase company efficiency after the merger. The results showed that Chubb Life Medan Branch has many opportunities that need to be utilized effectively. Therefore, the company should evaluate its existing resources, skills and weaknesses. Based on the analysis, this research can provide strategies to help Chubb Life Medan Branch collaborate with other companies. The findings suggest the implication that Chubb Life Medan Branch should focus on improving its internal environment and external environment to enhance its performance and competitiveness. In addition, one of the best methods to strengthen the company's base is through mergers. The argument is that mergers can enable businesses to achieve their goals more quickly.
Co-Authors Ahmad Fadli Ahmad Nasution, Rifaldi Al Masri, Anas Zahir Alda, Fahimah Alfani, Dela Alimaini, Meri Ani alimaini, meriani Andri Soemitra Aqwa Naser Daulay Astri Astri, Astri Batubara, Maryam Budi Prianto Chair, Marsari Chaniago, M. Fadli Chuzaimah Batubara, Chuzaimah Dalimunte, Ahmad Amin Damayanti, Anggita Dewi, Khadijah Dinda Putri Dharma, Budi Elvina, Ayu Fachrul Rozy Fadhila Rahma, Tri Inda Fandy Rangkuty, Muhammad Hafif Fauzi Arif Lubis Fransiska, Silvia Gunawan, Dandi Hadziyah, Idzni Harahap, Aswan Nawawi Harahap, Muhammad Ikhsan Harahap, Syarah Nurul Fhadhilah Hasanah, Aulia Hasibuan, Ismi Khoiriah Hasugian, Hotbin Hayani, Nur Syamsidah Hendra Harmain Heru, Muhammad Hidayat, Ahmad Rusdi Imsar Iskandar, Irfan Isnaini Harahap Kamilah, Kamilah Khairani, Nazla Kurniati, Tri Kusuma, Mitra Dewi Laylan Syafina, Laylan Lestari Nasution, Annio Indah Lingga, Bardatus Syahriyah Lubis, Siti Nurhaliza Maharani, Anggun Debana Mahendra, Afriza Manurung, Nabila Tasya Nurhafifah Marhamah, Adelia Marliyah, Marliyah Mufti, Robi Muhammad Arif Muhammad Hafiz Muhammad Riduan, Muhammad Munawarah, Desna Mursidah, Silmi Nafisah, Hana Nasution, Muhammad Idris Nasution, Nurul Izzah Nita, Nita Erdina Nurbaiti Nurbaiti Nurul Jannah Puspita, Rini Rahma, Tri Inda Fadhila Rahmani, Nur Ahmadi Bi Rambe, M. Jepri Pratama Ritonga, Nadhrah Adlina Salwa, Nisrina Saparuddin Siregar Saputra, M. Ilham Saputri, Eni Saragih, Rizky Febrian Sari, Deva Kumala Satria, Danu Shakinah, Putri Siregar, Dhetia Putri Siregar, Khidir Siregar, Nabilah Hannani Syarbaini, Ahmad Muhaisin B. Tambunan, Khairina Tuti Anggraini Utami, Novidia Yasmita, Hafsyah YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI Yusrizal Yusrizal Zhafran, Faras Abiyyu Zuhrinal M. Nawawi Zulhamidah, Zulhamidah